Connecticut

current through December 8, 2014
Who's calling the shots?: State ad wars tracker:
TV ads in 2014 state races
$28.3 million
estimated TV ad spending on
state races in the 2014 cycle
What's behind these numbers?
$11
per eligible voter
22,500
times ads ran
$3.3 million primary general Jan. 2014 Nov. Jan. 2014 Nov.

Kantar Media/CMAG monitors TV signals for political advertising nationwide, capturing ads each time they run. Then, using a proprietary formula, it estimates how much placing each ad costs.

Like any estimate, it's imperfect. Here's what it covers, and what it doesn't:

  • Just placement on TV — The estimate only covers TV ads, not other kinds of political messages, such as ads that appear on radio or online. The estimate also only includes how much money a candidate or organization spent to place the ad, not to make it.
  • No local cable — Kantar Media monitors local broadcast TV in all 210 media markets, as well as national network and national cable TV advertising. If an ad runs on a local cable channel, it won't be counted here.
  • Any political ad — Unlike records filed at the Federal Elections Commission, this information includes so-called “issue ads” that mention a Senate candidate but don’t overtly call for the candidate’s election or defeat. Unless run immediately before a primary or general election, issue ad spending does not have to be reported to the FEC.
  • No future ads — Unlike some records from the Federal Communications Commission, it only counts ads that have already run. Future ad buys are not included.
  • Subject to dispute — Since the estimate is based on a formula, it may not exactly reflect what placing the ad actually cost. Think of the cost estimate as a well-informed guess, which can provide useful points of comparison.

Have more questions? Try this FAQ »

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Governor
$25.3 million
$3.3 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
est. total $6.4 million
ran 674
mixed ads
$2.4 million
targeting Dan Malloy 
D

2,498
negative
$4 million
targeting Dan Malloy 
D

Tom Foley
R
DONORS
est. total $5.6 million
Public Fund
$8.2 million
Heather Somers
$1,341
Patricia Tenney
$400
Linda Powell
$375
Irit Tratt
$375
Susan Bevan
$300
Source: National Institute on Money in State Politics data — includes 80% of reports; includes reports as recent as December 17, 2014.
ran 1,107
mixed ads
$1.1 million
targeting Dan Malloy 
D

395
mixed
$322,500
targeting John McKinney 
R

Dan Malloy 
D

982
negative
$960,000
targeting Dan Malloy 
D

2,935
positive
$3.2 million
supporting Tom Foley 
R

ran 3,698
negative ads
est. $5.2 million
targeting Tom Foley 
R

Dan Malloy
D
DONORS
est. total $4.1 million
Public Fund
$6.5 million
John H Blankley
$600
Susan B Goldman
$505
Lawrence N Goldman
$500
David R Olson
$500
Pedro Segarra
$500
Source: National Institute on Money in State Politics data — includes 76% of reports; includes reports as recent as December 17, 2014.
ran 478
mixed ads
$450,500
targeting Tom Foley 
R

3,000
negative
$2.6 million
targeting Tom Foley 
R

919
positive
$1.1 million
supporting Dan Malloy 
D

est. total $3.1 million
ran 529
mixed ads
$2.6 million
targeting Tom Foley 
R

122
negative
$501,800
targeting Tom Foley 
R

John McKinney
R
DONORS
est. total $904,800
Public Fund
$1.4 million
Melissa Migliaccio
$372
Denise Fenton
$332
Tom Bremer
$226
Evelyn Irene Barrack
$200
Ralph Brooder
$200
Source: National Institute on Money in State Politics data — includes 78% of reports; includes reports as recent as October 10, 2014.
ran 642
mixed ads
$401,500
targeting Tom Foley 
R

352
mixed
$231,200
targeting Dan Malloy 
D

408
positive
$272,000
supporting John McKinney 
R

Secretary of state
$912,300
$3.3 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
Denise Merrill
D
DONORS
Public Fund
$813,300
Lon J Seidman
$246
James C Ezzes
$243
Karla Harbin Fox
$242
Beth Krumeich
$227
Vincent A Avallone
$200
Source: National Institute on Money in State Politics data — includes 83% of reports; includes reports as recent as October 23, 2014.
ran 451
positive ads
est. $470,500
supporting Denise Merrill 
D

Peter Lumaj
R
DONORS
est. total $441,800
Public Fund
$807,500
Pjerin (Peter) Lumaj
$2,500
Thomas Brummett
$150
Arif Fezaj
$150
Eric Barbour
$110
Ana Paula Abrantes
$100
Source: National Institute on Money in State Politics data — includes 61% of reports; includes reports as recent as October 10, 2014.
ran 343
mixed ads
$262,800
targeting Denise Merrill 
D

214
positive
$179,000
supporting Peter Lumaj 
R

State treasurer
$687,200
$3.3 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
Denise Nappier
D
DONORS
est. total $560,500
Public Fund
$812,000
Sandra Wagenfeld
$394
James C Ezzes
$394
Zato Kadambaya
$346
Ryan Barry
$200
Barbara Brenneman
$200
Source: National Institute on Money in State Politics data — includes 78% of reports; includes reports as recent as October 10, 2014.
ran 485
mixed ads
$341,100
targeting Tim Herbst 
R

284
positive
$219,400
supporting Denise Nappier 
D

Tim Herbst
R
DONORS
est. total $92,800
Public Fund
$812,600
William V Ferdinand
$200
Stephen Moran
$200
Razik Yaylagul
$200
Linda M (Penny) Bacchiochi
$100
James T Baldwin
$100
Source: National Institute on Money in State Politics data — includes 76% of reports; includes reports as recent as December 17, 2014.
ran 59
mixed ads
$46,400
targeting Denise Nappier 
D

68
negative
$46,400
targeting Denise Nappier 
D

Bob Eick
R
ran 77
positive ads
est. $33,900
supporting Bob Eick 
R

Attorney general
$539,200
$3.3 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
George Jepsen
D
DONORS
Public Fund
$812,300
Larry N Goldman
$495
Ned Lamont
$400
Jay Mullarkey
$394
Michael Farina
$355
Penny Rashin
$201
Source: National Institute on Money in State Politics data — includes 78% of reports; includes reports as recent as October 10, 2014.
ran 686
positive ads
est. $539,200
supporting George Jepsen 
D

Comptroller
$523,200
$3.3 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
Kevin Lembo
D
DONORS
Public Fund
$812,500
Steven Wolfson
$499
Elsa Stone
$499
Patricia M Widlitz
$400
Dana MacCio
$350
James C Ezzes
$334
Source: National Institute on Money in State Politics data — includes 74% of reports; includes reports as recent as October 10, 2014.
ran 668
positive ads
est. $523,200
supporting Kevin Lembo 
D

Lieutenant governor
$377,900
$3.3 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
Penny Bacchiochi
R
DONORS
Public Fund
$404,400
Penny Bacchiochi Campaign Cmte
$32,600
Craig Szwed
$200
Alfred C Adinolfi
$100
Barbara J Aldrich
$100
Norman A Aldrich
$100
Source: National Institute on Money in State Politics data — includes 76% of reports; includes reports as recent as October 10, 2014.
ran 259
positive ads
est. $256,000
supporting Penny Bacchiochi 
R

John McKinney
R
DONORS
Public Fund
$1.4 million
Melissa Migliaccio
$372
Denise Fenton
$332
Tom Bremer
$226
Evelyn Irene Barrack
$200
Ralph Brooder
$200
Source: National Institute on Money in State Politics data — includes 78% of reports; includes reports as recent as October 10, 2014.
ran 189
positive ads
est. $121,900
supporting Dave Walker 
R

State representative
$3,280
$3.3 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
HOUSE DISTRICT 094 (SPECIAL ELECTION)
Charles Ashe
D
ran 11
positive ads
est. $3,280
supporting Charles Ashe 
D

Source: Center for Public Integrity analysis of Kantar Media/CMAG, National Institute on Money in State Politics data
What's behind these numbers?