Indiana

current through December 8, 2014
Who's calling the shots?: State ad wars tracker:
TV ads in 2014 state races
$3 million
estimated TV ad spending on
state races in the 2014 cycle
What's behind these numbers?
64 cents
per eligible voter
6,307
times ads ran
$585,600 primary general Jan. 2014 Nov. Jan. 2014 Nov.

Kantar Media/CMAG monitors TV signals for political advertising nationwide, capturing ads each time they run. Then, using a proprietary formula, it estimates how much placing each ad costs.

Like any estimate, it's imperfect. Here's what it covers, and what it doesn't:

  • Just placement on TV — The estimate only covers TV ads, not other kinds of political messages, such as ads that appear on radio or online. The estimate also only includes how much money a candidate or organization spent to place the ad, not to make it.
  • No local cable — Kantar Media monitors local broadcast TV in all 210 media markets, as well as national network and national cable TV advertising. If an ad runs on a local cable channel, it won't be counted here.
  • Any political ad — Unlike records filed at the Federal Elections Commission, this information includes so-called “issue ads” that mention a Senate candidate but don’t overtly call for the candidate’s election or defeat. Unless run immediately before a primary or general election, issue ad spending does not have to be reported to the FEC.
  • No future ads — Unlike some records from the Federal Communications Commission, it only counts ads that have already run. Future ad buys are not included.
  • Subject to dispute — Since the estimate is based on a formula, it may not exactly reflect what placing the ad actually cost. Think of the cost estimate as a well-informed guess, which can provide useful points of comparison.

Have more questions? Try this FAQ »

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Secretary of state
$1 million
$585,600 primary general Jan. 2014 Nov. Jan. 2014 Nov.
Connie Lawson
R
DONORS
Mike Pence Campaign Cmte
$10,000
Barnes, Thornburg
$7,500
Vision Concepts
$7,500
Baker, Daniels
$6,000
Christel Dehaan Trust / Cd Enterprises
$6,000
Bryce H. Bennett Jr.
$5,000
Source: National Institute on Money in State Politics data — includes 45% of reports; includes reports as recent as April 15, 2014.
ran 912
positive ads
est. $639,800
supporting Connie Lawson 
R

Beth White
D
DONORS
Beth White Campaign Cmte
$13,900
Ironworkers Local 395
$10,000
Allen White
$7,700
International Brotherhood of Electrical Workers / Ibew
$7,000
Auto Workers Region 3
$5,000
Michael G Browning
$5,000
Source: National Institute on Money in State Politics data — includes 45% of reports; includes reports as recent as April 15, 2014.
ran 821
positive ads
est. $384,900
supporting Beth White 
D

State representative
$963,700
$585,600 primary general Jan. 2014 Nov. Jan. 2014 Nov.
HOUSE DISTRICT 062
Matt Ubelhor
R
DONORS
Boyd, Sons MacHinery Llc
$2,000
Peabody Midwest Mining
$2,000
Indiana Deer, Elk
$1,500
Associated Builders, Contractors of Indiana
$1,000
Indiana Coal Council
$1,000
Indiana Statewide Association of Rural Electric Cooperatives
$1,000
Source: National Institute on Money in State Politics data — includes 50% of reports; includes reports as recent as April 21, 2014.
ran 342
mixed ads
est. $272,000
targeting Jeff Sparks 
D

Jeff Sparks
D
DONORS
est. total $142,900
Plumbers, Steamfitters Local 157
$1,000
Greene County Women's Democrat Club
$600
Bricklayers, Allied Craftworkers Local 4 of Indiana, Kentucky
$200
Electrical Workers Local 725
$150
Source: National Institute on Money in State Politics data — includes 50% of reports; includes reports as recent as April 21, 2014.
ran 84
mixed ads
$61,700
targeting Matt Ubelhor 
R

165
negative
$81,200
targeting Matt Ubelhor 
R

HOUSE DISTRICT 081
Martin Carbaugh
R
DONORS
est. total $171,600
Insurance Institute of Indiana
$2,500
Unitemized Donations
$1,218
Committee for Responsible Government Aep
$1,000
Associated Builders, Contractors of Indiana
$1,000
Borror for State Representative
$1,000
Iimpac
$550
Source: National Institute on Money in State Politics data — includes 50% of reports; includes reports as recent as April 21, 2014.
ran 122
mixed ads
$45,600
targeting Thad Gerardot 
D

394
positive
$126,000
supporting Martin Carbaugh 
R

HOUSE DISTRICT 078
Holli Sullivan
R
DONORS
Pathil Amin
$1,000
Inc Clark Restaurant Services
$1,000
Rober Koch, Cynthia
$1,000
Olbank
$1,000
Rajesh Patel, Sangita
$1,000
Vanderburgh County Gop
$1,000
Source: National Institute on Money in State Politics data — includes 50% of reports; includes reports as recent as April 21, 2014.
ran 367
positive ads
est. $100,900
supporting Holli Sullivan 
R

Stephen Melcher
D
DONORS
est. total $38,800
Dpbg PAC
$2,000
Olbank
$2,000
Cha Consulting PAC
$1,000
Elect Melcher Committee
$1,000
William E.. Hall Tracy L. Hall
$1,000
International Brotherhood of Electrical Workers / Ibew
$1,000
Source: National Institute on Money in State Politics data — includes 50% of reports; includes reports as recent as April 21, 2014.
ran 62
negative ads
$15,200
targeting Holli Sullivan 
R

81
positive
$23,600
supporting Stephen Melcher 
D

HOUSE DISTRICT 091
Robert Behning
R
DONORS
Hoosiers for Economic Growth
$73,000
Indiana Chamber of Commerce
$37,200
Christel Dehaan
$20,000
Allan B Hubbard
$5,000
Mike Pence Campaign Cmte
$5,000
Theresa Rooney
$5,000
Source: National Institute on Money in State Politics data — includes 50% of reports; includes reports as recent as April 21, 2014.
ran 165
negative ads
est. $139,500
targeting Michael Scott 
R

HOUSE DISTRICT 084
Bob Morris
R
DONORS
House Republican Campaign Cmte of Indiana
$14,000
Brian C Bosma Campaign Cmte
$12,300
Hoosiers for Economic Growth
$11,000
Indiana Apartment Association
$10,500
Associated Builders, Contractors of Indiana
$6,000
R Bruce Dye
$6,000
Source: National Institute on Money in State Politics data — includes 50% of reports; includes reports as recent as April 21, 2014.
ran 191
positive ads
est. $39,600
supporting Bob Morris 
R

HOUSE DISTRICT 004
Deb Porter
D
DONORS
Ironworkers Local 395
$1,000
Center Township Democrats
$500
Unitemized Donations
$411
Russ Sipes, Patricia
$282
Steelworkers Local 6787
$250
William E. Goering, Barbara A. McKinney Ii
$120
Source: National Institute on Money in State Politics data — includes 50% of reports; includes reports as recent as April 21, 2014.
ran 21
mixed ads
est. $30,700
targeting Ed Soliday 
R

HOUSE DISTRICT 035
Melanie Wright
D
DONORS
Indiana Federation of Teachers
$300
Carpenters, Joiners Local 1016
$200
Deborah McManus, Gary
$200
East Central Indiana Afl-Cio
$100
Justin Oakley 2012 Campaign Account
$100
Source: National Institute on Money in State Politics data — includes 50% of reports; includes reports as recent as April 21, 2014.
ran 17
mixed ads
est. $12,000
targeting Jack Lutz 
R

HOUSE DISTRICT 087
Christina Hale
D
DONORS
Nisource Inc
$2,250
Phil Goddard
$2,000
International Brotherhood of Electrical Workers / Ibew
$2,000
Thomas M McDermott Jr Campaign Cmte
$2,000
Comcast
$1,500
AT&T
$1,000
Source: National Institute on Money in State Politics data — includes 50% of reports; includes reports as recent as April 21, 2014.
ran 13
positive ads
est. $8,750
supporting Christina Hale 
D

HOUSE DISTRICT 021
Jodi Buoscio
D
DONORS
Unitemized Donations
$2,887
Actblue
$1,498
Frank Julian
$1,000
Zanzer Anderson
$500
Bruce Carter, Associates
$500
Ed Chester
$500
Source: National Institute on Money in State Politics data — includes 50% of reports; includes reports as recent as April 21, 2014.
ran 31
positive ads
est. $7,030
supporting Jodi Buoscio 
D

State auditor
$508,900
$585,600 primary general Jan. 2014 Nov. Jan. 2014 Nov.
Suzanne Crouch
R
DONORS
Brian C Bosma Campaign Cmte
$20,000
Robert L Koch Ii
$17,500
Associated Builders, Contractors of Indiana
$10,600
Daniel G Felker, Rhonda
$10,000
Mike Pence Campaign Cmte
$10,000
John C Schroeder
$10,000
Source: National Institute on Money in State Politics data — includes 40% of reports; includes reports as recent as April 15, 2014.
ran 951
positive ads
est. $494,700
supporting Suzanne Crouch 
R

Mike Claytor
D
DONORS
Michael A. Claytor
$15,800
Michael A Claytor
$15,000
Indiana Democrats Victory Committee
$10,000
Alex Johnson
$8,025
Winston Terrell Development Corporation
$2,800
Indiana Third District Congressional Democratic Committee
$2,500
Source: National Institute on Money in State Politics data — includes 45% of reports; includes reports as recent as April 15, 2014.
ran 21
positive ads
est. $14,200
supporting Mike Claytor 
D

State senator
$477,700
$585,600 primary general Jan. 2014 Nov. Jan. 2014 Nov.
SENATE DISTRICT 015
Liz Brown
R
DONORS
est. total $173,900
Stephen E Brown, Elizabeth M
$41,600
R Bruce Dye
$26,000
Northeast Indiand Pac for Better Government Llc
$13,000
Jean Brown
$5,000
Indiana State Medical Association
$4,044
Dehaven Holdings Llc
$2,000
Source: National Institute on Money in State Politics data — includes 50% of reports; includes reports as recent as April 21, 2014.
ran 241
mixed ads
$77,700
targeting Jack Morris 
D

399
positive
$96,200
supporting Liz Brown 
R

Jack Morris
D
DONORS
Northeastern Indiana Building Trades
$4,000
Plumbers, Steamfitters Local 166
$4,000
Unitemized Donations
$1,667
Indiana Third District Congressional Democratic Committee
$1,500
International Brotherhood of Electrical Workers / Ibew
$1,000
Laborers Local 213
$1,000
Source: National Institute on Money in State Politics data — includes 50% of reports; includes reports as recent as April 21, 2014.
ran 378
mixed ads
est. $133,400
targeting Liz Brown 
R

Ken Fries
R
DONORS
Richard K Byers Jr
$20,000
Ronda L Hanning
$15,000
John M Crawford
$6,500
Thomas Borne
$5,100
Timothy Borne, Ann
$5,000
D. Lee, Rose McNeely
$4,000
Source: National Institute on Money in State Politics data — includes 50% of reports; includes reports as recent as April 21, 2014.
ran 143
positive ads
est. $37,300
supporting Ken Fries 
R

SENATE DISTRICT 046
Ron Grooms
R
DONORS
Unitemized Donations
$9,371
Hershman for Senate
$2,000
Indiana Opteometrists I-Care PAC
$1,500
Norman E Pfau Jr
$1,500
AT&T
$1,000
David Long for State Senate
$1,000
Source: National Institute on Money in State Politics data — includes 50% of reports; includes reports as recent as April 21, 2014.
ran 210
negative ads
est. $93,900
targeting Chuck Freiberger 
D

Chuck Freiberger
D
DONORS
Unitemized Donations
$8,655
Charles A. Freiberger
$3,516
International Brotherhood of Electrical Workers / Ibew
$1,600
Carpenters, Joiners Local 175
$1,000
General Drivers Warehouse Men, Helpers Local 89
$1,000
Toombs Jacobi, Inc. (Engineers) Lanz
$1,000
Source: National Institute on Money in State Politics data — includes 50% of reports; includes reports as recent as April 21, 2014.
ran 94
mixed ads
est. $39,100
targeting Ron Grooms 
R

State treasurer
$66,000
$585,600 primary general Jan. 2014 Nov. Jan. 2014 Nov.
Kelly Mitchell
R
DONORS
Christina M. Dooley
$5,000
Annedia J. Maillho
$4,000
Unitemized Donations
$2,346
Altman for Commissioner
$500
Michael C. Anderson
$500
Rebecca P. Bolon
$500
Source: National Institute on Money in State Politics data — includes 45% of reports; includes reports as recent as April 15, 2014.
ran 82
positive ads
est. $66,000
supporting Kelly Mitchell 
R

Source: Center for Public Integrity analysis of Kantar Media/CMAG, National Institute on Money in State Politics data
What's behind these numbers?