New Mexico

current through December 8, 2014
Who's calling the shots?: State ad wars tracker:
TV ads in 2014 state races
$8.7 million
estimated TV ad spending on
state races in the 2014 cycle
What's behind these numbers?
$6.22
per eligible voter
19,600
times ads ran
$729,700 primary general Jan. 2014 Nov. Jan. 2014 Nov.

Kantar Media/CMAG monitors TV signals for political advertising nationwide, capturing ads each time they run. Then, using a proprietary formula, it estimates how much placing each ad costs.

Like any estimate, it's imperfect. Here's what it covers, and what it doesn't:

  • Just placement on TV — The estimate only covers TV ads, not other kinds of political messages, such as ads that appear on radio or online. The estimate also only includes how much money a candidate or organization spent to place the ad, not to make it.
  • No local cable — Kantar Media monitors local broadcast TV in all 210 media markets, as well as national network and national cable TV advertising. If an ad runs on a local cable channel, it won't be counted here.
  • Any political ad — Unlike records filed at the Federal Elections Commission, this information includes so-called “issue ads” that mention a Senate candidate but don’t overtly call for the candidate’s election or defeat. Unless run immediately before a primary or general election, issue ad spending does not have to be reported to the FEC.
  • No future ads — Unlike some records from the Federal Communications Commission, it only counts ads that have already run. Future ad buys are not included.
  • Subject to dispute — Since the estimate is based on a formula, it may not exactly reflect what placing the ad actually cost. Think of the cost estimate as a well-informed guess, which can provide useful points of comparison.

Have more questions? Try this FAQ »

close
Governor
$6 million
$729,700 primary general Jan. 2014 Nov. Jan. 2014 Nov.
Susana Martinez
R
DONORS
est. total $4.4 million
John A Yates
$20,600
Quality Milk Sales
$18,200
Select Milk Producers
$17,800
Comcast
$15,200
New Mexico Hospital Association
$14,200
Eli Lilly, Co
$13,900
Source: National Institute on Money in State Politics data — includes 85% of reports; includes reports as recent as December 4, 2014.
ran 2,760
mixed ads
$1.2 million
targeting Gary King 
D

240
mixed
$107,700
targeting Gary King 
D

Alan Webber 
D

Howie Morales 
D

Linda Lopez 
D

Lawrence Rael 
D

4,459
negative
$1.9 million
targeting Gary King 
D

2,748
positive
$1.2 million
supporting Susana Martinez 
R

Gary King
D
DONORS
est. total $611,100
Gary Kenneth King
$638,900
Bowlin Travel Centers
$12,000
Pueblo of Pojoaque
$11,500
American Federation of State County, Municipal Employees / Afscme
$10,400
John Milton Black
$10,400
Cassie Cloud
$10,400
Source: National Institute on Money in State Politics data — includes 87% of reports; includes reports as recent as December 4, 2014.
ran 709
mixed ads
$373,100
targeting Susana Martinez 
R

209
negative
$108,300
targeting Susana Martinez 
R

242
positive
$129,800
supporting Gary King 
D

ran 708
negative ads
est. $432,900
targeting Gary King 
D

Alan Webber
D
DONORS
est. total $377,300
Alan Michael Webber
$393,200
Keith Yamashita
$7,500
Steve Melander-Dayton
$7,000
Michael Abrashoff
$5,200
Joel Barber
$5,200
Toan Barrett
$5,200
Source: National Institute on Money in State Politics data — includes 92% of reports; includes reports as recent as October 30, 2014.
ran 740
mixed ads
$273,100
targeting Susana Martinez 
R

278
positive
$104,200
supporting Alan Webber 
D

Lawrence Rael
D
DONORS
est. total $176,100
Lawrence D Rael
$172,200
Karen Durkovich
$5,200
Stephen Durkovich
$5,200
Heidi Eleftheriou
$5,200
Walter Grodahl
$5,200
Deborah Potter
$5,200
Source: National Institute on Money in State Politics data — includes 85% of reports; includes reports as recent as December 4, 2014.
ran 201
mixed ads
$84,100
targeting Susana Martinez 
R

221
positive
$92,000
supporting Lawrence Rael 
D

ran 11
negative ads
est. $7,630
targeting Susana Martinez 
R

Attorney general
$1.2 million
$729,700 primary general Jan. 2014 Nov. Jan. 2014 Nov.
Hector Balderas
D
DONORS
American Federation of State County, Municipal Employees / Afscme
$10,400
Baron, Budd
$10,400
Russell Budd
$10,400
James M Collie
$10,400
New Mexico Federation of Teachers
$10,400
New Mexico Trial Lawyers Association
$10,400
Source: National Institute on Money in State Politics data — includes 92% of reports; includes reports as recent as December 4, 2014.
ran 996
positive ads
est. $480,900
supporting Hector Balderas 
D

est. total $371,300
ran 322
negative ads
$243,300
targeting Susan Riedel 
R

171
positive
$128,000
supporting Hector Balderas 
D

Susan Riedel
R
DONORS
Susan Riedel
$14,700
Mack Energy
$10,400
Yates Petroleum
$10,400
Susana PAC
$10,200
Republican State Leadership Cmte
$8,000
Mark Veteto
$7,600
Source: National Institute on Money in State Politics data — includes 92% of reports; includes reports as recent as December 4, 2014.
ran 482
positive ads
est. $224,500
supporting Susan Riedel 
R

ran 211
negative ads
est. $119,600
targeting Hector Balderas 
D

Secretary of state
$654,600
$729,700 primary general Jan. 2014 Nov. Jan. 2014 Nov.
Dianna Duran
R
DONORS
est. total $232,700
Pac
$11,000
Builders Trust of New Mexico
$10,400
Yates Petroleum
$10,400
Heyco Energy Group
$10,000
Jalapeno Corp
$9,000
Susana PAC
$7,900
Source: National Institute on Money in State Politics data — includes 92% of reports; includes reports as recent as December 4, 2014.
ran 347
mixed ads
$155,000
targeting Maggie Toulouse Oliver 
D

222
positive
$77,800
supporting Dianna Duran 
R

ran 381
negative ads
est. $222,100
targeting Dianna Duran 
R

Maggie Toulouse Oliver
D
DONORS
Emilys List
$10,500
American Federation of State County, Municipal Employees / Afscme
$10,400
James M Collie
$10,400
Paul B Schmidt
$10,400
Tim S West
$9,300
Jerome M Ginsburg
$6,200
Source: National Institute on Money in State Politics data — includes 92% of reports; includes reports as recent as December 4, 2014.
ran 558
positive ads
est. $199,700
supporting Maggie Toulouse Oliver 
D

State treasurer
$250,500
$729,700 primary general Jan. 2014 Nov. Jan. 2014 Nov.
John Wertheim
D
DONORS
John V Wertheim
$198,300
Sway
$13,900
Jerry Wertheim
$10,400
Mary Wertheim
$10,400
Jerry Wertheim
$5,200
Mary Carole Wertheim
$5,200
Source: National Institute on Money in State Politics data — includes 92% of reports; includes reports as recent as September 8, 2014.
ran 547
mixed ads
est. $199,900
targeting Tim Eichenberg 
D

Tim Eichenberg
D
DONORS
est. total $32,700
Tim Eichenberg
$159,400
New Mexico Realtors Association
$7,200
James A Griffin
$5,700
Louie Gallegos
$4,950
P. Trujillo
$3,500
New Mexico Federation of Teachers
$3,200
Source: National Institute on Money in State Politics data — includes 92% of reports; includes reports as recent as December 4, 2014.
ran 62
mixed ads
$19,800
targeting John Wertheim 
D

53
positive
$12,900
supporting Tim Eichenberg 
D

Rick Lopez
R
DONORS
Jamie L David
$5,250
Francis Lopez
$2,465
Llc Biad Chili Products
$2,400
Michael Biad
$2,000
Republican Party of Santa Fe County
$2,000
Laurence Romero
$1,900
Source: National Institute on Money in State Politics data — includes 92% of reports; includes reports as recent as December 4, 2014.
ran 72
positive ads
est. $17,800
supporting Rick Lopez 
R

Commissioner of public lands
$220,600
$729,700 primary general Jan. 2014 Nov. Jan. 2014 Nov.
Aubrey Dunn
R
DONORS
est. total $195,800
Aubrey Dunn
$64,500
Singleton Properties Llc
$10,400
Yates Petroleum
$10,400
Peyton Yates
$10,400
Betty Dunn
$10,000
Paula Henry, Jim
$10,000
Source: National Institute on Money in State Politics data — includes 92% of reports; includes reports as recent as December 4, 2014.
ran 409
negative ads
$144,300
targeting Ray Powell 
D

183
positive
$51,500
supporting Aubrey Dunn 
R

Ray Powell
D
DONORS
Barry Lang
$7,500
Robert G Armstrong
$5,200
Southwest Leadership Fund
$5,200
Intercontinental Potash
$5,000
International Potash Corporation (Usa)
$5,000
Inc. Visions New Mexico
$5,000
Source: National Institute on Money in State Politics data — includes 92% of reports; includes reports as recent as December 4, 2014.
ran 69
positive ads
est. $24,700
supporting Ray Powell 
D

State representative
$198,200
$729,700 primary general Jan. 2014 Nov. Jan. 2014 Nov.
HOUSE DISTRICT 037
ran 277
negative ads
est. $132,300
targeting Joanne Ferrary 
D

ran 193
mixed ads
est. $65,900
targeting Terry McMillan 
R

State auditor
$192,600
$729,700 primary general Jan. 2014 Nov. Jan. 2014 Nov.
Tim Keller
D
DONORS
Timothy M Keller
$27,900
Susan Steinhauser
$9,000
James M Collie
$6,800
New Mexico Realtors Association
$6,000
Hope for New Mexico
$5,800
Timothy Keller, Elizabeth
$5,653
Source: National Institute on Money in State Politics data — includes 96% of reports; includes reports as recent as December 4, 2014.
ran 494
mixed ads
est. $186,400
targeting Robert Aragon 
R

Robert Aragon
R
DONORS
David Rivord
$3,450
Antoinette Greenlee
$2,500
James Greenlee
$2,500
David Giaquinto
$2,000
Christina Chen
$1,500
Michael Daniels
$1,500
Source: National Institute on Money in State Politics data — includes 92% of reports; includes reports as recent as December 4, 2014.
ran 17
mixed ads
est. $6,180
targeting Tim Keller 
D

current through November 7, 2014
Who's calling the shots?: Ballot measures:
TV ads in 2014 state ballot measure races
$97,200
estimated TV ad spending on
ballot measures in the 2014 cycle
What's behind these numbers?
7 cents
per eligible voter
142
times ads ran
$11,900 election Jan. 2014 Nov. Jan. 2014 Nov.

Kantar Media/CMAG monitors TV signals for political advertising nationwide, capturing ads each time they run. Then, using a proprietary formula, it estimates how much placing each ad costs.

Like any estimate, it's imperfect. Here's what it covers, and what it doesn't:

  • Just placement on TV — The estimate only covers TV ads, not other kinds of political messages, such as ads that appear on radio or online. The estimate also only includes how much money a candidate or organization spent to place the ad, not to make it.
  • No local cable — Kantar Media monitors local broadcast TV in all 210 media markets, as well as national network and national cable TV advertising. If an ad runs on a local cable channel, it won't be counted here.
  • Any political ad — Unlike records filed at the Federal Elections Commission, this information includes so-called “issue ads” that mention a Senate candidate but don’t overtly call for the candidate’s election or defeat. Unless run immediately before a primary or general election, issue ad spending does not have to be reported to the FEC.
  • No future ads — Unlike some records from the Federal Communications Commission, it only counts ads that have already run. Future ad buys are not included.
  • Subject to dispute — Since the estimate is based on a formula, it may not exactly reflect what placing the ad actually cost. Think of the cost estimate as a well-informed guess, which can provide useful points of comparison.

Have more questions? Try this FAQ »

close
C: $141 million in bonds for higher education
$97,200
$11,900 election Jan. 2014 Nov. Jan. 2014 Nov.
2014 Go Bond for Education Committee
ran 142
TV ads
est. $97,200
advocating for Yes

Source: Center for Public Integrity analysis of Kantar Media/CMAG, National Institute on Money in State Politics data
What's behind these numbers?