Washington

current through December 8, 2014
Who's calling the shots?: State ad wars tracker:
TV ads in 2014 state races
$318,600
estimated TV ad spending on
state races in the 2014 cycle
What's behind these numbers?
6 cents
per eligible voter
1,537
times ads ran
$28,600 primary general Jan. 2014 Nov. Jan. 2014 Nov.

Kantar Media/CMAG monitors TV signals for political advertising nationwide, capturing ads each time they run. Then, using a proprietary formula, it estimates how much placing each ad costs.

Like any estimate, it's imperfect. Here's what it covers, and what it doesn't:

  • Just placement on TV — The estimate only covers TV ads, not other kinds of political messages, such as ads that appear on radio or online. The estimate also only includes how much money a candidate or organization spent to place the ad, not to make it.
  • No local cable — Kantar Media monitors local broadcast TV in all 210 media markets, as well as national network and national cable TV advertising. If an ad runs on a local cable channel, it won't be counted here.
  • Any political ad — Unlike records filed at the Federal Elections Commission, this information includes so-called “issue ads” that mention a Senate candidate but don’t overtly call for the candidate’s election or defeat. Unless run immediately before a primary or general election, issue ad spending does not have to be reported to the FEC.
  • No future ads — Unlike some records from the Federal Communications Commission, it only counts ads that have already run. Future ad buys are not included.
  • Subject to dispute — Since the estimate is based on a formula, it may not exactly reflect what placing the ad actually cost. Think of the cost estimate as a well-informed guess, which can provide useful points of comparison.

Have more questions? Try this FAQ »

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State senator
$286,800
$28,600 primary general Jan. 2014 Nov. Jan. 2014 Nov.
SENATE DISTRICT 006
Rich Cowan
D
DONORS
est. total $157,200
Washington Sente Democratic Campaign Operating Acc
$20,000
Blank
$19,100
Senate Democratic Campaign Cmte of Washington
$12,000
Unitemized Donations
$4,425
George L Cowan
$3,600
Market Vision
$2,000
Source: National Institute on Money in State Politics data — includes 92% of reports; includes reports as recent as October 28, 2014.
ran 208
mixed ads
$51,700
targeting Michael Baumgartner 
R

323
negative
$53,900
targeting Michael Baumgartner 
R

389
positive
$51,500
supporting Rich Cowan 
D

Michael Baumgartner
R
DONORS
Washington State Republican Party
$20,000
6th District Legislative Cmte
$7,750
Unitemized Donations
$6,991
Blank
$3,800
Avista Corp
$2,400
Alumniclass.com Inc
$1,900
Source: National Institute on Money in State Politics data — includes 92% of reports; includes reports as recent as October 28, 2014.
ran 580
positive ads
est. $129,700
supporting Michael Baumgartner 
R

State representative
$31,800
$28,600 primary general Jan. 2014 Nov. Jan. 2014 Nov.
HOUSE DISTRICT 028-POSITION 2
Paul Wagemann
R
DONORS
House Republican Organizational Cmte
$69,000
Washington State Republican Party
$47,700
Gary Herbold
$1,850
Kathy Herbold
$1,850
Unitemized Donations
$1,258
7-Eleven
$950
Source: National Institute on Money in State Politics data — includes 92% of reports; includes reports as recent as October 28, 2014.
ran 37
positive ads
est. $31,800
supporting Paul Wagemann 
R

current through November 7, 2014
Who's calling the shots?: Ballot measures:
TV ads in 2014 state ballot measure races
$8.3 million
estimated TV ad spending on
ballot measures in the 2014 cycle
What's behind these numbers?
$1.69
per eligible voter
9,318
times ads ran
$1 million election Jan. 2014 Nov. Jan. 2014 Nov.

Kantar Media/CMAG monitors TV signals for political advertising nationwide, capturing ads each time they run. Then, using a proprietary formula, it estimates how much placing each ad costs.

Like any estimate, it's imperfect. Here's what it covers, and what it doesn't:

  • Just placement on TV — The estimate only covers TV ads, not other kinds of political messages, such as ads that appear on radio or online. The estimate also only includes how much money a candidate or organization spent to place the ad, not to make it.
  • No local cable — Kantar Media monitors local broadcast TV in all 210 media markets, as well as national network and national cable TV advertising. If an ad runs on a local cable channel, it won't be counted here.
  • Any political ad — Unlike records filed at the Federal Elections Commission, this information includes so-called “issue ads” that mention a Senate candidate but don’t overtly call for the candidate’s election or defeat. Unless run immediately before a primary or general election, issue ad spending does not have to be reported to the FEC.
  • No future ads — Unlike some records from the Federal Communications Commission, it only counts ads that have already run. Future ad buys are not included.
  • Subject to dispute — Since the estimate is based on a formula, it may not exactly reflect what placing the ad actually cost. Think of the cost estimate as a well-informed guess, which can provide useful points of comparison.

Have more questions? Try this FAQ »

close
594: Require background checks for all guns
$5.1 million
$1 million election Jan. 2014 Nov. Jan. 2014 Nov.
Washington Alliance for Gun Responsibility
ran 6,039
TV ads
est. $5.1 million
advocating for Yes
1351: Reduce K-12 class sizes
$3.1 million
$1 million election Jan. 2014 Nov. Jan. 2014 Nov.
Class Size Counts
ran 2,735
TV ads
est. $3.1 million
advocating for Yes
591: Eliminate background checks for guns
$139,800
$1 million election Jan. 2014 Nov. Jan. 2014 Nov.
Protect Our Gun Rights
ran 525
TV ads
est. $127,400
advocating for Yes
Washington Arms Collectors
ran 19
TV ads
est. $12,400
advocating for Yes

Source: Center for Public Integrity analysis of Kantar Media/CMAG, National Institute on Money in State Politics data
What's behind these numbers?