Nebraska

current through December 8, 2014
Who's calling the shots?: State ad wars tracker:
TV ads in 2014 state races
$6 million
estimated TV ad spending on
state races in the 2014 cycle
What's behind these numbers?
$4.60
per eligible voter
30,800
times ads ran
$458,700 primary general Jan. 2014 Nov. Jan. 2014 Nov.

Kantar Media/CMAG monitors TV signals for political advertising nationwide, capturing ads each time they run. Then, using a proprietary formula, it estimates how much placing each ad costs.

Like any estimate, it's imperfect. Here's what it covers, and what it doesn't:

  • Just placement on TV — The estimate only covers TV ads, not other kinds of political messages, such as ads that appear on radio or online. The estimate also only includes how much money a candidate or organization spent to place the ad, not to make it.
  • No local cable — Kantar Media monitors local broadcast TV in all 210 media markets, as well as national network and national cable TV advertising. If an ad runs on a local cable channel, it won't be counted here.
  • Any political ad — Unlike records filed at the Federal Elections Commission, this information includes so-called “issue ads” that mention a Senate candidate but don’t overtly call for the candidate’s election or defeat. Unless run immediately before a primary or general election, issue ad spending does not have to be reported to the FEC.
  • No future ads — Unlike some records from the Federal Communications Commission, it only counts ads that have already run. Future ad buys are not included.
  • Subject to dispute — Since the estimate is based on a formula, it may not exactly reflect what placing the ad actually cost. Think of the cost estimate as a well-informed guess, which can provide useful points of comparison.

Have more questions? Try this FAQ »

close
Governor
$5.8 million
$458,700 primary general Jan. 2014 Nov. Jan. 2014 Nov.
Pete Ricketts
R
DONORS
Marlene M Ricketts
$300,000
John Joe Ricketts
$275,000
Unitemized Donations
$77,200
Thomas S Ricketts
$52,200
Karen A Buchwald-Wright
$50,000
Thomas P Rastin
$50,000
Source: National Institute on Money in State Politics data — includes 71% of reports; includes reports as recent as October 6, 2014.
ran 13,600
positive ads
est. $1.9 million
supporting Pete Ricketts 
R

Chuck Hassebrook
D
DONORS
est. total $1.1 million
Richard D Holland
$175,000
Dianne S Lozier
$105,000
Warren E Buffett
$100,000
Barb Weitz
$100,000
Hassebrook for Us Senate
$38,300
Thomas W Brown
$35,000
Source: National Institute on Money in State Politics data — includes 57% of reports; includes reports as recent as June 23, 2014.
ran 1,313
mixed ads
$274,700
targeting Pete Ricketts 
R

2,335
negative
$527,500
targeting Pete Ricketts 
R

1,695
positive
$345,000
supporting Chuck Hassebrook 
D

Beau McCoy
R
DONORS
est. total $821,500
Charles W Herbster
$1.8 million
Charles W Herbster Campaign Cmte
$594,300
James Hysong
$40,000
Susan Barker
$27,500
Jon Janssen
$22,500
Amanda Peak-Raithel
$20,000
Source: National Institute on Money in State Politics data — includes 57% of reports; includes reports as recent as June 23, 2014.
ran 569
mixed ads
$145,200
targeting Pete Ricketts 
R

Jon Bruning 
R

2,962
positive
$676,300
supporting Beau McCoy 
R

Jon Bruning
R
DONORS
est. total $528,600
Republican State Leadership Cmte
$250,000
First American Title Insurance Co
$50,000
Signal Restoration Services
$50,000
David L Sokol
$50,000
Thomas Mulligan for Omaha City Council
$35,000
Thomas S Dinsdale
$31,000
Source: National Institute on Money in State Politics data — includes 57% of reports; includes reports as recent as June 23, 2014.
ran 1,056
mixed ads
$276,900
targeting Pete Ricketts 
R

1,308
positive
$251,600
supporting Jon Bruning 
R

ran 1,054
negative ads
est. $306,900
targeting Chuck Hassebrook 
D

ran 1,162
negative ads
est. $304,700
targeting Jon Bruning 
R

est. total $169,200
ran 398
negative ads
$91,800
targeting Jon Bruning 
R

393
positive
$77,300
supporting Beau McCoy 
R

ran 362
negative ads
est. $163,800
targeting Jon Bruning 
R

ran 560
positive ads
est. $162,400
supporting Jon Bruning 
R

Mike Foley
R
DONORS
Marguerite Kellett
$100,000
Thomas J Peed
$60,000
Rhonda L Peed
$50,000
Daze Llc D / B / A Z Media Services
$15,300
B, J Partnership
$7,748
Larry Cochran, Diane
$7,500
Source: National Institute on Money in State Politics data — includes 57% of reports; includes reports as recent as June 23, 2014.
ran 528
positive ads
est. $143,600
supporting Mike Foley 
R

Bryan Slone
R
DONORS
Bryan Slone
$124,500
Unitemized Donations
$47,400
Kiewit Corp
$40,000
John Gottschalk
$25,000
Bruce Grewcock
$25,000
Union Pacific Railroad
$25,000
Source: National Institute on Money in State Politics data — includes 57% of reports; includes reports as recent as June 23, 2014.
ran 343
positive ads
est. $99,000
supporting Bryan Slone 
R

Tom Carlson
R
DONORS
Tom Carlson
$47,500
Unitemized Donations
$25,300
Tom Carlson for Legislature (Dissolved)
$16,500
National Association of Insurance, Financial Advisors
$10,000
Richard Bergman, Julie
$6,000
Wesley Nelson
$5,172
Source: National Institute on Money in State Politics data — includes 57% of reports; includes reports as recent as June 23, 2014.
ran one
positive ads
est. $210
supporting Tom Carlson 
R

Attorney general
$219,000
$458,700 primary general Jan. 2014 Nov. Jan. 2014 Nov.
Doug Peterson
R
DONORS
Republican Attorneys General Association
$30,000
Clare for Regent
$6,000
Berniece Miller
$5,605
Bnsf Railway
$5,000
Husch Blackwell Sanders Llp
$5,000
Larry Miller
$5,000
Source: National Institute on Money in State Politics data — includes 71% of reports; includes reports as recent as October 6, 2014.
ran 522
positive ads
est. $92,100
supporting Doug Peterson 
R

Brian Buescher
R
DONORS
Bruce L Rastetter
$105,000
Marlene M Ricketts
$52,500
Craig Buescher, Marjorie
$12,500
Brian Buescher
$10,000
Susanne E Shorr
$9,000
Richard Galyen
$5,000
Source: National Institute on Money in State Politics data — includes 57% of reports; includes reports as recent as June 23, 2014.
ran 263
positive ads
est. $82,800
supporting Brian Buescher 
R

ran 220
positive ads
est. $44,100
supporting Mike Hilgers 
R

State auditor
$48,000
$458,700 primary general Jan. 2014 Nov. Jan. 2014 Nov.
Amanda McGill
D
DONORS
est. total $36,700
Bob Kerry for Us Senate Campaign
$5,000
Ben Harris
$5,000
Barbara Weitz
$5,000
Unitemized Donations
$1,383
Lindsay O'Hara, Inc. Associates
$1,117
Ashford for Omaha
$1,000
Source: National Institute on Money in State Politics data — includes 57% of reports; includes reports as recent as June 23, 2014.
ran 53
mixed ads
$21,400
targeting Charlie Janssen 
R

41
positive
$15,300
supporting Amanda McGill 
D

Charlie Janssen
R
ran 42
positive ads
est. $11,400
supporting Charlie Janssen 
R

State senator
$14,700
$458,700 primary general Jan. 2014 Nov. Jan. 2014 Nov.
SENATE DISTRICT 020
Matt Lathrop
N
DONORS
Nebraska State Education Association
$9,670
Jason Ausman
$2,000
NE State Transportation Political Ed. (Utu Pac)
$2,000
Nebraska Association of Trial Attorneys
$2,000
Omaha Fire Fighters Local 385
$2,000
Jim Cada
$1,000
Source: National Institute on Money in State Politics data — includes 57% of reports; includes reports as recent as June 23, 2014.
ran 40
positive ads
est. $14,700
supporting Matt Lathrop 
N

current through November 7, 2014
Who's calling the shots?: Ballot measures:
TV ads in 2014 state ballot measure races
$113,100
estimated TV ad spending on
ballot measures in the 2014 cycle
What's behind these numbers?
9 cents
per eligible voter
222
times ads ran
$22,600 election Jan. 2014 Nov. Jan. 2014 Nov.

Kantar Media/CMAG monitors TV signals for political advertising nationwide, capturing ads each time they run. Then, using a proprietary formula, it estimates how much placing each ad costs.

Like any estimate, it's imperfect. Here's what it covers, and what it doesn't:

  • Just placement on TV — The estimate only covers TV ads, not other kinds of political messages, such as ads that appear on radio or online. The estimate also only includes how much money a candidate or organization spent to place the ad, not to make it.
  • No local cable — Kantar Media monitors local broadcast TV in all 210 media markets, as well as national network and national cable TV advertising. If an ad runs on a local cable channel, it won't be counted here.
  • Any political ad — Unlike records filed at the Federal Elections Commission, this information includes so-called “issue ads” that mention a Senate candidate but don’t overtly call for the candidate’s election or defeat. Unless run immediately before a primary or general election, issue ad spending does not have to be reported to the FEC.
  • No future ads — Unlike some records from the Federal Communications Commission, it only counts ads that have already run. Future ad buys are not included.
  • Subject to dispute — Since the estimate is based on a formula, it may not exactly reflect what placing the ad actually cost. Think of the cost estimate as a well-informed guess, which can provide useful points of comparison.

Have more questions? Try this FAQ »

close
425: Increase state minimum wage to $9/hour
$113,100
$22,600 election Jan. 2014 Nov. Jan. 2014 Nov.
Nebraskans for Better Wages
ran 222
TV ads
est. $113,100
advocating for Yes

Source: Center for Public Integrity analysis of Kantar Media/CMAG, National Institute on Money in State Politics data
What's behind these numbers?