North Dakota

current through December 8, 2014
Who's calling the shots?: State ad wars tracker:
TV ads in 2014 state races
$422,400
estimated TV ad spending on
state races in the 2014 cycle
What's behind these numbers?
77 cents
per eligible voter
2,885
times ads ran
$42,600 primary general Jan. 2014 Nov. Jan. 2014 Nov.

Kantar Media/CMAG monitors TV signals for political advertising nationwide, capturing ads each time they run. Then, using a proprietary formula, it estimates how much placing each ad costs.

Like any estimate, it's imperfect. Here's what it covers, and what it doesn't:

  • Just placement on TV — The estimate only covers TV ads, not other kinds of political messages, such as ads that appear on radio or online. The estimate also only includes how much money a candidate or organization spent to place the ad, not to make it.
  • No local cable — Kantar Media monitors local broadcast TV in all 210 media markets, as well as national network and national cable TV advertising. If an ad runs on a local cable channel, it won't be counted here.
  • Any political ad — Unlike records filed at the Federal Elections Commission, this information includes so-called “issue ads” that mention a Senate candidate but don’t overtly call for the candidate’s election or defeat. Unless run immediately before a primary or general election, issue ad spending does not have to be reported to the FEC.
  • No future ads — Unlike some records from the Federal Communications Commission, it only counts ads that have already run. Future ad buys are not included.
  • Subject to dispute — Since the estimate is based on a formula, it may not exactly reflect what placing the ad actually cost. Think of the cost estimate as a well-informed guess, which can provide useful points of comparison.

Have more questions? Try this FAQ »

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Agriculture commissioner
$249,800
$42,600 primary general Jan. 2014 Nov. Jan. 2014 Nov.
Ryan Taylor
D
ran 948
mixed ads
est. $130,900
targeting Doug Goehring 
R

Doug Goehring
R
DONORS
est. total $115,500
Republican Agriculture Commissioners Cmte
$12,500
North Dakota Lignite Council
$2,500
North Dakota Petroleum Council
$1,700
Syngenta
$1,500
Patrick Finken
$1,000
Dupont Pioneer
$500
Source: National Institute on Money in State Politics data — includes 50% of reports; includes reports as recent as January 31, 2014.
ran 181
mixed ads
$42,600
targeting Ryan Taylor 
D

556
positive
$72,900
supporting Doug Goehring 
R

North Dakota Democratic-NPL Party
ran 17
positive ads
est. $3,380
supporting Ryan Taylor 
D

Public service commissioner
$96,400
$42,600 primary general Jan. 2014 Nov. Jan. 2014 Nov.
Julie Fedorchak
R
DONORS
Unitemized Donations
$14,200
John Hoeven
$10,000
James R (Jim) Arthaud
$5,000
David (Dave) Liffrig, Nancy
$2,500
Michael (Mike) Liffrig, Julie
$2,500
John D Schmitz
$2,500
Source: National Institute on Money in State Politics data — includes 50% of reports; includes reports as recent as January 31, 2014.
ran 480
positive ads
est. $66,000
supporting Julie Fedorchak 
R

Brian Kalk
R
DONORS
Unitemized Donations
$25,800
Mark Wilhelmi
$2,047
North Dakota Petroleum Council
$1,700
C J Bloomquist
$1,590
Lawrence Bender
$1,000
John S (Jack) Dalrymple III
$1,000
Source: National Institute on Money in State Politics data — includes 50% of reports; includes reports as recent as January 31, 2014.
ran 106
positive ads
est. $23,600
supporting Brian Kalk 
R

North Dakota Democratic-NPL Party
est. total $6,840
ran 17
positive ads
$3,380
supporting Tyler Axness 
D

20
positive
$3,460
supporting Todd Reisenauer 
D

Tax commissioner
$43,500
$42,600 primary general Jan. 2014 Nov. Jan. 2014 Nov.
Ryan Rauschenberger
R
DONORS
John Hoeven, Mikey
$10,000
James R (Jim) Arthaud
$5,000
John S (Jack) Dalrymple III, Elizabeth (Betsy)
$5,000
Pat Finken
$5,000
John F Jordan
$5,000
Donald (Don) Kessel
$5,000
Source: National Institute on Money in State Politics data — includes 50% of reports; includes reports as recent as January 31, 2014.
ran 312
positive ads
est. $40,000
supporting Ryan Rauschenberger 
R

Jason Astrup
D
ran 20
positive ads
est. $3,460
supporting Jason Astrup 
D

Attorney general
$32,700
$42,600 primary general Jan. 2014 Nov. Jan. 2014 Nov.
Wayne Stenehjem
R
DONORS
Republican State Leadership Cmte
$150,000
Bnsf Railway
$10,000
North Dakota Lignite Council
$10,000
Unitemized Donations
$7,340
Monsanto
$3,500
Basin Electric Power Cooperative
$3,000
Source: National Institute on Money in State Politics data — includes 50% of reports; includes reports as recent as January 31, 2014.
ran 228
positive ads
est. $32,700
supporting Wayne Stenehjem 
R

current through November 7, 2014
Who's calling the shots?: Ballot measures:
TV ads in 2014 state ballot measure races
$2.2 million
estimated TV ad spending on
ballot measures in the 2014 cycle
What's behind these numbers?
$4.10
per eligible voter
6,250
times ads ran
$267,000 election Jan. 2014 Nov. Jan. 2014 Nov.

Kantar Media/CMAG monitors TV signals for political advertising nationwide, capturing ads each time they run. Then, using a proprietary formula, it estimates how much placing each ad costs.

Like any estimate, it's imperfect. Here's what it covers, and what it doesn't:

  • Just placement on TV — The estimate only covers TV ads, not other kinds of political messages, such as ads that appear on radio or online. The estimate also only includes how much money a candidate or organization spent to place the ad, not to make it.
  • No local cable — Kantar Media monitors local broadcast TV in all 210 media markets, as well as national network and national cable TV advertising. If an ad runs on a local cable channel, it won't be counted here.
  • Any political ad — Unlike records filed at the Federal Elections Commission, this information includes so-called “issue ads” that mention a Senate candidate but don’t overtly call for the candidate’s election or defeat. Unless run immediately before a primary or general election, issue ad spending does not have to be reported to the FEC.
  • No future ads — Unlike some records from the Federal Communications Commission, it only counts ads that have already run. Future ad buys are not included.
  • Subject to dispute — Since the estimate is based on a formula, it may not exactly reflect what placing the ad actually cost. Think of the cost estimate as a well-informed guess, which can provide useful points of comparison.

Have more questions? Try this FAQ »

close
5: Redirect oil taxes to conservation
$900,400
$267,000 election Jan. 2014 Nov. Jan. 2014 Nov.
North Dakotans for Clean Water, Wildlife and Parks
ran 1,934
TV ads
est. $698,100
advocating for Yes
North Dakotans for Common Sense Conservation
ran 493
TV ads
est. $202,300
advocating for No
1: Declares right to life "at any stage of development" in state constitution
$564,400
$267,000 election Jan. 2014 Nov. Jan. 2014 Nov.
North Dakotans Against Measure 1
ran 1,307
TV ads
est. $401,200
advocating for No
ND Choose Life
ran 534
TV ads
est. $163,200
advocating for Yes
7: Allow pharmacies to be owned by non-pharmacists
$412,800
$267,000 election Jan. 2014 Nov. Jan. 2014 Nov.
North Dakotans for Lower Pharmacy Prices
ran 811
TV ads
est. $349,200
advocating for Yes
North Dakotans for Prescription Facts
ran 156
TV ads
est. $63,600
advocating for No
2: Prohibits mortgage taxes
$346,600
$267,000 election Jan. 2014 Nov. Jan. 2014 Nov.
Vote Yes on Measure 2 Committee
ran 919
TV ads
est. $346,600
advocating for Yes
6: Give each parent equal parental rights, unless deemed unfit
$14,600
$267,000 election Jan. 2014 Nov. Jan. 2014 Nov.
North Dakota Shared Parenting Association
ran 96
TV ads
est. $14,600
advocating for Yes

Source: Center for Public Integrity analysis of Kantar Media/CMAG, National Institute on Money in State Politics data
What's behind these numbers?