Vermont

current through December 8, 2014
Who's calling the shots?: State ad wars tracker:
TV ads in 2014 state races
$980,300
estimated TV ad spending on
state races in the 2014 cycle
What's behind these numbers?
$2.00
per eligible voter
2,566
times ads ran
$104,600 primary general Jan. 2014 Nov. Jan. 2014 Nov.

Kantar Media/CMAG monitors TV signals for political advertising nationwide, capturing ads each time they run. Then, using a proprietary formula, it estimates how much placing each ad costs.

Like any estimate, it's imperfect. Here's what it covers, and what it doesn't:

  • Just placement on TV — The estimate only covers TV ads, not other kinds of political messages, such as ads that appear on radio or online. The estimate also only includes how much money a candidate or organization spent to place the ad, not to make it.
  • No local cable — Kantar Media monitors local broadcast TV in all 210 media markets, as well as national network and national cable TV advertising. If an ad runs on a local cable channel, it won't be counted here.
  • Any political ad — Unlike records filed at the Federal Elections Commission, this information includes so-called “issue ads” that mention a Senate candidate but don’t overtly call for the candidate’s election or defeat. Unless run immediately before a primary or general election, issue ad spending does not have to be reported to the FEC.
  • No future ads — Unlike some records from the Federal Communications Commission, it only counts ads that have already run. Future ad buys are not included.
  • Subject to dispute — Since the estimate is based on a formula, it may not exactly reflect what placing the ad actually cost. Think of the cost estimate as a well-informed guess, which can provide useful points of comparison.

Have more questions? Try this FAQ »

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Governor
$762,300
$104,600 primary general Jan. 2014 Nov. Jan. 2014 Nov.
Peter Shumlin
D
DONORS
American Federation of State County, Municipal Employees / Afscme
$7,000
Unitemized Donations
$4,880
Coca-Cola
$4,000
Nrg Energy
$3,000
Leonard Abess
$2,000
Adam Alpert
$2,000
Source: National Institute on Money in State Politics data — includes 30% of reports; includes reports as recent as July 15, 2014.
ran 1,603
positive ads
est. $610,000
supporting Peter Shumlin 
D

Scott Milne
R
DONORS
est. total $135,600
Unitemized Donations
$19,800
Keith Milne
$9,900
Rebecca Anderson
$2,000
Timothy D. Battin
$2,000
David Boies Ii
$2,000
David Boies III
$2,000
Source: National Institute on Money in State Politics data — includes 50% of reports; includes reports as recent as October 1, 2014.
ran 187
mixed ads
$94,800
targeting Peter Shumlin 
D

118
positive
$40,800
supporting Scott Milne 
R

Dan Feliciano
L
DONORS
Dan Feliciano
$10,000
Hunter Melville
$2,000
Stephen Carbone
$1,000
Unitemized Donations
$835
Dan Aja
$500
Andy Blanchard
$500
Source: National Institute on Money in State Politics data — includes 50% of reports; includes reports as recent as October 1, 2014.
ran 50
positive ads
est. $16,700
supporting Dan Feliciano 
L

Lieutenant governor
$218,100
$104,600 primary general Jan. 2014 Nov. Jan. 2014 Nov.
Dean Corren
P
DONORS
est. total $135,200
Unitemized Donations
$19,300
Source: National Institute on Money in State Politics data — includes 90% of reports; includes reports as recent as July 15, 2014.
ran 107
mixed ads
$24,000
targeting Phil Scott 
R

263
positive
$111,200
supporting Dean Corren 
P

Phil Scott
R
DONORS
Unitemized Donations
$19,000
Mark Gherardi
$2,000
Winthrop H. Smith Jr
$2,000
Inc. Vermont Fireworks Co.
$2,000
Downs Rachlin Martin
$1,500
Inc. Barrett Trucking Co.
$1,000
Source: National Institute on Money in State Politics data — includes 30% of reports; includes reports as recent as July 15, 2014.
ran 238
positive ads
est. $82,900
supporting Phil Scott 
R

Source: Center for Public Integrity analysis of Kantar Media/CMAG, National Institute on Money in State Politics data
What's behind these numbers?