Louisiana

current through December 8, 2014
Who's calling the shots?: State ad wars tracker:
TV ads in 2014 state races
$897,900
estimated TV ad spending on
state races in the 2014 cycle
What's behind these numbers?
27 cents
per eligible voter
1,837
times ads ran
$186,700 runoff Jan. 2014 Nov. Jan. 2014 Nov.

Kantar Media/CMAG monitors TV signals for political advertising nationwide, capturing ads each time they run. Then, using a proprietary formula, it estimates how much placing each ad costs.

Like any estimate, it's imperfect. Here's what it covers, and what it doesn't:

  • Just placement on TV — The estimate only covers TV ads, not other kinds of political messages, such as ads that appear on radio or online. The estimate also only includes how much money a candidate or organization spent to place the ad, not to make it.
  • No local cable — Kantar Media monitors local broadcast TV in all 210 media markets, as well as national network and national cable TV advertising. If an ad runs on a local cable channel, it won't be counted here.
  • Any political ad — Unlike records filed at the Federal Elections Commission, this information includes so-called “issue ads” that mention a Senate candidate but don’t overtly call for the candidate’s election or defeat. Unless run immediately before a primary or general election, issue ad spending does not have to be reported to the FEC.
  • No future ads — Unlike some records from the Federal Communications Commission, it only counts ads that have already run. Future ad buys are not included.
  • Subject to dispute — Since the estimate is based on a formula, it may not exactly reflect what placing the ad actually cost. Think of the cost estimate as a well-informed guess, which can provide useful points of comparison.

Have more questions? Try this FAQ »

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Public service commissioner
$897,900
$186,700 runoff Jan. 2014 Nov. Jan. 2014 Nov.
PUBLIC SERVICE COMMISSIONER DISTRICT 001
Eric Skrmetta
R
est. total $255,200
ran 167
mixed ads
$64,900
targeting Forest Wright 
R

201
negative
$74,200
targeting Forest Wright 
R

318
positive
$116,100
supporting Eric Skrmetta 
R

Forest Wright
R
est. total $250,000
ran 371
mixed ads
$218,600
targeting Eric Skrmetta 
R

39
positive
$31,400
supporting Forest Wright 
R

ran 217
negative ads
est. $174,200
targeting Eric Skrmetta 
R

ran 84
negative ads
est. $92,200
targeting Forest Wright 
R

ran 26
positive ads
est. $17,900
supporting Eric Skrmetta 
R

PUBLIC SERVICE COMMISSIONER DISTRICT 005
Foster Campbell
D
DONORS
Veron Bice Palermo, Wilson
$5,000
Centerpoint Energy
$1,000
Source: National Institute on Money in State Politics data — includes 22% of reports; includes reports as recent as February 18, 2014.
ran 359
positive ads
est. $93,200
supporting Foster Campbell 
D

Keith Gates
R
ran 55
mixed ads
est. $15,200
targeting Foster Campbell 
D

current through November 7, 2014
Who's calling the shots?: Ballot measures:
TV ads in 2014 state ballot measure races
$272,800
estimated TV ad spending on
ballot measures in the 2014 cycle
What's behind these numbers?
8 cents
per eligible voter
456
times ads ran
$44,600 election Jan. 2014 Nov. Jan. 2014 Nov.

Kantar Media/CMAG monitors TV signals for political advertising nationwide, capturing ads each time they run. Then, using a proprietary formula, it estimates how much placing each ad costs.

Like any estimate, it's imperfect. Here's what it covers, and what it doesn't:

  • Just placement on TV — The estimate only covers TV ads, not other kinds of political messages, such as ads that appear on radio or online. The estimate also only includes how much money a candidate or organization spent to place the ad, not to make it.
  • No local cable — Kantar Media monitors local broadcast TV in all 210 media markets, as well as national network and national cable TV advertising. If an ad runs on a local cable channel, it won't be counted here.
  • Any political ad — Unlike records filed at the Federal Elections Commission, this information includes so-called “issue ads” that mention a Senate candidate but don’t overtly call for the candidate’s election or defeat. Unless run immediately before a primary or general election, issue ad spending does not have to be reported to the FEC.
  • No future ads — Unlike some records from the Federal Communications Commission, it only counts ads that have already run. Future ad buys are not included.
  • Subject to dispute — Since the estimate is based on a formula, it may not exactly reflect what placing the ad actually cost. Think of the cost estimate as a well-informed guess, which can provide useful points of comparison.

Have more questions? Try this FAQ »

close
1&2: Shore up state medical and hospital funds
$269,500
$44,600 election Jan. 2014 Nov. Jan. 2014 Nov.
Louisiana Hospital Association
ran 430
TV ads
est. $269,500
advocating for Yes
1: Shore up state medical fund
$3,290
$44,600 election Jan. 2014 Nov. Jan. 2014 Nov.
Advocates for Individuals with Disabilities
ran 26
TV ads
est. $3,290
advocating for No

Source: Center for Public Integrity analysis of Kantar Media/CMAG, National Institute on Money in State Politics data
What's behind these numbers?