Colorado

current through December 8, 2014
Who's calling the shots?: State ad wars tracker:
TV ads in 2014 state races
$13.3 million
estimated TV ad spending on
state races in the 2014 cycle
What's behind these numbers?
$3.61
per eligible voter
18,800
times ads ran
$1.1 million primary general Jan. 2014 Nov. Jan. 2014 Nov.

Kantar Media/CMAG monitors TV signals for political advertising nationwide, capturing ads each time they run. Then, using a proprietary formula, it estimates how much placing each ad costs.

Like any estimate, it's imperfect. Here's what it covers, and what it doesn't:

  • Just placement on TV — The estimate only covers TV ads, not other kinds of political messages, such as ads that appear on radio or online. The estimate also only includes how much money a candidate or organization spent to place the ad, not to make it.
  • No local cable — Kantar Media monitors local broadcast TV in all 210 media markets, as well as national network and national cable TV advertising. If an ad runs on a local cable channel, it won't be counted here.
  • Any political ad — Unlike records filed at the Federal Elections Commission, this information includes so-called “issue ads” that mention a Senate candidate but don’t overtly call for the candidate’s election or defeat. Unless run immediately before a primary or general election, issue ad spending does not have to be reported to the FEC.
  • No future ads — Unlike some records from the Federal Communications Commission, it only counts ads that have already run. Future ad buys are not included.
  • Subject to dispute — Since the estimate is based on a formula, it may not exactly reflect what placing the ad actually cost. Think of the cost estimate as a well-informed guess, which can provide useful points of comparison.

Have more questions? Try this FAQ »

close
Governor
$11.5 million
$1.1 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
est. total $4.8 million
ran 405
mixed ads
$200,300
targeting Bob Beauprez 
R

4,878
negative
$4.6 million
targeting Bob Beauprez 
R

John Hickenlooper
D
DONORS
Colorado Democratic Party
$193,600
Unitemized Donations
$7,256
Apartment Association of Metro Denver
$7,100
Colorado Education Association
$6,000
Colorado Professional Fire Fighters
$5,000
Colorado Trial Lawyers Association
$5,000
Source: National Institute on Money in State Politics data — includes 60% of reports; includes reports as recent as August 1, 2014.
ran 4,696
positive ads
est. $2.5 million
supporting John Hickenlooper 
D

est. total $2.2 million
ran 646
mixed ads
$501,200
targeting John Hickenlooper 
D

1,984
negative
$1.7 million
targeting John Hickenlooper 
D

Bob Beauprez
R
DONORS
est. total $1.3 million
Robert L (Bob) Beauprez
$567,000
Colorado Republican Party
$50,000
Michael D Jones
$2,200
Susan Cirocki
$1,600
Richard Akin
$1,100
Christian Anschutz
$1,100
Source: National Institute on Money in State Politics data — includes 60% of reports; includes reports as recent as August 1, 2014.
ran 502
mixed ads
$89,600
targeting John Hickenlooper 
D

1,130
negative
$675,700
targeting John Hickenlooper 
D

905
positive
$562,200
supporting Bob Beauprez 
R

est. total $213,000
ran 165
negative ads
$112,600
targeting Bob Beauprez 
R

150
negative
$100,400
targeting Tom Tancredo 
R

ran 199
negative ads
est. $113,000
targeting John Hickenlooper 
D

Democratic Party of Colorado
ran 142
positive ads
est. $60,200
supporting John Hickenlooper 
D

Scott Gessler
R
DONORS
Scott E Gessler
$22,300
Unitemized Donations
$9,063
Kenneth Green
$2,200
William Martine
$1,550
Charles R Putman
$1,350
Donald E Scott
$1,350
Source: National Institute on Money in State Politics data — includes 60% of reports; includes reports as recent as August 1, 2014.
ran 173
mixed ads
est. $58,700
targeting Bob Beauprez 
R

Tom Tancredo 
R

ran 122
positive ads
est. $55,100
supporting John Hickenlooper 
D

ran 88
mixed ads
est. $22,400
targeting Tom Tancredo 
R

Attorney general
$823,500
$1.1 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
ran 408
mixed ads
$364,400
targeting Don Quick 
D

439
negative
$400,800
targeting Don Quick 
D

Cynthia Coffman
R
DONORS
Lincoln Club of Colorado
$3,000
Robert Holman
$1,300
Christian Anschutz
$1,100
Philip F Anschutz
$1,100
William L Armstrong III
$1,100
Jana Bartlit
$1,100
Source: National Institute on Money in State Politics data — includes 60% of reports; includes reports as recent as August 1, 2014.
ran 108
positive ads
est. $58,400
supporting Cynthia Coffman 
R

Secretary of state
$409,900
$1.1 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
Joe Neguse
D
DONORS
Food, Commercial Workers Local 7r
$11,400
Colorado Education Association
$6,000
Colorado Democratic Party
$3,600
Boulder Valley Education Association
$2,000
Joseph D. Neguse
$1,902
Joseph D. Neguse
$1,774
Source: National Institute on Money in State Politics data — includes 60% of reports; includes reports as recent as August 1, 2014.
ran 517
positive ads
est. $309,300
supporting Joe Neguse 
D

Wayne Williams
R
DONORS
Wayne W. Williams
$2,491
Unitemized Donations
$2,309
Lincoln Club of Colorado
$1,500
Philip F Anschutz
$1,100
William L Armstrong III
$1,100
Ernest D Biggs
$1,100
Source: National Institute on Money in State Politics data — includes 60% of reports; includes reports as recent as August 1, 2014.
ran 86
positive ads
est. $100,600
supporting Wayne Williams 
R

State treasurer
$391,600
$1.1 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
Betsy Markey
D
DONORS
Colorado Democratic Party
$20,600
Colorado Education Association
$11,400
Food, Commercial Workers Local 7r
$11,400
Unitemized Donations
$3,637
Saint Vrain Valley Education Association
$2,500
Colorado State Conference of Electrical Workers
$2,250
Source: National Institute on Money in State Politics data — includes 60% of reports; includes reports as recent as August 1, 2014.
ran 388
mixed ads
est. $247,200
targeting Walker Stapleton 
R

Walker Stapleton
R
DONORS
Walker R Stapleton
$36,100
Colorado Republican Party
$10,000
Joseph Odonnell
$2,200
Virginia L Reiman
$2,200
Benjamin F Stapleton III
$2,200
Diane Gallagher
$1,400
Source: National Institute on Money in State Politics data — includes 60% of reports; includes reports as recent as August 1, 2014.
ran 102
mixed ads
est. $144,400
targeting Betsy Markey 
D

State representative
$193,900
$1.1 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
HOUSE DISTRICT 059
ran 64
mixed ads
$37,200
targeting J. Paul Brown 
R

307
negative
$139,900
targeting J. Paul Brown 
R

J. Paul Brown
R
DONORS
J Paul Brown
$5,000
Lincoln Club of Colorado
$1,000
Ouray County Republican Central Cmte
$500
Davylou A. Beaty
$400
Bonnie Brown
$400
Julie Church
$400
Source: National Institute on Money in State Politics data — includes 65% of reports; includes reports as recent as August 1, 2014.
ran 55
positive ads
est. $8,440
supporting J. Paul Brown 
R

HOUSE DISTRICT 020
Miles Dewhirst
R
DONORS
Miles Dewhirst
$21,000
Colorado Association of Realtors
$1,400
Ron Johnson
$800
David Jenkins
$600
Anne M. Alexander
$400
Robert M. Alexander
$400
Source: National Institute on Money in State Politics data — includes 65% of reports; includes reports as recent as August 1, 2014.
ran 34
positive ads
est. $8,280
supporting Miles Dewhirst 
R

State senator
$8,940
$1.1 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
SENATE DISTRICT 011
Michael Merrifield
D
DONORS
Colorado Democratic Party
$5,000
Colorado Education Association
$4,500
Food, Commercial Workers Local 7r
$4,500
Plumbers, Pipefitters Local 58
$4,500
Colorado State Conference of Electrical Workers
$4,000
Colorado Professional Fire Fighters
$2,250
Source: National Institute on Money in State Politics data — includes 65% of reports; includes reports as recent as August 1, 2014.
ran 59
positive ads
est. $8,940
supporting Michael Merrifield 
D

current through November 7, 2014
Who's calling the shots?: Ballot measures:
TV ads in 2014 state ballot measure races
$21.3 million
estimated TV ad spending on
ballot measures in the 2014 cycle
What's behind these numbers?
$5.77
per eligible voter
18,900
times ads ran
$1.8 million election Jan. 2014 Nov. Jan. 2014 Nov.

Kantar Media/CMAG monitors TV signals for political advertising nationwide, capturing ads each time they run. Then, using a proprietary formula, it estimates how much placing each ad costs.

Like any estimate, it's imperfect. Here's what it covers, and what it doesn't:

  • Just placement on TV — The estimate only covers TV ads, not other kinds of political messages, such as ads that appear on radio or online. The estimate also only includes how much money a candidate or organization spent to place the ad, not to make it.
  • No local cable — Kantar Media monitors local broadcast TV in all 210 media markets, as well as national network and national cable TV advertising. If an ad runs on a local cable channel, it won't be counted here.
  • Any political ad — Unlike records filed at the Federal Elections Commission, this information includes so-called “issue ads” that mention a Senate candidate but don’t overtly call for the candidate’s election or defeat. Unless run immediately before a primary or general election, issue ad spending does not have to be reported to the FEC.
  • No future ads — Unlike some records from the Federal Communications Commission, it only counts ads that have already run. Future ad buys are not included.
  • Subject to dispute — Since the estimate is based on a formula, it may not exactly reflect what placing the ad actually cost. Think of the cost estimate as a well-informed guess, which can provide useful points of comparison.

Have more questions? Try this FAQ »

close
68: Expand gambling; create new education fund
$14.6 million
$1.8 million election Jan. 2014 Nov. Jan. 2014 Nov.
Coloradans for Better Schools
ran 6,543
TV ads
est. $7.8 million
advocating for Yes
Don't Turn Racetracks into Casinos
ran 7,356
TV ads
est. $6.8 million
advocating for No
105: Label GMOs
$5.6 million
$1.8 million election Jan. 2014 Nov. Jan. 2014 Nov.
No on 105 Coalition
ran 4,286
TV ads
est. $5.6 million
advocating for No
67: Define "person" to include unborn in state criminal code
$1.1 million
$1.8 million election Jan. 2014 Nov. Jan. 2014 Nov.
No on Personhood Vote No 67
ran 731
TV ads
est. $1.1 million
advocating for No

Source: Center for Public Integrity analysis of Kantar Media/CMAG, National Institute on Money in State Politics data
What's behind these numbers?