"… e Commission.Since the FDA Modernization Act of 1997 relaxed regulation of direct-to-consumer advertising, thereby fueling tremendous growth in drug advertising budgets, the FDA ha …"

"… d the rise of digital mammography is a tale of intense industry marketing, direct-to-consumer advertising, political lobbying, and strategic campaign donations to politicians who s …"

"… it with a print and television campaign in 1999, using a strategy known as direct-to-consumer advertising, which critics contend leads to an overmedicated populace.The approach's e …"

"… Massachusetts Institute of Technology found that for every dollar spent on direct-to-consumer advertising, drug sales increased by $4.20. In 2000, that translated to an additional …"

"… ding the industry's lavish spending on advertising, especially the kind of direct-to-consumer advertising also touted by the American Foundation for Urologic Disease. Dr. Merrill M …"

"… th "pediatric exclusivity" patent extensions.The FDA eases restrictions on direct-to-consumer advertising of prescription drugs, allowing ads to refer consumers elsewhere to find r …"