Rockstar Energy Drink targets beverage laws

By Dave Levinthal

Energy drink maker hires sizable government affairs team to influence beverage laws.

Excerpts from this story referencing "Rockstar":

"… iatives.     …"

"… ers a caffeine- and additive-filled product line with brands such as "Rockstar Juiced" and "Rockstar Punched." And it comes as the Food and Drug Adminis …"

"… ditive-filled product line with brands such as "Rockstar Juiced" and "Rockstar Punched." And it comes as the Food and Drug Administration is investigati …"

"… escents from the dangers of highly caffeinated energy drinks."  Rockstar, Inc., joins fellow energy drink maker Monster Energy Co., which late last …"