A new TV ad evoking one of the most famous political ads in U.S. history is painting Republican presidential nominee Donald Trump as too dangerous to be commander-in-chief. And it’s not subtle about it.
The spot from the Fifty Second Street Fund, a newly formed super PAC targeting Ohio voters, features footage of an atomic bomb detonating.
“One nuclear bomb can kill a million people,” a narrator says as a mushroom cloud erupts. “That’s more than all the men, women and children living in Columbus, Ohio.”
The ad then features an exchange from a March 2016 town hall program during which MSNBC’s Chris Matthews presses Trump on why the United States shouldn’t rule out using nuclear weapons in war.
“They’re hearing a guy running for president of the United States talking, maybe, about using nuclear weapons — nobody wants to hear that,” Matthews tells Trump.
“Then, why are we making them?” Trump fires back at Matthews.
The ad ends with the words “Be careful who you vote for” on screen as another nuclear bomb explodes.
The weeklong ad campaign cost more than $820,000, according to information provided to the Center for Public Integrity by national ad buying firms.
The threat of nuclear war was also a central theme to the 1964 “Daisy” ad by Democratic President Lyndon Johnson. In that ad, Johnson says that "we must love one another or die” — a line from the same W. H. Auden poem that the Fifty Second Street Fund derives its name.