West Virginia

current through December 8, 2014
Who's calling the shots?: State ad wars tracker:
TV ads in 2014 state races
$368,600
estimated TV ad spending on
state races in the 2014 cycle
What's behind these numbers?
26 cents
per eligible voter
1,946
times ads ran
$57,200 primary general Jan. 2014 Nov. Jan. 2014 Nov.

Kantar Media/CMAG monitors TV signals for political advertising nationwide, capturing ads each time they run. Then, using a proprietary formula, it estimates how much placing each ad costs.

Like any estimate, it's imperfect. Here's what it covers, and what it doesn't:

  • Just placement on TV — The estimate only covers TV ads, not other kinds of political messages, such as ads that appear on radio or online. The estimate also only includes how much money a candidate or organization spent to place the ad, not to make it.
  • No local cable — Kantar Media monitors local broadcast TV in all 210 media markets, as well as national network and national cable TV advertising. If an ad runs on a local cable channel, it won't be counted here.
  • Any political ad — Unlike records filed at the Federal Elections Commission, this information includes so-called “issue ads” that mention a Senate candidate but don’t overtly call for the candidate’s election or defeat. Unless run immediately before a primary or general election, issue ad spending does not have to be reported to the FEC.
  • No future ads — Unlike some records from the Federal Communications Commission, it only counts ads that have already run. Future ad buys are not included.
  • Subject to dispute — Since the estimate is based on a formula, it may not exactly reflect what placing the ad actually cost. Think of the cost estimate as a well-informed guess, which can provide useful points of comparison.

Have more questions? Try this FAQ »

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State senator
$240,100
$57,200 primary general Jan. 2014 Nov. Jan. 2014 Nov.
SENATE DISTRICT 008
Ed Gaunch
R
DONORS
Ed Gaunch
$2,542
Johanna McCracken
$2,000
James Beaver Jr.
$1,000
Angela Beaver
$1,000
William Paul (Bill) Cole III
$1,000
Garrett Gaunch
$1,000
Source: National Institute on Money in State Politics data — includes 50% of reports; includes reports as recent as June 23, 2014.
ran 694
positive ads
est. $91,500
supporting Ed Gaunch 
R

Erik Wells
D
DONORS
West Virginia Association for Justice
$1,000
Herbert Tyner
$500
United Mine Workers of America / Umwa
$500
West Virginia Regional Council of Carpenter, Millwrights
$500
West Virginia Hospital Association
$350
Cwa District 2-13 Pec
$250
Source: National Institute on Money in State Politics data — includes 50% of reports; includes reports as recent as June 23, 2014.
ran 150
positive ads
est. $31,700
supporting Erik Wells 
D

SENATE DISTRICT 005
Mike Woelfel
D
DONORS
Michael A Woelfel
$25,000
Chad Barry
$1,000
Chad Barry
$1,000
Building, Construction Council
$1,000
David Duffield
$1,000
Health Care Workers Local 1199
$1,000
Source: National Institute on Money in State Politics data — includes 50% of reports; includes reports as recent as June 23, 2014.
ran 115
positive ads
est. $44,200
supporting Mike Woelfel 
D

Vicki Dunn-Marshall
R
DONORS
Vicki J Dunn-Marshall
$50,000
Brooke Bunn
$1,000
Jim Bunn
$1,000
Nick Carter
$1,000
William Cole
$1,000
Ed Crouse
$1,000
Source: National Institute on Money in State Politics data — includes 50% of reports; includes reports as recent as June 23, 2014.
ran 45
positive ads
est. $20,500
supporting Vicki Dunn-Marshall 
R

SENATE DISTRICT 017
Doug Skaff
D
DONORS
Robert V Berthold Jr.
$1,000
Brooks Flemin McCabe Jr Campaign Cmte
$1,000
Christina Y Cameron
$1,000
Jodi Chapman
$1,000
Committee To Elect Josh Stowers
$1,000
George Damous
$1,000
Source: National Institute on Money in State Politics data — includes 67% of reports; includes reports as recent as June 23, 2014.
ran 216
positive ads
est. $35,600
supporting Doug Skaff 
D

Tom Takubo
R
DONORS
Tamejiro (Tom) Takubo Jr
$5,000
Jb Blankenship
$1,000
Jada Burgess
$1,000
Capito for Wv
$1,000
Jean Chafin
$1,000
Kishore Challa
$1,000
Source: National Institute on Money in State Politics data — includes 50% of reports; includes reports as recent as June 23, 2014.
ran 123
positive ads
est. $16,600
supporting Tom Takubo 
R

Delegate
$128,500
$57,200 primary general Jan. 2014 Nov. Jan. 2014 Nov.
HOUSE DISTRICT 035
ran 133
negative ads
est. $36,300
targeting John McCuskey 
R

Andrew Byrd
D
DONORS
Mark Broyles
$1,000
Tessa Carr
$1,000
Clayton J Fitzsimmons
$1,000
Robert Fitzsimmons
$1,000
Todd Gray
$1,000
Sylvester "Cy" Hill
$1,000
Source: National Institute on Money in State Politics data — includes 50% of reports; includes reports as recent as June 23, 2014.
ran 40
positive ads
est. $7,900
supporting Andrew Byrd 
D

John McCuskey
R
DONORS
Alpha Natural Resources
$1,000
Dorothy E. Bailey
$1,000
Glenn Crotty
$1,000
Csx Transportation
$1,000
Dupont Pioneer
$1,000
Enterprise Holdings
$1,000
Source: National Institute on Money in State Politics data — includes 50% of reports; includes reports as recent as June 23, 2014.
ran 20
positive ads
est. $6,040
supporting John McCuskey 
R

HOUSE DISTRICT 036
ran 122
negative ads
est. $29,300
targeting Brad White 
R

Mark Hunt
D
DONORS
Mid-Atlantic Laborers
$3,000
Timothy C Bailey
$1,000
Scott S. Blass
$1,000
Building, Construction Council
$1,000
Dupont Pioneer
$1,000
Enterprise Holdings
$1,000
Source: National Institute on Money in State Politics data — includes 83% of reports; includes reports as recent as June 23, 2014.
ran 107
positive ads
est. $6,980
supporting Mark Hunt 
D

HOUSE DISTRICT 022
ran 124
negative ads
est. $30,500
targeting Michel Moffatt 
R

Scott Cadle 
R

Jim Butler 
R

HOUSE DISTRICT 039
Ron Walters
R
DONORS
James L. Unreadable Jr
$1,000
C. Benjamin Unreadable
$1,000
West Virginia Bankers Association
$1,000
Firstenergy Corp
$500
West Virginia Association for Justice
$500
Independent Oil, Gas Association of West Virginia
$300
Source: National Institute on Money in State Politics data — includes 50% of reports; includes reports as recent as June 23, 2014.
ran 57
positive ads
est. $11,400
supporting Ron Walters 
R

current through November 7, 2014
Who's calling the shots?: Ballot measures:
TV ads in 2014 state ballot measure races
$88,500
estimated TV ad spending on
ballot measures in the 2014 cycle
What's behind these numbers?
6 cents
per eligible voter
237
times ads ran
$19,400 election election Jan. 2014 Nov. Jan. 2014 Nov.

Kantar Media/CMAG monitors TV signals for political advertising nationwide, capturing ads each time they run. Then, using a proprietary formula, it estimates how much placing each ad costs.

Like any estimate, it's imperfect. Here's what it covers, and what it doesn't:

  • Just placement on TV — The estimate only covers TV ads, not other kinds of political messages, such as ads that appear on radio or online. The estimate also only includes how much money a candidate or organization spent to place the ad, not to make it.
  • No local cable — Kantar Media monitors local broadcast TV in all 210 media markets, as well as national network and national cable TV advertising. If an ad runs on a local cable channel, it won't be counted here.
  • Any political ad — Unlike records filed at the Federal Elections Commission, this information includes so-called “issue ads” that mention a Senate candidate but don’t overtly call for the candidate’s election or defeat. Unless run immediately before a primary or general election, issue ad spending does not have to be reported to the FEC.
  • No future ads — Unlike some records from the Federal Communications Commission, it only counts ads that have already run. Future ad buys are not included.
  • Subject to dispute — Since the estimate is based on a formula, it may not exactly reflect what placing the ad actually cost. Think of the cost estimate as a well-informed guess, which can provide useful points of comparison.

Have more questions? Try this FAQ »

close
1: Exempt certain youth nonprofits from property taxes
$88,500
$19,400 election Jan. 2014 Nov. Jan. 2014 Nov.
Vote for Growth
ran 237
TV ads
est. $88,500
advocating for Yes

Source: Center for Public Integrity analysis of Kantar Media/CMAG, National Institute on Money in State Politics data
What's behind these numbers?