Consultant profile: Hal Malchow (MSHC Partners)

By Chris Landers

Major clients in include Democratic National Committee, Sierra Club Voter Education Fund, and John Kerry

Excerpts from this story referencing "Malchow":

"… going on in terms of advertising. Anyone who tells you that is lying." …"

"… ple."What most Americans and many political observers fail to understand," Malchow writes, "is that almost every competitive election is decided by a small p …"

"… nce, targeting shoots to get the magical 50 percent-plus-one needed to win.Malchow has put his principles into practice at his firm MSHC Partners (its name r …"

"… his firm MSHC Partners (its name recently changed from the more cumbersome Malchow Schlackman Hoppey & Cooper). In 2004, the firm provided direct mail se …"