Nevada

current through December 8, 2014
Who's calling the shots?: State ad wars tracker:
TV ads in 2014 state races
$13.8 million
estimated TV ad spending on
state races in the 2014 cycle
What's behind these numbers?
$7.46
per eligible voter
25,900
times ads ran
$1.4 million primary general Jan. 2014 Nov. Jan. 2014 Nov.

Kantar Media/CMAG monitors TV signals for political advertising nationwide, capturing ads each time they run. Then, using a proprietary formula, it estimates how much placing each ad costs.

Like any estimate, it's imperfect. Here's what it covers, and what it doesn't:

  • Just placement on TV — The estimate only covers TV ads, not other kinds of political messages, such as ads that appear on radio or online. The estimate also only includes how much money a candidate or organization spent to place the ad, not to make it.
  • No local cable — Kantar Media monitors local broadcast TV in all 210 media markets, as well as national network and national cable TV advertising. If an ad runs on a local cable channel, it won't be counted here.
  • Any political ad — Unlike records filed at the Federal Elections Commission, this information includes so-called “issue ads” that mention a Senate candidate but don’t overtly call for the candidate’s election or defeat. Unless run immediately before a primary or general election, issue ad spending does not have to be reported to the FEC.
  • No future ads — Unlike some records from the Federal Communications Commission, it only counts ads that have already run. Future ad buys are not included.
  • Subject to dispute — Since the estimate is based on a formula, it may not exactly reflect what placing the ad actually cost. Think of the cost estimate as a well-informed guess, which can provide useful points of comparison.

Have more questions? Try this FAQ »

close
Attorney general
$6.3 million
$1.4 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
Ross Miller
D
DONORS
est. total $1.9 million
Barrick Gold Corp
$50,000
Unitemized Donations
$49,700
Wynn Resorts
$40,000
Caesars Entertainment
$35,000
Mgm Resorts International
$25,000
Golden Gaming
$22,000
Source: National Institute on Money in State Politics data — includes 71% of reports; includes reports as recent as October 31, 2014.
ran 859
mixed ads
$509,100
targeting Adam Laxalt 
R

921
negative
$577,400
targeting Adam Laxalt 
R

1,688
positive
$846,700
supporting Ross Miller 
D

ran 616
mixed ads
$335,400
targeting Ross Miller 
D

2,239
negative
$1.4 million
targeting Ross Miller 
D

360
positive
$65,400
supporting Adam Laxalt 
R

Adam Laxalt
R
DONORS
est. total $1.1 million
Unitemized Donations
$39,300
Dr. Miriam Adelson
$10,000
Sheldon G Adelson
$10,000
Ahern Rentals Inc.
$10,000
Doug Ansell
$10,000
Douglas J Brown
$10,000
Source: National Institute on Money in State Politics data — includes 71% of reports; includes reports as recent as October 31, 2014.
ran 1,296
mixed ads
$659,100
targeting Ross Miller 
D

952
positive
$445,700
supporting Adam Laxalt 
R

ran one
mixed ads
$690
targeting Adam Laxalt 
R

1,146
negative
$924,200
targeting Adam Laxalt 
R

Nevada Democratic Party
ran 1,061
mixed ads
est. $506,600
targeting Adam Laxalt 
R

ran 353
negative ads
est. $26,600
targeting Ross Miller 
D

Lieutenant governor
$2.7 million
$1.4 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
Mark Hutchison
R
DONORS
est. total $1.7 million
Unitemized Donations
$27,100
Mgm Grand
$20,000
Mgm Resorts International
$20,000
Llp Retina Consultants of Nevada
$20,000
Wynn Resorts
$20,000
Caesars Entertainment
$15,000
Source: National Institute on Money in State Politics data — includes 71% of reports; includes reports as recent as October 31, 2014.
ran 752
negative ads
$366,300
targeting Lucy Flores 
D

1,322
negative
$574,500
targeting Sue Lowden 
R

1,796
positive
$800,400
supporting Mark Hutchison 
R

Sue Lowden
R
DONORS
est. total $434,200
Suzanne (Sue) Lowden
$347,300
Unitemized Donations
$10,800
Marlon Family Trust
$10,000
Robert Maxey
$10,000
William P Weidner
$10,000
Cox Communications
$8,717
Source: National Institute on Money in State Politics data — includes 71% of reports; includes reports as recent as October 14, 2014.
ran 154
mixed ads
$76,400
targeting Mark Hutchison 
R

275
negative
$134,200
targeting Mark Hutchison 
R

439
positive
$223,600
supporting Sue Lowden 
R

Lucy Flores
D
DONORS
Unitemized Donations
$59,900
Lucy Flores
$23,300
Steven C (Steve) Phillips
$17,500
Emilys List
$14,900
Electrical Workers Local 357
$10,000
American Association for Justice
$10,000
Source: National Institute on Money in State Politics data — includes 71% of reports; includes reports as recent as October 31, 2014.
ran 683
positive ads
est. $376,500
supporting Lucy Flores 
D

ran 126
positive ads
est. $108,300
supporting Lucy Flores 
D

ran 153
negative ads
est. $28,900
targeting Lucy Flores 
D

State senator
$1.7 million
$1.4 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
SENATE DISTRICT 009
ran 455
negative ads
est. $697,100
targeting Justin Jones 
D

ran 479
negative ads
est. $588,100
targeting Becky Harris 
R

Justin Jones
D
DONORS
Barrick Gold Corp
$12,500
Unitemized Donations
$10,800
Afscme
$10,000
Angius, Llp Terry
$10,000
Barbara Buckley Campaign
$10,000
Buckskin Mountain PAC
$10,000
Source: National Institute on Money in State Politics data — includes 71% of reports; includes reports as recent as October 31, 2014.
ran 77
mixed ads
est. $52,700
targeting Becky Harris 
R

SENATE DISTRICT 008
Marilyn Loop
D
DONORS
Barrick Gold Corp
$10,000
Cmte To Elect Tick Segerblom
$10,000
Nevada Hispanic Leadership Fund
$10,000
Nevada's Future PAC
$10,000
Operating Engineers Local 3
$10,000
Partnering for Nevada's Future PAC
$10,000
Source: National Institute on Money in State Politics data — includes 71% of reports; includes reports as recent as October 31, 2014.
ran 180
mixed ads
est. $157,100
targeting Patricia Farley 
R

Democratic Party of Nevada
ran 57
mixed ads
est. $38,900
targeting Patricia Farley 
R

SENATE DISTRICT 020
Michael Roberson
R
DONORS
Wynn Resorts
$17,500
Farmers Underwriters Association
$13,000
Lee Amaitis
$10,000
Caesars Entertainment
$10,000
Cmte To Elect Ben Kidckhefer
$10,000
Frias Holding Co
$10,000
Source: National Institute on Money in State Politics data — includes 71% of reports; includes reports as recent as October 31, 2014.
ran 159
mixed ads
est. $128,700
targeting Carl Bunce 
R

SENATE DISTRICT 016
Ben Kieckhefer
R
DONORS
Las Vegas Sands
$10,000
Monte L Miller, Susan J
$10,000
New Nevada PAC
$10,000
Senate Republican Leadership Conference
$10,000
Paul E Singer
$10,000
Studentsfirst
$10,000
Source: National Institute on Money in State Politics data — includes 71% of reports; includes reports as recent as October 31, 2014.
ran 296
negative ads
est. $29,000
targeting Gary Schmidt 
R

Gary Schmidt
R
est. total $10,900
ran 46
mixed ads
$6,180
targeting Ben Kieckhefer 
R

56
negative
$4,700
targeting Ben Kieckhefer 
R

Secretary of state
$1.6 million
$1.4 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
est. total $680,000
ran 741
mixed ads
$583,400
targeting Barbara Cegavske 
R

284
negative
$96,600
targeting Barbara Cegavske 
R

Kate Marshall
D
DONORS
est. total $658,000
Unitemized Donations
$57,000
Bellagio
$10,000
Caesars Entertainment
$10,000
Democratic Association of Secretaries Of State
$10,000
Emilys List
$10,000
Frias Holding Co
$10,000
Source: National Institute on Money in State Politics data — includes 71% of reports; includes reports as recent as October 31, 2014.
ran 554
mixed ads
$295,800
targeting Barbara Cegavske 
R

351
positive
$362,200
supporting Kate Marshall 
D

Barbara Cegavske
R
DONORS
Unitemized Donations
$20,000
Inc. Nevada Corporate Headquarters
$20,000
Bill Brady
$15,000
Legislative Business PAC
$12,500
Cynthia D Brady
$10,000
Las Vegas Sands
$10,000
Source: National Institute on Money in State Politics data — includes 71% of reports; includes reports as recent as October 31, 2014.
ran 668
positive ads
est. $222,400
supporting Barbara Cegavske 
R

Governor
$1.2 million
$1.4 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
Brian Sandoval
R
DONORS
Unitemized Donations
$98,900
Barrick Gold Corp
$30,000
Zuffa Llc
$25,000
Circus Circus
$20,000
Mandalay Bay Resort, Casino
$20,000
Wynn Design, Development
$20,000
Source: National Institute on Money in State Politics data — includes 71% of reports; includes reports as recent as October 31, 2014.
ran 2,201
positive ads
est. $1.2 million
supporting Brian Sandoval 
R

State treasurer
$432,800
$1.4 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
Dan Schwartz
R
DONORS
est. total $312,900
Daniel Mark Schwartz
$382,300
Campaign Data Solutions (Vendor Credit Note # 1342-Svcs Not Rendered)
$13,800
Karen Pritzker
$10,000
Michael A. Leven
$5,000
Rms Investment Group
$5,000
Campaign Data Solutions (Vendor Refund-Svcs Not Rendered)
$4,214
Source: National Institute on Money in State Politics data — includes 71% of reports; includes reports as recent as October 31, 2014.
ran 161
mixed ads
$26,000
targeting Kim Wallin 
D

1,728
positive
$286,900
supporting Dan Schwartz 
R

Kim Wallin
D
DONORS
Mgm Grand
$10,000
Wynn Resorts
$10,000
Jeffrey Thomson
$9,000
Unitemized Donations
$6,970
Emilys List
$5,000
Kathy Gillespie
$5,000
Source: National Institute on Money in State Politics data — includes 71% of reports; includes reports as recent as October 31, 2014.
ran 215
mixed ads
est. $119,900
targeting Dan Schwartz 
R

current through November 7, 2014
Who's calling the shots?: Ballot measures:
TV ads in 2014 state ballot measure races
$3.7 million
estimated TV ad spending on
ballot measures in the 2014 cycle
What's behind these numbers?
$1.99
per eligible voter
3,056
times ads ran
$464,700 election Jan. 2014 Nov. Jan. 2014 Nov.

Kantar Media/CMAG monitors TV signals for political advertising nationwide, capturing ads each time they run. Then, using a proprietary formula, it estimates how much placing each ad costs.

Like any estimate, it's imperfect. Here's what it covers, and what it doesn't:

  • Just placement on TV — The estimate only covers TV ads, not other kinds of political messages, such as ads that appear on radio or online. The estimate also only includes how much money a candidate or organization spent to place the ad, not to make it.
  • No local cable — Kantar Media monitors local broadcast TV in all 210 media markets, as well as national network and national cable TV advertising. If an ad runs on a local cable channel, it won't be counted here.
  • Any political ad — Unlike records filed at the Federal Elections Commission, this information includes so-called “issue ads” that mention a Senate candidate but don’t overtly call for the candidate’s election or defeat. Unless run immediately before a primary or general election, issue ad spending does not have to be reported to the FEC.
  • No future ads — Unlike some records from the Federal Communications Commission, it only counts ads that have already run. Future ad buys are not included.
  • Subject to dispute — Since the estimate is based on a formula, it may not exactly reflect what placing the ad actually cost. Think of the cost estimate as a well-informed guess, which can provide useful points of comparison.

Have more questions? Try this FAQ »

close
3: Create a 2 percent tax on businesses to fund schools
$3.5 million
$464,700 election Jan. 2014 Nov. Jan. 2014 Nov.
Coalition to Defeat the Margin Tax
ran 1,754
TV ads
est. $2.5 million
advocating for No
Education Initiative PAC
ran 544
TV ads
est. $643,900
advocating for Yes
Committee to Stop the Margin Tax
ran 335
TV ads
est. $223,000
advocating for No
NV Jobs PAC
ran 137
TV ads
est. $135,200
advocating for No
1: Create new intermediate appeals court
$204,400
$464,700 election Jan. 2014 Nov. Jan. 2014 Nov.
Nevadans for a Court of Appeals
ran 286
TV ads
est. $204,400
advocating for Yes

Source: Center for Public Integrity analysis of Kantar Media/CMAG, National Institute on Money in State Politics data
What's behind these numbers?