North Carolina Environmental Partnership

A coalition of environmental groups including the Natural Resources Defense Council and Southern Environmental Law Center that teamed up to highlight the environmental policies of N.C. legislators.

Who's calling the shots?: Ad wars: TV ads in 2014 state races
$1.7 million
estimated TV ad spending on
state-level races in the 2014 cycle
What's behind these numbers?
5,193
times ads ran
$220,200 general Jan. 2014 Nov. Jan. 2014 Nov.

Kantar Media/CMAG monitors TV signals for political advertising nationwide, capturing ads each time they run. Then, using a proprietary formula, it estimates how much placing each ad costs.

Like any estimate, it's imperfect. Here's what it covers, and what it doesn't:

  • Just placement on TV — The estimate only covers TV ads, not other kinds of political messages, such as ads that appear on radio or online. The estimate also only includes how much money a candidate or organization spent to place the ad, not to make it.
  • No local cable — Kantar Media monitors local broadcast TV in all 210 media markets, as well as national network and national cable TV advertising. If an ad runs on a local cable channel, it won't be counted here.
  • Any political ad — Unlike records filed at the Federal Elections Commission, this information includes so-called “issue ads” that mention a Senate candidate but don’t overtly call for the candidate’s election or defeat. Unless run immediately before a primary or general election, issue ad spending does not have to be reported to the FEC.
  • No future ads — Unlike some records from the Federal Communications Commission, it only counts ads that have already run. Future ad buys are not included.
  • Subject to dispute — Since the estimate is based on a formula, it may not exactly reflect what placing the ad actually cost. Think of the cost estimate as a well-informed guess, which can provide useful points of comparison.

Have more questions? Try this FAQ »

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State senator
$1.1 million
est. total $1.1 million
ran 258
negative ads
$146,700
targeting Chad Barefoot
R

3,029
negative
$847,600
targeting Chad Barefoot
R

Wesley Meredith
R

Ronald Rabin
R

122
negative
$74,500
targeting Wesley Meredith
R

309
negative
$26,300
targeting Trudy Wade
R

State representative
$605,500
est. total $605,500
ran 953
negative ads
$405,000
targeting Tim Moffitt
R

Michele Presnell
R

172
negative
$95,800
targeting Mike Stone
R

350
negative
$104,700
targeting Mike Stone
R

Jamie Boles
R

current through December 8, 2014

Source: Center for Public Integrity analysis of Kantar Media/CMAG, National Institute on Money in State Politics data
What's behind these numbers?