Workers’ Voice, the super PAC of the AFL-CIO, is going on the offensive this week with a series of direct mail and online advertisements attacking presumptive GOP presidential nominee Mitt Romney and his running mate Rep. Paul Ryan of Wisconsin.
The new ads, which focus on Medicare, coal and worker safety, mark the union-backed super PAC’s entry into the presidential race.
The mailer, published online by Politico, targets coal miners in Ohio. It highlights the growing risk of black lung disease and Republican efforts to block regulations that would increase worker protections.
The ad will be distributed to 100,000 mailboxes and is intended to counter Romney’s campaign appearance at a coal facility in Ohio later in the week.
In addition to Romney and Ryan, the online ad, to be displayed on the website of the Las Vegas Sun, strikes at Sen. Dean Heller, R-Nev., who was appointed to replace John Ensign and is in a contested race to keep his job. It claims the “Romney-Ryan-Heller plan” will “double seniors’ costs, raise the retirement age and throw seniors into an Rx donut hole.”
CNN reported the online ads cost around $50,000. Romney has yet to endorse Ryan’s sweeping plan to overhaul Medicare.
No response from the Republicans yet.
Workers’ Voice receives its primary financial support, not surprisingly, from unions, both directly from union treasuries as well as from union political action committees.