Hawaii

current through December 8, 2014
Who's calling the shots?: State ad wars tracker:
TV ads in 2014 state races
$6.2 million
estimated TV ad spending on
state races in the 2014 cycle
What's behind these numbers?
$6.46
per eligible voter
14,700
times ads ran
$375,300 primary general Jan. 2014 Nov. Jan. 2014 Nov.

Kantar Media/CMAG monitors TV signals for political advertising nationwide, capturing ads each time they run. Then, using a proprietary formula, it estimates how much placing each ad costs.

Like any estimate, it's imperfect. Here's what it covers, and what it doesn't:

  • Just placement on TV — The estimate only covers TV ads, not other kinds of political messages, such as ads that appear on radio or online. The estimate also only includes how much money a candidate or organization spent to place the ad, not to make it.
  • No local cable — Kantar Media monitors local broadcast TV in all 210 media markets, as well as national network and national cable TV advertising. If an ad runs on a local cable channel, it won't be counted here.
  • Any political ad — Unlike records filed at the Federal Elections Commission, this information includes so-called “issue ads” that mention a Senate candidate but don’t overtly call for the candidate’s election or defeat. Unless run immediately before a primary or general election, issue ad spending does not have to be reported to the FEC.
  • No future ads — Unlike some records from the Federal Communications Commission, it only counts ads that have already run. Future ad buys are not included.
  • Subject to dispute — Since the estimate is based on a formula, it may not exactly reflect what placing the ad actually cost. Think of the cost estimate as a well-informed guess, which can provide useful points of comparison.

Have more questions? Try this FAQ »

close
Governor
$5.3 million
$375,300 primary general Jan. 2014 Nov. Jan. 2014 Nov.
est. total $1.3 million
ran 623
mixed ads
$468,000
targeting David Ige 
D

1,488
negative
$802,900
targeting David Ige 
D

est. total $1.2 million
ran 1,438
mixed ads
$664,800
targeting Duke Aiona 
R

664
negative
$315,700
targeting Duke Aiona 
R

502
positive
$245,200
supporting David Ige 
D

David Ige
D
DONORS
Unitemized Donations
$227,300
Hawaii Laborers
$21,000
Hawaii Regional Council of Carpenters, Joiners
$14,900
Hilton Hiroshi Unemori
$14,000
Stanley M Kuriyama
$13,500
Bricklayers, Allied Craftworkers Local 1
$12,000
Source: National Institute on Money in State Politics data — includes 78% of reports; includes reports as recent as October 27, 2014.
ran 1,811
positive ads
est. $648,700
supporting David Ige 
D

Duke Aiona
R
DONORS
est. total $628,200
Unitemized Donations
$275,400
Jeffrey H Yamashita
$12,200
Barbara J Cargill
$12,000
Trudy Sage
$12,000
Wayne T Teruya
$11,000
James T Yamada
$10,300
Source: National Institute on Money in State Politics data — includes 78% of reports; includes reports as recent as October 27, 2014.
ran 437
mixed ads
$175,500
targeting David Ige 
D

33
negative
$13,500
targeting David Ige 
D

943
positive
$439,200
supporting Duke Aiona 
R

ran 689
mixed ads
est. $317,800
targeting Duke Aiona 
R

ran 40
positive ads
est. $52,200
supporting David Ige 
D

Shan Tsutsui 
D

ran 30
positive ads
est. $13,600
supporting David Ige 
D

Shan Tsutsui 
D

Neil Abercrombie
D
DONORS
Unitemized Donations
$38,100
Llc Beacon Power
$8,000
Hawaii Laborers
$7,500
Kyle M Aihara
$6,000
Alaska Hotel Properties
$6,000
Aloha Air Cargo
$6,000
Source: National Institute on Money in State Politics data — includes 67% of reports; includes reports as recent as August 29, 2014.
ran 2,583
positive ads
est. $871,100
supporting Neil Abercrombie 
D

Mufi Hannemann
I
ran 644
positive ads
est. $199,800
supporting Mufi Hannemann 
I

ran 71
positive ads
est. $38,500
supporting Neil Abercrombie 
D

Hawaii Independent Party
est. total $36,600
ran 48
positive ads
$21,100
supporting Mufi Hannemann 
I

29
positive
$15,400
supporting Mufi Hannemann 
I

Les Chang 
I

Jeff Davis
L
ran 18
positive ads
est. $3,480
supporting Jeff Davis 
L

Lieutenant governor
$878,100
$375,300 primary general Jan. 2014 Nov. Jan. 2014 Nov.
Shan Tsutsui
D
est. total $479,700
ran 70
mixed ads
$25,700
targeting Clayton Hee 
D

1,268
positive
$454,000
supporting Shan Tsutsui 
D

Clayton Hee
D
DONORS
est. total $396,900
Clayton Hee
$20,700
Gail A. Morris
$7,000
Llc Automated Health Care Solutions
$6,000
Amy Hayashi Hirano
$6,000
Kim Coco Iwamoto
$6,000
Henry J Matson
$6,000
Source: National Institute on Money in State Politics data — includes 56% of reports; includes reports as recent as August 29, 2014.
ran 59
mixed ads
$33,500
targeting Shan Tsutsui 
D

594
positive
$363,400
supporting Clayton Hee 
D

Kimo Sutton
R
DONORS
Warner Kimo Sutton
$22,700
Anne C Sutton
$15,200
Michael Cooper
$2,000
Unitemized Donations
$855
Evelyn Hipple
$200
Jean Ito
$200
Source: National Institute on Money in State Politics data — includes 67% of reports; includes reports as recent as August 29, 2014.
ran 45
positive ads
est. $1,500
supporting Kimo Sutton 
R

State representative
$36,600
$375,300 primary general Jan. 2014 Nov. Jan. 2014 Nov.
HOUSE DISTRICT 040
Rose Martinez
D
DONORS
Unitemized Donations
$6,410
Department of Accounting, General Services
$2,160
Friends of Ikaika Anderson
$500
Hawaii Laborer's PAC
$500
Longshore, Warehouse Local 142
$500
Catalino Visaya
$200
Source: National Institute on Money in State Politics data — includes 78% of reports; includes reports as recent as October 27, 2014.
ran 315
positive ads
est. $25,600
supporting Rose Martinez 
D

HOUSE DISTRICT 033
Tracy Arakaki
D
DONORS
Zenaida Pascual
$4,450
Violet Arakaki
$700
Ed Case
$450
Evelyn Souza
$350
Gertrude Nakamura
$200
Linda Tomita
$200
Source: National Institute on Money in State Politics data — includes 67% of reports; includes reports as recent as August 29, 2014.
ran 153
positive ads
est. $11,000
supporting Tracy Arakaki 
D

Office of Hawaiian Affairs
$13,700
$375,300 primary general Jan. 2014 Nov. Jan. 2014 Nov.
OFFICE OF HAWAIIAN AFFAIRS DISTRICT MAUI
Carmen Lindsey
N
DONORS
Unitemized Donations
$1,100
Source: National Institute on Money in State Politics data — includes 44% of reports; includes reports as recent as October 27, 2014.
ran 36
positive ads
est. $10,600
supporting Carmen Lindsey 
N

OFFICE OF HAWAIIAN AFFAIRS DISTRICT NO ISLAND RESIDENCY
Lei Ahu Isa
N
ran 25
positive ads
est. $3,100
supporting Lei Ahu Isa 
N

current through November 7, 2014
Who's calling the shots?: Ballot measures:
TV ads in 2014 state ballot measure races
$725,800
estimated TV ad spending on
ballot measures in the 2014 cycle
What's behind these numbers?
75 cents
per eligible voter
1,056
times ads ran
$75,600 election Jan. 2014 Nov. Jan. 2014 Nov.

Kantar Media/CMAG monitors TV signals for political advertising nationwide, capturing ads each time they run. Then, using a proprietary formula, it estimates how much placing each ad costs.

Like any estimate, it's imperfect. Here's what it covers, and what it doesn't:

  • Just placement on TV — The estimate only covers TV ads, not other kinds of political messages, such as ads that appear on radio or online. The estimate also only includes how much money a candidate or organization spent to place the ad, not to make it.
  • No local cable — Kantar Media monitors local broadcast TV in all 210 media markets, as well as national network and national cable TV advertising. If an ad runs on a local cable channel, it won't be counted here.
  • Any political ad — Unlike records filed at the Federal Elections Commission, this information includes so-called “issue ads” that mention a Senate candidate but don’t overtly call for the candidate’s election or defeat. Unless run immediately before a primary or general election, issue ad spending does not have to be reported to the FEC.
  • No future ads — Unlike some records from the Federal Communications Commission, it only counts ads that have already run. Future ad buys are not included.
  • Subject to dispute — Since the estimate is based on a formula, it may not exactly reflect what placing the ad actually cost. Think of the cost estimate as a well-informed guess, which can provide useful points of comparison.

Have more questions? Try this FAQ »

close
4: Use public funds for private pre-K
$725,800
$75,600 election Jan. 2014 Nov. Jan. 2014 Nov.
Good Beginnings Alliance
ran 851
TV ads
est. $509,200
advocating for Yes
For the Future of Our Keiki
ran 180
TV ads
est. $184,200
advocating for No
Hawaii State Teachers Association PAC
ran 25
TV ads
est. $32,400
advocating for No

Source: Center for Public Integrity analysis of Kantar Media/CMAG, National Institute on Money in State Politics data
What's behind these numbers?