Georgia

current through December 8, 2014
Who's calling the shots?: State ad wars tracker:
TV ads in 2014 state races
$26 million
estimated TV ad spending on
state races in the 2014 cycle
What's behind these numbers?
$3.83
per eligible voter
38,900
times ads ran
$2.7 million primary general Jan. 2014 Nov. Jan. 2014 Nov.

Kantar Media/CMAG monitors TV signals for political advertising nationwide, capturing ads each time they run. Then, using a proprietary formula, it estimates how much placing each ad costs.

Like any estimate, it's imperfect. Here's what it covers, and what it doesn't:

  • Just placement on TV — The estimate only covers TV ads, not other kinds of political messages, such as ads that appear on radio or online. The estimate also only includes how much money a candidate or organization spent to place the ad, not to make it.
  • No local cable — Kantar Media monitors local broadcast TV in all 210 media markets, as well as national network and national cable TV advertising. If an ad runs on a local cable channel, it won't be counted here.
  • Any political ad — Unlike records filed at the Federal Elections Commission, this information includes so-called “issue ads” that mention a Senate candidate but don’t overtly call for the candidate’s election or defeat. Unless run immediately before a primary or general election, issue ad spending does not have to be reported to the FEC.
  • No future ads — Unlike some records from the Federal Communications Commission, it only counts ads that have already run. Future ad buys are not included.
  • Subject to dispute — Since the estimate is based on a formula, it may not exactly reflect what placing the ad actually cost. Think of the cost estimate as a well-informed guess, which can provide useful points of comparison.

Have more questions? Try this FAQ »

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Governor
$21.2 million
$2.7 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
Jason Carter
D
DONORS
est. total $8.2 million
Bertis Edwin Downs Iv
$25,200
Jeffrey F Katzenberg
$18,900
Charles Miller
$15,000
David Marek
$14,300
Beth Maschinot
$12,800
Emmet Jopling Bondurant Ii
$12,700
Source: National Institute on Money in State Politics data — includes 87% of reports; includes reports as recent as October 31, 2014.
ran 4,214
mixed ads
$2.2 million
targeting Nathan Deal 
R

5,157
negative
$3.1 million
targeting Nathan Deal 
R

2,987
positive
$3 million
supporting Jason Carter 
D

Nathan Deal
R
DONORS
est. total $7 million
Unitemized Donations
$56,700
Centene Corp
$25,200
Richard L Jackson
$25,200
Stephens Rock, Dirt
$25,200
Llc Jimmy Allgood Rental
$19,800
Georgia Medical Association
$19,300
Source: National Institute on Money in State Politics data — includes 88% of reports; includes reports as recent as October 31, 2014.
ran 6,991
mixed ads
$3.3 million
targeting Jason Carter 
D

171
negative
$61,200
targeting Jason Carter 
D

4,336
positive
$3.7 million
supporting Nathan Deal 
R

ran 784
mixed ads
$659,200
targeting Jason Carter 
D

3,391
negative
$2.4 million
targeting Jason Carter 
D

Jason Carter, The Democratic Party of Georgia
D
DONORS
est. total $2 million
Bertis Edwin Downs Iv
$25,200
Jeffrey F Katzenberg
$18,900
Charles Miller
$15,000
David Marek
$14,300
Beth Maschinot
$12,800
Emmet Jopling Bondurant Ii
$12,700
Source: National Institute on Money in State Politics data — includes 87% of reports; includes reports as recent as October 31, 2014.
ran 970
mixed ads
$573,100
targeting Nathan Deal 
R

497
negative
$789,700
targeting Nathan Deal 
R

742
positive
$617,700
supporting Jason Carter 
D

ran 374
negative ads
est. $338,600
targeting Nathan Deal 
R

David Perdue 
R

ran 380
positive ads
est. $278,800
supporting Nathan Deal 
R

ran 435
positive ads
est. $147,300
supporting Nathan Deal 
R

ran 28
negative ads
est. $73,700
targeting Nathan Deal 
R

David Pennington
R
DONORS
David E Pennington III
$53,000
Willena D Peeples
$12,600
Unitemized Donations
$11,500
Thompson Energy
$7,300
Amy Peeples
$6,800
Jack Bandy
$6,300
Source: National Institute on Money in State Politics data — includes 88% of reports; includes reports as recent as October 7, 2014.
ran 31
mixed ads
est. $66,300
targeting Nathan Deal 
R

ran eight
mixed ads
est. $15,500
targeting Nathan Deal 
R

Andrew Hunt
L
DONORS
Raymond O Boyd
$6,300
Andrew Hunt
$6,300
Blain Lyall
$6,300
Dr. T. Gray Fountain
$6,000
Kathryn Lyall
$5,000
Libertarian Party of Georgia
$4,018
Source: National Institute on Money in State Politics data — includes 22% of reports; includes reports as recent as October 7, 2014.
ran 36
positive ads
est. $5,420
supporting Andrew Hunt 
L

Attorney general
$1.8 million
$2.7 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
Sam Olens
R
DONORS
Unitemized Donations
$21,400
Inc. Ssg Media
$14,900
Georgia Medical Association
$13,900
Ed Voyles Automotive Group
$12,600
Etc Capital
$12,600
Facebook
$12,600
Source: National Institute on Money in State Politics data — includes 88% of reports; includes reports as recent as October 31, 2014.
ran 1,932
positive ads
est. $1.2 million
supporting Sam Olens 
R

Greg Hecht
D
DONORS
Frank Downey
$12,600
Robert Kahn
$12,000
Barnes Law Group
$6,300
Marie Barnes
$6,300
Roy Eugene Barnes
$6,300
Roye. Barnes
$6,300
Source: National Institute on Money in State Politics data — includes 88% of reports; includes reports as recent as October 31, 2014.
ran 993
mixed ads
est. $645,900
targeting Sam Olens 
R

Lieutenant governor
$1.7 million
$2.7 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
Casey Cagle
R
DONORS
Richard L Jackson
$25,200
Georgia Association of Realtors
$12,600
Georgia Beer Wholesalers Association
$12,600
Georgia Health Care Association
$12,600
Jackson Healthcare Llc
$12,600
Melody M Jackson
$12,600
Source: National Institute on Money in State Politics data — includes 88% of reports; includes reports as recent as October 31, 2014.
ran 2,489
positive ads
est. $1.7 million
supporting Casey Cagle 
R

Insurance commissioner
$589,800
$2.7 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
Ralph Hudgens
R
DONORS
Richard Parrillo
$11,200
Georgia Medical Association
$8,300
Georgia Association of Realtors
$7,600
John Humphries
$7,600
Titlemax
$7,600
Alan Buerger
$7,500
Source: National Institute on Money in State Politics data — includes 88% of reports; includes reports as recent as October 31, 2014.
ran 819
positive ads
est. $589,800
supporting Ralph Hudgens 
R

Agriculture commissioner
$518,300
$2.7 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
Gary Black
R
DONORS
Georgia Association of Realtors
$12,600
Cheryl Gregory
$10,000
Carolyn S Lane
$10,000
Rickard Culbreth
$6,300
Jerrie Evans
$6,300
Ralph G Evans
$6,300
Source: National Institute on Money in State Politics data — includes 88% of reports; includes reports as recent as October 31, 2014.
ran 382
positive ads
est. $518,300
supporting Gary Black 
R

State senator
$105,400
$2.7 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
SENATE DISTRICT 018
John F. Kennedy
R
DONORS
David D Thompson
$5,100
Inc McClatchy Newspapers
$2,700
Phillip W. Bean
$2,500
Madalyn N. Davidoff
$2,500
Fried Rogers, Goldberg
$2,500
Llc Fussell Investment Group
$2,500
Source: National Institute on Money in State Politics data — includes 100% of reports; includes reports as recent as October 31, 2014.
ran 243
positive ads
est. $50,400
supporting John F. Kennedy 
R

Spencer Price
R
DONORS
Spencer Travis Price
$14,600
Scott Blackstock
$2,500
Bruce Burns
$2,500
Heather Burns
$2,500
Forrest Jackson
$2,500
Terri Jackson
$2,500
Source: National Institute on Money in State Politics data — includes 88% of reports; includes reports as recent as October 7, 2014.
ran nine
positive ads
est. $8,880
supporting Spencer Price 
R

SENATE DISTRICT 022
Harold Jones
D
DONORS
Committee To Elect Richard Roundtree
$2,000
Kia of Augusta
$2,000
Law Office of Portland Campanaro
$2,000
Young Wimberly
$1,538
Ethel Jones
$1,500
Edna Roper
$1,500
Source: National Institute on Money in State Politics data — includes 89% of reports; includes reports as recent as October 31, 2014.
ran 225
positive ads
est. $34,600
supporting Harold Jones 
D

Elmyria Chivers
D
DONORS
Danny Glover
$8,000
Tonda Booker
$2,450
Meybohm Realtors
$1,266
Ann Miller
$1,225
Georgia Association of Realtors
$1,000
C.O. Hollis
$750
Source: National Institute on Money in State Politics data — includes 78% of reports; includes reports as recent as October 7, 2014.
ran 39
positive ads
est. $5,980
supporting Elmyria Chivers 
D

Corey Johnson
D
DONORS
Heery International Inc
$3,000
Corey Johnson Sr
$2,500
Corey Johnson
$1,700
Esg Operations Inc
$1,000
Home Builders Association of Georgia
$1,000
Russell James
$1,000
Source: National Institute on Money in State Politics data — includes 100% of reports; includes reports as recent as October 7, 2014.
ran 47
positive ads
est. $5,620
supporting Corey Johnson 
D

State representative
$49,800
$2.7 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
HOUSE DISTRICT 144
Bubber Epps
R
DONORS
Allen M Peake Campaign Cmte
$2,500
Cmte To Elect Butch Parrish
$2,500
Cmte To Elect Howard Maxwell
$2,500
Epps Brothers Inc.
$2,500
Georgiahouse Republican Trust Inc
$2,500
Larry Oneal Campaign Fund
$2,500
Source: National Institute on Money in State Politics data — includes 86% of reports; includes reports as recent as October 31, 2014.
ran 104
positive ads
est. $24,100
supporting Bubber Epps 
R

HOUSE DISTRICT 173
Darlene Taylor
R
DONORS
Georgia House Republican Trust
$5,000
Richard Smith Campaign Cmte
$5,000
Terry Lamar England Campaign Cmte
$5,000
Robert Mickey Channell Campaign Cmte
$4,500
Friends of Jan Jones
$3,500
Georgia Trial Lawyers Association
$3,000
Source: National Institute on Money in State Politics data — includes 86% of reports; includes reports as recent as October 31, 2014.
ran 21
positive ads
est. $10,100
supporting Darlene Taylor 
R

HOUSE DISTRICT 143
James Beverly
D
DONORS
Georgia Chiropractic Association
$4,000
Georgia Trial Lawyers Association
$4,000
Georgia Optometric Association
$2,500
Pcti
$2,500
Goldstone Inc
$1,500
Hugh D Sosebee Jr
$1,250
Source: National Institute on Money in State Politics data — includes 88% of reports; includes reports as recent as October 7, 2014.
ran 40
positive ads
est. $7,850
supporting James Beverly 
D

HOUSE DISTRICT 147
Willie Talton
R
DONORS
Lisa Baron
$5,000
Eugene Egdorf
$5,000
Charles Herd Jr.
$5,000
Mark Lanier
$5,000
Benjamin Major
$5,000
Patrick Ohara
$5,000
Source: National Institute on Money in State Politics data — includes 86% of reports; includes reports as recent as July 15, 2014.
ran 14
positive ads
est. $3,840
supporting Willie Talton 
R

SENATE DISTRICT 023
Diane Evans
D
DONORS
Diane Evans
$3,000
Food, Commercial Workers Local 1996
$1,500
Franklin Williams
$1,500
Diane Evans
$1,000
Vincent D Fort
$1,000
Laborers Local 515
$1,000
Source: National Institute on Money in State Politics data — includes 89% of reports; includes reports as recent as October 31, 2014.
ran 51
positive ads
est. $2,550
supporting Diane Evans 
D

HOUSE DISTRICT 125
Earnest Smith
D
DONORS
Georgia Trial Lawyers Association
$1,500
AT&T
$1,000
At, T Georgia: PAC
$1,000
Georgia Credit Union League
$750
Agl Resources
$500
Associated General Contractors of Georgia
$500
Source: National Institute on Money in State Politics data — includes 86% of reports; includes reports as recent as October 7, 2014.
ran nine
positive ads
est. $1,370
supporting Earnest Smith 
D

Source: Center for Public Integrity analysis of Kantar Media/CMAG, National Institute on Money in State Politics data
What's behind these numbers?