Missouri

current through December 8, 2014
Who's calling the shots?: State ad wars tracker:
TV ads in 2014 state races
$2.5 million
estimated TV ad spending on
state races in the 2014 cycle
What's behind these numbers?
56 cents
per eligible voter
5,076
times ads ran
$346,400 primary general Jan. 2014 Nov. Jan. 2014 Nov.

Kantar Media/CMAG monitors TV signals for political advertising nationwide, capturing ads each time they run. Then, using a proprietary formula, it estimates how much placing each ad costs.

Like any estimate, it's imperfect. Here's what it covers, and what it doesn't:

  • Just placement on TV — The estimate only covers TV ads, not other kinds of political messages, such as ads that appear on radio or online. The estimate also only includes how much money a candidate or organization spent to place the ad, not to make it.
  • No local cable — Kantar Media monitors local broadcast TV in all 210 media markets, as well as national network and national cable TV advertising. If an ad runs on a local cable channel, it won't be counted here.
  • Any political ad — Unlike records filed at the Federal Elections Commission, this information includes so-called “issue ads” that mention a Senate candidate but don’t overtly call for the candidate’s election or defeat. Unless run immediately before a primary or general election, issue ad spending does not have to be reported to the FEC.
  • No future ads — Unlike some records from the Federal Communications Commission, it only counts ads that have already run. Future ad buys are not included.
  • Subject to dispute — Since the estimate is based on a formula, it may not exactly reflect what placing the ad actually cost. Think of the cost estimate as a well-informed guess, which can provide useful points of comparison.

Have more questions? Try this FAQ »

close
State senator
$2.1 million
$346,400 primary general Jan. 2014 Nov. Jan. 2014 Nov.
SENATE DISTRICT 024
Jay Ashcroft
R
DONORS
est. total $506,800
Missouri Senate Campaign Cmte
$150,000
Janet Ashcroft
$33,000
Ronald F (Ron) Richard Campaign Cmte
$25,000
Rex A Sinquefield
$25,000
Tom Dempsey Campaign Cmte
$25,000
August A Busch III
$20,000
Source: National Institute on Money in State Politics data — includes 86% of reports; includes reports as recent as October 27, 2014.
ran 498
negative ads
$270,300
targeting Jill Schupp 
D

429
positive
$236,600
supporting Jay Ashcroft 
R

Jill Schupp
D
DONORS
est. total $482,900
Unitemized Donations
$76,400
Missouri Democratic Party
$45,000
Clint Zweifel Campaign Cmte
$20,000
Supporters of Health Research, Treatments
$12,000
Jill Seltzer Schupp
$11,000
Barry Aycock
$11,000
Source: National Institute on Money in State Politics data — includes 86% of reports; includes reports as recent as October 27, 2014.
ran 852
mixed ads
$411,500
targeting Jay Ashcroft 
R

162
positive
$71,400
supporting Jill Schupp 
D

ran 171
mixed ads
est. $196,100
targeting Jill Schupp 
D

Jack Spooner
R
DONORS
Jeanne M Rhodes, Rich Galocki
$100,000
Drury Development Corp
$10,000
Michele V Spooner Lucas
$10,000
Lawrence G Lenke Md, Elizabeth A Lenke
$5,000
Lawrence G Lenke, Elizabeth A Lenke Md
$5,000
Dr Lawrence G Lenke, Elizabeth A
$5,000
Source: National Institute on Money in State Politics data — includes 71% of reports; includes reports as recent as September 4, 2014.
ran 64
positive ads
est. $31,600
supporting Jack Spooner 
R

SENATE DISTRICT 022
Paul Wieland
R
DONORS
est. total $390,000
Missouri Senate Campaign Cmte
$165,000
Ronald F (Ron) Richard Campaign Cmte
$15,000
Tom Dempsey Campaign Cmte
$9,000
Douglas (Doug) Libla Campaign Cmte
$5,500
Drury Development Corp
$3,500
Farmers Underwriters Association
$3,000
Source: National Institute on Money in State Politics data — includes 79% of reports; includes reports as recent as October 27, 2014.
ran 546
mixed ads
$269,000
targeting Jeff Roorda 
D

177
positive
$121,000
supporting Paul Wieland 
R

Jeff Roorda
D
DONORS
est. total $244,200
Missouri Democratic Party
$54,900
Unitemized Donations
$25,400
St Louis Police Officers Association PAC
$10,500
Simmons Browder Gianaris Angelides, Barnerd
$10,000
Simmons Hanly Conroy
$10,000
Friends of Ryan McKenna
$9,500
Source: National Institute on Money in State Politics data — includes 86% of reports; includes reports as recent as October 27, 2014.
ran 268
negative ads
$156,400
targeting Paul Wieland 
R

156
positive
$87,800
supporting Jeff Roorda 
D

SENATE DISTRICT 002
Bob Onder
R
DONORS
Robert Frank (Bob) Onder Jr
$150,000
Citizens for Brad Lager
$25,000
Stanley M Herzog
$25,000
Grow Missouri
$16,500
Missouri Club for Growth
$15,000
Unitemized Donations
$12,900
Source: National Institute on Money in State Politics data — includes 86% of reports; includes reports as recent as October 27, 2014.
ran 268
positive ads
est. $152,700
supporting Bob Onder 
R

Chuck Gatschenberger
R
DONORS
Chuck Gatschenberger
$123,300
Missouri Leadership Cmte
$5,500
Billy Patty
$3,100
Anheuser-Busch
$3,019
Daniel Devereux
$3,000
Lewis, Clark Council Ozark Mountain Forum
$2,500
Source: National Institute on Money in State Politics data — includes 71% of reports; includes reports as recent as September 4, 2014.
ran 60
positive ads
est. $29,700
supporting Chuck Gatschenberger 
R

SENATE DISTRICT 020
Jay Wasson
R
DONORS
Big Cedar Lodge
$10,000
Rightchoice Managed Care
$6,000
Prime Inc
$5,807
Ameren
$5,000
Missouri Hospital Association
$5,000
Missouri Independent Bankers Association
$5,000
Source: National Institute on Money in State Politics data — includes 79% of reports; includes reports as recent as October 27, 2014.
ran 227
positive ads
est. $61,200
supporting Jay Wasson 
R

SENATE DISTRICT 030
Bob Dixon
R
DONORS
Unitemized Donations
$5,525
Ameren
$5,000
Missouri Freedom Cmte
$5,000
Strong Garner Bauer
$2,750
Carpenters District Council Greater St Louis, Vicinity
$2,500
Missouri Bankers Association
$2,500
Source: National Institute on Money in State Politics data — includes 71% of reports; includes reports as recent as September 4, 2014.
ran 38
positive ads
est. $13,400
supporting Bob Dixon 
R

State auditor
$241,900
$346,400 primary general Jan. 2014 Nov. Jan. 2014 Nov.
Tom Schweich
R
DONORS
Sam Fox
$250,000
David Craig Humphreys
$131,100
Jesse R (Jack) Bodine
$55,900
Roy Pfautch
$50,000
Steven L Trulaske Sr
$45,000
Lewis, Clark Council Ozark Mountain Forum
$40,000
Source: National Institute on Money in State Politics data — includes 79% of reports; includes reports as recent as October 15, 2014.
ran 660
positive ads
est. $241,900
supporting Tom Schweich 
R

State representative
$153,600
$346,400 primary general Jan. 2014 Nov. Jan. 2014 Nov.
HOUSE DISTRICT 135
Lincoln Hough
R
DONORS
Bill R Foster
$12,500
Mark E Gardner
$10,000
H E (Spook) Whitener
$10,000
Missouri Automobile Dealers Association
$5,500
Gerald Cook
$5,000
Custom Metalcraft
$5,000
Source: National Institute on Money in State Politics data — includes 86% of reports; includes reports as recent as October 27, 2014.
ran 235
positive ads
est. $68,600
supporting Lincoln Hough 
R

HOUSE DISTRICT 149
House Republican Campaign Committee
ran 103
negative ads
est. $36,000
targeting Bill Burlison 
D

Bill Burlison
D
DONORS
Bill D Burlison
$107,900
Southeast Missouri Central Labor Council
$500
Danny Glass
$200
Semo Democratic Rally Cmte PAC
$105
Scott County Democratic Central Cmte
$100
Unitemized Donations
$100
Source: National Institute on Money in State Politics data — includes 86% of reports; includes reports as recent as October 27, 2014.
ran 17
positive ads
est. $6,290
supporting Bill Burlison 
D

HOUSE DISTRICT 148
Duston Stone
R
DONORS
Duston Stone
$43,400
Unitemized Donations
$11,900
Communications Workers District 6
$5,000
United Transportation Union
$2,325
Dean Mitchell
$2,000
Kenneth Menges
$1,000
Source: National Institute on Money in State Politics data — includes 71% of reports; includes reports as recent as September 4, 2014.
ran 49
positive ads
est. $14,100
supporting Duston Stone 
R

Holly Rehder
R
DONORS
Missouri Club for Growth
$5,000
Noranda Aluminum
$3,000
Integrity Communications
$2,500
Janell S Brunner
$2,237
AT&T
$2,000
Brad Bedell
$2,000
Source: National Institute on Money in State Politics data — includes 71% of reports; includes reports as recent as September 4, 2014.
ran 22
positive ads
est. $8,030
supporting Holly Rehder 
R

HOUSE DISTRICT 090
House Republican Campaign Committee
ran 29
mixed ads
est. $9,590
targeting Deb Lavender 
D

HOUSE DISTRICT 130
Jeff Messenger
R
DONORS
Missouri Association of Realtors
$10,100
Ozark Prosthetics, Orthotics
$6,464
Family Pharmacy
$5,000
John J Diehl Jr Campaign Cmte
$3,500
Missouri Council of School Administrators
$2,900
Educators In Support of Public Educaiton
$2,500
Source: National Institute on Money in State Politics data — includes 79% of reports; includes reports as recent as October 27, 2014.
ran 27
positive ads
est. $5,820
supporting Jeff Messenger 
R

HOUSE DISTRICT 094
House Republican Campaign Committee
ran 18
mixed ads
est. $5,140
targeting Vicki Englund 
D

current through November 7, 2014
Who's calling the shots?: Ballot measures:
TV ads in 2014 state ballot measure races
$4.9 million
estimated TV ad spending on
ballot measures in the 2014 cycle
What's behind these numbers?
$1.09
per eligible voter
9,714
times ads ran
$589,500 election election Jan. 2014 Nov. Jan. 2014 Nov.

Kantar Media/CMAG monitors TV signals for political advertising nationwide, capturing ads each time they run. Then, using a proprietary formula, it estimates how much placing each ad costs.

Like any estimate, it's imperfect. Here's what it covers, and what it doesn't:

  • Just placement on TV — The estimate only covers TV ads, not other kinds of political messages, such as ads that appear on radio or online. The estimate also only includes how much money a candidate or organization spent to place the ad, not to make it.
  • No local cable — Kantar Media monitors local broadcast TV in all 210 media markets, as well as national network and national cable TV advertising. If an ad runs on a local cable channel, it won't be counted here.
  • Any political ad — Unlike records filed at the Federal Elections Commission, this information includes so-called “issue ads” that mention a Senate candidate but don’t overtly call for the candidate’s election or defeat. Unless run immediately before a primary or general election, issue ad spending does not have to be reported to the FEC.
  • No future ads — Unlike some records from the Federal Communications Commission, it only counts ads that have already run. Future ad buys are not included.
  • Subject to dispute — Since the estimate is based on a formula, it may not exactly reflect what placing the ad actually cost. Think of the cost estimate as a well-informed guess, which can provide useful points of comparison.

Have more questions? Try this FAQ »

close
10: Require governor to pay public debt
$1.5 million
$589,500 election Jan. 2014 Nov. Jan. 2014 Nov.
ran 1,819
TV ads
est. $1.5 million
advocating for Yes
3: Tie teacher promotion to student performance
$1.3 million
$589,500 election Jan. 2014 Nov. Jan. 2014 Nov.
Committee in Support of Public Education
ran 2,189
TV ads
est. $1.3 million
advocating for No
7: Increase sales tax to fix roads
$1.2 million
$589,500 election Jan. 2014 Nov. Jan. 2014 Nov.
Missourians for Safe Transportation and New Jobs Inc.
ran 3,577
TV ads
est. $1.2 million
advocating for Yes
1: Guarantee right to farm
$863,400
$589,500 election Jan. 2014 Nov. Jan. 2014 Nov.
Missouri Farmers Care
ran 907
TV ads
est. $415,300
advocating for Yes
Missouri's Food for America
ran 953
TV ads
est. $376,600
advocating for No
Protect the Harvest PAC
ran 236
TV ads
est. $61,300
advocating for Yes
Baker Creek Heirloom Seed Company
ran 33
TV ads
est. $10,200
advocating for No

Source: Center for Public Integrity analysis of Kantar Media/CMAG, National Institute on Money in State Politics data
What's behind these numbers?