Virginia

current through December 8, 2014
Who's calling the shots?: State ad wars tracker:
TV ads in 2014 state races
$1.8 million
estimated TV ad spending on
state races in the 2014 cycle
What's behind these numbers?
32 cents
per eligible voter
6,862
times ads ran
$141,200 primary general Jan. 2014 Nov. Jan. 2014 Nov.

Kantar Media/CMAG monitors TV signals for political advertising nationwide, capturing ads each time they run. Then, using a proprietary formula, it estimates how much placing each ad costs.

Like any estimate, it's imperfect. Here's what it covers, and what it doesn't:

  • Just placement on TV — The estimate only covers TV ads, not other kinds of political messages, such as ads that appear on radio or online. The estimate also only includes how much money a candidate or organization spent to place the ad, not to make it.
  • No local cable — Kantar Media monitors local broadcast TV in all 210 media markets, as well as national network and national cable TV advertising. If an ad runs on a local cable channel, it won't be counted here.
  • Any political ad — Unlike records filed at the Federal Elections Commission, this information includes so-called “issue ads” that mention a Senate candidate but don’t overtly call for the candidate’s election or defeat. Unless run immediately before a primary or general election, issue ad spending does not have to be reported to the FEC.
  • No future ads — Unlike some records from the Federal Communications Commission, it only counts ads that have already run. Future ad buys are not included.
  • Subject to dispute — Since the estimate is based on a formula, it may not exactly reflect what placing the ad actually cost. Think of the cost estimate as a well-informed guess, which can provide useful points of comparison.

Have more questions? Try this FAQ »

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State senator
$1.7 million
$141,200 primary general Jan. 2014 Nov. Jan. 2014 Nov.
SENATE DISTRICT 038 (SPECIAL ELECTION)
Mike Hymes
D
DONORS
est. total $619,200
Virginia Senate Democratic Caucus
$502,500
Virginia Democratic Party
$326,100
United Mine Workers of America / Umwa
$10,000
American Federation of State County, Municipal Employees / Afscme
$9,946
Dean Michael Hymes
$9,173
Inc Shelor Motor Mile
$7,600
Source: National Institute on Money in State Politics data — includes 94% of reports; includes reports as recent as August 27, 2014.
ran 848
mixed ads
$187,700
targeting Ben Chafin 
R

1,580
negative
$366,500
targeting Ben Chafin 
R

271
positive
$65,000
supporting Mike Hymes 
D

Ben Chafin
R
DONORS
est. total $406,700
Virginia Senate Republican Caucus
$356,800
Virginia Republican Party
$106,500
Middle Resolution PAC
$32,000
7th District Republican Cmte
$25,000
Unitemized Donations
$15,100
Kilgore for Delegate
$15,000
Source: National Institute on Money in State Politics data — includes 93% of reports; includes reports as recent as August 27, 2014.
ran 579
mixed ads
$102,500
targeting Mike Hymes 
D

673
negative
$141,500
targeting Mike Hymes 
D

869
positive
$162,700
supporting Ben Chafin 
R

Rick Mullins
I
DONORS
Sergio Safos
$2,796
Ms Mullins Kimra
$2,520
Ms Kimra Mullins
$2,500
Unitemized Donations
$1,421
John Newberry
$500
Dr James Parker Senter
$500
Source: National Institute on Money in State Politics data — includes 94% of reports; includes reports as recent as August 27, 2014.
ran 14
positive ads
est. $5,900
supporting Rick Mullins 
I

SENATE DISTRICT 033 (SPECIAL ELECTION)
Jennifer Wexton
D
DONORS
Virginia Senate Democratic Caucus
$368,100
Virginia Democratic Party
$207,800
Unitemized Donations
$82,000
Planned Parenthood Federation of America
$64,500
Saslaw for Senate
$26,000
Sierra Club Virginia Chapter
$15,400
Source: National Institute on Money in State Politics data — includes 94% of reports; includes reports as recent as July 15, 2014.
ran 528
positive ads
est. $483,700
supporting Jennifer Wexton 
D

ran 27
mixed ads
est. $39,500
targeting Jennifer Wexton 
D

John Whitbeck
R
DONORS
Virginia Republican Party
$94,500
Virginia Senate Republican Caucus
$72,600
Middle Resolution PAC
$55,400
Unitemized Donations
$14,600
Republican State Leadership Cmte
$11,000
Ken Cuccinelli for Governor
$10,000
Source: National Institute on Money in State Politics data — includes 94% of reports; includes reports as recent as July 15, 2014.
ran 25
mixed ads
est. $18,900
targeting Jennifer Wexton 
D

Joe May 
I

SENATE DISTRICT 006 (SPECIAL ELECTION)
Lynwood Lewis
D
DONORS
est. total $94,900
Virginia Democratic Party
$237,000
Virginia Senate Democratic Caucus
$164,000
Lynwood Lewis Campaign Cmte
$102,000
Planned Parenthood Federation of America
$77,800
Saslaw for Senate
$25,000
McEachin for Senate
$10,000
Source: National Institute on Money in State Politics data — includes 94% of reports; includes reports as recent as July 15, 2014.
ran 426
mixed ads
$64,200
targeting Wayne Coleman 
R

329
positive
$30,800
supporting Lynwood Lewis 
D

Wayne Coleman
R
est. total $73,700
ran 115
negative ads
$34,200
targeting Lynwood Lewis 
D

158
positive
$39,500
supporting Wayne Coleman 
R

SENATE DISTRICT 016 (SPECIAL ELECTION)
Preston Brown
I
DONORS
Preston T Brown
$750
Unitemized Donations
$385
Reginald Cowboy Reggie Walston
$300
Bowers Family Enterprise Llc
$250
Leonard Edloe
$200
Preston Brown
$150
Source: National Institute on Money in State Politics data — includes 94% of reports; includes reports as recent as November 27, 2014.
ran one
mixed ads
est. $60
targeting Rosalyn Dance 
D

Delegate
$98,100
$141,200 primary general Jan. 2014 Nov. Jan. 2014 Nov.
HOUSE DISTRICT 100 (SPECIAL ELECTION)
Willie Randall
D
ran 249
negative ads
est. $50,500
targeting Robert Bloxom 
R

Robert Bloxom
R
DONORS
Dominion Leadership Trust
$66,900
Republican Party Campaign Committee
$30,400
Cherrystone Aqua Farms
$3,000
Curtis D Colgate
$2,500
Mr Kirk Cox
$2,500
Terry G Kilgore
$2,500
Source: National Institute on Money in State Politics data — includes 94% of reports; includes reports as recent as July 15, 2014.
ran 132
negative ads
est. $39,600
targeting Willie Randall 
D

HOUSE DISTRICT 090 (SPECIAL ELECTION)
Joe Lindsey
D
DONORS
P.C. Law Office of Joseph C. Lindsey
$14,200
Virginia Democratic Party
$11,000
Unitemized Donations
$3,419
Virginia Dental Association
$3,000
Lindsey Brothers Inc
$2,500
Virginia Beer Wholesalers Association
$2,500
Source: National Institute on Money in State Politics data — includes 94% of reports; includes reports as recent as August 27, 2014.
ran 38
positive ads
est. $8,030
supporting Joe Lindsey 
D

Source: Center for Public Integrity analysis of Kantar Media/CMAG, National Institute on Money in State Politics data
What's behind these numbers?