Liberty Principles PAC

Conservative group heavily funded by GOP mega-donor Richard Uihlein.

Type: Independent expenditure committee
Who's calling the shots?: Ad wars: TV ads in 2014 state races
$704,000
estimated TV ad spending on
state-level races in the 2014 cycle
What's behind these numbers?
238
times ads ran
$180,700 general Jan. 2014 Nov. Jan. 2014 Nov.

Kantar Media/CMAG monitors TV signals for political advertising nationwide, capturing ads each time they run. Then, using a proprietary formula, it estimates how much placing each ad costs.

Like any estimate, it's imperfect. Here's what it covers, and what it doesn't:

  • Just placement on TV — The estimate only covers TV ads, not other kinds of political messages, such as ads that appear on radio or online. The estimate also only includes how much money a candidate or organization spent to place the ad, not to make it.
  • No local cable — Kantar Media monitors local broadcast TV in all 210 media markets, as well as national network and national cable TV advertising. If an ad runs on a local cable channel, it won't be counted here.
  • Any political ad — Unlike records filed at the Federal Elections Commission, this information includes so-called “issue ads” that mention a Senate candidate but don’t overtly call for the candidate’s election or defeat. Unless run immediately before a primary or general election, issue ad spending does not have to be reported to the FEC.
  • No future ads — Unlike some records from the Federal Communications Commission, it only counts ads that have already run. Future ad buys are not included.
  • Subject to dispute — Since the estimate is based on a formula, it may not exactly reflect what placing the ad actually cost. Think of the cost estimate as a well-informed guess, which can provide useful points of comparison.

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State representative
$704,000
est. total $704,000
ran 46
mixed ads
$225,100
targeting Deb Conroy
D

42
mixed
$46,600
targeting Sandra Pihos
R

66
mixed
$63,000
targeting Ron Sandack
R

28
mixed
$124,400
targeting Carol Sente
D

13
positive
$58,000
supporting Leslie Munger
R

43
positive
$187,000
supporting Mel Thillens
R

current through December 8, 2014

Source: Center for Public Integrity analysis of Kantar Media/CMAG, National Institute on Money in State Politics data
What's behind these numbers?