South Carolina

current through December 8, 2014
Who's calling the shots?: State ad wars tracker:
TV ads in 2014 state races
$10.9 million
estimated TV ad spending on
state races in the 2014 cycle
What's behind these numbers?
$3.07
per eligible voter
35,500
times ads ran
$612,700 primary general Jan. 2014 Nov. Jan. 2014 Nov.

Kantar Media/CMAG monitors TV signals for political advertising nationwide, capturing ads each time they run. Then, using a proprietary formula, it estimates how much placing each ad costs.

Like any estimate, it's imperfect. Here's what it covers, and what it doesn't:

  • Just placement on TV — The estimate only covers TV ads, not other kinds of political messages, such as ads that appear on radio or online. The estimate also only includes how much money a candidate or organization spent to place the ad, not to make it.
  • No local cable — Kantar Media monitors local broadcast TV in all 210 media markets, as well as national network and national cable TV advertising. If an ad runs on a local cable channel, it won't be counted here.
  • Any political ad — Unlike records filed at the Federal Elections Commission, this information includes so-called “issue ads” that mention a Senate candidate but don’t overtly call for the candidate’s election or defeat. Unless run immediately before a primary or general election, issue ad spending does not have to be reported to the FEC.
  • No future ads — Unlike some records from the Federal Communications Commission, it only counts ads that have already run. Future ad buys are not included.
  • Subject to dispute — Since the estimate is based on a formula, it may not exactly reflect what placing the ad actually cost. Think of the cost estimate as a well-informed guess, which can provide useful points of comparison.

Have more questions? Try this FAQ »

close
Governor
$8.7 million
$612,700 primary general Jan. 2014 Nov. Jan. 2014 Nov.
Nikki Haley
R
DONORS
est. total $3.3 million
Southport Lane
$14,400
Usaa
$14,000
Hospital Corp of America
$7,000
Elizabeth (Anna) Buzzi Koch
$7,000
Travelers Companies
$7,000
Property Casualty Association of America
$6,500
Source: National Institute on Money in State Politics data — includes 79% of reports; includes reports as recent as October 20, 2014.
ran 2,231
mixed ads
$868,600
targeting Vincent Sheheen 
D

6,371
positive
$2.4 million
supporting Nikki Haley 
R

Vincent Sheheen
D
DONORS
est. total $2.2 million
South Carolina Democratic Party
$49,500
South Carolina Association for Justice
$35,000
Mary H Hipp
$7,000
O Say Can You See
$7,000
South Carolina Medical Association
$7,000
Coca-Cola Bottling Co
$5,500
Source: National Institute on Money in State Politics data — includes 81% of reports; includes reports as recent as October 20, 2014.
ran 3,669
mixed ads
$1.1 million
targeting Nikki Haley 
R

4,132
negative
$1.2 million
targeting Nikki Haley 
R

Tom Ervin
I
DONORS
est. total $2 million
Tom J Ervin
$3.8 million
J Alan Bass
$3,500
Ken W Harrell
$3,500
Kathryn Williams Attorney At Law
$3,500
Lee Cope
$3,500
Steinberg Law Firm
$3,500
Source: National Institute on Money in State Politics data — includes 36% of reports; includes reports as recent as December 31, 2014.
ran 276
negative ads
$102,500
targeting Nikki Haley 
R

5,286
positive
$1.9 million
supporting Tom Ervin 
I

ran 3,532
negative ads
est. $680,600
targeting Vincent Sheheen 
D

ran 1,099
negative ads
est. $260,400
targeting Nikki Haley 
R

ran 930
positive ads
est. $163,000
supporting Nikki Haley 
R

Lieutenant governor
$1.4 million
$612,700 primary general Jan. 2014 Nov. Jan. 2014 Nov.
Pat McKinney
R
DONORS
Patrick W McKinney
$471,800
Hillock Realty Inc
$4,500
Maria Allwin
$3,500
Billy L. Amick
$3,500
William A Baker Jr
$3,500
Ruth A Baker
$3,500
Source: National Institute on Money in State Politics data — includes 57% of reports; includes reports as recent as October 20, 2014.
ran 2,309
positive ads
est. $599,400
supporting Pat McKinney 
R

Henry McMaster
R
DONORS
Henry D McMaster
$116,900
Blue Cross Blue Shield of South Carolina
$10,500
Harrie Patterson McWhirter
$10,500
Collums Administration, Maintenance
$7,000
James Kirkham
$7,000
Garland P McWhirter
$7,000
Source: National Institute on Money in State Politics data — includes 36% of reports; includes reports as recent as October 20, 2014.
ran 1,455
positive ads
est. $523,000
supporting Henry McMaster 
R

Bakari Sellers
D
DONORS
Unitemized Donations
$14,000
Richard A Harpootlian
$10,500
Richard Murdaugh
$7,000
A Fund for A Better South Carolina
$3,500
Gloria Bell
$3,500
Roy Black
$3,500
Source: National Institute on Money in State Politics data — includes 79% of reports; includes reports as recent as October 20, 2014.
ran 657
positive ads
est. $232,700
supporting Bakari Sellers 
D

Mike Campbell
R
DONORS
Bruce A Gates
$7,000
Van D Hipp Jr
$7,000
Ben D Arnold
$5,244
Russell Ashmore
$4,000
Bill Caragol
$3,500
Mike D Huckabee
$3,500
Source: National Institute on Money in State Politics data — includes 36% of reports; includes reports as recent as December 31, 2014.
ran 57
positive ads
est. $20,900
supporting Mike Campbell 
R

Adjutant general
$333,800
$612,700 primary general Jan. 2014 Nov. Jan. 2014 Nov.
Bob Livingston
R
DONORS
Robert (Bob) Livingston Jr
$525,700
Robert E Livingston Sr
$10,500
Simpson Investments Llc
$6,500
Darwin H Simpson
$6,500
Virginia A Mullikin
$4,136
John Bowen
$3,500
Source: National Institute on Money in State Politics data — includes 79% of reports; includes reports as recent as October 20, 2014.
ran 1,262
positive ads
est. $332,000
supporting Bob Livingston 
R

James Breazeale
R
DONORS
est. total $1,840
William James Breazeale
$30,300
John E Parker
$1,000
Charter Media-Refund
$899
Robert Stover
$500
Lawton Smith
$242
Elizabeth Hoffman
$194
Source: National Institute on Money in State Politics data — includes 79% of reports; includes reports as recent as July 10, 2014.
ran five
mixed ads
$1,060
targeting Bob Livingston 
R

three
positive
$780
supporting James Breazeale 
R

State representative
$208,500
$612,700 primary general Jan. 2014 Nov. Jan. 2014 Nov.
HOUSE DISTRICT 119
Leon Stavrinakis
D
DONORS
Steinberg Law Firm
$1,250
Barksdale House Inn
$1,000
Bennett Hospitality
$1,000
V Brian Bevon
$1,000
Alex Cash
$1,000
Llc Colonel Tom Touring
$1,000
Source: National Institute on Money in State Politics data — includes 83% of reports; includes reports as recent as October 20, 2014.
ran 363
positive ads
est. $87,000
supporting Leon Stavrinakis 
D

HOUSE DISTRICT 075
Kirkman Finlay
R
DONORS
est. total $65,900
Kirkman Finlay III
$59,900
House Republican Caucus of South Carolina
$5,000
David Dukesnew
$2,000
Petroleum Marketers Association of South Carolina
$2,000
Scana Corp
$2,000
Hollis Cone-New
$1,500
Source: National Institute on Money in State Politics data — includes 83% of reports; includes reports as recent as October 20, 2014.
ran 27
negative ads
$13,400
targeting Joe McCulloch 
D

112
positive
$52,500
supporting Kirkman Finlay 
R

HOUSE DISTRICT 078
Beth Bernstein
D
DONORS
South Carolina Hospital Association
$2,000
Inc. Ace Glass Company
$1,000
Jonathon Altman
$1,000
John D Baker
$1,000
Bernstein, Bernstein
$1,000
Anne Bernstein
$1,000
Source: National Institute on Money in State Politics data — includes 83% of reports; includes reports as recent as October 20, 2014.
ran 155
positive ads
est. $47,200
supporting Beth Bernstein 
D

HOUSE DISTRICT 098
Larry Hargett
R
DONORS
Larry S Hargett
$5,000
Anchimeric Associates
$1,000
John Cantrell
$1,000
Lucy Anne Cathcart
$1,000
Lindsey Lindsey, Mueller
$1,000
Llc Bfh Developers
$750
Source: National Institute on Money in State Politics data — includes 50% of reports; includes reports as recent as December 31, 2014.
ran 53
mixed ads
est. $5,780
targeting Chris Murphy 
R

HOUSE DISTRICT 084
Rosie Berry
D
DONORS
Rafael Bush
$1,000
Chandler Law Firm Pa
$1,000
Electrical Workers Local 1579
$1,000
Willar H Hightower Jr.
$1,000
National Drive Teamsters Union
$1,000
Teamsters Local 509
$1,000
Source: National Institute on Money in State Politics data — includes 28% of reports; includes reports as recent as December 31, 2014.
ran seven
positive ads
est. $2,620
supporting Rosie Berry 
D

Superintendent
$164,300
$612,700 primary general Jan. 2014 Nov. Jan. 2014 Nov.
Sally Atwater
R
DONORS
Sally Atwater
$154,500
Van D Hipp Jr
$7,000
Jane Hipp
$6,980
Daniel Dunbar
$3,500
First Tuesday Strategies
$3,500
Michael Messner
$3,500
Source: National Institute on Money in State Politics data — includes 64% of reports; includes reports as recent as December 31, 2014.
ran 205
positive ads
est. $88,700
supporting Sally Atwater 
R

Meka Childs
R
DONORS
John D Bryan
$3,500
David G Ellison
$3,500
Grace Outdoor
$3,500
E Smythe McKissick
$3,500
Joe E Taylor Jr.
$3,500
Altair Learning Management
$2,000
Source: National Institute on Money in State Politics data — includes 36% of reports; includes reports as recent as December 31, 2014.
ran 447
positive ads
est. $71,900
supporting Meka Childs 
R

Molly Spearman
R
DONORS
Molly Mitchell Spearman
$40,000
Stephen L Cornwell
$6,000
Faye Mitchell
$4,000
Inez M Tenenbaum
$3,750
Suzan D Boyd
$3,500
Branch Banking, Trust Corp
$3,500
Source: National Institute on Money in State Politics data — includes 36% of reports; includes reports as recent as December 31, 2014.
ran seven
positive ads
est. $3,800
supporting Molly Spearman 
R

Agriculture commissioner
$112,100
$612,700 primary general Jan. 2014 Nov. Jan. 2014 Nov.
Hugh Weathers
R
DONORS
South Carolina Republican Party
$25,000
Suzette Anderson
$3,500
Clayton Rawl Farms Inc
$3,500
Duke Energy
$3,500
Steven C Francis
$3,500
Tammie H Francis
$3,500
Source: National Institute on Money in State Politics data — includes 79% of reports; includes reports as recent as October 20, 2014.
ran 758
positive ads
est. $112,100
supporting Hugh Weathers 
R

Comptroller general
$24,900
$612,700 primary general Jan. 2014 Nov. Jan. 2014 Nov.
Richard Eckstrom
R
DONORS
359 King St. Llc
$3,500
Agru America
$3,500
William H Best
$3,500
William S Biggs
$3,500
Blue Cross Blue Shield of South Carolina
$3,500
Burroughs, Chapin
$3,500
Source: National Institute on Money in State Politics data — includes 79% of reports; includes reports as recent as October 20, 2014.
ran 87
positive ads
est. $24,900
supporting Richard Eckstrom 
R

current through November 7, 2014
Who's calling the shots?: Ballot measures:
TV ads in 2014 state ballot measure races
$132,300
estimated TV ad spending on
ballot measures in the 2014 cycle
What's behind these numbers?
4 cents
per eligible voter
320
times ads ran
$37,800 election Jan. 2014 Nov. Jan. 2014 Nov.

Kantar Media/CMAG monitors TV signals for political advertising nationwide, capturing ads each time they run. Then, using a proprietary formula, it estimates how much placing each ad costs.

Like any estimate, it's imperfect. Here's what it covers, and what it doesn't:

  • Just placement on TV — The estimate only covers TV ads, not other kinds of political messages, such as ads that appear on radio or online. The estimate also only includes how much money a candidate or organization spent to place the ad, not to make it.
  • No local cable — Kantar Media monitors local broadcast TV in all 210 media markets, as well as national network and national cable TV advertising. If an ad runs on a local cable channel, it won't be counted here.
  • Any political ad — Unlike records filed at the Federal Elections Commission, this information includes so-called “issue ads” that mention a Senate candidate but don’t overtly call for the candidate’s election or defeat. Unless run immediately before a primary or general election, issue ad spending does not have to be reported to the FEC.
  • No future ads — Unlike some records from the Federal Communications Commission, it only counts ads that have already run. Future ad buys are not included.
  • Subject to dispute — Since the estimate is based on a formula, it may not exactly reflect what placing the ad actually cost. Think of the cost estimate as a well-informed guess, which can provide useful points of comparison.

Have more questions? Try this FAQ »

close
2: Make adjutant general appointed by governor instead of elected
$132,300
$37,800 election Jan. 2014 Nov. Jan. 2014 Nov.
Bob Livingston
R
DONORS
Robert (Bob) Livingston Jr
$525,700
Robert E Livingston Sr
$10,500
Simpson Investments Llc
$6,500
Darwin H Simpson
$6,500
Virginia A Mullikin
$4,136
John Bowen
$3,500
Source: National Institute on Money in State Politics data — includes 79% of reports; includes reports as recent as October 20, 2014.
ran 320
TV ads
est. $132,300
advocating for Yes

Source: Center for Public Integrity analysis of Kantar Media/CMAG, National Institute on Money in State Politics data
What's behind these numbers?