Minnesota

current through December 8, 2014
Who's calling the shots?: State ad wars tracker:
TV ads in 2014 state races
$8.9 million
estimated TV ad spending on
state races in the 2014 cycle
What's behind these numbers?
$2.28
per eligible voter
15,100
times ads ran
$620,600 primary general Jan. 2014 Nov. Jan. 2014 Nov.

Kantar Media/CMAG monitors TV signals for political advertising nationwide, capturing ads each time they run. Then, using a proprietary formula, it estimates how much placing each ad costs.

Like any estimate, it's imperfect. Here's what it covers, and what it doesn't:

  • Just placement on TV — The estimate only covers TV ads, not other kinds of political messages, such as ads that appear on radio or online. The estimate also only includes how much money a candidate or organization spent to place the ad, not to make it.
  • No local cable — Kantar Media monitors local broadcast TV in all 210 media markets, as well as national network and national cable TV advertising. If an ad runs on a local cable channel, it won't be counted here.
  • Any political ad — Unlike records filed at the Federal Elections Commission, this information includes so-called “issue ads” that mention a Senate candidate but don’t overtly call for the candidate’s election or defeat. Unless run immediately before a primary or general election, issue ad spending does not have to be reported to the FEC.
  • No future ads — Unlike some records from the Federal Communications Commission, it only counts ads that have already run. Future ad buys are not included.
  • Subject to dispute — Since the estimate is based on a formula, it may not exactly reflect what placing the ad actually cost. Think of the cost estimate as a well-informed guess, which can provide useful points of comparison.

Have more questions? Try this FAQ »

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Governor
$7.6 million
$620,600 primary general Jan. 2014 Nov. Jan. 2014 Nov.
ran 3,225
negative ads
$2 million
targeting Jeff Johnson 
R

909
positive
$335,600
supporting Mark Dayton 
D

Mark Dayton
D
DONORS
Unitemized Donations
$161,300
Larry Pogemiller for State Senate
$10,000
Minnesota State Building, Construction Trades Council
$5,000
Afscme Council 65
$4,000
Kent Allin
$4,000
Frank Bennett
$4,000
Source: National Institute on Money in State Politics data — includes 29% of reports; includes reports as recent as July 28, 2014.
ran 3,713
positive ads
est. $2 million
supporting Mark Dayton 
D

Jeff Johnson
R
DONORS
Unitemized Donations
$60,000
Minnesota Republican Party
$10,100
31st Senate District Rpm
$5,000
Mara L Robinson
$4,109
Thomas L Gonyea
$4,002
Joan Cummins
$4,000
Source: National Institute on Money in State Politics data — includes 40% of reports; includes reports as recent as July 28, 2014.
ran 1,867
mixed ads
est. $1.2 million
targeting Mark Dayton 
D

ran 885
negative ads
est. $903,100
targeting Mark Dayton 
D

Minnesota Democratic Farmer-Labor Party
ran 1,530
mixed ads
est. $489,600
targeting Jeff Johnson 
R

ran 466
negative ads
est. $331,900
targeting Mark Dayton 
D

Kurt Zellers
R
DONORS
Unitemized Donations
$197,300
Kurt Zellers
$20,000
Bois Forte Reservation Tribal Council
$4,000
Robert Eddy
$4,000
Ward (Registered Id: 580) Einess
$4,000
Grace Evenstad
$4,000
Source: National Institute on Money in State Politics data — includes 40% of reports; includes reports as recent as July 28, 2014.
ran 197
positive ads
est. $127,400
supporting Kurt Zellers 
R

Republican Party of Minnesota
ran 96
negative ads
est. $93,200
targeting Mark Dayton 
D

Scott Honour
R
DONORS
Scott M Honour
$905,300
Unitemized Donations
$22,600
Lee Anderson
$4,000
Penny Anderson
$4,000
Prescott Ashe
$4,000
Bill Bieber
$4,000
Source: National Institute on Money in State Politics data — includes 40% of reports; includes reports as recent as July 28, 2014.
ran 33
positive ads
est. $28,200
supporting Scott Honour 
R

Marty Seifert
R
DONORS
Unitemized Donations
$43,300
Marty Seifert
$19,500
Bernard (Bud) A House Dist. 12b Committee Heidgerken
$5,000
James Anderson
$4,000
Karen Anderson
$4,000
Mary Burrichter
$4,000
Source: National Institute on Money in State Politics data — includes 40% of reports; includes reports as recent as July 28, 2014.
ran 31
mixed ads
est. $10,200
targeting Mark Dayton 
D

ran 15
negative ads
est. $9,330
targeting Mark Dayton 
D

State auditor
$585,900
$620,600 primary general Jan. 2014 Nov. Jan. 2014 Nov.
Rebecca Otto
D
DONORS
Unitemized Donations
$42,100
Minnesota Democrat-Farmer-Labor Party
$2,500
Julie Senate Dist. 39 Committee (Registered Id: 17474) Bunn
$2,124
Jeff R Anderson
$2,000
Julie Anderson
$2,000
Alexandra Coe
$2,000
Source: National Institute on Money in State Politics data — includes 40% of reports; includes reports as recent as July 28, 2014.
ran 342
positive ads
est. $327,700
supporting Rebecca Otto 
D

Matt Entenza
D
DONORS
Matt Entenza
$255,000
Matt Gov. Committee Entenza
$1,119
Kathleen Brennan
$1,000
Jerry Burg
$1,000
Ellen Ewald
$1,000
Joan Humes
$1,000
Source: National Institute on Money in State Politics data — includes 25% of reports; includes reports as recent as July 28, 2014.
ran 629
positive ads
est. $229,600
supporting Matt Entenza 
D

Randy Gilbert
R
DONORS
Randy W Gilbert
$17,800
Unitemized Donations
$12,000
Walter R Barry
$2,000
Stanley Hubbard
$2,000
Karen Sand
$2,000
Leo M Sand
$2,000
Source: National Institute on Money in State Politics data — includes 40% of reports; includes reports as recent as July 28, 2014.
ran 45
mixed ads
est. $28,700
targeting Rebecca Otto 
D

Attorney general
$491,000
$620,600 primary general Jan. 2014 Nov. Jan. 2014 Nov.
Lori Swanson
D
DONORS
Unitemized Donations
$52,500
John Collopy
$2,500
Bruce B Dayton
$2,500
James Deal
$2,500
Pamela S Deal
$2,500
Electrical Workers Local 292
$2,500
Source: National Institute on Money in State Politics data — includes 40% of reports; includes reports as recent as July 28, 2014.
ran 885
positive ads
est. $491,000
supporting Lori Swanson 
D

Secretary of state
$225,700
$620,600 primary general Jan. 2014 Nov. Jan. 2014 Nov.
Steve Simon
D
DONORS
Unitemized Donations
$56,900
Afscme Council 5
$2,000
Jeff R Anderson
$2,000
Julie Anderson
$2,000
James Deal
$2,000
Kelly J Doran
$2,000
Source: National Institute on Money in State Politics data — includes 40% of reports; includes reports as recent as July 28, 2014.
ran 171
positive ads
est. $197,100
supporting Steve Simon 
D

Dan Severson
R
DONORS
est. total $28,500
Barbara Anderson
$2,000
James L. Anderson
$2,000
Lois A Anderson
$2,000
Rollie H Anderson
$2,000
Jason Bernick
$2,000
Mark D Davis
$2,000
Source: National Institute on Money in State Politics data — includes 33% of reports; includes reports as recent as July 28, 2014.
ran five
mixed ads
$6,690
targeting Steve Simon 
D

20
positive
$21,800
supporting Dan Severson 
R

Source: Center for Public Integrity analysis of Kantar Media/CMAG, National Institute on Money in State Politics data
What's behind these numbers?