Zen and the art of mortgage relief sales

Some foreclosure rescue firms have relied on time-tested telemarketing tactics such as “rebuttals” or “objections” to sell their product to homeowners. The exchanges below come from the training materials of Freedom Legal Plans that was included as part of a Federal Trade Commission lawsuit in 2012.

"Zen and the art of mortgage relief sales" is a phrase that came to light in another case. Other key points from that case: "Numbers are definitive. You can be held easily accountable to numbers," the material said. "And clients that just want numbers are problem clients."