Maryland

current through December 8, 2014
Who's calling the shots?: State ad wars tracker:
TV ads in 2014 state races
$27.3 million
estimated TV ad spending on
state races in the 2014 cycle
What's behind these numbers?
$6.76
per eligible voter
27,700
times ads ran
$1.6 million primary general Jan. 2014 Nov. Jan. 2014 Nov.

Kantar Media/CMAG monitors TV signals for political advertising nationwide, capturing ads each time they run. Then, using a proprietary formula, it estimates how much placing each ad costs.

Like any estimate, it's imperfect. Here's what it covers, and what it doesn't:

  • Just placement on TV — The estimate only covers TV ads, not other kinds of political messages, such as ads that appear on radio or online. The estimate also only includes how much money a candidate or organization spent to place the ad, not to make it.
  • No local cable — Kantar Media monitors local broadcast TV in all 210 media markets, as well as national network and national cable TV advertising. If an ad runs on a local cable channel, it won't be counted here.
  • Any political ad — Unlike records filed at the Federal Elections Commission, this information includes so-called “issue ads” that mention a Senate candidate but don’t overtly call for the candidate’s election or defeat. Unless run immediately before a primary or general election, issue ad spending does not have to be reported to the FEC.
  • No future ads — Unlike some records from the Federal Communications Commission, it only counts ads that have already run. Future ad buys are not included.
  • Subject to dispute — Since the estimate is based on a formula, it may not exactly reflect what placing the ad actually cost. Think of the cost estimate as a well-informed guess, which can provide useful points of comparison.

Have more questions? Try this FAQ »

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Governor
$24.8 million
$1.6 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
Anthony Brown
D
DONORS
est. total $8.4 million
Brown-Ulman for Maryland Slate
$390,000
Team Howard Slate
$133,300
Health Care Workers Local 1199
$24,000
Afl-Cio Building, Construction Trades Department
$18,000
David T Blair
$16,000
Calvin Ball Team
$12,000
Source: National Institute on Money in State Politics data — includes 50% of reports; includes reports as recent as October 24, 2014.
ran 885
mixed ads
$861,700
targeting Doug Gansler 
D

1,245
mixed
$1 million
targeting Larry Hogan 
R

1,036
negative
$1.4 million
targeting Larry Hogan 
R

4,803
positive
$5.1 million
supporting Anthony Brown 
D

Larry Hogan
R
est. total $4.6 million
ran 1,159
mixed ads
$1.7 million
targeting Anthony Brown 
D

323
negative
$265,200
targeting Anthony Brown 
D

2,086
positive
$2.7 million
supporting Larry Hogan 
R

Doug Gansler
D
DONORS
est. total $4.4 million
Friends of Doug Gansler, Jolene Ivey Slate
$70,800
Friends of Glenn Ivey
$10,000
David F Williams
$6,000
1110 Business Parkway Llc
$4,000
3400 Biddle Street Llc
$4,000
6500 Chillum Associates Lp
$4,000
Source: National Institute on Money in State Politics data — includes 32% of reports; includes reports as recent as November 25, 2014.
ran 134
mixed ads
$67,000
targeting Anthony Brown 
D

742
negative
$630,100
targeting Anthony Brown 
D

5,755
positive
$3.7 million
supporting Doug Gansler 
D

ran 1,175
negative ads
est. $2 million
targeting Larry Hogan 
R

ran 1,941
negative ads
est. $1.4 million
targeting Larry Hogan 
R

Heather Mizeur, Delman Coates
D
DONORS
est. total $1.3 million
James N Franke
$4,000
Lee Friedman
$4,000
Caroline D Gabel
$4,000
Michael J Goodwin
$4,000
Nina R Houghton
$4,000
Aaron Orlofsky
$4,000
Source: National Institute on Money in State Politics data — includes 9% of reports; includes reports as recent as May 27, 2014.
ran 1,120
mixed ads
$991,100
targeting Anthony Brown 
D

Doug Gansler 
D

467
positive
$287,100
supporting Heather Mizeur 
D

Delman Coates 
D

ran 308
negative ads
est. $1.2 million
targeting Larry Hogan 
R

Maryland Democratic Party
est. total $794,900
ran 74
mixed ads
$149,400
targeting Larry Hogan 
R

259
negative
$471,200
targeting Larry Hogan 
R

212
positive
$174,300
supporting Anthony Brown 
D

ran 719
negative ads
est. $775,600
targeting Anthony Brown 
D

Ron George
R
DONORS
Ronald A George
$2,000
Associated Builders, Contractors of Chesapeake Shores
$1,000
Michael J Mulligan
$500
Matthew P Ferrante
$250
Joseph Hansbrough
$250
George W Towle
$250
Source: National Institute on Money in State Politics data — includes 10% of reports; includes reports as recent as May 27, 2014.
ran one
positive ads
est. $670
supporting Ron George 
R

Attorney general
$2.2 million
$1.6 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
Brian Frosh
D
DONORS
est. total $1.4 million
Brian E Frosh
$69,500
Citizens for Maggie McIntosh
$12,000
Health Care Workers Local 1199
$12,000
Friends of William Cole
$8,000
Maryland Realtors Association
$8,000
Leggett Isiah Ike Friends Of
$6,000
Source: National Institute on Money in State Politics data — includes 40% of reports; includes reports as recent as October 24, 2014.
ran 420
mixed ads
$266,200
targeting Jon Cardin 
D

1,223
positive
$1.1 million
supporting Brian Frosh 
D

Jon Cardin
D
DONORS
est. total $760,500
W Dean Llc
$8,000
Friends of Vicki Almond
$6,000
Jon for Baltimore County Herbst
$6,000
Baltimore City Sitting Judges Cmte
$5,000
Llc 133 Chincoteague Sunsets
$4,000
Ben Cardin for Senate
$4,000
Source: National Institute on Money in State Politics data — includes 36% of reports; includes reports as recent as August 26, 2014.
ran 634
mixed ads
$367,800
targeting Brian Frosh 
D

385
positive
$392,700
supporting Jon Cardin 
D

Comptroller
$405,000
$1.6 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
Peter Franchot
D
DONORS
Greater Capital Area Association of Realtors
$6,000
Dba Total Wine Inc. Charleston Fine Wine, More-702
$4,000
Dba Total Wine Inc. Columbia Fine Wine, More - 701
$4,000
Dba Total Wine Inc. Mathews Fine Wine, More- 613
$4,000
Minnesota Fine Wine, Spirits Llc
$4,000
Dba Total Wine Inc. North Hills Fine Wine, More-611
$4,000
Source: National Institute on Money in State Politics data — includes 50% of reports; includes reports as recent as October 24, 2014.
ran 557
positive ads
est. $405,000
supporting Peter Franchot 
D

State senator
$2,880
$1.6 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
SENATE DISTRICT 006
Russ Mirabile
D
ran six
mixed ads
est. $2,880
targeting John Olszewski 
D

Source: Center for Public Integrity analysis of Kantar Media/CMAG, National Institute on Money in State Politics data
What's behind these numbers?