Massachusetts

current through December 8, 2014
Who's calling the shots?: State ad wars tracker:
TV ads in 2014 state races
$25.6 million
estimated TV ad spending on
state races in the 2014 cycle
What's behind these numbers?
$5.33
per eligible voter
22,800
times ads ran
$2.2 million primary general Jan. 2014 Nov. Jan. 2014 Nov.

Kantar Media/CMAG monitors TV signals for political advertising nationwide, capturing ads each time they run. Then, using a proprietary formula, it estimates how much placing each ad costs.

Like any estimate, it's imperfect. Here's what it covers, and what it doesn't:

  • Just placement on TV — The estimate only covers TV ads, not other kinds of political messages, such as ads that appear on radio or online. The estimate also only includes how much money a candidate or organization spent to place the ad, not to make it.
  • No local cable — Kantar Media monitors local broadcast TV in all 210 media markets, as well as national network and national cable TV advertising. If an ad runs on a local cable channel, it won't be counted here.
  • Any political ad — Unlike records filed at the Federal Elections Commission, this information includes so-called “issue ads” that mention a Senate candidate but don’t overtly call for the candidate’s election or defeat. Unless run immediately before a primary or general election, issue ad spending does not have to be reported to the FEC.
  • No future ads — Unlike some records from the Federal Communications Commission, it only counts ads that have already run. Future ad buys are not included.
  • Subject to dispute — Since the estimate is based on a formula, it may not exactly reflect what placing the ad actually cost. Think of the cost estimate as a well-informed guess, which can provide useful points of comparison.

Have more questions? Try this FAQ »

close
Governor
$20.9 million
$2.2 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
ran 717
mixed ads
$1.3 million
targeting Martha Coakley 
D

2,774
negative
$4.8 million
targeting Martha Coakley 
D

1,179
positive
$1.5 million
supporting Charlie Baker 
R

est. total $5.3 million
ran 2,561
negative ads
$4.3 million
targeting Charlie Baker 
R

467
positive
$995,600
supporting Martha Coakley 
D

Charlie Baker
R
DONORS
est. total $2.7 million
Unitemized Donations
$1.2 million
Massachusetts Republican Party
$266,100
Charles D Baker
$56,800
Massachusetts Correction Officers Federated Union
$15,700
Shirley Bragel
$3,000
John McArthur
$3,000
Source: National Institute on Money in State Politics data — includes 81% of reports; includes reports as recent as January 20, 2015.
ran 662
mixed ads
$526,400
targeting Martha Coakley 
D

2,111
positive
$2.2 million
supporting Charlie Baker 
R

Massachusetts Democratic State Committee
est. total $1.7 million
ran 422
mixed ads
$339,100
targeting Charlie Baker 
R

1,515
positive
$1.4 million
supporting Martha Coakley 
D

Martha Coakley
D
DONORS
Public Fund
$605,800
Unitemized Donations
$11,900
United Food, Commercial Workers International Union / Ufcw
$10,000
Afscme Council 93
$8,000
Nage Local 308
$6,750
Government Employees Local 207
$6,500
Source: National Institute on Money in State Politics data — includes 83% of reports; includes reports as recent as November 20, 2014.
ran 781
positive ads
est. $755,600
supporting Martha Coakley 
D

Steve Grossman
D
DONORS
Unitemized Donations
$1 million
Steven Grossman
$200,000
Teamsters Local 122
$6,000
Boston Carmens Local 589
$5,500
Operating Engineers Local 4
$5,000
National Government Employees
$2,500
Source: National Institute on Money in State Politics data — includes 81% of reports; includes reports as recent as November 5, 2014.
ran 469
positive ads
est. $711,200
supporting Steve Grossman 
D

Charlie Baker, Massachusetts Republican Party
ran 806
positive ads
est. $596,400
supporting Charlie Baker 
R

Evan Falchuk
I
DONORS
est. total $499,900
Evan J Falchuk
$2.1 million
Unitemized Donations
$489,700
Payroll Tax Adjustment
$2,604
Nancy Falchuk
$2,000
Jay Driscoll
$1,500
Bradley Falchuk
$1,500
Source: National Institute on Money in State Politics data — includes 86% of reports; includes reports as recent as November 20, 2014.
ran 224
mixed ads
$175,200
targeting Charlie Baker 
R

Martha Coakley 
D

757
positive
$324,700
supporting Evan Falchuk 
I

Don Berwick
D
DONORS
est. total $445,100
Unitemized Donations
$835,600
Public Fund
$309,000
Donald Mark Berwick
$50,300
Donald Berwick
$50,000
Inc. Gab Crossroads
$4,480
Berkley Insurance Company
$3,161
Source: National Institute on Money in State Politics data — includes 86% of reports; includes reports as recent as November 20, 2014.
ran 319
mixed ads
$276,400
targeting Martha Coakley 
D

Steve Grossman 
D

176
positive
$168,600
supporting Don Berwick 
D

ran 329
mixed ads
$304,900
targeting Martha Coakley 
D

54
positive
$91,400
supporting Steve Grossman 
D

ran 77
positive ads
est. $65,100
supporting Martha Coakley 
D

Jeff McCormick
I
DONORS
Jeffrey S McCormick
$965,000
Public Fund
$150,900
John Croce
$1,000
Kevin Ahearn
$500
Margaret Ahearn
$500
Eric Ahlborg
$500
Source: National Institute on Money in State Politics data — includes 81% of reports; includes reports as recent as November 20, 2014.
ran 43
mixed ads
est. $64,400
targeting Charlie Baker 
R

Martha Coakley 
D

ran 31
positive ads
est. $25,500
supporting Martha Coakley 
D

State treasurer
$2.2 million
$2.2 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
Deb Goldberg
D
DONORS
Deborah B Goldberg
$1.8 million
Unitemized Donations
$137,700
Afscme Council 93
$2,000
Carmen's Union Local 589
$2,000
Citizens Bank
$1,500
I.U.P.A.t District Council #35
$1,500
Source: National Institute on Money in State Politics data — includes 74% of reports; includes reports as recent as November 20, 2014.
ran 1,755
positive ads
est. $1.3 million
supporting Deb Goldberg 
D

Barry Finegold
D
DONORS
Barry R Finegold
$210,500
Unitemized Donations
$6,055
Adp
$1,312
Douglas J Ahern
$1,000
Greg P Alexandris
$1,000
Maria L Alexandris
$1,000
Source: National Institute on Money in State Politics data — includes 83% of reports; includes reports as recent as January 20, 2015.
ran 688
positive ads
est. $668,500
supporting Barry Finegold 
D

Mike Heffernan
R
DONORS
Michael Heffernan
$155,000
Massachusetts Republican Party
$28,400
Daniel Abrams
$1,000
Michele Blackwood
$1,000
Thomas Cranley
$1,000
Richard Dahlberg
$1,000
Source: National Institute on Money in State Politics data — includes 81% of reports; includes reports as recent as January 20, 2015.
ran 91
positive ads
est. $98,100
supporting Mike Heffernan 
R

Tom Conroy
D
DONORS
Delaney Real Estate
$3,600
Jennifer Glass
$1,025
Eliza Anderson
$1,000
Michael Anderson
$1,000
Michael Bate
$1,000
Sue Fogarty
$1,000
Source: National Institute on Money in State Politics data — includes 83% of reports; includes reports as recent as November 5, 2014.
ran 155
positive ads
est. $88,400
supporting Tom Conroy 
D

Attorney general
$1.9 million
$2.2 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
Warren Tolman
D
DONORS
Warren E Tolman
$120,500
Bridge, Structural Iron Workers - Union Local 7 (General Account)
$15,000
Buying Time Llc - Refund
$10,000
Sprinkler Fitters Local 550
$6,500
Operating Engineers Local 4
$5,500
Sheet Metal Workers Local 17
$5,500
Source: National Institute on Money in State Politics data — includes 76% of reports; includes reports as recent as November 5, 2014.
ran 1,619
positive ads
est. $1.2 million
supporting Warren Tolman 
D

Maura Healey
D
DONORS
Unitemized Donations
$246,300
Maura Healey
$38,000
Teamsters Local Union #25
$15,000
Inc. Dover Strategy Group
$2,500
Mary Beckman
$1,500
Rita Conroy
$1,500
Source: National Institute on Money in State Politics data — includes 73% of reports; includes reports as recent as November 20, 2014.
ran 569
positive ads
est. $556,700
supporting Maura Healey 
D

John Miller
R
DONORS
est. total $86,000
John B Miller
$825,000
Simmons Lessell
$1,000
Irene Madden
$1,000
Thomas Madden
$1,000
Paul Pender
$1,000
Sebastian Heersink
$875
Source: National Institute on Money in State Politics data — includes 81% of reports; includes reports as recent as November 5, 2014.
ran 13
mixed ads
$21,000
targeting Maura Healey 
D

41
positive
$65,000
supporting John Miller 
R

Secretary of state
$302,300
$2.2 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
Bill Galvin
D
DONORS
Unitemized Donations
$138,900
Millwrights Local 1121
$1,500
Boston Fire Fighters Local 718
$1,000
Brockton Fire Fighters Local 144
$1,000
Brian E Callahan
$1,000
Irwin Chafetz, Roberta
$1,000
Source: National Institute on Money in State Politics data — includes 86% of reports; includes reports as recent as November 20, 2014.
ran 374
positive ads
est. $302,300
supporting Bill Galvin 
D

State senator
$219,000
$2.2 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
SENATE DISTRICT FIRST HAMPDEN AND HAMPSHIRE
Eric Lesser
D
DONORS
Unitemized Donations
$27,700
Sonal Bhatia
$1,000
Brian Goldsmith
$1,000
Georgia M Johnson
$1,000
Massachusetts Federation of Teachers
$1,000
James Null
$1,000
Source: National Institute on Money in State Politics data — includes 88% of reports; includes reports as recent as January 20, 2015.
ran 389
positive ads
est. $127,300
supporting Eric Lesser 
D

Debra Boronski
R
DONORS
Debra Ann Boronski
$26,000
Marlboro Republican City Cmte
$7,251
Georgianne Roberts
$750
Michael Coffey
$550
Bruce Barthelette
$500
Linda A Boucher
$500
Source: National Institute on Money in State Politics data — includes 88% of reports; includes reports as recent as October 27, 2014.
ran 98
positive ads
est. $36,700
supporting Debra Boronski 
R

Tim Allen
D
DONORS
est. total $23,200
Corey J Allen
$4,480
Jerome Allen
$500
Rosa Allen
$500
Stephen Endsdorf
$240
Christine Blake
$200
Jacques Jean
$200
Source: National Institute on Money in State Politics data — includes 73% of reports; includes reports as recent as September 2, 2014.
ran eight
mixed ads
$3,100
targeting Eric Lesser 
D

50
positive
$20,100
supporting Tim Allen 
D

Massachusetts Democratic State Committee
ran 58
negative ads
est. $19,100
targeting Debra Boronski 
R

James Harrington
D
DONORS
Unitemized Donations
$13,500
James P. Harrington (Loan)
$5,000
James "Chip" Harrington
$1,792
James Harrington
$649
David Belanger
$500
Gregory Belanger
$500
Source: National Institute on Money in State Politics data — includes 88% of reports; includes reports as recent as October 27, 2014.
ran 16
positive ads
est. $5,790
supporting James Harrington 
D

SENATE DISTRICT SECOND ESSEX AND MIDDLESEX
Pavel Payano
D
DONORS
David Espinola
$1,000
Pavel M. Payano (Loan)
$1,000
Patricia Benitez
$500
Gregorio Castillo
$500
Cesar Checo
$500
Brian De Pena
$500
Source: National Institute on Money in State Politics data — includes 88% of reports; includes reports as recent as October 27, 2014.
ran 12
positive ads
est. $6,910
supporting Pavel Payano 
D

Lieutenant governor
$160,200
$2.2 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
Steve Kerrigan
D
DONORS
Public Fund
$605,800
Unitemized Donations
$11,900
United Food, Commercial Workers International Union / Ufcw
$10,000
Afscme Council 93
$8,000
Nage Local 308
$6,750
Government Employees Local 207
$6,500
Source: National Institute on Money in State Politics data — includes 83% of reports; includes reports as recent as November 20, 2014.
ran 264
positive ads
est. $135,200
supporting Steve Kerrigan 
D

Leland Cheung
D
DONORS
Leland Cheung
$119,000
Painters, Allied Trades District Council 35
$2,000
Eva Mok Chau
$1,000
Laurence Field
$1,000
Jamie R Wolf
$1,000
Christian Hassold
$775
Source: National Institute on Money in State Politics data — includes 76% of reports; includes reports as recent as November 5, 2014.
ran 41
positive ads
est. $24,900
supporting Leland Cheung 
D

State representative
$25,900
$2.2 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
HOUSE DISTRICT TWELFTH HAMPDEN
Angelo Puppolo
D
DONORS
Unitemized Donations
$3,738
Theresa Colantoni
$1,000
Health Care Workers Local 1199
$1,000
Massachusetts Dental Society
$1,000
State Police Association of Massachusetts
$1,000
Massachusetts Academy of Trial Lawyers
$750
Source: National Institute on Money in State Politics data — includes 88% of reports; includes reports as recent as January 20, 2015.
ran 37
positive ads
est. $12,400
supporting Angelo Puppolo 
D

HOUSE DISTRICT SIXTEENTH ESSEX
Marcos Devers
D
DONORS
Marcos A. Devers (Loan)
$4,200
William Burnett
$500
Electrical Workers Local 2321
$500
Barbara W Grossman
$500
Steven Grossman
$500
Kristen Harol
$500
Source: National Institute on Money in State Politics data — includes 88% of reports; includes reports as recent as October 27, 2014.
ran 17
positive ads
est. $9,710
supporting Marcos Devers 
D

HOUSE DISTRICT NINTH HAMPDEN
Jose Tosado
D
DONORS
Jose Tosado
$4,979
Unitemized Donations
$1,935
Raji Abdo
$500
Jacques Abdoud
$500
Rizk Abiassaf
$500
Anis Alam
$500
Source: National Institute on Money in State Politics data — includes 88% of reports; includes reports as recent as October 27, 2014.
ran 10
positive ads
est. $3,830
supporting Jose Tosado 
D

current through November 7, 2014
Who's calling the shots?: Ballot measures:
TV ads in 2014 state ballot measure races
$10.2 million
estimated TV ad spending on
ballot measures in the 2014 cycle
What's behind these numbers?
$2.11
per eligible voter
7,163
times ads ran
$1.2 million election Jan. 2014 Nov. Jan. 2014 Nov.

Kantar Media/CMAG monitors TV signals for political advertising nationwide, capturing ads each time they run. Then, using a proprietary formula, it estimates how much placing each ad costs.

Like any estimate, it's imperfect. Here's what it covers, and what it doesn't:

  • Just placement on TV — The estimate only covers TV ads, not other kinds of political messages, such as ads that appear on radio or online. The estimate also only includes how much money a candidate or organization spent to place the ad, not to make it.
  • No local cable — Kantar Media monitors local broadcast TV in all 210 media markets, as well as national network and national cable TV advertising. If an ad runs on a local cable channel, it won't be counted here.
  • Any political ad — Unlike records filed at the Federal Elections Commission, this information includes so-called “issue ads” that mention a Senate candidate but don’t overtly call for the candidate’s election or defeat. Unless run immediately before a primary or general election, issue ad spending does not have to be reported to the FEC.
  • No future ads — Unlike some records from the Federal Communications Commission, it only counts ads that have already run. Future ad buys are not included.
  • Subject to dispute — Since the estimate is based on a formula, it may not exactly reflect what placing the ad actually cost. Think of the cost estimate as a well-informed guess, which can provide useful points of comparison.

Have more questions? Try this FAQ »

close
3: Repeal the law that allows casinos
$6 million
$1.2 million election Jan. 2014 Nov. Jan. 2014 Nov.
Coalition to Protect Mass Jobs
ran 4,772
TV ads
est. $6 million
advocating for No
2: Expand bottle deposit
$4 million
$1.2 million election Jan. 2014 Nov. Jan. 2014 Nov.
No on Question 2
ran 2,002
TV ads
est. $3.8 million
advocating for No
Coalition to Update the Bottle Bill
ran 110
TV ads
est. $244,200
advocating for Yes
1: Stop indexing gas tax to inflation
$137,400
$1.2 million election Jan. 2014 Nov. Jan. 2014 Nov.
No on One Committee
ran 244
TV ads
est. $137,400
advocating for No
4: Give employees paid sick time
$20,200
$1.2 million election Jan. 2014 Nov. Jan. 2014 Nov.
Raise Up Massachusetts
ran 35
TV ads
est. $20,200
advocating for Yes

Source: Center for Public Integrity analysis of Kantar Media/CMAG, National Institute on Money in State Politics data
What's behind these numbers?