A moneyed super PAC, meanwhile, is fighting to fix Jeb.
Pro-Bush Right to Rise USA aired more than 1,400 ads on TV networks and national cable from Nov. 3 through Nov. 9, according to a Center for Public Integrity analysis of preliminary data provided by advertising tracking firm Kantar Media/CMAG.
For the week, that represents nearly one in three presidential-focused TV ads aired by any candidate or political committee, Republican or Democratic — and roughly one of every two spots in the GOP presidential primary.
The super PAC boost comes at a critical time for Bush, who faces — in the words of Mitt Romney's deputy campaign manager — a "make-or-break moment" while tonight sharing a Republican presidential debate stage with seven other GOP hopefuls.
And it allows Bush's own campaign, which has struggled mightily to keep cash flowing, to conserve resources. A candidate's own presidential campaign may only accept contributions of $2,700 per person, per election. Super PACs, in contrast, may gobble up contributions of any amount, at any time.
Consider that pro-Bush Right to Rise USA has sponsored nearly 10,000 TV ad spots for the election cycle through Monday. Bush own campaign? About 400.
Through June, the Right to Rise USA super PAC, which Bush himself formed before becoming a presidential candidate, had raised more than $100 million. Bush's official campaign committee raised only about $25 million through the end of September.