Maine

current through December 8, 2014
Who's calling the shots?: State ad wars tracker:
TV ads in 2014 state races
$7.3 million
estimated TV ad spending on
state races in the 2014 cycle
What's behind these numbers?
$6.98
per eligible voter
23,000
times ads ran
$758,200 primary general Jan. 2014 Nov. Jan. 2014 Nov.

Kantar Media/CMAG monitors TV signals for political advertising nationwide, capturing ads each time they run. Then, using a proprietary formula, it estimates how much placing each ad costs.

Like any estimate, it's imperfect. Here's what it covers, and what it doesn't:

  • Just placement on TV — The estimate only covers TV ads, not other kinds of political messages, such as ads that appear on radio or online. The estimate also only includes how much money a candidate or organization spent to place the ad, not to make it.
  • No local cable — Kantar Media monitors local broadcast TV in all 210 media markets, as well as national network and national cable TV advertising. If an ad runs on a local cable channel, it won't be counted here.
  • Any political ad — Unlike records filed at the Federal Elections Commission, this information includes so-called “issue ads” that mention a Senate candidate but don’t overtly call for the candidate’s election or defeat. Unless run immediately before a primary or general election, issue ad spending does not have to be reported to the FEC.
  • No future ads — Unlike some records from the Federal Communications Commission, it only counts ads that have already run. Future ad buys are not included.
  • Subject to dispute — Since the estimate is based on a formula, it may not exactly reflect what placing the ad actually cost. Think of the cost estimate as a well-informed guess, which can provide useful points of comparison.

Have more questions? Try this FAQ »

close
Governor
$7.3 million
$758,200 primary general Jan. 2014 Nov. Jan. 2014 Nov.
est. total $1.6 million
ran 3,160
mixed ads
$1.3 million
targeting Paul LePage 
R

758
negative
$310,100
targeting Paul LePage 
R

Mike Michaud
D
DONORS
est. total $1.5 million
Unitemized Donations
$179,500
Contributions $50, Less
$20,200
Centene Corp
$4,500
Carole J Aaron
$3,019
Kurt Wesley Adams
$3,000
Afl-Cio Building, Construction Trades Department
$3,000
Source: National Institute on Money in State Politics data — includes 89% of reports; includes reports as recent as October 24, 2014.
ran 202
mixed ads
$41,600
targeting Eliot Cutler 
I

250
mixed
$60,900
targeting Eliot Cutler 
I

Paul LePage 
R

2,881
mixed
$798,700
targeting Paul LePage 
R

2,285
positive
$627,000
supporting Mike Michaud 
D

ran 788
mixed ads
$210,500
targeting Mike Michaud 
D

1,806
negative
$548,400
targeting Mike Michaud 
D

1,962
positive
$652,300
supporting Paul LePage 
R

Paul LePage
R
DONORS
est. total $830,900
Unitemized Donations
$24,800
Cheryl A Bolduc
$4,500
Conservative Leadership Political Action State Account
$4,500
Churchill Downs California Dba Hollywood Park Racetrack
$4,000
Zareen Taj Mirza
$4,000
Charlie Pompea
$3,500
Source: National Institute on Money in State Politics data — includes 89% of reports; includes reports as recent as October 24, 2014.
ran 1,751
mixed ads
$516,800
targeting Mike Michaud 
D

1,319
positive
$314,100
supporting Paul LePage 
R

Eliot Cutler
I
DONORS
est. total $674,300
Eliot R Cutler
$1.2 million
Unitemized Donations
$33,600
Peter Ackerman
$3,000
Eleanor M Baker
$3,000
Bancroft, Co
$3,000
Mark A Bancroft
$3,000
Source: National Institute on Money in State Politics data — includes 91% of reports; includes reports as recent as October 24, 2014.
ran 754
mixed ads
$224,700
targeting Paul LePage 
R

Mike Michaud 
D

1,703
positive
$449,600
supporting Eliot Cutler 
I

ran 1,099
mixed ads
est. $537,000
targeting Paul LePage 
R

ran 480
mixed ads
est. $230,200
targeting Paul LePage 
R

est. total $193,800
ran 257
mixed ads
$98,000
targeting Paul LePage 
R

Mike Michaud 
D

799
positive
$95,800
supporting Eliot Cutler 
I

ran 289
mixed ads
est. $193,100
targeting Eliot Cutler 
I

Paul LePage 
R

ran 390
positive ads
est. $103,600
supporting Mike Michaud 
D

State senator
$19,500
$758,200 primary general Jan. 2014 Nov. Jan. 2014 Nov.
SENATE DISTRICT 025
Steve Woods
D
DONORS
Stephen M Woods
$19,100
Source: National Institute on Money in State Politics data — includes 70% of reports; includes reports as recent as July 22, 2014.
ran 24
positive ads
est. $12,500
supporting Steve Woods 
D

SENATE DISTRICT 026
Kaile Warren
R
DONORS
Kaile Warren
$37,600
Source: National Institute on Money in State Politics data — includes 90% of reports; includes reports as recent as October 24, 2014.
ran 19
mixed ads
est. $6,230
targeting William Diamond 
D

Mike Michaud 
D

SENATE DISTRICT 030
ran two
negative ads
est. $540
targeting Amy Volk 
R

SENATE DISTRICT 021
ran one
negative ads
est. $270
targeting Patti Gagne 
R

current through November 7, 2014
Who's calling the shots?: Ballot measures:
TV ads in 2014 state ballot measure races
$3.2 million
estimated TV ad spending on
ballot measures in the 2014 cycle
What's behind these numbers?
$3.01
per eligible voter
8,601
times ads ran
$337,600 election Jan. 2014 Nov. Jan. 2014 Nov.

Kantar Media/CMAG monitors TV signals for political advertising nationwide, capturing ads each time they run. Then, using a proprietary formula, it estimates how much placing each ad costs.

Like any estimate, it's imperfect. Here's what it covers, and what it doesn't:

  • Just placement on TV — The estimate only covers TV ads, not other kinds of political messages, such as ads that appear on radio or online. The estimate also only includes how much money a candidate or organization spent to place the ad, not to make it.
  • No local cable — Kantar Media monitors local broadcast TV in all 210 media markets, as well as national network and national cable TV advertising. If an ad runs on a local cable channel, it won't be counted here.
  • Any political ad — Unlike records filed at the Federal Elections Commission, this information includes so-called “issue ads” that mention a Senate candidate but don’t overtly call for the candidate’s election or defeat. Unless run immediately before a primary or general election, issue ad spending does not have to be reported to the FEC.
  • No future ads — Unlike some records from the Federal Communications Commission, it only counts ads that have already run. Future ad buys are not included.
  • Subject to dispute — Since the estimate is based on a formula, it may not exactly reflect what placing the ad actually cost. Think of the cost estimate as a well-informed guess, which can provide useful points of comparison.

Have more questions? Try this FAQ »

close
1: Prohibit traps, bait and dogs in bear hunts
$3.1 million
$337,600 election Jan. 2014 Nov. Jan. 2014 Nov.
Maine's Fish & Wildlife Conservation Council
ran 4,377
TV ads
est. $1.6 million
advocating for No
Committee of Mainers for Fair Bear Hunting
ran 4,205
TV ads
est. $1.5 million
advocating for Yes
7: $7 million in bonds for growth of marine businesses
$9,240
$337,600 election Jan. 2014 Nov. Jan. 2014 Nov.
Mainers for the Marine Economy
ran 19
TV ads
est. $9,240
advocating for Yes

Source: Center for Public Integrity analysis of Kantar Media/CMAG, National Institute on Money in State Politics data
What's behind these numbers?