New Hampshire

current through December 8, 2014
Who's calling the shots?: State ad wars tracker:
TV ads in 2014 state races
$2.6 million
estimated TV ad spending on
state races in the 2014 cycle
What's behind these numbers?
$2.52
per eligible voter
3,388
times ads ran
$343,800 primary general Jan. 2014 Nov. Jan. 2014 Nov.

Kantar Media/CMAG monitors TV signals for political advertising nationwide, capturing ads each time they run. Then, using a proprietary formula, it estimates how much placing each ad costs.

Like any estimate, it's imperfect. Here's what it covers, and what it doesn't:

  • Just placement on TV — The estimate only covers TV ads, not other kinds of political messages, such as ads that appear on radio or online. The estimate also only includes how much money a candidate or organization spent to place the ad, not to make it.
  • No local cable — Kantar Media monitors local broadcast TV in all 210 media markets, as well as national network and national cable TV advertising. If an ad runs on a local cable channel, it won't be counted here.
  • Any political ad — Unlike records filed at the Federal Elections Commission, this information includes so-called “issue ads” that mention a Senate candidate but don’t overtly call for the candidate’s election or defeat. Unless run immediately before a primary or general election, issue ad spending does not have to be reported to the FEC.
  • No future ads — Unlike some records from the Federal Communications Commission, it only counts ads that have already run. Future ad buys are not included.
  • Subject to dispute — Since the estimate is based on a formula, it may not exactly reflect what placing the ad actually cost. Think of the cost estimate as a well-informed guess, which can provide useful points of comparison.

Have more questions? Try this FAQ »

close
Governor
$2.6 million
$343,800 primary general Jan. 2014 Nov. Jan. 2014 Nov.
est. total $1.2 million
ran 156
mixed ads
$126,100
targeting Maggie Hassan 
D

610
negative
$1.1 million
targeting Maggie Hassan 
D

Maggie Hassan
D
est. total $709,000
ran 403
mixed ads
$182,500
targeting Walt Havenstein 
R

353
negative
$169,200
targeting Walt Havenstein 
R

719
positive
$357,300
supporting Maggie Hassan 
D

Walt Havenstein
R
est. total $634,500
ran 677
mixed ads
$362,500
targeting Maggie Hassan 
D

256
negative
$114,600
targeting Maggie Hassan 
D

214
positive
$157,400
supporting Walt Havenstein 
R

Source: Center for Public Integrity analysis of Kantar Media/CMAG, National Institute on Money in State Politics data
What's behind these numbers?