Alaska

current through December 8, 2014
Who's calling the shots?: State ad wars tracker:
TV ads in 2014 state races
$545,700
estimated TV ad spending on
state races in the 2014 cycle
What's behind these numbers?
$1.09
per eligible voter
3,738
times ads ran
$58,500 primary general Jan. 2014 Nov. Jan. 2014 Nov.

Kantar Media/CMAG monitors TV signals for political advertising nationwide, capturing ads each time they run. Then, using a proprietary formula, it estimates how much placing each ad costs.

Like any estimate, it's imperfect. Here's what it covers, and what it doesn't:

  • Just placement on TV — The estimate only covers TV ads, not other kinds of political messages, such as ads that appear on radio or online. The estimate also only includes how much money a candidate or organization spent to place the ad, not to make it.
  • No local cable — Kantar Media monitors local broadcast TV in all 210 media markets, as well as national network and national cable TV advertising. If an ad runs on a local cable channel, it won't be counted here.
  • Any political ad — Unlike records filed at the Federal Elections Commission, this information includes so-called “issue ads” that mention a Senate candidate but don’t overtly call for the candidate’s election or defeat. Unless run immediately before a primary or general election, issue ad spending does not have to be reported to the FEC.
  • No future ads — Unlike some records from the Federal Communications Commission, it only counts ads that have already run. Future ad buys are not included.
  • Subject to dispute — Since the estimate is based on a formula, it may not exactly reflect what placing the ad actually cost. Think of the cost estimate as a well-informed guess, which can provide useful points of comparison.

Have more questions? Try this FAQ »

close
Governor
$383,400
$58,500 primary general Jan. 2014 Nov. Jan. 2014 Nov.
Sean Parnell, Dan Sullivan
R
DONORS
est. total $118,300
Alaska Republican S Inc.
$100,000
Alaska Reuplicans Party
$68,000
Alaska Republican Party
$28,000
Sullivan for Lieutenant Governor
$20,000
Citizens for Prosperity In America Today
$10,000
Murray Energy Corp PAC
$10,000
Source: National Institute on Money in State Politics data — includes 67% of reports; includes reports as recent as October 28, 2014.
ran 640
mixed ads
$104,200
targeting Bill Walker 
N

122
positive
$14,100
supporting Sean Parnell 
R

Dan Sullivan 
R

Bill Walker
N
DONORS
est. total $108,200
William M Walker
$182,800
Alaska Democratic Party
$129,000
Byron I Mallott
$79,600
Tongass Democrats
$4,000
Unitemized Donations
$3,958
Alaska Cabaret Hotel Restaurant, Retailers Association
$2,000
Source: National Institute on Money in State Politics data — includes 65% of reports; includes reports as recent as October 28, 2014.
ran 341
mixed ads
$33,000
targeting Sean Parnell 
R

696
positive
$75,200
supporting Bill Walker 
N

ran 168
negative ads
est. $78,900
targeting Bill Walker 
N

Bill Walker, Byron Mallott
N
DONORS
est. total $69,600
William M Walker
$182,800
Alaska Democratic Party
$129,000
Byron I Mallott
$79,600
Tongass Democrats
$4,000
Unitemized Donations
$3,958
Alaska Cabaret Hotel Restaurant, Retailers Association
$2,000
Source: National Institute on Money in State Politics data — includes 65% of reports; includes reports as recent as October 28, 2014.
ran 318
mixed ads
$29,900
targeting Sean Parnell 
R

479
positive
$39,800
supporting Bill Walker 
N

Byron Mallott 
N

ran 24
negative ads
est. $8,340
targeting Sean Parnell 
R

State senator
$82,000
$58,500 primary general Jan. 2014 Nov. Jan. 2014 Nov.
SENATE DISTRICT N
Cathy Giessel
R
DONORS
Alaska Republican Party
$15,000
Catherine A (Cathy) Giessel
$10,400
Anchorage Republican Womens Club
$8,500
Alaska Federation of Republican Women
$3,000
Capital City Republican Women
$2,500
Associated General Contractors of Alaska
$2,000
Source: National Institute on Money in State Politics data — includes 86% of reports; includes reports as recent as October 28, 2014.
ran 101
positive ads
est. $24,200
supporting Cathy Giessel 
R

Harry Crawford
D
DONORS
Senate Democratic Campaign Committe
$13,000
Alaska Laborers Local 942
$2,000
Alaska Democratic Party
$1,000
Alaska Laborers Local 341
$1,000
Alaska Professional Fire Fighters Association
$1,000
Alaska Public Employees Local 71
$1,000
Source: National Institute on Money in State Politics data — includes 86% of reports; includes reports as recent as October 28, 2014.
ran 49
positive ads
est. $11,100
supporting Harry Crawford 
D

SENATE DISTRICT K
Clare Ross
D
DONORS
Senate Democratic Campaign Committee of The Alaska Democratic Party
$14,000
Clare Ross for State House
$5,000
Alaska Conservation Voters
$1,000
Alaska Laborers Local 341
$1,000
Alaska Laborers Local 942
$1,000
Alaska Public Employees Assocation
$1,000
Source: National Institute on Money in State Politics data — includes 86% of reports; includes reports as recent as October 28, 2014.
ran 64
mixed ads
est. $20,800
targeting Mia Costello 
R

Mia Costello
R
DONORS
Capital City Republican Women
$6,000
Alaska Republican Party
$4,100
Midnight Sun Republican Women's Club
$2,500
Alaska Federation of Republican Women
$1,500
Ak Miners Assoc. PAC
$1,000
Alaska Association of Realtors
$1,000
Source: National Institute on Money in State Politics data — includes 86% of reports; includes reports as recent as October 28, 2014.
ran 51
positive ads
est. $13,200
supporting Mia Costello 
R

SENATE DISTRICT F
Bill Stoltze
R
DONORS
Matanuska Telephone Association
$2,000
Alaska Association of Realtors
$1,000
Alaska Dental Society
$1,000
Alaska Laborers Local 341
$1,000
Alaska Public Employees Local 71
$1,000
Alaska State Hospital, Nursing Home Association Ac
$1,000
Source: National Institute on Money in State Politics data — includes 71% of reports; includes reports as recent as October 28, 2014.
ran 68
positive ads
est. $12,300
supporting Bill Stoltze 
R

SENATE DISTRICT E
Warren Keogh
I
DONORS
Warren Keogh
$5,500
Warren. Keogh
$5,000
Warren Keogh
$1,763
Alaska Professional Fire Fighters Association
$1,000
Alaska Publice Employees Assn / Aft
$1,000
Electrical Workers Local 1547
$1,000
Source: National Institute on Money in State Politics data — includes 86% of reports; includes reports as recent as October 28, 2014.
ran four
positive ads
est. $480
supporting Warren Keogh 
I

Lieutenant governor
$56,100
$58,500 primary general Jan. 2014 Nov. Jan. 2014 Nov.
Bob Williams
D
DONORS
Robert Williams
$2,648
Robert Williams
$766
Robert Williams
$573
Christopher Benshoof
$500
Judith Benshoof
$500
Carolyn Covington
$500
Source: National Institute on Money in State Politics data — includes 57% of reports; includes reports as recent as August 12, 2014.
ran 460
positive ads
est. $56,100
supporting Bob Williams 
D

State representative
$24,300
$58,500 primary general Jan. 2014 Nov. Jan. 2014 Nov.
HOUSE DISTRICT 020
Les Gara
D
DONORS
Alaska Laborers Local 341
$2,000
Alaska State Employees Association Local 52
$2,000
Electrical Workers Local 1547
$2,000
Plumbers, Steamfitters Local 367
$1,500
Alaska Laborers Local 942
$1,000
Alaska Public Employees Local 71
$1,000
Source: National Institute on Money in State Politics data — includes 86% of reports; includes reports as recent as October 28, 2014.
ran 153
positive ads
est. $24,300
supporting Les Gara 
D

current through November 7, 2014
Who's calling the shots?: Ballot measures:
TV ads in 2014 state ballot measure races
$998,300
estimated TV ad spending on
ballot measures in the 2014 cycle
What's behind these numbers?
$1.99
per eligible voter
8,750
times ads ran
$40,600 election election Jan. 2014 Nov. Jan. 2014 Nov.

Kantar Media/CMAG monitors TV signals for political advertising nationwide, capturing ads each time they run. Then, using a proprietary formula, it estimates how much placing each ad costs.

Like any estimate, it's imperfect. Here's what it covers, and what it doesn't:

  • Just placement on TV — The estimate only covers TV ads, not other kinds of political messages, such as ads that appear on radio or online. The estimate also only includes how much money a candidate or organization spent to place the ad, not to make it.
  • No local cable — Kantar Media monitors local broadcast TV in all 210 media markets, as well as national network and national cable TV advertising. If an ad runs on a local cable channel, it won't be counted here.
  • Any political ad — Unlike records filed at the Federal Elections Commission, this information includes so-called “issue ads” that mention a Senate candidate but don’t overtly call for the candidate’s election or defeat. Unless run immediately before a primary or general election, issue ad spending does not have to be reported to the FEC.
  • No future ads — Unlike some records from the Federal Communications Commission, it only counts ads that have already run. Future ad buys are not included.
  • Subject to dispute — Since the estimate is based on a formula, it may not exactly reflect what placing the ad actually cost. Think of the cost estimate as a well-informed guess, which can provide useful points of comparison.

Have more questions? Try this FAQ »

close
1: Repeal Tax Breaks for Oil Companies
$892,900
$40,600 election Jan. 2014 Nov. Jan. 2014 Nov.
Vote No on 1
ran 7,954
TV ads
est. $872,700
advocating for No
No One on One
ran 212
TV ads
est. $20,300
advocating for No
2: Legalize recreational marijuana
$58,400
$40,600 election Jan. 2014 Nov. Jan. 2014 Nov.
Campaign to Regulate Marijuana Like Alcohol
ran 353
TV ads
est. $58,400
advocating for Yes
4: Prohibit mining in Bristol Bay
$47,000
$40,600 election Jan. 2014 Nov. Jan. 2014 Nov.
Bristol Bay Forever
ran 231
TV ads
est. $47,000
advocating for Yes

Source: Center for Public Integrity analysis of Kantar Media/CMAG, National Institute on Money in State Politics data
What's behind these numbers?