Idaho

current through December 8, 2014
Who's calling the shots?: State ad wars tracker:
TV ads in 2014 state races
$3.4 million
estimated TV ad spending on
state races in the 2014 cycle
What's behind these numbers?
$3.10
per eligible voter
16,900
times ads ran
$339,100 primary general Jan. 2014 Nov. Jan. 2014 Nov.

Kantar Media/CMAG monitors TV signals for political advertising nationwide, capturing ads each time they run. Then, using a proprietary formula, it estimates how much placing each ad costs.

Like any estimate, it's imperfect. Here's what it covers, and what it doesn't:

  • Just placement on TV — The estimate only covers TV ads, not other kinds of political messages, such as ads that appear on radio or online. The estimate also only includes how much money a candidate or organization spent to place the ad, not to make it.
  • No local cable — Kantar Media monitors local broadcast TV in all 210 media markets, as well as national network and national cable TV advertising. If an ad runs on a local cable channel, it won't be counted here.
  • Any political ad — Unlike records filed at the Federal Elections Commission, this information includes so-called “issue ads” that mention a Senate candidate but don’t overtly call for the candidate’s election or defeat. Unless run immediately before a primary or general election, issue ad spending does not have to be reported to the FEC.
  • No future ads — Unlike some records from the Federal Communications Commission, it only counts ads that have already run. Future ad buys are not included.
  • Subject to dispute — Since the estimate is based on a formula, it may not exactly reflect what placing the ad actually cost. Think of the cost estimate as a well-informed guess, which can provide useful points of comparison.

Have more questions? Try this FAQ »

close
Governor
$3.2 million
$339,100 primary general Jan. 2014 Nov. Jan. 2014 Nov.
A.J. Balukoff
D
DONORS
est. total $1.9 million
Anthony Joseph (A J) Balukoff
$227,800
Unitemized Donations
$22,300
Paul Calvin Collins
$5,000
Beverly M (Bev) Harad
$5,000
Owen Harvey Orndorff
$5,000
Anne Staton Voilleque
$5,000
Source: National Institute on Money in State Politics data — includes 50% of reports; includes reports as recent as June 19, 2014.
ran 1,832
mixed ads
$333,600
targeting Butch Otter 
R

1,664
negative
$334,800
targeting Butch Otter 
R

6,507
positive
$1.2 million
supporting A.J. Balukoff 
D

Butch Otter
R
DONORS
est. total $784,900
Republican Governors Association
$11,600
Lp Alta Mesa Services
$10,000
Scott Anderson
$10,000
Ball Ventures Llc
$10,000
Allan P Bloxsom
$10,000
Marc A Brinkmeyer
$10,000
Source: National Institute on Money in State Politics data — includes 56% of reports; includes reports as recent as June 19, 2014.
ran 650
mixed ads
$151,200
targeting A.J. Balukoff 
D

2,995
positive
$633,700
supporting Butch Otter 
R

ran 2,273
negative ads
est. $440,800
targeting A.J. Balukoff 
D

Russ Fulcher
R
DONORS
est. total $71,100
Unitemized Donations
$6,510
Jack Beverage
$5,200
B, L Company
$5,000
Kelly Beverage
$5,000
Ben Buckendorf
$5,000
Paula Buckendorf
$5,000
Source: National Institute on Money in State Politics data — includes 89% of reports; includes reports as recent as June 19, 2014.
ran 68
negative ads
$26,000
targeting Butch Otter 
R

112
positive
$45,100
supporting Russ Fulcher 
R

John Bujak
L
ran 37
positive ads
est. $4,110
supporting John Bujak 
L

Secretary of state
$158,300
$339,100 primary general Jan. 2014 Nov. Jan. 2014 Nov.
Holli Woodings
D
DONORS
Holli High Woodings Campaign Cmte
$13,700
Holli High Woodings
$8,750
Eileen Barber
$5,000
Karen Meyer
$5,000
Ryan Woodings
$5,000
Werner Wyatt
$5,000
Source: National Institute on Money in State Politics data — includes 56% of reports; includes reports as recent as June 19, 2014.
ran 399
positive ads
est. $130,600
supporting Holli Woodings 
D

Lawerence Denney
R
DONORS
Lawerence E Denney
$14,200
Unitemized Donations
$6,031
Inc Campo Oil Company
$5,000
D, S Factors
$5,000
Crown Holdings
$2,500
Teresa M McCallum
$2,500
Source: National Institute on Money in State Politics data — includes 56% of reports; includes reports as recent as June 19, 2014.
ran 74
positive ads
est. $15,600
supporting Lawerence Denney 
R

Phil McGrane
R
DONORS
Lynda McGrane
$5,000
Michael McGrane
$5,000
Ysursa for Secretary of State Cmte
$4,500
Unitemized Donations
$3,233
Angella McGrane
$2,552
Cheryl A Miller
$2,500
Source: National Institute on Money in State Politics data — includes 89% of reports; includes reports as recent as June 19, 2014.
ran 49
positive ads
est. $12,100
supporting Phil McGrane 
R

Lieutenant governor
$27,100
$339,100 primary general Jan. 2014 Nov. Jan. 2014 Nov.
Brad Little
R
DONORS
Clearwater Paper
$6,000
Farmers Underwriters Association
$5,000
Jr Simplot Co
$5,000
Potlatch Corp
$5,000
Idaho Association of Realtors
$4,850
Idaho Power Co
$4,500
Source: National Institute on Money in State Politics data — includes 56% of reports; includes reports as recent as June 19, 2014.
ran 110
positive ads
est. $27,100
supporting Brad Little 
R

Supreme court judge
$23,100
$339,100 primary general Jan. 2014 Nov. Jan. 2014 Nov.
Joel Horton
N
DONORS
Joel D Horton
$19,700
Farmers Underwriters Association
$6,100
Leslie Hanauer
$5,000
Nicholas J Hanauer
$5,000
Idaho Association of Realtors
$5,000
Idaho Power Co
$2,500
Source: National Institute on Money in State Politics data — includes 91% of reports; includes reports as recent as June 19, 2014.
ran 79
positive ads
est. $23,100
supporting Joel Horton 
N

Attorney general
$16,500
$339,100 primary general Jan. 2014 Nov. Jan. 2014 Nov.
Lawrence Wasden
R
DONORS
Republican Attorneys General Association
$10,000
Republican State Leadership Cmte
$10,000
Jr Simplot Co
$5,000
Comcast
$4,500
Cash America International
$2,000
Idaho Association of Realtors
$2,000
Source: National Institute on Money in State Politics data — includes 56% of reports; includes reports as recent as June 19, 2014.
ran 64
positive ads
est. $16,500
supporting Lawrence Wasden 
R

Superintendent
$4,070
$339,100 primary general Jan. 2014 Nov. Jan. 2014 Nov.
Sherri Ybarra
R
DONORS
James / Beth Alexander
$500
Rebecca Lyons
$300
Ageless Beauty
$250
Committee To Elect Wendy Horman
$250
Idaho Milk Producers
$200
Nancy Moloney
$200
Source: National Institute on Money in State Politics data — includes 56% of reports; includes reports as recent as June 19, 2014.
ran 17
positive ads
est. $4,070
supporting Sherri Ybarra 
R

Source: Center for Public Integrity analysis of Kantar Media/CMAG, National Institute on Money in State Politics data
What's behind these numbers?