Oklahoma

current through December 8, 2014
Who's calling the shots?: State ad wars tracker:
TV ads in 2014 state races
$6.7 million
estimated TV ad spending on
state races in the 2014 cycle
What's behind these numbers?
$2.51
per eligible voter
13,200
times ads ran
$708,600 primary general Jan. 2014 Nov. Jan. 2014 Nov.

Kantar Media/CMAG monitors TV signals for political advertising nationwide, capturing ads each time they run. Then, using a proprietary formula, it estimates how much placing each ad costs.

Like any estimate, it's imperfect. Here's what it covers, and what it doesn't:

  • Just placement on TV — The estimate only covers TV ads, not other kinds of political messages, such as ads that appear on radio or online. The estimate also only includes how much money a candidate or organization spent to place the ad, not to make it.
  • No local cable — Kantar Media monitors local broadcast TV in all 210 media markets, as well as national network and national cable TV advertising. If an ad runs on a local cable channel, it won't be counted here.
  • Any political ad — Unlike records filed at the Federal Elections Commission, this information includes so-called “issue ads” that mention a Senate candidate but don’t overtly call for the candidate’s election or defeat. Unless run immediately before a primary or general election, issue ad spending does not have to be reported to the FEC.
  • No future ads — Unlike some records from the Federal Communications Commission, it only counts ads that have already run. Future ad buys are not included.
  • Subject to dispute — Since the estimate is based on a formula, it may not exactly reflect what placing the ad actually cost. Think of the cost estimate as a well-informed guess, which can provide useful points of comparison.

Have more questions? Try this FAQ »

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Governor
$2.8 million
$708,600 primary general Jan. 2014 Nov. Jan. 2014 Nov.
Mary Fallin
R
DONORS
est. total $1.8 million
Oklahoma Society of Anesthesiologists
$10,000
Bobby Alexander
$5,000
Jeff Allen
$5,000
American Airlines
$5,000
Glenn Ashmore
$5,000
Associated Anesthesiologists
$5,000
Source: National Institute on Money in State Politics data — includes 58% of reports; includes reports as recent as August 18, 2014.
ran 1,267
mixed ads
$588,000
targeting Joe Dorman 
D

2,335
positive
$1.2 million
supporting Mary Fallin 
R

Joe Dorman
D
DONORS
est. total $807,900
Unitemized Donations
$26,300
Lydia J Barrett
$5,000
Tina Bonner
$5,000
Jason Bradshaw
$5,000
Jody Buckley
$5,000
Samonia Byford, Dennis
$5,000
Source: National Institute on Money in State Politics data — includes 58% of reports; includes reports as recent as August 18, 2014.
ran 864
mixed ads
$518,600
targeting Mary Fallin 
R

431
negative
$281,400
targeting Mary Fallin 
R

23
positive
$7,900
supporting Joe Dorman 
D

ran 428
mixed ads
est. $232,900
targeting Joe Dorman 
D

Superintendent
$2.4 million
$708,600 primary general Jan. 2014 Nov. Jan. 2014 Nov.
Janet Barresi
R
DONORS
est. total $1.2 million
Janet Costello Barresi
$1.3 million
Marcus Bivines
$5,000
Ford Brett
$5,000
John D Bryan
$5,000
John Costello
$5,000
Matt Costello
$5,000
Source: National Institute on Money in State Politics data — includes 58% of reports; includes reports as recent as August 18, 2014.
ran 1,538
negative ads
$763,600
targeting Joy Hofmeister 
R

974
positive
$476,000
supporting Janet Barresi 
R

Joy Hofmeister
R
DONORS
est. total $624,900
Joy Hofmeister
$50,000
Phil B Albert
$5,000
Bill Anaotubby
$5,000
Michael Baab
$5,000
Rhonda Bass
$5,000
Leo J. Baxter
$5,000
Source: National Institute on Money in State Politics data — includes 58% of reports; includes reports as recent as August 18, 2014.
ran 787
mixed ads
$445,800
targeting Janet Barresi 
R

327
mixed
$179,200
targeting John Cox 
D

John Cox
D
DONORS
John Cox
$68,800
Unitemized Donations
$15,500
Jerry Rush
$5,000
Nancy Steveson
$4,000
American Fidelity Corp
$2,500
Bob Pinkston
$2,500
Source: National Institute on Money in State Politics data — includes 58% of reports; includes reports as recent as August 18, 2014.
ran 882
positive ads
est. $357,500
supporting John Cox 
D

Freda Deskin
D
DONORS
est. total $176,200
Freda Deskin
$48,700
Bill Anoatubby
$5,000
Chickasaw Nation
$5,000
John Davidson, Jimi
$5,000
Harvey Dean, Sharon
$5,000
Harold G Hamm
$5,000
Source: National Institute on Money in State Politics data — includes 58% of reports; includes reports as recent as August 18, 2014.
ran 448
mixed ads
$168,200
targeting Janet Barresi 
R

eight
positive
$8,060
supporting Freda Deskin 
D

ran five
negative ads
est. $500
targeting Janet Barresi 
R

Corporation commissioner
$1.2 million
$708,600 primary general Jan. 2014 Nov. Jan. 2014 Nov.
Cliff Branan
R
DONORS
est. total $784,700
Cliff Branan III
$350,000
Chesapeake Energy
$7,000
Harold G Hamm
$5,500
Bobby Alexander
$5,000
Robert Barnes
$5,000
Clayton I Bennett
$5,000
Source: National Institute on Money in State Politics data — includes 50% of reports; includes reports as recent as August 18, 2014.
ran 436
mixed ads
$223,900
targeting Todd Hiett 
R

443
negative
$273,600
targeting Todd Hiett 
R

519
positive
$287,200
supporting Cliff Branan 
R

Todd Hiett
R
DONORS
est. total $456,700
Todd Hiett, Bridget
$200,000
Scott Asbjornson
$5,000
Donald Ashford, Janette
$5,000
Sharon Atkins
$5,000
William Bartlett
$5,000
Vicki Black
$5,000
Source: National Institute on Money in State Politics data — includes 25% of reports; includes reports as recent as August 18, 2014.
ran 142
mixed ads
$54,800
targeting Cliff Branan 
R

376
negative
$220,700
targeting Cliff Branan 
R

345
positive
$181,200
supporting Todd Hiett 
R

Lieutenant governor
$249,000
$708,600 primary general Jan. 2014 Nov. Jan. 2014 Nov.
Todd Lamb
R
DONORS
Patrick Adams
$5,000
Phil B Albert
$5,000
Paul R Allen
$5,000
Scott Anthony
$5,000
Associated Anesthesiologists
$5,000
Associated General Contractors of Oklahoma
$5,000
Source: National Institute on Money in State Politics data — includes 58% of reports; includes reports as recent as August 18, 2014.
ran 554
positive ads
est. $249,000
supporting Todd Lamb 
R

State senator
$34,800
$708,600 primary general Jan. 2014 Nov. Jan. 2014 Nov.
SENATE DISTRICT 040
Joe Howell
R
DONORS
Joe Howell
$203,000
Louise Gaylord Bennett
$5,000
Josephine W (Jose) Freede
$5,000
Christian K. Keesee
$5,000
George J Records
$2,500
Tad Shadid
$1,600
Source: National Institute on Money in State Politics data — includes 58% of reports; includes reports as recent as August 18, 2014.
ran 39
positive ads
est. $32,100
supporting Joe Howell 
R

David Hooten
R
DONORS
David B Hooten
$20,000
Henry W Browne
$5,000
Robert F Browne
$5,000
Jane Clark
$2,000
Gerald L Gamble
$2,000
Terry Wiens
$1,500
Source: National Institute on Money in State Politics data — includes 42% of reports; includes reports as recent as June 16, 2014.
ran two
positive ads
est. $2,640
supporting David Hooten 
R

Source: Center for Public Integrity analysis of Kantar Media/CMAG, National Institute on Money in State Politics data
What's behind these numbers?