Montana

current through December 8, 2014
Who's calling the shots?: State ad wars tracker:
TV ads in 2014 state races
$359,100
estimated TV ad spending on
state races in the 2014 cycle
What's behind these numbers?
46 cents
per eligible voter
1,721
times ads ran
$54,600 primary general Jan. 2014 Nov. Jan. 2014 Nov.

Kantar Media/CMAG monitors TV signals for political advertising nationwide, capturing ads each time they run. Then, using a proprietary formula, it estimates how much placing each ad costs.

Like any estimate, it's imperfect. Here's what it covers, and what it doesn't:

  • Just placement on TV — The estimate only covers TV ads, not other kinds of political messages, such as ads that appear on radio or online. The estimate also only includes how much money a candidate or organization spent to place the ad, not to make it.
  • No local cable — Kantar Media monitors local broadcast TV in all 210 media markets, as well as national network and national cable TV advertising. If an ad runs on a local cable channel, it won't be counted here.
  • Any political ad — Unlike records filed at the Federal Elections Commission, this information includes so-called “issue ads” that mention a Senate candidate but don’t overtly call for the candidate’s election or defeat. Unless run immediately before a primary or general election, issue ad spending does not have to be reported to the FEC.
  • No future ads — Unlike some records from the Federal Communications Commission, it only counts ads that have already run. Future ad buys are not included.
  • Subject to dispute — Since the estimate is based on a formula, it may not exactly reflect what placing the ad actually cost. Think of the cost estimate as a well-informed guess, which can provide useful points of comparison.

Have more questions? Try this FAQ »

close
Supreme court judge
$352,900
$54,600 primary general Jan. 2014 Nov. Jan. 2014 Nov.
ran 739
mixed ads
est. $178,700
targeting Lawrence VanDyke 
N

ran 240
negative ads
est. $69,600
targeting Mike Wheat 
N

ran 129
mixed ads
$16,000
targeting Mike Wheat 
N

424
positive
$49,300
supporting Lawrence VanDyke 
N

Mike Wheat
N
DONORS
Curt Drake
$940
Michael McKeon
$640
Tim Warner
$640
Michael E Wheat
$500
David Jackson
$420
Domenic Cossi
$350
Source: National Institute on Money in State Politics data — includes 78% of reports; includes reports as recent as November 24, 2014.
ran 168
positive ads
est. $39,400
supporting Mike Wheat 
N

State senator
$6,160
$54,600 primary general Jan. 2014 Nov. Jan. 2014 Nov.
SENATE DISTRICT 027
Don Roberts
R
ran 21
positive ads
est. $6,160
supporting Don Roberts 
R

current through November 7, 2014
Who's calling the shots?: Ballot measures:
TV ads in 2014 state ballot measure races
$388,900
estimated TV ad spending on
ballot measures in the 2014 cycle
What's behind these numbers?
50 cents
per eligible voter
1,520
times ads ran
$40,500 election Jan. 2014 Nov. Jan. 2014 Nov.

Kantar Media/CMAG monitors TV signals for political advertising nationwide, capturing ads each time they run. Then, using a proprietary formula, it estimates how much placing each ad costs.

Like any estimate, it's imperfect. Here's what it covers, and what it doesn't:

  • Just placement on TV — The estimate only covers TV ads, not other kinds of political messages, such as ads that appear on radio or online. The estimate also only includes how much money a candidate or organization spent to place the ad, not to make it.
  • No local cable — Kantar Media monitors local broadcast TV in all 210 media markets, as well as national network and national cable TV advertising. If an ad runs on a local cable channel, it won't be counted here.
  • Any political ad — Unlike records filed at the Federal Elections Commission, this information includes so-called “issue ads” that mention a Senate candidate but don’t overtly call for the candidate’s election or defeat. Unless run immediately before a primary or general election, issue ad spending does not have to be reported to the FEC.
  • No future ads — Unlike some records from the Federal Communications Commission, it only counts ads that have already run. Future ad buys are not included.
  • Subject to dispute — Since the estimate is based on a formula, it may not exactly reflect what placing the ad actually cost. Think of the cost estimate as a well-informed guess, which can provide useful points of comparison.

Have more questions? Try this FAQ »

close
End late voter registration the Friday before Election Day
$388,900
$40,500 election Jan. 2014 Nov. Jan. 2014 Nov.
Montanans for Free and Fair Elections
ran 1,520
TV ads
est. $388,900
advocating for No

Source: Center for Public Integrity analysis of Kantar Media/CMAG, National Institute on Money in State Politics data
What's behind these numbers?