Rhode Island

current through December 8, 2014
Who's calling the shots?: State ad wars tracker:
TV ads in 2014 state races
$10.8 million
estimated TV ad spending on
state races in the 2014 cycle
What's behind these numbers?
$14
per eligible voter
25,400
times ads ran
$862,900 primary general Jan. 2014 Nov. Jan. 2014 Nov.

Kantar Media/CMAG monitors TV signals for political advertising nationwide, capturing ads each time they run. Then, using a proprietary formula, it estimates how much placing each ad costs.

Like any estimate, it's imperfect. Here's what it covers, and what it doesn't:

  • Just placement on TV — The estimate only covers TV ads, not other kinds of political messages, such as ads that appear on radio or online. The estimate also only includes how much money a candidate or organization spent to place the ad, not to make it.
  • No local cable — Kantar Media monitors local broadcast TV in all 210 media markets, as well as national network and national cable TV advertising. If an ad runs on a local cable channel, it won't be counted here.
  • Any political ad — Unlike records filed at the Federal Elections Commission, this information includes so-called “issue ads” that mention a Senate candidate but don’t overtly call for the candidate’s election or defeat. Unless run immediately before a primary or general election, issue ad spending does not have to be reported to the FEC.
  • No future ads — Unlike some records from the Federal Communications Commission, it only counts ads that have already run. Future ad buys are not included.
  • Subject to dispute — Since the estimate is based on a formula, it may not exactly reflect what placing the ad actually cost. Think of the cost estimate as a well-informed guess, which can provide useful points of comparison.

Have more questions? Try this FAQ »

close
Governor
$7.9 million
$862,900 primary general Jan. 2014 Nov. Jan. 2014 Nov.
Gina Raimondo
D
DONORS
est. total $2.4 million
Unitemized Donations
$20,400
Hinckley Allen, Snyder
$4,000
Rhode Island Laborers
$3,500
Stephen A Cardi
$3,000
William Daugherty
$3,000
Anthony W Deering
$3,000
Source: National Institute on Money in State Politics data — includes 63% of reports; includes reports as recent as September 2, 2014.
ran 1,789
mixed ads
$697,400
targeting Allan Fung 
R

1,466
mixed
$543,600
targeting Angel Taveras 
D

3,026
positive
$1.2 million
supporting Gina Raimondo 
D

Clay Pell
D
DONORS
Herbert Claiborne (Clay) Pell Iv
$1.3 million
Jane Allin-More
$1,000
Lisa Alter
$1,000
Jim Berliner
$1,000
Ronald Blaylock
$1,000
Thomas Hale Boggs Jr
$1,000
Source: National Institute on Money in State Politics data — includes 80% of reports; includes reports as recent as September 2, 2014.
ran 4,372
positive ads
est. $1.6 million
supporting Clay Pell 
D

Angel Taveras
D
DONORS
est. total $1 million
Jean M Albert
$1,000
Victoria M Almeida
$1,000
Lindsay Bartomioli
$1,000
Stephen J Brouillard
$1,000
Susan Chase
$1,000
Judith Clark
$1,000
Source: National Institute on Money in State Politics data — includes 67% of reports; includes reports as recent as September 2, 2014.
ran 429
mixed ads
$140,400
targeting Clay Pell 
D

184
mixed
$61,500
targeting Gina Raimondo 
D

Clay Pell 
D

296
negative
$117,600
targeting Gina Raimondo 
D

247
negative
$79,000
targeting Gina Raimondo 
D

Clay Pell 
D

1,428
positive
$643,200
supporting Angel Taveras 
D

est. total $816,300
ran 406
mixed ads
$308,600
targeting Allan Fung 
R

745
negative
$507,700
targeting Allan Fung 
R

Allan Fung
R
DONORS
est. total $813,700
John M Adams
$1,000
Associated Builders, Contractors Ri
$1,000
Gina M Augustine
$1,000
Lee H. Beausoleil
$1,000
Brandon S. Bell
$1,000
John B (Jack) Bentz
$1,000
Source: National Institute on Money in State Politics data — includes 67% of reports; includes reports as recent as September 2, 2014.
ran 153
mixed ads
$65,400
targeting Ken Block 
R

103
negative
$63,300
targeting Ken Block 
R

762
negative
$435,600
targeting Gina Raimondo 
D

394
positive
$249,500
supporting Allan Fung 
R

ran 648
negative ads
est. $705,300
targeting Gina Raimondo 
D

ran 274
negative ads
est. $253,500
targeting Allan Fung 
R

Ken Block
R
DONORS
est. total $164,800
Kenneth J Block
$702,500
Bartley C Block
$2,000
David A Brown
$2,000
Jonathan Kaplan
$2,000
Joseph A Kennelly
$2,000
Lori Kennelly
$2,000
Source: National Institute on Money in State Politics data — includes 80% of reports; includes reports as recent as September 2, 2014.
ran 143
mixed ads
$51,700
targeting Allan Fung 
R

291
positive
$113,100
supporting Ken Block 
R

Rhode Island Democratic State Committee
ran 266
positive ads
est. $122,000
supporting Gina Raimondo 
D

State treasurer
$1.3 million
$862,900 primary general Jan. 2014 Nov. Jan. 2014 Nov.
Seth Magaziner
D
DONORS
est. total $877,400
Seth Magaziner
$501,000
Unitemized Donations
$7,949
Electrical Workers Local 2323
$2,100
Roger Alcaly
$1,000
Elizabeth Alderman
$1,000
Stephen Alderman
$1,000
Source: National Institute on Money in State Politics data — includes 47% of reports; includes reports as recent as September 2, 2014.
ran 687
mixed ads
$261,400
targeting Ernest Almonte 
I

1,045
mixed
$349,400
targeting Frank Caprio 
D

752
positive
$266,500
supporting Seth Magaziner 
D

Ernest Almonte
I
DONORS
est. total $269,400
Unitemized Donations
$7,649
Richard J Caturano Cpa
$2,000
Ernest A Almonte Cpa
$1,000
Anna Almonte
$1,000
Ben Almonte
$1,000
Ryan A. Almonte
$1,000
Source: National Institute on Money in State Politics data — includes 40% of reports; includes reports as recent as July 31, 2014.
ran 350
mixed ads
$112,200
targeting Seth Magaziner 
D

469
positive
$157,200
supporting Ernest Almonte 
I

Frank Caprio
D
DONORS
est. total $134,200
Unitemized Donations
$4,075
Dominic Tolitano
$2,500
Joseph A Agostinelli
$1,000
Garrett J. Bradley
$1,000
George M. Cappello
$1,000
Anthony Caprio
$1,000
Source: National Institute on Money in State Politics data — includes 67% of reports; includes reports as recent as September 2, 2014.
ran 213
mixed ads
$66,900
targeting Seth Magaziner 
D

351
positive
$67,300
supporting Frank Caprio 
D

Secretary of state
$679,300
$862,900 primary general Jan. 2014 Nov. Jan. 2014 Nov.
Guillaume De Ramel
D
DONORS
John Burnham
$1,000
Northeast Regional Council of Carpenters
$750
Rhode Island Carpenters, Joiners
$750
Kenneth Lindh
$500
Ronald K MacHtley
$500
Rhode Island Federation of Teachers, Health Professionals
$500
Source: National Institute on Money in State Politics data — includes 33% of reports; includes reports as recent as September 2, 2014.
ran 844
positive ads
est. $342,900
supporting Guillaume De Ramel 
D

Nellie Gorbea
D
DONORS
est. total $336,400
Ramy Miray
$1,200
Victoria M Almeida
$1,000
Terence Barr
$1,000
Marilyn Beach
$1,000
Martha Bennett
$1,000
Nancy W. Bennett
$1,000
Source: National Institute on Money in State Politics data — includes 47% of reports; includes reports as recent as September 2, 2014.
ran 509
mixed ads
$174,400
targeting Guillaume De Ramel 
D

447
positive
$162,000
supporting Nellie Gorbea 
D

Lieutenant governor
$537,100
$862,900 primary general Jan. 2014 Nov. Jan. 2014 Nov.
Dan McKee
D
DONORS
est. total $271,500
Edgar R Alger III
$1,000
Dave Goldberg
$1,000
Brett Halloran
$1,000
Reid Garrett Hoffman
$1,000
Ronald Lariviere
$1,000
Michelle Lee
$1,000
Source: National Institute on Money in State Politics data — includes 20% of reports; includes reports as recent as September 2, 2014.
ran 241
mixed ads
$65,100
targeting Ralph Mollis 
D

376
mixed
$127,400
targeting Catherine Taylor 
R

228
positive
$79,000
supporting Dan McKee 
D

Catherine Taylor
R
DONORS
est. total $117,600
Victoria M. Almeida
$1,000
Attorney's Partridge Snow, Hahn (Ps
$1,000
Paul J. Choquette Jr.
$1,000
John Corrigan
$1,000
Almon C. Hall
$1,000
Suzanne M. Hall
$1,000
Source: National Institute on Money in State Politics data — includes 67% of reports; includes reports as recent as September 2, 2014.
ran 47
mixed ads
$23,000
targeting Dan McKee 
D

161
positive
$94,600
supporting Catherine Taylor 
R

ran 235
positive ads
est. $101,300
supporting Dan McKee 
D

Frank Ferri
D
DONORS
Frank Ferri
$27,000
Unitemized Donations
$4,372
Judith McDonnell
$1,350
National Education Association Rhode Island
$1,100
Alyn L Adrain
$1,000
George Ajami
$1,000
Source: National Institute on Money in State Politics data — includes 70% of reports; includes reports as recent as September 2, 2014.
ran 59
positive ads
est. $32,900
supporting Frank Ferri 
D

Ralph Mollis
D
DONORS
Terry Corvese
$1,000
Barry Gay
$1,000
Rhode Island Afl-Cio
$1,000
William Ricci
$1,000
Rhode Island Carpenters, Joiners
$900
Northeast Regional Council of Carpenters
$800
Source: National Institute on Money in State Politics data — includes 33% of reports; includes reports as recent as September 2, 2014.
ran 25
positive ads
est. $13,800
supporting Ralph Mollis 
D

Attorney general
$408,700
$862,900 primary general Jan. 2014 Nov. Jan. 2014 Nov.
Peter Kilmartin
D
DONORS
est. total $214,700
Rhode Island Laborers
$2,300
Operating Engineers Local 57
$2,000
Arthur J. Corvese
$1,500
Colleen Foster
$1,500
Grace Mariorenzi
$1,500
Jonathon Niehaus
$1,500
Source: National Institute on Money in State Politics data — includes 67% of reports; includes reports as recent as July 31, 2014.
ran 207
negative ads
$31,500
targeting Dawson Hodgson 
R

413
positive
$183,200
supporting Peter Kilmartin 
D

Dawson Hodgson
R
DONORS
est. total $193,900
Unitemized Donations
$23,200
Warren B Galkin
$3,000
Richard Hodgson
$3,000
Charles Kellogg
$3,000
Cynthia Kellogg
$3,000
Peter Kellogg
$3,000
Source: National Institute on Money in State Politics data — includes 67% of reports; includes reports as recent as July 31, 2014.
ran 132
mixed ads
$59,300
targeting Peter Kilmartin 
D

219
positive
$134,700
supporting Dawson Hodgson 
R

State senator
$1,260
$862,900 primary general Jan. 2014 Nov. Jan. 2014 Nov.
SENATE DISTRICT 017
Keven McKenna
D
ran two
positive ads
est. $1,260
supporting Keven McKenna 
D

current through November 7, 2014
Who's calling the shots?: Ballot measures:
TV ads in 2014 state ballot measure races
$364,300
estimated TV ad spending on
ballot measures in the 2014 cycle
What's behind these numbers?
49 cents
per eligible voter
434
times ads ran
$67,600 election Jan. 2014 Nov. Jan. 2014 Nov.

Kantar Media/CMAG monitors TV signals for political advertising nationwide, capturing ads each time they run. Then, using a proprietary formula, it estimates how much placing each ad costs.

Like any estimate, it's imperfect. Here's what it covers, and what it doesn't:

  • Just placement on TV — The estimate only covers TV ads, not other kinds of political messages, such as ads that appear on radio or online. The estimate also only includes how much money a candidate or organization spent to place the ad, not to make it.
  • No local cable — Kantar Media monitors local broadcast TV in all 210 media markets, as well as national network and national cable TV advertising. If an ad runs on a local cable channel, it won't be counted here.
  • Any political ad — Unlike records filed at the Federal Elections Commission, this information includes so-called “issue ads” that mention a Senate candidate but don’t overtly call for the candidate’s election or defeat. Unless run immediately before a primary or general election, issue ad spending does not have to be reported to the FEC.
  • No future ads — Unlike some records from the Federal Communications Commission, it only counts ads that have already run. Future ad buys are not included.
  • Subject to dispute — Since the estimate is based on a formula, it may not exactly reflect what placing the ad actually cost. Think of the cost estimate as a well-informed guess, which can provide useful points of comparison.

Have more questions? Try this FAQ »

close
4: $125 million in bonds for education
$264,100
$67,600 election Jan. 2014 Nov. Jan. 2014 Nov.
Friends of Question 4
ran 336
TV ads
est. $264,100
advocating for Yes
1&2: Add certain kinds of gaming to Newport Grand Casino; prohibit casinos from moving without voter approval
$63,500
$67,600 election Jan. 2014 Nov. Jan. 2014 Nov.
Jobs for Newport
ran 61
TV ads
est. $63,500
advocating for Yes
5: $35 million in bonds for art centers and museums
$36,800
$67,600 election Jan. 2014 Nov. Jan. 2014 Nov.
Rhode Island Coalition for Arts and Preservation
ran 37
TV ads
est. $36,800
advocating for Yes

Source: Center for Public Integrity analysis of Kantar Media/CMAG, National Institute on Money in State Politics data
What's behind these numbers?