Texas

current through December 8, 2014
Who's calling the shots?: State ad wars tracker:
TV ads in 2014 state races
$78.8 million
estimated TV ad spending on
state races in the 2014 cycle
What's behind these numbers?
$4.70
per eligible voter
136,400
times ads ran
$4 million primary general Jan. 2014 Nov. Jan. 2014 Nov.

Kantar Media/CMAG monitors TV signals for political advertising nationwide, capturing ads each time they run. Then, using a proprietary formula, it estimates how much placing each ad costs.

Like any estimate, it's imperfect. Here's what it covers, and what it doesn't:

  • Just placement on TV — The estimate only covers TV ads, not other kinds of political messages, such as ads that appear on radio or online. The estimate also only includes how much money a candidate or organization spent to place the ad, not to make it.
  • No local cable — Kantar Media monitors local broadcast TV in all 210 media markets, as well as national network and national cable TV advertising. If an ad runs on a local cable channel, it won't be counted here.
  • Any political ad — Unlike records filed at the Federal Elections Commission, this information includes so-called “issue ads” that mention a Senate candidate but don’t overtly call for the candidate’s election or defeat. Unless run immediately before a primary or general election, issue ad spending does not have to be reported to the FEC.
  • No future ads — Unlike some records from the Federal Communications Commission, it only counts ads that have already run. Future ad buys are not included.
  • Subject to dispute — Since the estimate is based on a formula, it may not exactly reflect what placing the ad actually cost. Think of the cost estimate as a well-informed guess, which can provide useful points of comparison.

Have more questions? Try this FAQ »

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Governor
$40.4 million
$4 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
Greg Abbott
R
DONORS
est. total $25.2 million
Harold Clark Simmons
$900,000
Kelcy Lee Warren
$450,000
Trevor D Rees Jones
$410,000
Ray Lee Hunt
$400,000
Thomas Dan Friedkin
$382,700
Jay Richard Ray Ii, Carissa
$350,000
Source: National Institute on Money in State Politics data — includes 68% of reports; includes reports as recent as October 6, 2014.
ran 9,468
negative ads
$5.3 million
targeting Wendy Davis 
D

36,200
positive
$19.9 million
supporting Greg Abbott 
R

Wendy Davis
D
DONORS
est. total $15.2 million
Wendy R Davis Campaign Cmte
$3.8 million
Unitemized Donations
$3 million
Battleground Texas
$2.6 million
Mostyn Law Firm
$1.1 million
Carolyn J Oliver
$1 million
Emilys List
$582,100
Source: National Institute on Money in State Politics data — includes 87% of reports; includes reports as recent as October 6, 2014.
ran 8,706
mixed ads
$5.6 million
targeting Greg Abbott 
R

12,900
negative
$8.7 million
targeting Greg Abbott 
R

2,188
positive
$847,400
supporting Wendy Davis 
D

Kathie Glass
L
DONORS
Kathie Glass
$50,000
Lee Cook
$10,000
Unitemized Donations
$1,010
Craig Cosgray
$500
David R. Mason
$500
Kenneth Mueller
$500
Source: National Institute on Money in State Politics data — includes 73% of reports; includes reports as recent as October 6, 2014.
ran 11
positive ads
est. $4,050
supporting Kathie Glass 
L

Lieutenant governor
$19.3 million
$4 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
Dan Patrick
R
DONORS
est. total $8.4 million
Jan Patrick, Dan
$1.3 million
Empower Texans
$768,000
Texans for Lawsuit Reform
$523,800
Blackridge
$150,000
Texas Progress Fund
$125,000
Elizabeth Cegelski
$100,000
Source: National Institute on Money in State Politics data — includes 77% of reports; includes reports as recent as October 6, 2014.
ran 3,456
mixed ads
$2.8 million
targeting David Dewhurst 
R

4,687
mixed
$3.4 million
targeting Leticia Van De Putte 
D

1,656
negative
$1.5 million
targeting David Dewhurst 
R

1,212
positive
$776,100
supporting Dan Patrick 
R

David Dewhurst
R
DONORS
est. total $5.8 million
Harold Clark Simmons
$500,000
James Douglass (Doug) Pitcock Jr
$400,000
Kenny A Troutt
$275,000
Border Health
$162,500
Ray Lee Hunt
$103,100
J Ralph Ellis Jr
$100,000
Source: National Institute on Money in State Politics data — includes 73% of reports; includes reports as recent as July 15, 2014.
ran 721
mixed ads
$658,200
targeting Dan Patrick 
R

5,463
negative
$3.4 million
targeting Dan Patrick 
R

4,753
positive
$1.7 million
supporting David Dewhurst 
R

Leticia Van De Putte
D
DONORS
est. total $4 million
Texas Organizing Project PAC
$454,300
Battleground Texas
$213,200
Unitemized Donations
$170,200
Planned Parenthood Texas Votes PAC
$108,600
Ms. Amber Anderson Mostyn
$100,000
Ms. Amber Anderson Mostyn
$100,000
Source: National Institute on Money in State Politics data — includes 80% of reports; includes reports as recent as October 6, 2014.
ran 5,389
mixed ads
$3.8 million
targeting Dan Patrick 
R

472
positive
$167,100
supporting Leticia Van De Putte 
D

Todd Staples
R
DONORS
est. total $1.1 million
Jim Prewitt
$125,000
James Perkins Sr
$113,000
Curtis W Mewbourne
$100,000
John H (Johnny) Baker III
$50,000
Margaret Perkins
$50,000
Harold Clark Simmons
$50,000
Source: National Institute on Money in State Politics data — includes 50% of reports; includes reports as recent as July 15, 2014.
ran 626
mixed ads
$315,600
targeting David Dewhurst 
R

567
mixed
$294,900
targeting Dan Patrick 
R

1,035
positive
$493,400
supporting Todd Staples 
R

Attorney general
$10.5 million
$4 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
Dan Branch
R
DONORS
est. total $5 million
Daniel H (Dan) Branch Campaign Cmte
$258,500
Trammell Simonton Crow
$233,500
Howard D Crow
$200,000
Ray Lee Hunt
$200,000
Trevor D Rees Jones
$200,000
Kenny A Troutt
$175,000
Source: National Institute on Money in State Politics data — includes 80% of reports; includes reports as recent as July 15, 2014.
ran 3,729
mixed ads
$2.8 million
targeting Ken Paxton 
R

4,855
positive
$2.2 million
supporting Dan Branch 
R

Ken Paxton
R
DONORS
est. total $4.4 million
Empower Texans
$402,500
Farris C Wilks
$250,000
Daniel H (Dan) Wilks
$150,000
Texans for Lawsuit Reform
$143,700
James Webb
$125,000
Jr. Living Trust James H. Webb
$100,000
Source: National Institute on Money in State Politics data — includes 77% of reports; includes reports as recent as October 6, 2014.
ran 3,528
mixed ads
$2.7 million
targeting Dan Branch 
R

3,542
positive
$1.7 million
supporting Ken Paxton 
R

Barry Smitherman
R
DONORS
est. total $617,900
Alexis Mount Cranberg
$50,000
Mr. Jeffrey Hildebrand
$50,000
Mr. Charles John Wilder
$50,000
Mr. David C Baggett
$25,000
Mr. Chris Faulkner
$25,000
Mr. Albert Huddleston
$25,000
Source: National Institute on Money in State Politics data — includes 45% of reports; includes reports as recent as July 15, 2014.
ran 439
negative ads
$105,700
targeting Ken Paxton 
R

1,810
positive
$512,100
supporting Barry Smitherman 
R

ran 1,101
negative ads
est. $391,300
targeting Ken Paxton 
R

Comptroller
$3.1 million
$4 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
Glenn Hegar
R
DONORS
Ryan, Co
$107,100
Kelcy Lee Warren
$100,000
Hillco Partners
$30,800
Mr. Steven D. Alvis
$25,000
Mr. Damon Chronis
$25,000
Mr. Tilman J. Fertitta
$25,000
Source: National Institute on Money in State Politics data — includes 55% of reports; includes reports as recent as October 6, 2014.
ran 5,359
positive ads
est. $1.7 million
supporting Glenn Hegar 
R

Mike Collier
D
DONORS
est. total $1.1 million
Austin Ligon
$300,000
Michael E (Mike) Collier
$255,000
Austin Ligon
$210,000
Collier Analytics
$150,000
William Austin (Austin) Ligon
$50,000
David Glassco
$25,000
Source: National Institute on Money in State Politics data — includes 91% of reports; includes reports as recent as October 6, 2014.
ran 1,184
mixed ads
$787,800
targeting Glenn Hegar 
R

357
positive
$290,300
supporting Mike Collier 
D

Harvey Hilderbran
R
DONORS
Unitemized Donations
$4,851
K, L Gates
$2,500
Kent Hance
$1,000
Source: National Institute on Money in State Politics data — includes 55% of reports; includes reports as recent as July 15, 2014.
ran 2,896
positive ads
est. $344,700
supporting Harvey Hilderbran 
R

State senator
$3.1 million
$4 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
SENATE DISTRICT 010
Konni Burton
R
DONORS
est. total $1.1 million
Phillip Burton
$200,000
Texans for Lawsuit Reform
$117,500
Empower Texans
$77,800
Texans for Education Reform
$35,000
Richard Weekley
$25,000
Accountability First
$24,000
Source: National Institute on Money in State Politics data — includes 88% of reports; includes reports as recent as October 6, 2014.
ran 346
mixed ads
$652,100
targeting Libby Willis 
D

287
positive
$407,900
supporting Konni Burton 
R

Libby Willis
D
DONORS
est. total $653,100
Back To Basics PAC
$500,000
Elizabeth B (Libby) Willis
$77,000
Annies List
$72,900
American Fed. of State, Comm. Municipal Employees People
$40,000
Texans for Insurance Reform
$35,000
Texas Assn. of Consumer Lawyers PAC
$30,000
Source: National Institute on Money in State Politics data — includes 91% of reports; includes reports as recent as October 6, 2014.
ran 564
negative ads
$493,800
targeting Konni Burton 
R

165
positive
$159,300
supporting Libby Willis 
D

SENATE DISTRICT 016
John Carona
R
DONORS
est. total $928,700
Texas Association of Realtors
$72,800
Barry G Andrews
$52,200
Gerald J Ford
$30,000
Texas Credit Union League
$30,000
Baron, Budd
$25,000
Albert Galatyn (Al) Hill Jr
$25,000
Source: National Institute on Money in State Politics data — includes 88% of reports; includes reports as recent as July 15, 2014.
ran 145
mixed ads
$148,400
targeting Donald Huffines 
R

119
negative
$127,200
targeting Donald Huffines 
R

471
positive
$653,100
supporting John Carona 
R

Don Huffines
R
DONORS
Donald Blaine (Don) Huffines
$500,000
Samuel Ray Huffines
$121,000
Lp Huffines Management Partners
$82,600
Empower Texans
$80,000
Daniel Andrew (Andy) Beal
$50,000
Mr. Stanley Herzog
$40,000
Source: National Institute on Money in State Politics data — includes 91% of reports; includes reports as recent as July 15, 2014.
ran 337
negative ads
est. $301,000
targeting John Carona 
R

SENATE DISTRICT 025
Donna Campbell
R
DONORS
Texans for Lawsuit Reform
$175,200
Friends of Donna Campbell
$90,000
Texans for Education Reform
$35,000
Steve Hotze
$25,000
Texas Association of Realtors
$20,000
Texas Medical Association
$20,000
Source: National Institute on Money in State Politics data — includes 88% of reports; includes reports as recent as October 6, 2014.
ran 255
positive ads
est. $94,600
supporting Donna Campbell 
R

Elisa Chan
R
DONORS
W Elisa Chan
$200,000
Oscar Garza
$10,000
Randall House
$10,000
J.D. Abrams Jr.
$5,000
Cds Muery PAC
$5,000
Daniel Deichert
$5,000
Source: National Institute on Money in State Politics data — includes 91% of reports; includes reports as recent as July 15, 2014.
ran 72
mixed ads
est. $33,500
targeting Donna Campbell 
R

State representative
$1.8 million
$4 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
HOUSE DISTRICT 023
Wayne Faircloth
R
DONORS
Texas State Farm Agents
$55,300
Texas Republican Representatives Campaign Cmte
$26,500
Texans for Education Reform
$25,000
Tlr
$12,800
Associated Republicans of Texas
$10,500
Texans for Lawsuit Reform
$10,000
Source: National Institute on Money in State Politics data — includes 88% of reports; includes reports as recent as October 6, 2014.
ran 484
mixed ads
est. $759,600
targeting Susan Criss 
D

Susan Criss
D
DONORS
Back To Basics PAC
$100,000
Ms. Amber Mostyn
$100,000
Annies List
$21,300
Texas Trial Lawyers Association
$11,400
Nebout Burwell
$10,000
Battleground Texas
$8,582
Source: National Institute on Money in State Politics data — includes 91% of reports; includes reports as recent as October 6, 2014.
ran 244
negative ads
est. $378,700
targeting Wayne Faircloth 
R

HOUSE DISTRICT 077
Marisa Marquez
D
DONORS
est. total $105,900
Texans for Lawsuit Reform
$181,800
Paul L Foster
$10,900
Woody L (W L) Hunt
$7,500
Associated General Contractors of Texas
$5,000
Stanley P Jobe
$5,000
Mr. Donald Margo Ii
$5,000
Source: National Institute on Money in State Politics data — includes 88% of reports; includes reports as recent as October 6, 2014.
ran 116
mixed ads
$20,600
targeting Lyda Ness-Garcia 
D

136
negative
$18,600
targeting Lyda Ness-Garcia 
D

476
positive
$66,600
supporting Marisa Marquez 
D

Lyda Ness-Garcia
D
DONORS
Texas Association of Consumer Lawyers
$242,700
Texans for Insurance Reform
$58,400
Mostyn Law Firm
$5,514
Enrique Moreno
$2,500
Enrique Moreno
$1,500
Texas Association Od Consumer Lawyers PAC
$1,500
Source: National Institute on Money in State Politics data — includes 86% of reports; includes reports as recent as February 24, 2014.
ran 565
mixed ads
est. $76,900
targeting Marisa Marquez 
D

HOUSE DISTRICT 043
J.M. Lozano
R
DONORS
Texans for Lawsuit Reform
$96,700
Associated Republicans of Texas
$50,000
Jose M (J M) Lozano Jr
$50,000
Texas Republican Representatives Campaign Trrcc
$47,600
Texans for Education Reform
$15,000
Texas Optometric Association
$10,000
Source: National Institute on Money in State Politics data — includes 83% of reports; includes reports as recent as October 6, 2014.
ran 487
positive ads
est. $119,200
supporting J.M. Lozano 
R

HOUSE DISTRICT 006
Skip Ogle
R
DONORS
Texas Association of Realtors
$57,100
Curtis W Mewbourne
$40,000
Charles C Butt
$25,000
Texas Parent PAC
$10,400
Skip Ogle
$10,000
Texas Medical Association
$5,035
Source: National Institute on Money in State Politics data — includes 91% of reports; includes reports as recent as July 15, 2014.
ran 216
positive ads
est. $59,000
supporting Skip Ogle 
R

ran 43
negative ads
est. $14,100
targeting Matt Schaefer 
R

Matt Schaefer
R
DONORS
Empower Texans
$159,000
Mr. Wilks, Mrs. Dan, Staci
$50,000
Accountability First
$13,300
Mr. Rex Gore
$10,000
Mr. Michael C. Olcott
$9,000
Scott Turner Campaign
$7,750
Source: National Institute on Money in State Politics data — includes 88% of reports; includes reports as recent as October 6, 2014.
ran 29
positive ads
est. $10,300
supporting Matt Schaefer 
R

HOUSE DISTRICT 059
J.D. Sheffield
R
DONORS
Texas House Leadership Fund
$58,000
Texas Medical Association
$55,000
Howard (Gary) Heavin
$25,000
Charles C Butt
$15,000
Atwood K. Sheffield
$10,000
Jay Richard Ray Ii
$7,500
Source: National Institute on Money in State Politics data — includes 83% of reports; includes reports as recent as July 15, 2014.
ran 607
positive ads
est. $81,700
supporting J.D. Sheffield 
R

HOUSE DISTRICT 115
Bennett Ratliff
R
DONORS
Charles C Butt
$177,500
Bennett Ratliff
$50,000
Texas House Leadership Fund
$50,000
Bill Ratliff for State Senate
$20,000
Texas Medical Association
$11,100
Charlie Geren Campaign
$10,000
Source: National Institute on Money in State Politics data — includes 83% of reports; includes reports as recent as July 15, 2014.
ran 85
mixed ads
est. $76,400
targeting Matt Rinaldi 
R

HOUSE DISTRICT 076
Cesar Blanco
D
DONORS
Texans for Insurance Reform
$130,900
Texas Association of Consumer Lawyers
$84,400
Mostyn Law Firm
$15,000
Plaza Business Park Enterprises Llc
$11,200
Friends of Pete Gallego
$10,000
William Austin (Austin) Ligon
$10,000
Source: National Institute on Money in State Politics data — includes 91% of reports; includes reports as recent as October 6, 2014.
ran 74
positive ads
est. $29,600
supporting Cesar Blanco 
D

Naomi Gonzalez
D
DONORS
Texans for Lawsuit Reform
$115,200
Texans for Education Reform
$25,000
Woody L (W L) Hunt
$7,500
Associated General Contractors of Texas
$6,000
Amigos of Dee Margo
$5,000
Chickasaw Nation
$5,000
Source: National Institute on Money in State Politics data — includes 88% of reports; includes reports as recent as July 15, 2014.
ran 96
positive ads
est. $9,120
supporting Naomi Gonzalez 
D

HOUSE DISTRICT 121
Joe Straus
R
DONORS
Joseph R (Joe) Straus Iii Campaign Cmte
$840,000
Curtis W Mewbourne
$50,800
AT&T
$50,000
Blackridge
$50,000
Salem A Abraham
$30,000
Usaa
$30,000
Source: National Institute on Money in State Politics data — includes 83% of reports; includes reports as recent as July 15, 2014.
ran 39
positive ads
est. $30,200
supporting Joe Straus 
R

STATE REPRESENTATIVE
Todd Hunter
R
DONORS
Clyde H Alexander Ii
$25,700
Mr. Nelson Roach
$25,000
Texans for Lawsuit Reform
$10,600
AT&T
$10,500
Barry G Andrews
$10,000
Border Health
$10,000
Source: National Institute on Money in State Politics data — includes 88% of reports; includes reports as recent as July 15, 2014.
ran five
positive ads
est. $2,060
supporting
Agriculture commissioner
$586,200
$4 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
Eric Opiela
R
DONORS
Eric C Opiela
$1.5 million
Mr. Kyle McAlister
$2,600
Mrs. Deanne Williams
$2,600
Mr. William Bergman
$2,500
Mr. Rickie Davidson
$2,500
Mr. Tom Jambers
$2,500
Source: National Institute on Money in State Politics data — includes 73% of reports; includes reports as recent as July 15, 2014.
ran 924
positive ads
est. $586,200
supporting Eric Opiela 
R

Supreme court judge
$187,900
$4 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
Jeff Brown
R
DONORS
Texans for Lawsuit Reform
$49,300
Andrews, Kurth
$31,500
Vinson, Elkins
$31,000
Ryan, Co
$25,000
Texas Oil, Gas Association
$25,000
Bracewell, Giuliani
$22,500
Source: National Institute on Money in State Politics data — includes 73% of reports; includes reports as recent as October 6, 2014.
ran 771
positive ads
est. $187,900
supporting Jeff Brown 
R

Source: Center for Public Integrity analysis of Kantar Media/CMAG, National Institute on Money in State Politics data
What's behind these numbers?