Ohio

current through December 8, 2014
Who's calling the shots?: State ad wars tracker:
TV ads in 2014 state races
$33.8 million
estimated TV ad spending on
state races in the 2014 cycle
What's behind these numbers?
$3.94
per eligible voter
69,500
times ads ran
$3.7 million primary general Jan. 2014 Nov. Jan. 2014 Nov.

Kantar Media/CMAG monitors TV signals for political advertising nationwide, capturing ads each time they run. Then, using a proprietary formula, it estimates how much placing each ad costs.

Like any estimate, it's imperfect. Here's what it covers, and what it doesn't:

  • Just placement on TV — The estimate only covers TV ads, not other kinds of political messages, such as ads that appear on radio or online. The estimate also only includes how much money a candidate or organization spent to place the ad, not to make it.
  • No local cable — Kantar Media monitors local broadcast TV in all 210 media markets, as well as national network and national cable TV advertising. If an ad runs on a local cable channel, it won't be counted here.
  • Any political ad — Unlike records filed at the Federal Elections Commission, this information includes so-called “issue ads” that mention a Senate candidate but don’t overtly call for the candidate’s election or defeat. Unless run immediately before a primary or general election, issue ad spending does not have to be reported to the FEC.
  • No future ads — Unlike some records from the Federal Communications Commission, it only counts ads that have already run. Future ad buys are not included.
  • Subject to dispute — Since the estimate is based on a formula, it may not exactly reflect what placing the ad actually cost. Think of the cost estimate as a well-informed guess, which can provide useful points of comparison.

Have more questions? Try this FAQ »

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Governor
$10.4 million
$3.7 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
John Kasich
R
DONORS
Ohio Republican Party
$3 million
Summit County Republican Party
$75,000
Ohio National Financial Services
$24,300
Pnc Financial Services
$24,300
Professional Independent Agents Association of Ohio
$24,300
Patti Stoler Schear
$24,300
Source: National Institute on Money in State Politics data — includes 83% of reports; includes reports as recent as October 23, 2014.
ran 13,900
positive ads
est. $7.3 million
supporting John Kasich 
R

est. total $2.2 million
ran 3,399
negative ads
$1.4 million
targeting Ed Fitzgerald 
D

1,725
positive
$781,800
supporting John Kasich 
R

Ed Fitzgerald
D
DONORS
est. total $789,000
Ohio Democratic Party
$950,900
Health Care Workers Local 1199
$36,500
Ohio Afl-Cio
$29,300
Ohio Association of Professional Fire Fighters
$25,800
Electrical Workers Local 8
$24,300
Food, Commercial Workers Local 1059
$24,300
Source: National Institute on Money in State Politics data — includes 85% of reports; includes reports as recent as October 23, 2014.
ran 741
mixed ads
$300,600
targeting John Kasich 
R

1,109
positive
$488,400
supporting Ed Fitzgerald 
D

ran 171
negative ads
est. $131,600
targeting John Kasich 
R

ran 125
negative ads
est. $24,300
targeting John Kasich 
R

ran one
negative ads
est. $3,600
targeting John Kasich 
R

Attorney general
$6.7 million
$3.7 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
Mike DeWine
R
DONORS
est. total $3.2 million
Ohio Republican Party
$1.9 million
Summit County Republican Party
$454,000
Anthony J Alexander Jr
$24,100
Becky S Alexander
$24,100
Keating Muething, Klekamp
$24,000
Edward A Lozick
$24,000
Source: National Institute on Money in State Politics data — includes 83% of reports; includes reports as recent as October 23, 2014.
ran 2,761
negative ads
$1.5 million
targeting David Pepper 
D

2,606
positive
$1.7 million
supporting Mike DeWine 
R

David Pepper
D
DONORS
est. total $2.6 million
David A Pepper
$1.2 million
Ohio Democratic Party
$733,100
Ohio Democratic Party State Candidate Fund Ohio Democratic Party State Candidate Fund
$50,000
Ohio State Association of Plumbers, Pipefitters
$36,300
International Brotherhood of Electrical Workers / Ibew
$24,300
Christopher M Kelly
$24,300
Source: National Institute on Money in State Politics data — includes 85% of reports; includes reports as recent as October 23, 2014.
ran 3,487
mixed ads
$2.4 million
targeting Mike DeWine 
R

275
negative
$208,300
targeting Mike DeWine 
R

ran 1,383
negative ads
est. $963,600
targeting Mike DeWine 
R

State treasurer
$4.6 million
$3.7 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
Josh Mandel
R
DONORS
est. total $2.9 million
Ohio Republican Party
$1.3 million
Donald A (Don) Oeters
$36,300
Raymond P Park
$27,000
Richard T. Farmer
$24,300
Margaret K Valentine
$24,300
Michael D Valentine
$24,300
Source: National Institute on Money in State Politics data — includes 83% of reports; includes reports as recent as October 23, 2014.
ran 1,423
mixed ads
$759,400
targeting Connie Pillich 
D

370
negative
$137,600
targeting Connie Pillich 
D

3,812
positive
$2 million
supporting Josh Mandel 
R

Connie Pillich
D
DONORS
est. total $1.7 million
Ohio Democratic Party
$669,000
Ohio State Auto Workers
$53,600
Emilys List
$48,600
Ohio Education Association
$48,600
Richard H Rosenthal
$48,600
Health Care Workers Local 1199
$48,600
Source: National Institute on Money in State Politics data — includes 88% of reports; includes reports as recent as October 23, 2014.
ran 731
mixed ads
$399,500
targeting Josh Mandel 
R

1,080
negative
$631,900
targeting Josh Mandel 
R

1,127
positive
$656,700
supporting Connie Pillich 
D

State representative
$3.5 million
$3.7 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
HOUSE DISTRICT 036
Ohio House Republican Organizational Committee
est. total $664,900
ran 793
negative ads
$339,700
targeting Paula Prentice 
D

780
positive
$325,200
supporting Anthony Devitis 
R

Paula Prentice
D
DONORS
est. total $36,800
Ohio Democratic Party
$49,100
Ohio Education Association
$24,300
American Federation of State County, Municipal Employees / Afscme
$12,200
Ohio State Auto Workers
$12,000
Carrie R Bevan
$10,000
Summit County Progressive Democrats
$7,650
Source: National Institute on Money in State Politics data — includes 81% of reports; includes reports as recent as October 23, 2014.
ran 54
mixed ads
$29,100
targeting Anthony Devitis 
R

13
positive
$7,690
supporting Paula Prentice 
D

HOUSE DISTRICT 005
est. total $323,600
ran 303
negative ads
$145,200
targeting Tim Ginter 
R

377
positive
$178,400
supporting Nick Barborak 
D

Ohio House Republican Organizational Committee
est. total $289,000
ran 753
mixed ads
$200,700
targeting Nick Barborak 
D

290
negative
$88,300
targeting Nick Barborak 
D

Nick Barborak
D
DONORS
est. total $39,500
Ohio Democratic Party
$90,400
House Democratic Caucus Fund of Ohio
$19,100
Ohio Federation of Teachers
$15,300
Ohio Education Association
$12,400
Ohio State Auto Workers
$12,200
American Federation of State County, Municipal Employees / Afscme
$12,200
Source: National Institute on Money in State Politics data — includes 80% of reports; includes reports as recent as October 23, 2014.
ran 88
mixed ads
$22,400
targeting Tim Ginter 
R

63
positive
$17,100
supporting Nick Barborak 
D

HOUSE DISTRICT 055
Ohio House Republican Organizational Committee
est. total $635,700
ran 800
negative ads
$314,600
targeting Brendan Mackin 
D

746
positive
$321,100
supporting Nathan Manning 
R

HOUSE DISTRICT 043
Ohio House Republican Organizational Committee
est. total $342,200
ran 697
negative ads
$210,500
targeting Roland Winburn 
D

411
positive
$131,700
supporting Jeff Rezabek 
R

ran 365
positive ads
est. $225,600
supporting Roland Winburn 
D

Dee Gillis 
D

Roland Winburn
D
DONORS
Ohio Education Association
$24,100
American Federation of State County, Municipal Employees / Afscme
$12,200
Ohio State Auto Workers
$12,000
Cmte To Elect Fred Strahorn
$5,000
Driehaus for State Representative
$5,000
Kevin L Boyce Cmte
$4,500
Source: National Institute on Money in State Politics data — includes 73% of reports; includes reports as recent as October 23, 2014.
ran 100
positive ads
est. $37,400
supporting Roland Winburn 
D

HOUSE DISTRICT 028
Ohio House Republican Organizational Committee
est. total $478,200
ran 156
mixed ads
$73,600
targeting Micah Kamrass 
D

520
negative
$221,700
targeting Micah Kamrass 
D

414
positive
$182,900
supporting Jonathan Dever 
R

HOUSE DISTRICT 064
Ohio House Republican Organizational Committee
ran 424
mixed ads
est. $113,300
targeting Michael O'Brien 
D

Michael O'Brien
D
DONORS
est. total $44,100
Margaret R O'Brien
$5,157
Friends of David Leland
$3,000
Operating Engineers Local 66
$2,570
Kathleen Clyde Cmte
$2,000
Margaret O'Brien
$1,000
Warren City Democrats
$1,000
Source: National Institute on Money in State Politics data — includes 81% of reports; includes reports as recent as October 23, 2014.
ran 76
mixed ads
$25,600
targeting Randy Law 
R

51
positive
$18,500
supporting Michael O'Brien 
D

Ken MacPherson
D
DONORS
est. total $41,600
Ken MacPherson
$36,400
Bruce MacPherson
$5,100
Contributors of $25, Less
$589
Shawn Wolfe
$250
George Holko
$200
Troy Hutchins
$120
Source: National Institute on Money in State Politics data — includes 87% of reports; includes reports as recent as June 13, 2014.
ran 104
negative ads
$25,700
targeting Michael O'Brien 
D

108
positive
$15,900
supporting Ken MacPherson 
D

HOUSE DISTRICT 019
Ohio House Republican Organizational Committee
ran 213
positive ads
est. $120,500
supporting Anne Gonzales 
R

HOUSE DISTRICT 079
Ohio House Republican Organizational Committee
ran 319
positive ads
est. $72,300
supporting Kyle Koehler 
R

Argeri Lagos
R
DONORS
Yianni Lagos
$10,100
Argeri A Lagos
$10,000
George Kyrios
$10,000
Katina Kyrios
$10,000
Argeria Lagos
$10,000
Matina Lagos
$9,500
Source: National Institute on Money in State Politics data — includes 87% of reports; includes reports as recent as July 31, 2014.
ran 42
positive ads
est. $18,200
supporting Argeri Lagos 
R

HOUSE DISTRICT 020
Ohio House Democratic Caucus Fund
ran 181
positive ads
est. $32,200
supporting Heather Bishoff 
D

HOUSE DISTRICT 058
Michele Lepore-Hagan
D
DONORS
Michael Bruno
$10,100
Locomotive Engineers
$5,750
Linqing Yang
$5,000
Friends of Bob Hagan
$2,694
Operating Engineers Local 66
$2,500
Terrence Thomas
$2,500
Source: National Institute on Money in State Politics data — includes 86% of reports; includes reports as recent as October 23, 2014.
ran 86
positive ads
est. $22,700
supporting Michele Lepore-Hagan 
D

Mahoning County Democratic Party
ran seven
positive ads
est. $2,200
supporting Michele Lepore-Hagan 
D

HOUSE DISTRICT 063
Trumbull County Democratic Party
ran 13
positive ads
est. $3,480
supporting Sean O'Brien 
D

Michael O'Brien 
D

HOUSE DISTRICT 088
Bill Young
D
DONORS
Florida Republican Party
$47,200
House Republican Campaign Committee
$5,000
Ohio Education Association
$5,000
Sandusky Co. Demoratic Party
$3,000
Cmte for Justice, Economic Freedom
$2,000
Florida Medical Association
$2,000
Source: National Institute on Money in State Politics data — includes 83% of reports; includes reports as recent as October 3, 2014.
ran 18
positive ads
est. $1,690
supporting Bill Young 
D

HOUSE DISTRICT 060
John Rogers
D
DONORS
Ohio Democratic Party
$39,600
Ohio Education Association
$12,200
American Federation of State County, Municipal Employees / Afscme
$12,200
Ohio Federation of Teachers
$11,300
Ohio Civil Service Employees Local 11
$6,000
Friends of David Leland
$5,150
Source: National Institute on Money in State Politics data — includes 80% of reports; includes reports as recent as October 23, 2014.
ran two
positive ads
est. $460
supporting John Rogers 
D

HOUSE DISTRICT 022
David Leland
D
DONORS
Carpenter Lipps, Leland
$40,000
Ohio Democratic Party
$31,100
Ohio Association of Public School Employees
$22,000
Ohio State Association of Plumbers, Pipefitters
$15,000
Ohio Education Association
$9,500
Wholesale Beer, Wine Association of Ohio
$5,500
Source: National Institute on Money in State Politics data — includes 87% of reports; includes reports as recent as October 23, 2014.
ran one
positive ads
est. $130
supporting David Leland 
D

Secretary of state
$2.9 million
$3.7 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
Jon Husted
R
DONORS
est. total $2.2 million
Ohio Republican Party
$302,400
Clayton L (Clay) Mathile
$36,300
Mary A Mathile
$36,300
Michael D Valentine
$24,100
Edward A Lozick
$24,000
Ann Amer Brennan
$23,700
Source: National Institute on Money in State Politics data — includes 83% of reports; includes reports as recent as October 23, 2014.
ran 2,498
mixed ads
$1 million
targeting Nina Turner 
D

2,278
positive
$1.1 million
supporting Jon Husted 
R

Nina Turner
D
DONORS
Ohio Democratic Party
$174,900
Health Care Workers Local 1199
$36,500
Amalgamated Transit Union / Atu
$24,300
Steelworkers District 1
$24,300
Ohio Communications Workers
$24,300
Ohio State Association of Plumbers, Pipefitters
$24,200
Source: National Institute on Money in State Politics data — includes 85% of reports; includes reports as recent as October 23, 2014.
ran 770
positive ads
est. $580,300
supporting Nina Turner 
D

ran 292
mixed ads
est. $160,700
targeting Jon Husted 
R

State senator
$2.1 million
$3.7 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
SENATE DISTRICT 005
Republican Senate Campaign Committee
est. total $578,800
ran 329
mixed ads
$92,700
targeting Dee Gillis 
D

193
negative
$39,000
targeting Dee Gillis 
D

1,635
positive
$447,200
supporting Bill Beagle 
R

ran 409
negative ads
est. $262,500
targeting Bill Beagle 
R

Ohio Senate Democrats
ran 152
negative ads
est. $42,800
targeting Bill Beagle 
R

SENATE DISTRICT 013
Republican Senate Campaign Committee
ran 1,418
positive ads
est. $479,600
supporting Gayle Manning 
R

SENATE DISTRICT 009
Republican Senate Campaign Committee
est. total $240,900
ran 322
mixed ads
$82,500
targeting Cecil Thomas 
D

94
negative
$22,200
targeting Cecil Thomas 
D

459
positive
$136,200
supporting Charlie Winburn 
R

Ohio Senate Democrats
ran 329
mixed ads
est. $118,200
targeting Charlie Winburn 
R

Charlie Winburn
R
DONORS
Republican Senate Campaign Cmte of Ohio
$78,000
Robert E Coletti
$12,200
Richard T Farmer
$12,200
Scott D Farmer
$12,200
David F Herche
$12,100
Margaret K Valentine
$12,100
Source: National Institute on Money in State Politics data — includes 88% of reports; includes reports as recent as October 23, 2014.
ran 130
positive ads
est. $23,600
supporting Charlie Winburn 
R

SENATE DISTRICT 003
Republican Senate Campaign Committee
ran 1,401
positive ads
est. $283,100
supporting Kevin Bacon 
R

SENATE DISTRICT 011
Edna Brown
D
DONORS
Afscme Council 8
$12,200
Operating Engineers Local 18
$4,250
Ohio Federation of Teachers
$3,750
International Brotherhood of Electrical Workers / Ibew
$3,000
Act Ohio Foundation - Pce
$2,500
Ohio Conference of Teamsters
$2,500
Source: National Institute on Money in State Politics data — includes 81% of reports; includes reports as recent as October 23, 2014.
ran 75
positive ads
est. $22,200
supporting Edna Brown 
D

State auditor
$2 million
$3.7 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
Dave Yost
R
DONORS
est. total $1.1 million
Ohio Republican Party
$225,600
Ann Amer Brennan
$22,000
Tiberi for Congress
$19,200
Edward A Lozick
$19,000
James F Dicke
$15,500
Ohio Society of Cpas
$15,500
Source: National Institute on Money in State Politics data — includes 83% of reports; includes reports as recent as October 23, 2014.
ran 469
mixed ads
$261,400
targeting John Patrick Carney 
D

1,273
positive
$794,100
supporting Dave Yost 
R

John Carney
D
DONORS
est. total $951,800
Ohio Democratic Party
$222,500
Ohio State Auto Workers
$36,300
International Brotherhood of Electrical Workers / Ibew
$24,800
Afscme Council 8
$24,300
Ohio Afl-Cio
$24,300
Ohio Education Association
$24,300
Source: National Institute on Money in State Politics data — includes 87% of reports; includes reports as recent as October 23, 2014.
ran 620
negative ads
$303,400
targeting Dave Yost 
R

1,403
positive
$648,400
supporting John Carney 
D

Supreme court judge
$1.5 million
$3.7 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
SUPREME COURT-FRENCH SEAT
ran 676
positive ads
est. $593,200
supporting Judi French 
N

Judi French
N
DONORS
Carpenter Lipps, Leland
$20,100
Judith French
$10,000
Ann Amer Brennan
$7,200
Bott Law Group Llc
$6,700
Bricker, Eckler
$6,700
Calfee Halter, Griswold
$6,700
Source: National Institute on Money in State Politics data — includes 83% of reports; includes reports as recent as October 23, 2014.
ran 1,190
positive ads
est. $409,800
supporting Judi French 
N

John O'Donnell
N
DONORS
Ohio Afl-Cio
$11,700
Ohio Democratic Party
$10,000
International Brotherhood of Electrical Workers / Ibew
$6,700
Ironworkers
$6,700
Ohio Association for Justice
$6,700
Ohio Association of Public School Employees
$6,700
Source: National Institute on Money in State Politics data — includes 83% of reports; includes reports as recent as October 23, 2014.
ran 321
mixed ads
est. $174,100
targeting Judi French 
N

Ohio Republican Party
ran 314
positive ads
est. $124,200
supporting Judi French 
N

SUPREME COURT-KENNEDY SEAT
Sharon Kennedy
N
DONORS
American Electric Power
$13,000
Time Warner Cable
$13,000
Vorys Sater Seymour, Pease
$10,000
Carpenter Lipps, Leland
$9,200
Professional Independent Agents Association of Ohio
$9,200
Westfield Group
$9,100
Source: National Institute on Money in State Politics data — includes 83% of reports; includes reports as recent as October 23, 2014.
ran 801
positive ads
est. $234,000
supporting Sharon Kennedy 
N

Source: Center for Public Integrity analysis of Kantar Media/CMAG, National Institute on Money in State Politics data
What's behind these numbers?