Iowa

current through December 8, 2014
Who's calling the shots?: State ad wars tracker:
TV ads in 2014 state races
$8.5 million
estimated TV ad spending on
state races in the 2014 cycle
What's behind these numbers?
$3.77
per eligible voter
29,800
times ads ran
$657,000 primary general Jan. 2014 Nov. Jan. 2014 Nov.

Kantar Media/CMAG monitors TV signals for political advertising nationwide, capturing ads each time they run. Then, using a proprietary formula, it estimates how much placing each ad costs.

Like any estimate, it's imperfect. Here's what it covers, and what it doesn't:

  • Just placement on TV — The estimate only covers TV ads, not other kinds of political messages, such as ads that appear on radio or online. The estimate also only includes how much money a candidate or organization spent to place the ad, not to make it.
  • No local cable — Kantar Media monitors local broadcast TV in all 210 media markets, as well as national network and national cable TV advertising. If an ad runs on a local cable channel, it won't be counted here.
  • Any political ad — Unlike records filed at the Federal Elections Commission, this information includes so-called “issue ads” that mention a Senate candidate but don’t overtly call for the candidate’s election or defeat. Unless run immediately before a primary or general election, issue ad spending does not have to be reported to the FEC.
  • No future ads — Unlike some records from the Federal Communications Commission, it only counts ads that have already run. Future ad buys are not included.
  • Subject to dispute — Since the estimate is based on a formula, it may not exactly reflect what placing the ad actually cost. Think of the cost estimate as a well-informed guess, which can provide useful points of comparison.

Have more questions? Try this FAQ »

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Governor
$5.4 million
$657,000 primary general Jan. 2014 Nov. Jan. 2014 Nov.
Terry Branstad
R
DONORS
est. total $4.1 million
Republican Governors Association
$1.1 million
Eldon Roth, Regina
$104,800
Dennis L (Denny) Elwell, Candy
$79,400
Bruce L Rastetter
$60,500
Mark Charles Falb
$55,000
James S (Jim) Cownie
$51,000
Source: National Institute on Money in State Politics data — includes 60% of reports; includes reports as recent as October 31, 2014.
ran 1,580
negative ads
$581,400
targeting Jack Hatch 
D

10,900
positive
$3.5 million
supporting Terry Branstad 
R

Jack Hatch
D
DONORS
est. total $489,400
Afscme Iowa Council 61
$70,000
Frederick Shelton Hubbell
$60,000
Harry Bookey
$45,000
Richard D Holland
$40,000
United Automobile Aerospace, Agricultural Implement Workers of America / Uaw
$35,000
Susan Terry Knapp
$27,600
Source: National Institute on Money in State Politics data — includes 60% of reports; includes reports as recent as October 31, 2014.
ran 1,099
mixed ads
$276,800
targeting Terry Branstad 
R

804
negative
$179,100
targeting Terry Branstad 
R

128
positive
$33,500
supporting Jack Hatch 
D

ran 1,729
negative ads
est. $462,500
targeting Jack Hatch 
D

ran 1,402
positive ads
est. $313,700
supporting Terry Branstad 
R

ran two
negative ads
est. $2,300
targeting Terry Branstad 
R

ran six
negative ads
est. $940
targeting Terry Branstad 
R

State representative
$1.6 million
$657,000 primary general Jan. 2014 Nov. Jan. 2014 Nov.
HOUSE DISTRICT 030
Joe Riding
D
DONORS
Iowa Democratic Party
$319,400
Iowa Trial Lawyers Association
$8,500
Central Iowa Building, Construction Trades Council
$5,700
Operating Engineers Local 234
$5,250
Associated General Contractors of Iowa
$3,000
Democracy for America
$3,000
Source: National Institute on Money in State Politics data — includes 89% of reports; includes reports as recent as October 31, 2014.
ran 566
positive ads
est. $130,000
supporting Joe Riding 
D

Zach Nunn
R
DONORS
est. total $128,700
Iowa Republican Party
$414,300
Iowans for Tax Relief
$10,000
Frederick Funk
$1,500
John Deere, Co
$1,000
Peter Lord
$1,000
Curtis Nunn
$1,000
Source: National Institute on Money in State Politics data — includes 89% of reports; includes reports as recent as October 31, 2014.
ran 112
negative ads
$40,200
targeting Joe Riding 
D

216
positive
$88,500
supporting Zach Nunn 
R

Republican Party of Iowa
ran 246
negative ads
est. $73,600
targeting Joe Riding 
D

Iowa Democratic Party
ran 71
positive ads
est. $25,500
supporting Joe Riding 
D

HOUSE DISTRICT 095
Quentin Stanerson
R
DONORS
est. total $177,100
Iowa Republican Party
$281,400
Iowa Farm Bureau
$6,500
Iowa Association of Realtors
$3,000
Linn Eagles
$3,000
Elizabeth Stanerson
$3,000
Nextera Energy Resources
$2,200
Source: National Institute on Money in State Politics data — includes 89% of reports; includes reports as recent as October 31, 2014.
ran 371
negative ads
$69,500
targeting Kristi Keast 
D

513
positive
$107,500
supporting Quentin Stanerson 
R

Iowa Democratic Party
est. total $78,100
ran 196
mixed ads
$21,400
targeting Quentin Stanerson 
R

360
positive
$56,700
supporting Kristi Keast 
D

Republican Party of Iowa
ran 10
negative ads
est. $2,260
targeting Kristi Keast 
D

HOUSE DISTRICT 068
Ken Rizer
R
DONORS
est. total $117,700
Iowa Republican Party
$389,700
Iowans for Tax Relief
$12,500
Linn Eagles
$8,500
Cheryl Krewer
$2,000
David F Bristol
$1,600
Associated Builders, Contractors of Iowa
$1,500
Source: National Institute on Money in State Politics data — includes 89% of reports; includes reports as recent as October 31, 2014.
ran 204
negative ads
$47,700
targeting Daniel Lundby 
D

360
positive
$70,100
supporting Ken Rizer 
R

Daniel Lundby
D
DONORS
est. total $65,900
Iowa Democratic Party
$270,400
Linn Phoenix Club
$16,300
Iowa Trial Lawyers Association
$8,200
Plumbers, Pipefitters Local 125
$3,600
Operating Engineers Local 234
$3,000
Linn County Democratic Central Cmte
$2,200
Source: National Institute on Money in State Politics data — includes 89% of reports; includes reports as recent as October 31, 2014.
ran 239
mixed ads
$30,500
targeting Ken Rizer 
R

217
positive
$35,300
supporting Daniel Lundby 
D

Republican Party of Iowa
ran 303
negative ads
est. $52,800
targeting Daniel Lundby 
D

Iowa Democratic Party
ran 130
positive ads
est. $11,300
supporting Daniel Lundby 
D

HOUSE DISTRICT 055
Darrel Branhagen
R
DONORS
est. total $111,900
Iowa Republican Party
$220,200
Associated General Contractors of Iowa
$4,000
Iowa Farm Bureau
$4,000
Iowa Bankers Association
$2,500
Dean L. Buntrock, Rosemarie
$1,000
John Deere, Co
$1,000
Source: National Institute on Money in State Politics data — includes 89% of reports; includes reports as recent as October 31, 2014.
ran 235
negative ads
$48,800
targeting Rick Edwards 
D

293
positive
$63,200
supporting Darrel Branhagen 
R

Iowa Democratic Party
ran 246
positive ads
est. $49,100
supporting Rick Edwards 
D

Republican Party of Iowa
est. total $48,500
ran 234
negative ads
$48,500
targeting Rick Edwards 
D

one
positive
$20
supporting Darrel Branhagen 
R

Rick Edwards
D
DONORS
Iowa Democratic Party
$153,800
Iowa Trial Lawyers Association
$4,000
Iowa Federation of Labor Afl-Cio
$3,000
Iowa Heavy Highway Contractors Association
$1,000
Ufcw Active Ballot Club
$1,000
Winn County Central Comm.
$750
Source: National Institute on Money in State Politics data — includes 89% of reports; includes reports as recent as October 31, 2014.
ran 187
mixed ads
est. $30,500
targeting Darrel Branhagen 
R

HOUSE DISTRICT 012
Brian Best
R
DONORS
est. total $164,600
Iowa Republican Party
$445,000
Iowans for Tax Relief
$5,000
Associated Builders, Contractors of Iowa
$1,500
Lynn Stork, Joleen
$1,000
Mark Yasuhara
$1,000
Joann Johnson
$710
Source: National Institute on Money in State Politics data — includes 89% of reports; includes reports as recent as October 19, 2014.
ran 162
negative ads
$69,400
targeting Dan Muhlbauer 
D

239
positive
$95,300
supporting Brian Best 
R

Republican Party of Iowa
ran 221
negative ads
est. $69,900
targeting Dan Muhlbauer 
D

HOUSE DISTRICT 092
Iowa Democratic Party
est. total $81,500
ran 256
negative ads
$37,500
targeting Ross Paustian 
R

281
positive
$44,000
supporting Frank Wood 
D

Iowa Republican Party
ran 174
negative ads
est. $59,800
targeting Frank Wood 
D

Ross Paustian
R
DONORS
Iowa Republican Party
$302,100
William I Moon III
$1,000
Carolyn Paustian
$1,000
Scott County Republican Central Cmte
$1,000
Don Swanson
$750
Delia Meier
$550
Source: National Institute on Money in State Politics data — includes 89% of reports; includes reports as recent as October 31, 2014.
ran 144
negative ads
est. $44,800
targeting Frank Wood 
D

Frank Wood
D
DONORS
Iowa Democratic Party
$261,500
Iowa Trial Lawyers Association
$8,200
Iowa Association of Realtors
$5,000
Associated General Contractors of Iowa
$3,000
Operating Engineers Local 234
$2,000
Iowa Hospital Association
$1,500
Source: National Institute on Money in State Politics data — includes 89% of reports; includes reports as recent as October 31, 2014.
ran 117
positive ads
est. $21,700
supporting Frank Wood 
D

HOUSE DISTRICT 097
Norlin Mommsen
R
DONORS
est. total $93,300
Iowa Republican Party
$263,900
Iowa Farm Bureau
$6,500
Associated General Contractors of Iowa
$5,000
Iowa Association of Business, Industry
$1,000
Iowa Bankers Association
$1,000
John Deere, Co
$1,000
Source: National Institute on Money in State Politics data — includes 89% of reports; includes reports as recent as October 31, 2014.
ran 68
negative ads
$24,100
targeting Jay Saxon 
D

216
positive
$69,200
supporting Norlin Mommsen 
R

HOUSE DISTRICT 059
Bob Kressig
D
DONORS
Iowa Credit Union League
$20,500
Associated General Contractors of Iowa
$3,000
Iowa Association of Electric Cooperatives
$2,500
Iowa Association of Realtors
$2,500
Iowa Dental Association
$2,500
John Deere, Co
$1,550
Source: National Institute on Money in State Politics data — includes 89% of reports; includes reports as recent as October 31, 2014.
ran one
positive ads
est. $210
supporting Bob Kressig 
D

State senator
$644,800
$657,000 primary general Jan. 2014 Nov. Jan. 2014 Nov.
SENATE DISTRICT 039
Iowa Democratic Party
ran 620
positive ads
est. $156,100
supporting Kevin Kinney 
D

Republican Party of Iowa
est. total $57,900
ran 179
mixed ads
$37,300
targeting Kevin Kinney 
D

88
positive
$20,600
supporting Mike Moore 
R

SENATE DISTRICT 005
Iowa Democratic Party
est. total $107,600
ran 315
negative ads
$98,200
targeting Tim Kraayenbrink 
R

24
positive
$9,450
supporting Daryl Beall 
D

Tim Kraayenbrink
R
DONORS
Iowa Republican Party
$227,900
National Association of Insurance, Financial Advisors
$15,000
Timothy J (Tim) Kraayenbrink
$11,000
Iowa Association of Insurance, Financial Advisors
$10,500
Iowa Bankers Association
$2,500
C Richard Stark Jr
$2,500
Source: National Institute on Money in State Politics data — includes 89% of reports; includes reports as recent as October 31, 2014.
ran 297
positive ads
est. $88,300
supporting Tim Kraayenbrink 
R

SENATE DISTRICT 015
Iowa Democratic Party
ran 485
positive ads
est. $173,000
supporting Chaz Allen 
D

SENATE DISTRICT 029
Iowa Democratic Party
ran 187
positive ads
est. $42,300
supporting Tod Bowman 
D

SENATE DISTRICT 041
Republican Party of Iowa
ran 44
positive ads
est. $19,600
supporting Mark Chelgren 
R

Secretary of state
$481,500
$657,000 primary general Jan. 2014 Nov. Jan. 2014 Nov.
ran 625
negative ads
est. $255,300
targeting Paul Pate 
R

Brad Anderson
D
DONORS
William C (Bill) Knapp
$24,500
Ian Planchon
$15,300
Afscme Iowa Council 61
$15,000
O Say Can You See PAC
$10,600
Democratic Association of Secretaries Of State
$10,000
Ready for Hillary PAC
$10,000
Source: National Institute on Money in State Politics data — includes 86% of reports; includes reports as recent as October 31, 2014.
ran 597
positive ads
est. $226,200
supporting Brad Anderson 
D

Attorney general
$322,900
$657,000 primary general Jan. 2014 Nov. Jan. 2014 Nov.
Tom Miller
D
DONORS
est. total $226,100
Gregory E Abel
$25,000
David Boies
$25,000
Iowa Democratic Party
$19,500
Gerald W (Jerry) Crawford
$15,000
William R (Bill) Bartmann
$10,000
Christopher Boies
$10,000
Source: National Institute on Money in State Politics data — includes 86% of reports; includes reports as recent as October 31, 2014.
ran 160
mixed ads
$54,800
targeting Adam Gregg 
R

569
positive
$171,300
supporting Tom Miller 
D

Adam Gregg
R
DONORS
est. total $96,900
Iowa Republican Party
$50,000
Diane Crookham-Johnson
$10,000
John L Borchers Revocable Trust
$10,000
Orville Rehder
$10,000
Shari Rehder
$10,000
David A Winterfield
$9,000
Source: National Institute on Money in State Politics data — includes 86% of reports; includes reports as recent as October 31, 2014.
ran 215
mixed ads
$60,400
targeting Tom Miller 
D

131
positive
$36,400
supporting Adam Gregg 
R

State treasurer
$80,300
$657,000 primary general Jan. 2014 Nov. Jan. 2014 Nov.
Sam Clovis
R
DONORS
est. total $42,200
Anonymous
$25,600
Iowa Republican Party
$25,000
Citizens United
$6,000
Rushmore PAC
$5,000
Michael Wells
$5,000
Gun Owners of America
$4,500
Source: National Institute on Money in State Politics data — includes 86% of reports; includes reports as recent as October 31, 2014.
ran two
mixed ads
$640
targeting Michael Fitzgerald 
D

281
positive
$41,600
supporting Sam Clovis 
R

Michael Fitzgerald
D
DONORS
Ready for Hillary PAC
$10,000
Lynden Lyman
$6,000
Afscme Iowa Council 61
$4,000
Michael L Fitzgerald
$2,624
Maya Saxena
$2,500
Joseph White III
$2,500
Source: National Institute on Money in State Politics data — includes 86% of reports; includes reports as recent as October 31, 2014.
ran 137
positive ads
est. $38,100
supporting Michael Fitzgerald 
D

Source: Center for Public Integrity analysis of Kantar Media/CMAG, National Institute on Money in State Politics data
What's behind these numbers?