Arizona

current through December 8, 2014
Who's calling the shots?: State ad wars tracker:
TV ads in 2014 state races
$29.1 million
estimated TV ad spending on
state races in the 2014 cycle
What's behind these numbers?
$6.71
per eligible voter
39,000
times ads ran
$1.9 million primary general Jan. 2014 Nov. Jan. 2014 Nov.

Kantar Media/CMAG monitors TV signals for political advertising nationwide, capturing ads each time they run. Then, using a proprietary formula, it estimates how much placing each ad costs.

Like any estimate, it's imperfect. Here's what it covers, and what it doesn't:

  • Just placement on TV — The estimate only covers TV ads, not other kinds of political messages, such as ads that appear on radio or online. The estimate also only includes how much money a candidate or organization spent to place the ad, not to make it.
  • No local cable — Kantar Media monitors local broadcast TV in all 210 media markets, as well as national network and national cable TV advertising. If an ad runs on a local cable channel, it won't be counted here.
  • Any political ad — Unlike records filed at the Federal Elections Commission, this information includes so-called “issue ads” that mention a Senate candidate but don’t overtly call for the candidate’s election or defeat. Unless run immediately before a primary or general election, issue ad spending does not have to be reported to the FEC.
  • No future ads — Unlike some records from the Federal Communications Commission, it only counts ads that have already run. Future ad buys are not included.
  • Subject to dispute — Since the estimate is based on a formula, it may not exactly reflect what placing the ad actually cost. Think of the cost estimate as a well-informed guess, which can provide useful points of comparison.

Have more questions? Try this FAQ »

close
Governor
$18.5 million
$1.9 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
Doug Ducey
R
DONORS
est. total $5.7 million
Douglas A Ducey
$3 million
Eric J Crown
$7,588
Molly M Assenmacher
$6,000
William R Assenmacher
$6,000
Michael J Bidwill
$6,000
Stephen Evans
$6,000
Source: National Institute on Money in State Politics data — includes 57% of reports; includes reports as recent as September 25, 2014.
ran 1,571
mixed ads
$1.1 million
targeting Fred DuVal 
D

712
negative
$530,900
targeting Fred DuVal 
D

341
negative
$219,000
targeting Christine Jones 
R

5,324
positive
$3.8 million
supporting Doug Ducey 
R

Christine Jones
R
DONORS
Christine N Jones
$5.4 million
Gary Jones
$5,025
Harvey B Mackay
$4,000
Edward J Robson
$4,000
Michelle Robson
$4,000
Bruce Gilleland
$2,375
Source: National Institute on Money in State Politics data — includes 67% of reports; includes reports as recent as September 25, 2014.
ran 4,178
positive ads
est. $2.8 million
supporting Christine Jones 
R

ran 4,205
negative ads
est. $2.5 million
targeting Fred DuVal 
D

Fred DuVal
D
DONORS
est. total $2.3 million
Arizona Democratic Party
$82,000
Jennifer A Hecker DuVal
$29,400
Fred DuVal
$28,600
Julie A Hecker
$28,500
Carol D Whiteman
$25,000
Lawrence M Hecker
$14,500
Source: National Institute on Money in State Politics data — includes 67% of reports; includes reports as recent as September 25, 2014.
ran 1,793
mixed ads
$1.1 million
targeting Doug Ducey 
R

1,808
positive
$1.1 million
supporting Fred DuVal 
D

est. total $1.4 million
ran 487
negative ads
$820,900
targeting Fred DuVal 
D

529
positive
$615,800
supporting Doug Ducey 
R

est. total $866,800
ran 419
mixed ads
$492,500
targeting Doug Ducey 
R

450
negative
$374,300
targeting Doug Ducey 
R

est. total $652,900
ran 140
negative ads
$395,600
targeting Fred DuVal 
D

144
negative
$153,900
targeting Christine Jones 
R

89
negative
$103,500
targeting Scott Smith 
R

ran 855
negative ads
est. $651,800
targeting Doug Ducey 
R

Andrew Thomas
R
DONORS
Public Fund
$753,600
Unitemized Donations
$1,521
Andrew P. Thomas
$585
Andrew P. Thomas
$500
James De Caire
$160
Carolee Devere
$160
Source: National Institute on Money in State Politics data — includes 100% of reports; includes reports as recent as August 22, 2014.
ran 828
positive ads
est. $431,100
supporting Andrew Thomas 
R

Scott Smith
R
DONORS
Scott Smith
$300,000
Fredric Allen
$6,000
R J Ames
$6,000
Drew M Brown
$6,000
Lisa Carman
$6,000
Roger Carman
$6,000
Source: National Institute on Money in State Politics data — includes 67% of reports; includes reports as recent as September 25, 2014.
ran 843
positive ads
est. $404,500
supporting Scott Smith 
R

ran 69
mixed ads
est. $240,000
targeting Doug Ducey 
R

Ken Bennett
R
DONORS
Public Fund
$753,600
Unitemized Donations
$290
Ken Bennett
$174
Jeff Anderson
$160
Sardar Babar
$160
Shirley Bachman
$160
Source: National Institute on Money in State Politics data — includes 50% of reports; includes reports as recent as September 25, 2014.
ran 234
positive ads
est. $171,600
supporting Ken Bennett 
R

ran 187
negative ads
est. $108,600
targeting Scott Smith 
R

ran 130
negative ads
est. $101,700
targeting Scott Smith 
R

ran 34
negative ads
est. $95,800
targeting Fred DuVal 
D

ran 52
mixed ads
est. $20,500
targeting Christine Jones 
R

Doug Ducey 
R

Attorney general
$6.8 million
$1.9 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
ran 1,303
negative ads
est. $1.6 million
targeting Mark Brnovich 
R

Felecia Rotellini
D
DONORS
est. total $1.4 million
Food, Commercial Workers Local 99
$9,120
Phoenix Fire Fighters Local 493
$9,120
Felecia Ann Rotellini
$8,734
Arizona List
$6,000
James D Armstrong
$4,912
Stephen Barnes
$4,000
Source: National Institute on Money in State Politics data — includes 100% of reports; includes reports as recent as January 31, 2014.
ran 1,180
mixed ads
$787,500
targeting Mark Brnovich 
R

764
positive
$613,400
supporting Felecia Rotellini 
D

est. total $1.1 million
ran 605
mixed ads
$473,100
targeting Felecia Rotellini 
D

866
negative
$652,900
targeting Felecia Rotellini 
D

est. total $981,400
ran 478
negative ads
$603,000
targeting Mark Brnovich 
R

198
positive
$378,500
supporting Felecia Rotellini 
D

Mark Brnovich
R
DONORS
Arizona Automobile Dealers Association
$4,000
Michael J Bidwill
$4,000
Nancy Bidwill
$4,000
William Bidwill
$4,000
Jack Biltis
$4,000
Mark K Briggs
$4,000
Source: National Institute on Money in State Politics data — includes 67% of reports; includes reports as recent as September 25, 2014.
ran 1,097
positive ads
est. $633,000
supporting Mark Brnovich 
R

Tom Horne
R
DONORS
Christine H Newman
$300,900
Jerry E Simms
$6,000
Serena Simms
$6,000
Dennis Wilenchik
$4,940
Thomas Horne
$4,253
Steve Berman
$4,000
Source: National Institute on Money in State Politics data — includes 60% of reports; includes reports as recent as September 25, 2014.
ran 1,156
mixed ads
est. $512,700
targeting Mark Brnovich 
R

ran 879
negative ads
est. $503,800
targeting Tom Horne 
R

ran 215
mixed ads
est. $52,500
targeting Tom Horne 
R

Corporation commissioner
$2.4 million
$1.9 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
est. total $2.4 million
ran 556
mixed ads
$593,800
targeting Sandra Kennedy 
D

816
negative
$794,600
targeting Sandra Kennedy 
D

1,839
negative
$1.1 million
targeting Vernon Parker 
R

Secretary of state
$753,500
$1.9 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
ran 281
negative ads
est. $320,500
targeting Terry Goddard 
D

ran 152
positive ads
est. $210,700
supporting Michele Reagan 
R

Michele Reagan
R
DONORS
Donna Reagan
$57,000
David G Gulino
$37,800
Michael J Reagan
$15,000
Pinnacle West
$5,560
Paul Sexson
$2,750
Beer, Wine Distributors of Arizona
$2,424
Source: National Institute on Money in State Politics data — includes 67% of reports; includes reports as recent as September 25, 2014.
ran 318
positive ads
est. $204,600
supporting Michele Reagan 
R

Terry Goddard
D
DONORS
est. total $17,700
Public Fund
$488,200
Unitemized Donations
$1,270
Terry Goddard
$626
Monica Goddard
$162
Allan Affeldt
$160
Doug Allsworth
$160
Source: National Institute on Money in State Politics data — includes 67% of reports; includes reports as recent as September 25, 2014.
ran 11
mixed ads
$13,000
targeting Michele Reagan 
R

eight
positive
$4,680
supporting Terry Goddard 
D

Superintendent
$574,100
$1.9 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
David Garcia
D
DONORS
est. total $317,000
Arizona Education Association
$9,120
Planned Parenthood of Central, Northern Arizona
$9,120
Sharon Hendrickson
$6,000
David R Garcia
$5,762
Brendan McEvoy
$5,500
Zach Rawlings
$5,362
Source: National Institute on Money in State Politics data — includes 67% of reports; includes reports as recent as September 25, 2014.
ran 350
mixed ads
$242,900
targeting Diane Douglas 
R

96
negative
$37,300
targeting Diane Douglas 
R

94
positive
$36,900
supporting David Garcia 
D

ran 192
mixed ads
est. $249,300
targeting Diane Douglas 
R

Diane Douglas
R
DONORS
Public Fund
$244,100
Unitemized Donations
$6,317
Ray Malnar, Wife
$234
Elizabeth J Alcorn
$170
Nancy Bennett
$160
Mark Boone
$160
Source: National Institute on Money in State Politics data — includes 67% of reports; includes reports as recent as September 25, 2014.
ran 40
positive ads
est. $7,720
supporting Diane Douglas 
R

State senator
$33,900
$1.9 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
SENATE DISTRICT 025
ran 23
mixed ads
est. $12,900
targeting Ralph Heap 
R

SENATE DISTRICT 023
ran 24
mixed ads
est. $12,600
targeting John Kavanagh 
R

SENATE DISTRICT 003
Salomon Baldenegro
D
DONORS
Public Fund
$22,900
Unitemized Donations
$1,259
Salomon F. Baldenegro
$535
Malea Chavez
$160
Andrea D Dalessandro
$160
William Fisher
$160
Source: National Institute on Money in State Politics data — includes 67% of reports; includes reports as recent as August 22, 2014.
ran 21
positive ads
est. $8,470
supporting Salomon Baldenegro 
D

State representative
$2,410
$1.9 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
HOUSE DISTRICT 002
John Christopher Ackerley
R
DONORS
Public Fund
$38,100
Peter J Davis Jr
$160
Kathryn Kohler
$100
Thomas F Purdon
$100
Unitemized Donations
$70
Martha Yamamoto
$55
Source: National Institute on Money in State Politics data — includes 67% of reports; includes reports as recent as September 25, 2014.
ran 24
positive ads
est. $2,410
supporting John Christopher Ackerley 
R

current through November 7, 2014
Who's calling the shots?: Ballot measures:
TV ads in 2014 state ballot measure races
$139,800
estimated TV ad spending on
ballot measures in the 2014 cycle
What's behind these numbers?
3 cents
per eligible voter
99
times ads ran
$215,000 Jan. 2014 Nov. Jan. 2014 Nov.

Kantar Media/CMAG monitors TV signals for political advertising nationwide, capturing ads each time they run. Then, using a proprietary formula, it estimates how much placing each ad costs.

Like any estimate, it's imperfect. Here's what it covers, and what it doesn't:

  • Just placement on TV — The estimate only covers TV ads, not other kinds of political messages, such as ads that appear on radio or online. The estimate also only includes how much money a candidate or organization spent to place the ad, not to make it.
  • No local cable — Kantar Media monitors local broadcast TV in all 210 media markets, as well as national network and national cable TV advertising. If an ad runs on a local cable channel, it won't be counted here.
  • Any political ad — Unlike records filed at the Federal Elections Commission, this information includes so-called “issue ads” that mention a Senate candidate but don’t overtly call for the candidate’s election or defeat. Unless run immediately before a primary or general election, issue ad spending does not have to be reported to the FEC.
  • No future ads — Unlike some records from the Federal Communications Commission, it only counts ads that have already run. Future ad buys are not included.
  • Subject to dispute — Since the estimate is based on a formula, it may not exactly reflect what placing the ad actually cost. Think of the cost estimate as a well-informed guess, which can provide useful points of comparison.

Have more questions? Try this FAQ »

close
$139,800
$215,000 Jan. 2014 Nov. Jan. 2014 Nov.
Yes on 480
ran 99
TV ads
est. $139,800
advocating for Yes

Source: Center for Public Integrity analysis of Kantar Media/CMAG, National Institute on Money in State Politics data
What's behind these numbers?