Tennessee

current through December 8, 2014
Who's calling the shots?: State ad wars tracker:
TV ads in 2014 state races
$5.1 million
estimated TV ad spending on
state races in the 2014 cycle
What's behind these numbers?
$1.08
per eligible voter
11,800
times ads ran
$467,900 primary general Jan. 2014 Nov. Jan. 2014 Nov.

Kantar Media/CMAG monitors TV signals for political advertising nationwide, capturing ads each time they run. Then, using a proprietary formula, it estimates how much placing each ad costs.

Like any estimate, it's imperfect. Here's what it covers, and what it doesn't:

  • Just placement on TV — The estimate only covers TV ads, not other kinds of political messages, such as ads that appear on radio or online. The estimate also only includes how much money a candidate or organization spent to place the ad, not to make it.
  • No local cable — Kantar Media monitors local broadcast TV in all 210 media markets, as well as national network and national cable TV advertising. If an ad runs on a local cable channel, it won't be counted here.
  • Any political ad — Unlike records filed at the Federal Elections Commission, this information includes so-called “issue ads” that mention a Senate candidate but don’t overtly call for the candidate’s election or defeat. Unless run immediately before a primary or general election, issue ad spending does not have to be reported to the FEC.
  • No future ads — Unlike some records from the Federal Communications Commission, it only counts ads that have already run. Future ad buys are not included.
  • Subject to dispute — Since the estimate is based on a formula, it may not exactly reflect what placing the ad actually cost. Think of the cost estimate as a well-informed guess, which can provide useful points of comparison.

Have more questions? Try this FAQ »

close
Governor
$1.9 million
$467,900 primary general Jan. 2014 Nov. Jan. 2014 Nov.
Bill Haslam
R
DONORS
Tennessee Republican Party
$150,000
Unitemized Donations
$54,200
Noranda Aluminum
$21,400
Tennessee Society of Anesthesiologists
$20,000
Butler Snow Omara Stevens, Cannada
$16,300
Tennessee First
$15,000
Source: National Institute on Money in State Politics data — includes 69% of reports; includes reports as recent as October 28, 2014.
ran 3,745
positive ads
est. $1.9 million
supporting Bill Haslam 
R

Supreme court judge
$1.5 million
$467,900 primary general Jan. 2014 Nov. Jan. 2014 Nov.
Gary Wade, Cornelia Clark, Sharon Lee
N
DONORS
Unitemized Donations
$17,900
Peter J Alliman
$3,800
Adrian H Altshuler
$3,800
Bass Berry, Sims
$3,800
William Baxter
$3,800
Margaret Behm
$3,800
Source: National Institute on Money in State Politics data — includes 76% of reports; includes reports as recent as October 28, 2014.
ran 1,877
positive ads
est. $585,400
supporting Gary Wade 
N

Cornelia Clark 
N

Sharon Lee 
N

est. total $474,000
ran 650
negative ads
$124,000
targeting Cornelia Clark 
N

917
negative
$350,000
targeting Gary Wade 
N

Cornelia Clark 
N

Sharon Lee 
N

ran 560
positive ads
est. $242,000
supporting Gary Wade 
N

Cornelia Clark 
N

Sharon Lee 
N

Gary Wade
N
DONORS
Bass Berry, Sims
$3,800
William Baxter
$3,800
Patricia A. Bible
$3,800
James D Blalock
$3,800
Kati Blalock
$3,800
Al B Blanton Jr
$3,800
Source: National Institute on Money in State Politics data — includes 76% of reports; includes reports as recent as October 28, 2014.
ran 222
positive ads
est. $101,600
supporting Gary Wade 
N

ran 372
negative ads
est. $63,900
targeting Gary Wade 
N

Cornelia Clark 
N

Sharon Lee 
N

State representative
$1.2 million
$467,900 primary general Jan. 2014 Nov. Jan. 2014 Nov.
HOUSE DISTRICT 050
Bo Mitchell
D
DONORS
est. total $99,900
Tennessees Tomorrow PAC
$12,500
Tennessee Education Association
$12,400
House Democratic Caucus of Tennessee
$12,300
Tennessee Democratic Party
$10,000
Tennessee State Employees Association
$10,000
International Brotherhood of Electrical Workers / Ibew
$9,400
Source: National Institute on Money in State Politics data — includes 69% of reports; includes reports as recent as October 28, 2014.
ran 90
negative ads
$60,700
targeting Troy Brewer 
R

56
positive
$39,200
supporting Bo Mitchell 
D

Tennessee Republican Party
ran 136
negative ads
est. $89,700
targeting Bo Mitchell 
D

ran 64
negative ads
est. $75,400
targeting Bo Mitchell 
D

Tennessee Democratic Party
ran 38
negative ads
est. $51,400
targeting Troy Brewer 
R

Troy Brewer
R
DONORS
Studentsfirst
$5,639
Cas-Pac
$5,500
Nrw PAC
$5,000
Leaders of Tennessee
$4,550
Jobs4tn PAC
$4,500
House Republican Caucus of Tennessee
$3,750
Source: National Institute on Money in State Politics data — includes 75% of reports; includes reports as recent as October 28, 2014.
ran 36
positive ads
est. $26,800
supporting Troy Brewer 
R

HOUSE DISTRICT 013
Gloria Johnson
D
DONORS
Tennessees Tomorrow PAC
$16,000
Battleground Tennessee
$10,000
Tennessee Education Association
$9,400
Tennessee State Employees Association
$7,613
International Brotherhood of Electrical Workers / Ibew
$5,000
Fitz PAC
$3,000
Source: National Institute on Money in State Politics data — includes 69% of reports; includes reports as recent as October 28, 2014.
ran 185
positive ads
est. $78,100
supporting Gloria Johnson 
D

ran 101
negative ads
est. $77,500
targeting Gloria Johnson 
D

Tennessee Republican Party
ran 118
positive ads
est. $51,200
supporting Eddie Smith 
R

HOUSE DISTRICT 069
David Shepard
D
DONORS
David A Shepard
$29,800
House Democratic Caucus of Tennessee
$10,700
Tennessee Democratic Party
$10,000
American Pharmacy Cooperative
$7,400
Hometown Pharmacy PAC
$7,400
Tennessee Pharmacists Association
$7,400
Source: National Institute on Money in State Politics data — includes 69% of reports; includes reports as recent as October 28, 2014.
ran 167
positive ads
est. $93,900
supporting David Shepard 
D

ran 34
negative ads
est. $44,300
targeting Michael Curcio 
R

ran 25
mixed ads
est. $39,900
targeting David Shepard 
D

HOUSE DISTRICT 060
Darren Jernigan
D
DONORS
est. total $101,500
Tennessee Democratic Party
$22,000
Battleground Tennessee
$14,800
Tennessee Education Association
$11,400
Tennessee State Employees Association
$11,100
Nashville Fire Fighters Local 140
$7,500
Tennessees Tomorrow PAC
$6,000
Source: National Institute on Money in State Politics data — includes 69% of reports; includes reports as recent as October 28, 2014.
ran 65
negative ads
$62,500
targeting Jim Gotto 
R

60
positive
$39,000
supporting Darren Jernigan 
D

Tennessee Republican Party
ran 45
negative ads
est. $26,800
targeting Darren Jernigan 
D

HOUSE DISTRICT 063
Glen Casada
R
DONORS
Waller Lansden Dortch, Davis
$5,900
AT&T
$4,000
Tennessee Bankers Association
$4,000
Advance Financial
$3,000
Mednax National Medical Group
$3,000
Unitemized Donations
$2,886
Source: National Institute on Money in State Politics data — includes 69% of reports; includes reports as recent as October 28, 2014.
ran 170
positive ads
est. $83,000
supporting Glen Casada 
R

HOUSE DISTRICT 007
Matthew Hill
R
DONORS
Tennessee State Employees Association
$10,000
Overmountain PAC
$9,995
Tennessee Education Association
$7,400
Truth Matters PAC
$7,400
Cynthia Miller
$3,000
Glen Casada
$2,500
Source: National Institute on Money in State Politics data — includes 69% of reports; includes reports as recent as October 28, 2014.
ran 181
positive ads
est. $48,200
supporting Matthew Hill 
R

Phil Carriger
R
DONORS
Studentsfirst
$5,000
Tennessee Medical Association
$5,000
Unitemized Donations
$4,676
Grant T Summers
$3,000
Robert Summers
$3,000
Joseph Beaver
$2,000
Source: National Institute on Money in State Politics data — includes 91% of reports; includes reports as recent as October 10, 2014.
ran 119
positive ads
est. $33,300
supporting Phil Carriger 
R

HOUSE DISTRICT 061
Charles Sargent
R
DONORS
Insurors of Tennessee
$5,125
Community Health Systems
$5,000
Federal Express
$5,000
Studentsfirst
$4,000
AT&T
$3,000
James W Ayers
$3,000
Source: National Institute on Money in State Politics data — includes 63% of reports; includes reports as recent as October 28, 2014.
ran 77
positive ads
est. $52,300
supporting Charles Sargent 
R

HOUSE DISTRICT 055
John Ray Clemmons
D
DONORS
est. total $43,100
John Ray Clemmons
$100,000
Unitemized Donations
$9,884
Steve Turner
$3,000
Tennessee Trial Lawyers Association
$2,500
Joy Baxt
$2,000
Malcolm McCune
$2,000
Source: National Institute on Money in State Politics data — includes 75% of reports; includes reports as recent as October 28, 2014.
ran 45
mixed ads
$32,300
targeting Gary Odom 
D

10
positive
$10,800
supporting John Ray Clemmons 
D

HOUSE DISTRICT 051
Bill Beck
D
DONORS
Bill Beck
$47,000
Ryman Hospitality Properties
$8,400
Fraternal Order of Police
$5,000
Unitemized Donations
$4,635
Robert Beck Sr.
$3,000
Martin O'Connor
$3,000
Source: National Institute on Money in State Politics data — includes 75% of reports; includes reports as recent as October 28, 2014.
ran 94
positive ads
est. $35,200
supporting Bill Beck 
D

HOUSE DISTRICT 002
ran 40
negative ads
est. $15,300
targeting Tony Shipley 
R

Bud Hulsey
R
DONORS
Unitemized Donations
$9,692
Sullivan County Republican Party
$5,000
Tennessee Education Association
$3,500
Jobs4tn PAC
$2,000
Fred "Pal" Barger
$1,500
Eastman Chemical
$1,500
Source: National Institute on Money in State Politics data — includes 75% of reports; includes reports as recent as October 28, 2014.
ran 81
positive ads
est. $12,800
supporting Bud Hulsey 
R

ran 56
positive ads
est. $5,260
supporting Tony Shipley 
R

HOUSE DISTRICT 006
ran 41
negative ads
est. $14,100
targeting Micah Van Huss 
R

ran 58
positive ads
est. $5,790
supporting Micah Van Huss 
R

HOUSE DISTRICT 048
Adam Coggin
R
DONORS
Studentsfirst
$5,000
Unitemized Donations
$3,635
Neil Twilla
$3,000
National Healthcare Corp
$2,500
Community Health Systems
$2,000
Tennessee Federation for Children
$2,000
Source: National Institute on Money in State Politics data — includes 92% of reports; includes reports as recent as July 31, 2014.
ran 23
positive ads
est. $14,700
supporting Adam Coggin 
R

HOUSE DISTRICT 027
Patsy Hazlewood
R
DONORS
Unitemized Donations
$6,250
Studentsfirst
$6,000
Patsy Hazlewood
$5,000
Stand for Children
$5,000
Jobs4tn PAC
$2,000
Tennessee Bankers Association
$2,000
Source: National Institute on Money in State Politics data — includes 75% of reports; includes reports as recent as October 28, 2014.
ran 43
positive ads
est. $11,600
supporting Patsy Hazlewood 
R

HOUSE DISTRICT 053
Jason Powell
D
DONORS
Tennessee State Employees Association
$10,000
Nashville Fire Fighters Local 140
$7,500
International Brotherhood of Electrical Workers / Ibew
$5,000
International Brotherhood of Teamsters / Ibt
$5,000
Jack Daniel Distillery
$4,000
Unitemized Donations
$3,665
Source: National Institute on Money in State Politics data — includes 69% of reports; includes reports as recent as October 28, 2014.
ran 15
positive ads
est. $7,430
supporting Jason Powell 
D

HOUSE DISTRICT 004
Judy Veeneman
R
DONORS
Tennessee Education Association
$7,000
Tennessee Labor Council Afl-Cio
$5,124
Stand for Children
$3,238
Kpac
$2,900
Unitemized Donations
$2,625
Farmers Underwriters Association
$2,500
Source: National Institute on Money in State Politics data — includes 91% of reports; includes reports as recent as October 10, 2014.
ran 15
positive ads
est. $4,790
supporting Judy Veeneman 
R

HOUSE DISTRICT 003
Timothy Hill
R
DONORS
Tennessee State Employees Association
$10,000
Sullivan County Republican Party
$5,000
Joan P Gregory
$2,000
John M Gregory
$2,000
Tennessee Optometric Association
$2,000
James M Gregory
$1,500
Source: National Institute on Money in State Politics data — includes 63% of reports; includes reports as recent as October 28, 2014.
ran 20
positive ads
est. $3,280
supporting Timothy Hill 
R

HOUSE DISTRICT 018
Steve Hall
R
DONORS
Studentsfirst
$3,000
Harwell PAC
$1,500
Harry W Stowers Jr
$1,500
Anheuser-Busch
$1,000
Glen Casada
$1,000
Cash America International
$1,000
Source: National Institute on Money in State Politics data — includes 71% of reports; includes reports as recent as October 10, 2014.
ran nine
positive ads
est. $2,640
supporting Steve Hall 
R

HOUSE DISTRICT 046
Mark Pody
R
DONORS
House Republican Caucus of Tennessee
$14,900
Unitemized Donations
$4,876
Studentsfirst
$2,000
Fop Lebanon Lodge 83 PAC
$1,600
John D Bryan
$1,500
Robert Cestereno
$1,500
Source: National Institute on Money in State Politics data — includes 69% of reports; includes reports as recent as October 28, 2014.
ran 22
positive ads
est. $850
supporting Mark Pody 
R

State senator
$494,900
$467,900 primary general Jan. 2014 Nov. Jan. 2014 Nov.
SENATE DISTRICT 007
Richard Briggs
R
DONORS
Richard M Briggs
$135,000
Mpac
$15,000
Tennessee Medical Association
$10,000
Senate Republican Caucus of Tennessee
$5,400
Raampac
$5,000
Unitemized Donations
$3,327
Source: National Institute on Money in State Politics data — includes 100% of reports; includes reports as recent as October 28, 2014.
ran 514
positive ads
est. $189,900
supporting Richard Briggs 
R

Cheri Siler
D
DONORS
Unitemized Donations
$2,629
Roy E Cockrum
$2,600
Friends of Police - Volunteer Lodge#2
$2,000
John Smartt
$1,600
Andrae McGary
$1,500
Sidney Gilreath
$1,050
Source: National Institute on Money in State Politics data — includes 90% of reports; includes reports as recent as October 28, 2014.
ran 26
positive ads
est. $9,530
supporting Cheri Siler 
D

Stacey Campfield
R
DONORS
Stacey Campfield
$42,500
Tennessee Optometric Association
$5,000
Frank Niceley
$2,500
Freedom PAC
$2,000
Joseph (Joey) Hensley
$2,000
Gary Armstrong
$1,500
Source: National Institute on Money in State Politics data — includes 65% of reports; includes reports as recent as October 10, 2014.
ran four
negative ads
est. $1,040
targeting Richard Briggs 
R

SENATE DISTRICT 021
Jeff Yarbro
D
DONORS
Unitemized Donations
$12,600
Senate Democratic Caucus of Tennessee
$10,600
International Brotherhood of Electrical Workers / Ibew
$7,500
Fraternal Order of Police
$5,000
Tennessee Trial Lawyers Association
$3,500
Martha R Ingram
$3,000
Source: National Institute on Money in State Politics data — includes 80% of reports; includes reports as recent as October 28, 2014.
ran 273
positive ads
est. $146,000
supporting Jeff Yarbro 
D

SENATE DISTRICT 027
Ed Jackson
R
DONORS
Senate Republican Caucus of Tennessee
$112,000
Raampac
$22,000
Mpac
$15,000
Red State PAC
$10,000
Unitemized Donations
$8,865
Jack - PAC
$7,000
Source: National Institute on Money in State Politics data — includes 90% of reports; includes reports as recent as October 28, 2014.
ran 116
positive ads
est. $64,100
supporting Ed Jackson 
R

SENATE DISTRICT 015
Matt Swallows
R
DONORS
Matt Swallows
$30,000
Agc PAC
$5,000
Todd Roadman
$3,000
David Boedker
$2,000
Insurors of Tennessee
$2,000
Unitemized Donations
$1,905
Source: National Institute on Money in State Politics data — includes 91% of reports; includes reports as recent as October 10, 2014.
ran 62
positive ads
est. $36,300
supporting Matt Swallows 
R

SENATE DISTRICT 029
Lee Harris
D
DONORS
Unitemized Donations
$11,800
Stand for Children
$5,259
Memphis Education Association
$3,000
Memphis Restaurant Association
$3,000
Studentsfirst
$3,000
Tennessee Bankers Association
$3,000
Source: National Institute on Money in State Politics data — includes 75% of reports; includes reports as recent as October 28, 2014.
ran 105
positive ads
est. $30,800
supporting Lee Harris 
D

SENATE DISTRICT 025
ran 39
positive ads
est. $17,200
supporting Jim Summerville 
R

current through November 7, 2014
Who's calling the shots?: Ballot measures:
TV ads in 2014 state ballot measure races
$6.9 million
estimated TV ad spending on
ballot measures in the 2014 cycle
What's behind these numbers?
$1.47
per eligible voter
8,714
times ads ran
$1.2 million election Jan. 2014 Nov. Jan. 2014 Nov.

Kantar Media/CMAG monitors TV signals for political advertising nationwide, capturing ads each time they run. Then, using a proprietary formula, it estimates how much placing each ad costs.

Like any estimate, it's imperfect. Here's what it covers, and what it doesn't:

  • Just placement on TV — The estimate only covers TV ads, not other kinds of political messages, such as ads that appear on radio or online. The estimate also only includes how much money a candidate or organization spent to place the ad, not to make it.
  • No local cable — Kantar Media monitors local broadcast TV in all 210 media markets, as well as national network and national cable TV advertising. If an ad runs on a local cable channel, it won't be counted here.
  • Any political ad — Unlike records filed at the Federal Elections Commission, this information includes so-called “issue ads” that mention a Senate candidate but don’t overtly call for the candidate’s election or defeat. Unless run immediately before a primary or general election, issue ad spending does not have to be reported to the FEC.
  • No future ads — Unlike some records from the Federal Communications Commission, it only counts ads that have already run. Future ad buys are not included.
  • Subject to dispute — Since the estimate is based on a formula, it may not exactly reflect what placing the ad actually cost. Think of the cost estimate as a well-informed guess, which can provide useful points of comparison.

Have more questions? Try this FAQ »

close
1: Declare that constitution doesn't secure abortion rights
$5.9 million
$1.2 million election Jan. 2014 Nov. Jan. 2014 Nov.
Vote No on One Tennessee Inc
ran 4,741
TV ads
est. $3.9 million
advocating for No
Yes on 1 Ballot Committee
ran 2,462
TV ads
est. $2.1 million
advocating for Yes
2: Empower governor to appoint judges
$997,700
$1.2 million election Jan. 2014 Nov. Jan. 2014 Nov.
Yes on 2
ran 1,511
TV ads
est. $997,700
advocating for Yes

Source: Center for Public Integrity analysis of Kantar Media/CMAG, National Institute on Money in State Politics data
What's behind these numbers?