Arkansas

current through December 8, 2014
Who's calling the shots?: State ad wars tracker:
TV ads in 2014 state races
$11.7 million
estimated TV ad spending on
state races in the 2014 cycle
What's behind these numbers?
$5.50
per eligible voter
30,300
times ads ran
$641,800 primary general Jan. 2014 Nov. Jan. 2014 Nov.

Kantar Media/CMAG monitors TV signals for political advertising nationwide, capturing ads each time they run. Then, using a proprietary formula, it estimates how much placing each ad costs.

Like any estimate, it's imperfect. Here's what it covers, and what it doesn't:

  • Just placement on TV — The estimate only covers TV ads, not other kinds of political messages, such as ads that appear on radio or online. The estimate also only includes how much money a candidate or organization spent to place the ad, not to make it.
  • No local cable — Kantar Media monitors local broadcast TV in all 210 media markets, as well as national network and national cable TV advertising. If an ad runs on a local cable channel, it won't be counted here.
  • Any political ad — Unlike records filed at the Federal Elections Commission, this information includes so-called “issue ads” that mention a Senate candidate but don’t overtly call for the candidate’s election or defeat. Unless run immediately before a primary or general election, issue ad spending does not have to be reported to the FEC.
  • No future ads — Unlike some records from the Federal Communications Commission, it only counts ads that have already run. Future ad buys are not included.
  • Subject to dispute — Since the estimate is based on a formula, it may not exactly reflect what placing the ad actually cost. Think of the cost estimate as a well-informed guess, which can provide useful points of comparison.

Have more questions? Try this FAQ »

close
Governor
$6.9 million
$641,800 primary general Jan. 2014 Nov. Jan. 2014 Nov.
Asa Hutchinson
R
DONORS
est. total $2.5 million
Unitemized Donations
$70,400
Mountaire Farms of Delaware
$12,000
Travis Lumber
$8,000
Arkansas Surgical Hospital
$6,000
Dbh Management Consultants
$6,000
Managed Care of North America
$6,000
Source: National Institute on Money in State Politics data — includes 80% of reports; includes reports as recent as October 28, 2014.
ran 418
mixed ads
$191,600
targeting Mike Ross 
D

5,667
positive
$2.3 million
supporting Asa Hutchinson 
R

Mike Ross
D
DONORS
est. total $1.9 million
Unitemized Donations
$90,300
Madison County Telephone Co
$16,000
Hc (Dude) Crain
$6,000
Arkansas Hospital Association
$5,000
John D Correnti
$5,000
McKesson Corp
$5,000
Source: National Institute on Money in State Politics data — includes 84% of reports; includes reports as recent as October 28, 2014.
ran 1,878
mixed ads
$850,600
targeting Asa Hutchinson 
R

389
negative
$153,800
targeting Asa Hutchinson 
R

2,597
positive
$926,300
supporting Mike Ross 
D

est. total $1.3 million
ran 919
mixed ads
$343,000
targeting Mike Ross 
D

3,788
negative
$1 million
targeting Mike Ross 
D

est. total $1.2 million
ran 347
mixed ads
$82,500
targeting Asa Hutchinson 
R

2,497
negative
$1.1 million
targeting Asa Hutchinson 
R

Curtis Coleman
R
DONORS
Curtis W Coleman
$146,400
Unitemized Donations
$47,000
Margaret Jones
$2,745
Lu Ann Sutton
$2,500
Tri City Granite Const. Inc.
$2,200
Barbara Anderson
$2,000
Source: National Institute on Money in State Politics data — includes 88% of reports; includes reports as recent as October 15, 2014.
ran 57
positive ads
est. $28,700
supporting Curtis Coleman 
R

Attorney general
$2.5 million
$641,800 primary general Jan. 2014 Nov. Jan. 2014 Nov.
est. total $573,900
ran 669
negative ads
$410,100
targeting Leslie Rutledge 
R

433
positive
$163,800
supporting Nate Steel 
D

ran 641
negative ads
est. $502,800
targeting Nate Steel 
D

Leslie Rutledge
R
DONORS
Leslie C Rutledge
$60,600
Brent Stevenson
$8,000
Brent Stevenson Associates
$7,500
Central Arkansas Nursing Centers
$6,000
Michael S Morton
$6,000
Msm Properties
$6,000
Source: National Institute on Money in State Politics data — includes 84% of reports; includes reports as recent as October 28, 2014.
ran 631
positive ads
est. $299,300
supporting Leslie Rutledge 
R

ran 382
mixed ads
$180,100
targeting Nate Steel 
D

232
positive
$106,500
supporting Leslie Rutledge 
R

Nate Steel
D
DONORS
est. total $272,000
Nate Steel Campaign Cmte
$211,900
Nate Steel
$100,100
Unitemized Donations
$4,893
Arkansas Realtors Association
$4,000
F Kenneth Bailey
$4,000
Pa Becky Steel
$4,000
Source: National Institute on Money in State Politics data — includes 91% of reports; includes reports as recent as October 28, 2014.
ran 531
mixed ads
$153,400
targeting Leslie Rutledge 
R

396
positive
$118,600
supporting Nate Steel 
D

est. total $218,900
ran 112
mixed ads
$46,400
targeting Leslie Rutledge 
R

428
negative
$172,500
targeting Leslie Rutledge 
R

ran 531
positive ads
est. $192,400
supporting David Sterling 
R

David Sterling
R
DONORS
David Sterling
$25,900
Victoria Healthcare Properties
$6,000
Total Loans
$4,530
Hugh Ray III
$4,000
Unitemized Donations
$3,633
Autumn Hill
$3,000
Source: National Institute on Money in State Politics data — includes 88% of reports; includes reports as recent as July 30, 2014.
ran 317
positive ads
est. $119,000
supporting David Sterling 
R

Lieutenant governor
$1.8 million
$641,800 primary general Jan. 2014 Nov. Jan. 2014 Nov.
John Burkhalter
D
DONORS
est. total $1.3 million
John C Burkhalter
$2 million
Unitemized Donations
$7,842
1 Pershing Circle Llc
$4,000
Affordable Rent To Own Used Cars
$4,000
B, B Materials Llc
$4,000
David Boerner
$4,000
Source: National Institute on Money in State Politics data — includes 88% of reports; includes reports as recent as October 28, 2014.
ran 631
mixed ads
$240,200
targeting Tim Griffin 
R

1,118
negative
$348,500
targeting Tim Griffin 
R

2,235
positive
$741,000
supporting John Burkhalter 
D

Tim Griffin
R
DONORS
est. total $498,000
Mountaire Farms of Delaware
$12,000
Unitemized Donations
$9,225
Blank
$5,000
Morie Althoff Malloy
$4,000
Arkansas Realtors Association
$4,000
Charlotte S Bradbury
$4,000
Source: National Institute on Money in State Politics data — includes 88% of reports; includes reports as recent as October 28, 2014.
ran 243
negative ads
$136,400
targeting John Burkhalter 
D

688
positive
$361,600
supporting Tim Griffin 
R

Andy Mayberry
R
DONORS
Andy Mayberry Personal Loan
$3,474
Unitemized Donations
$2,336
Fox Asset Management Company
$2,000
Jack Mayberry
$2,000
Joe Neal
$1,250
Hooper Productions
$1,000
Source: National Institute on Money in State Politics data — includes 91% of reports; includes reports as recent as June 30, 2014.
ran 17
positive ads
est. $8,380
supporting Andy Mayberry 
R

State senator
$240,500
$641,800 primary general Jan. 2014 Nov. Jan. 2014 Nov.
SENATE DISTRICT 009
Bruce Holland
R
DONORS
est. total $166,000
Bruce Holland
$12,500
Arkansas Health Care Association
$4,000
Dbh Management Consultants
$3,250
Cvs Caremark
$3,000
Stephens Group
$3,000
2700 Browns Lane Llc
$2,000
Source: National Institute on Money in State Politics data — includes 92% of reports; includes reports as recent as June 30, 2014.
ran 246
mixed ads
$117,800
targeting Terry Rice 
R

103
positive
$48,200
supporting Bruce Holland 
R

Terry Rice
R
DONORS
Terry W Rice
$45,000
Arkansas Health Care Association
$4,000
Arkansas Republican Party
$2,500
Arkansas Realtors Association
$2,000
Ashton Place Health, Rehabilitation
$2,000
Central Arkansas Nursing Centers
$2,000
Source: National Institute on Money in State Politics data — includes 86% of reports; includes reports as recent as October 15, 2014.
ran 49
positive ads
est. $28,800
supporting Terry Rice 
R

SENATE DISTRICT 035
Tyler Pearson
D
DONORS
est. total $36,900
Unitemized Donations
$16,200
Jerry B Adams
$4,000
Madelyn Adams
$4,000
James Clarke Allred
$4,000
Jo Ann Coleman
$3,000
Kathryn Spinks
$2,950
Source: National Institute on Money in State Politics data — includes 91% of reports; includes reports as recent as October 28, 2014.
ran 35
negative ads
$11,000
targeting Jason Rapert 
R

89
positive
$25,900
supporting Tyler Pearson 
D

SENATE DISTRICT 014
Bill Sample
R
DONORS
Stephens Group
$5,588
Evans Steven United Transportation Union PAC
$4,700
Arkansas Health Care Association
$4,000
Michael S Morton
$4,000
Southland Racing Corp
$4,000
Charles J Cella
$3,000
Source: National Institute on Money in State Politics data — includes 90% of reports; includes reports as recent as October 28, 2014.
ran 19
positive ads
est. $8,830
supporting Bill Sample 
R

Supreme court judge
$208,800
$641,800 primary general Jan. 2014 Nov. Jan. 2014 Nov.
ran 412
negative ads
$80,100
targeting Tim Cullen 
N

399
positive
$84,400
supporting Robin Wynne 
N

Tim Cullen
N
DONORS
est. total $31,800
Tim Cullen, Sarah
$37,000
Ashton Place Health, Rehabilitation
$2,000
Briarwood Nursing, Inc. Rehab Center
$2,000
Central Arkansas Nursing Centers
$2,000
Concordia Health, Rehab Llc
$2,000
Country Club Gardens Llc
$2,000
Source: National Institute on Money in State Politics data — includes 86% of reports; includes reports as recent as June 30, 2014.
ran 35
mixed ads
$18,400
targeting Robin Wynne 
N

29
positive
$13,400
supporting Tim Cullen 
N

Robin Wynne
N
DONORS
Andrew Barroway, Elyse
$2,000
Cornerstone Healthcare
$2,000
Centers Inc. Nrsg Friends Central Ar
$2,000
Friends Kessler Topaz Meltzer, Check Llp
$2,000
Friends Msm Properties Inc.
$2,000
John Clinton Goodson
$2,000
Source: National Institute on Money in State Politics data — includes 88% of reports; includes reports as recent as June 30, 2014.
ran 29
positive ads
est. $12,500
supporting Robin Wynne 
N

State representative
$6,880
$641,800 primary general Jan. 2014 Nov. Jan. 2014 Nov.
HOUSE DISTRICT 076
Mat Pitsch
R
DONORS
Randy M Ennen
$3,000
Arkansas Health Care Association
$2,000
Arkansas Trial Lawyers Association
$2,000
Michael C Carter
$1,500
Aaron B Littlefield III
$1,500
Arkansas Realtors Association
$1,000
Source: National Institute on Money in State Politics data — includes 88% of reports; includes reports as recent as November 17, 2014.
ran 13
positive ads
est. $6,880
supporting Mat Pitsch 
R

current through November 7, 2014
Who's calling the shots?: Ballot measures:
TV ads in 2014 state ballot measure races
$937,200
estimated TV ad spending on
ballot measures in the 2014 cycle
What's behind these numbers?
44 cents
per eligible voter
2,079
times ads ran
$138,500 election Jan. 2014 Nov. Jan. 2014 Nov.

Kantar Media/CMAG monitors TV signals for political advertising nationwide, capturing ads each time they run. Then, using a proprietary formula, it estimates how much placing each ad costs.

Like any estimate, it's imperfect. Here's what it covers, and what it doesn't:

  • Just placement on TV — The estimate only covers TV ads, not other kinds of political messages, such as ads that appear on radio or online. The estimate also only includes how much money a candidate or organization spent to place the ad, not to make it.
  • No local cable — Kantar Media monitors local broadcast TV in all 210 media markets, as well as national network and national cable TV advertising. If an ad runs on a local cable channel, it won't be counted here.
  • Any political ad — Unlike records filed at the Federal Elections Commission, this information includes so-called “issue ads” that mention a Senate candidate but don’t overtly call for the candidate’s election or defeat. Unless run immediately before a primary or general election, issue ad spending does not have to be reported to the FEC.
  • No future ads — Unlike some records from the Federal Communications Commission, it only counts ads that have already run. Future ad buys are not included.
  • Subject to dispute — Since the estimate is based on a formula, it may not exactly reflect what placing the ad actually cost. Think of the cost estimate as a well-informed guess, which can provide useful points of comparison.

Have more questions? Try this FAQ »

close
4: Allow alcohol sales statewide
$621,700
$138,500 election Jan. 2014 Nov. Jan. 2014 Nov.
Citizens for Local Rights
ran 1,391
TV ads
est. $621,700
advocating for No
3: Extend state legislature term limits and limit lobbying
$315,500
$138,500 election Jan. 2014 Nov. Jan. 2014 Nov.
Arkansas Term Limits
ran 688
TV ads
est. $315,500
advocating for No

Source: Center for Public Integrity analysis of Kantar Media/CMAG, National Institute on Money in State Politics data
What's behind these numbers?