If you thought Election Day marked the end of political ads clogging up your television and web browser, think again.
Here come the issue ads.
As a newly inaugurated President Donald Trump and a freshly elected Congress turn to governing, politically active groups want to influence the debate.
Leading the way: nonprofit American Action Network, which this month launched a series of television and digital ads promoting House Republican efforts to overhaul health care.
The ads, which are running in both English and Spanish, feature a voiceover set against a montage of images. There are people jogging. A toddler plays on a playground. Patients confer with their doctors.
“Imagine a new path forward,” intones an off-screen voice that goes on to describe a health care system that provides “more choices and better care,” “puts patients and doctors in charge” and encourages new cures “by eliminating senseless regulations.”
House Republicans, it promises, have a plan that will do those things without disrupting existing coverage. The ad directs viewers to a website paid for by the American Action Network.
Who’s behind it?
American Action Network describes itself as an “action tank” with a mission to promote “center-right policies based on the principles of freedom, limited government, American exceptionalism and strong national security.”