South Dakota

current through December 8, 2014
Who's calling the shots?: State ad wars tracker:
TV ads in 2014 state races
$880,800
estimated TV ad spending on
state races in the 2014 cycle
What's behind these numbers?
$1.45
per eligible voter
3,037
times ads ran
$80,800 primary general Jan. 2014 Nov. Jan. 2014 Nov.

Kantar Media/CMAG monitors TV signals for political advertising nationwide, capturing ads each time they run. Then, using a proprietary formula, it estimates how much placing each ad costs.

Like any estimate, it's imperfect. Here's what it covers, and what it doesn't:

  • Just placement on TV — The estimate only covers TV ads, not other kinds of political messages, such as ads that appear on radio or online. The estimate also only includes how much money a candidate or organization spent to place the ad, not to make it.
  • No local cable — Kantar Media monitors local broadcast TV in all 210 media markets, as well as national network and national cable TV advertising. If an ad runs on a local cable channel, it won't be counted here.
  • Any political ad — Unlike records filed at the Federal Elections Commission, this information includes so-called “issue ads” that mention a Senate candidate but don’t overtly call for the candidate’s election or defeat. Unless run immediately before a primary or general election, issue ad spending does not have to be reported to the FEC.
  • No future ads — Unlike some records from the Federal Communications Commission, it only counts ads that have already run. Future ad buys are not included.
  • Subject to dispute — Since the estimate is based on a formula, it may not exactly reflect what placing the ad actually cost. Think of the cost estimate as a well-informed guess, which can provide useful points of comparison.

Have more questions? Try this FAQ »

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Governor
$736,200
$80,800 primary general Jan. 2014 Nov. Jan. 2014 Nov.
Dennis Daugaard
R
DONORS
Unitemized Donations
$17,500
Kevin Schieffer
$16,000
John Calvin
$8,000
Prudence (Prudy) Calvin
$8,000
Harry Christianson, Barb
$8,000
Bruce Cull
$8,000
Source: National Institute on Money in State Politics data — includes 50% of reports; includes reports as recent as May 23, 2014.
ran 1,721
positive ads
est. $572,200
supporting Dennis Daugaard 
R

Susan Wismer
D
ran 663
positive ads
est. $156,000
supporting Susan Wismer 
D

Joe Lowe
D
DONORS
Unitemized Donations
$6,574
Monetary Loan Made To Candidate of Committee During Reporting Period
$4,335
David Wipson
$4,000
Kevin Vaughan
$2,600
Steve Dickhaus
$2,500
David Bernstein
$2,000
Source: National Institute on Money in State Politics data — includes 50% of reports; includes reports as recent as May 23, 2014.
ran 34
positive ads
est. $7,570
supporting Joe Lowe 
D

Lora Hubbel
R
DONORS
Lora Hubbel
$13,000
Ramona Robin
$3,500
Unitemized Donations
$2,830
Marian Sullivan
$2,400
Nancy Sullivan
$2,400
William Dore
$2,000
Source: National Institute on Money in State Politics data — includes 75% of reports; includes reports as recent as May 23, 2014.
ran 24
mixed ads
est. $400
targeting Dennis Daugaard 
R

Attorney general
$110,300
$80,800 primary general Jan. 2014 Nov. Jan. 2014 Nov.
Marty Jackley
R
DONORS
Republican State Leadership Cmte / Rslc Republican Attorneys General Association / Raga
$70,000
Unitemized Donations
$7,213
Jeff Erickson
$4,000
Joshua Landy
$4,000
Rushmore PAC
$3,500
Basin Electric Power Cooperative
$2,500
Source: National Institute on Money in State Politics data — includes 50% of reports; includes reports as recent as May 23, 2014.
ran 452
positive ads
est. $110,300
supporting Marty Jackley 
R

Secretary of state
$26,400
$80,800 primary general Jan. 2014 Nov. Jan. 2014 Nov.
Shantel Krebs
R
DONORS
Unitemized Donations
$3,300
Julie Haagenson
$1,000
Brian Aamlid
$500
Rick Hustead
$500
William Rush
$500
Second Century PAC
$500
Source: National Institute on Money in State Politics data — includes 50% of reports; includes reports as recent as May 23, 2014.
ran 102
positive ads
est. $19,800
supporting Shantel Krebs 
R

Angelia Schultz
D
DONORS
Liza Ronayne
$1,000
Robert Ronayne
$1,000
Todd Ochsner
$500
Unitemized Donations
$495
Mark McNeary
$350
James Cremen
$250
Source: National Institute on Money in State Politics data — includes 38% of reports; includes reports as recent as May 23, 2014.
ran 11
positive ads
est. $6,530
supporting Angelia Schultz 
D

State treasurer
$8,020
$80,800 primary general Jan. 2014 Nov. Jan. 2014 Nov.
Rich Sattgast
R
ran 30
positive ads
est. $8,020
supporting Rich Sattgast 
R

current through November 7, 2014
Who's calling the shots?: Ballot measures:
TV ads in 2014 state ballot measure races
$991,700
estimated TV ad spending on
ballot measures in the 2014 cycle
What's behind these numbers?
$1.63
per eligible voter
2,314
times ads ran
$92,100 election election Jan. 2014 Nov. Jan. 2014 Nov.

Kantar Media/CMAG monitors TV signals for political advertising nationwide, capturing ads each time they run. Then, using a proprietary formula, it estimates how much placing each ad costs.

Like any estimate, it's imperfect. Here's what it covers, and what it doesn't:

  • Just placement on TV — The estimate only covers TV ads, not other kinds of political messages, such as ads that appear on radio or online. The estimate also only includes how much money a candidate or organization spent to place the ad, not to make it.
  • No local cable — Kantar Media monitors local broadcast TV in all 210 media markets, as well as national network and national cable TV advertising. If an ad runs on a local cable channel, it won't be counted here.
  • Any political ad — Unlike records filed at the Federal Elections Commission, this information includes so-called “issue ads” that mention a Senate candidate but don’t overtly call for the candidate’s election or defeat. Unless run immediately before a primary or general election, issue ad spending does not have to be reported to the FEC.
  • No future ads — Unlike some records from the Federal Communications Commission, it only counts ads that have already run. Future ad buys are not included.
  • Subject to dispute — Since the estimate is based on a formula, it may not exactly reflect what placing the ad actually cost. Think of the cost estimate as a well-informed guess, which can provide useful points of comparison.

Have more questions? Try this FAQ »

close
17: Health insurance must include all providers
$978,500
$92,100 election Jan. 2014 Nov. Jan. 2014 Nov.
Patient Choice for South Dakota Committee
ran 1,187
TV ads
est. $497,000
advocating for Yes
No on 17 Committee
ran 1,086
TV ads
est. $481,600
advocating for No
18: Raise minimum wage
$13,200
$92,100 election Jan. 2014 Nov. Jan. 2014 Nov.
No More Mandates Committee
ran 41
TV ads
est. $13,200
advocating for No

Source: Center for Public Integrity analysis of Kantar Media/CMAG, National Institute on Money in State Politics data
What's behind these numbers?