California

current through December 8, 2014
Who's calling the shots?: State ad wars tracker:
TV ads in 2014 state races
$29.2 million
estimated TV ad spending on
state races in the 2014 cycle
What's behind these numbers?
$1.19
per eligible voter
31,900
times ads ran
$4.2 million primary general Jan. 2014 Nov. Jan. 2014 Nov.

Kantar Media/CMAG monitors TV signals for political advertising nationwide, capturing ads each time they run. Then, using a proprietary formula, it estimates how much placing each ad costs.

Like any estimate, it's imperfect. Here's what it covers, and what it doesn't:

  • Just placement on TV — The estimate only covers TV ads, not other kinds of political messages, such as ads that appear on radio or online. The estimate also only includes how much money a candidate or organization spent to place the ad, not to make it.
  • No local cable — Kantar Media monitors local broadcast TV in all 210 media markets, as well as national network and national cable TV advertising. If an ad runs on a local cable channel, it won't be counted here.
  • Any political ad — Unlike records filed at the Federal Elections Commission, this information includes so-called “issue ads” that mention a Senate candidate but don’t overtly call for the candidate’s election or defeat. Unless run immediately before a primary or general election, issue ad spending does not have to be reported to the FEC.
  • No future ads — Unlike some records from the Federal Communications Commission, it only counts ads that have already run. Future ad buys are not included.
  • Subject to dispute — Since the estimate is based on a formula, it may not exactly reflect what placing the ad actually cost. Think of the cost estimate as a well-informed guess, which can provide useful points of comparison.

Have more questions? Try this FAQ »

close
Superintendent
$8.7 million
$4.2 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
Marshall Tuck
N
DONORS
est. total $3.6 million
Unitemized Donations
$16,900
Gabriel Arechaederra
$13,600
Sandra Arechaederra
$13,600
Sheri J. Biller
$13,600
Michael R Bloomberg
$13,600
William Bloomfield Jr.
$13,600
Source: National Institute on Money in State Politics data — includes 90% of reports; includes reports as recent as October 6, 2014.
ran 2,694
mixed ads
$2.2 million
targeting Tom Torlakson 
N

1,772
positive
$1.4 million
supporting Marhsall Tuck 
N

ran 1,618
positive ads
est. $3 million
supporting Tom Torlakson 
N

Tom Torlakson
N
DONORS
est. total $2 million
A Committee Sponsored By The CA Faculty Assn. Faculty for Our University's Future
$27,200
Peace Officers Research Association of California
$27,200
California Nurses Association / National Nurses Organizing Cmte
$26,700
Unitemized Donations
$26,200
California Professional Fire Fighters Association
$26,200
Northern California Regional Council of Carpenters
$26,200
Source: National Institute on Money in State Politics data — includes 28% of reports; includes reports as recent as October 6, 2014.
ran 144
mixed ads
$718,300
targeting Marshall Tuck 
N

542
mixed
$1 million
targeting Marshall Tuck 
N

Lydia Gutierrez 
N

132
negative
$319,600
targeting Marshall Tuck 
N

State senator
$6 million
$4.2 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
SENATE DISTRICT 014
Luis Chavez
D
DONORS
est. total $1.6 million
California Democratic Party
$555,300
San Mateo County Democratic Central Cmte
$120,000
Fresno County Democratic Central Cmte
$100,000
San Luis Obispo County Democratic Party
$95,000
Santa Barbara County Democratic Central Cmte
$95,000
Humboldt County Democratic Central Cmte
$50,000
Source: National Institute on Money in State Politics data — includes 91% of reports; includes reports as recent as October 6, 2014.
ran 2,987
mixed ads
$736,400
targeting Andy Vidak 
R

1,180
negative
$327,900
targeting Andy Vidak 
R

2,484
positive
$534,900
supporting Luis Chavez 
D

Andy Vidak
R
DONORS
est. total $782,200
Tulare County Republican Central Cmte
$100,000
California Republican Party
$72,100
Republican Central Cmte of San Luis Obispo County
$59,100
California Association of Realtors
$16,400
Anheuser-Busch
$8,200
Associated Builders, Contractors Central CA PAC
$8,200
Source: National Institute on Money in State Politics data — includes 96% of reports; includes reports as recent as October 6, 2014.
ran 673
mixed ads
$233,600
targeting Luis Chavez 
D

795
negative
$251,900
targeting Luis Chavez 
D

1,244
positive
$296,700
supporting Andy Vidak 
R

ran 262
positive ads
est. $530,500
supporting Andy Vidak 
R

ran 409
mixed ads
est. $307,300
targeting Andy Vidak 
R

ran 245
positive ads
est. $146,500
supporting Andy Vidak 
R

California Republican Party
ran 412
negative ads
est. $87,500
targeting Luis Chavez 
D

SENATE DISTRICT 006
ran 47
negative ads
est. $670,500
targeting Roger Dickinson 
D

ran 79
positive ads
est. $467,300
supporting Richard Pan 
D

SENATE DISTRICT 034
ran 42
mixed ads
$256,800
targeting Janet Nguyen 
R

76
positive
$496,600
supporting Jose Solorio 
D

Janet Nguyen
R
DONORS
California Republican Party
$268,600
Republican Central Cmte of San Luis Obispo County
$226,000
Unitemized Donations
$16,100
Building Owners, Managers Association of California
$12,300
Cd Video Manufacturing
$10,000
California Association of Realtors
$8,200
Source: National Institute on Money in State Politics data — includes 93% of reports; includes reports as recent as October 6, 2014.
ran 87
negative ads
est. $377,000
targeting Jose Solorio 
D

SENATE DISTRICT 028
est. total $215,900
ran 350
negative ads
$105,600
targeting Jeff Stone 
R

677
positive
$110,300
supporting Bonnie Garcia 
R

SENATE DISTRICT 035 (SPECIAL ELECTION)
Isadore Hall
D
ran 69
positive ads
est. $79,100
supporting Isadore Hall 
D

Attorney general
$3.8 million
$4.2 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
Kamala Harris
D
DONORS
California State Council of Service Employees
$27,200
California Teachers Association
$27,200
Health Care Workers Local 250
$27,200
State Building and Construction Trades Council of California
$27,200
Northern California Regional Council of Carpenters
$22,200
California Professional Fire Fighters Association
$20,600
Source: National Institute on Money in State Politics data — includes 55% of reports; includes reports as recent as October 6, 2014.
ran 2,461
positive ads
est. $3.6 million
supporting Kamala Harris 
D

ran 66
negative ads
est. $153,900
targeting Kamala Harris 
D

Governor
$3.7 million
$4.2 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
Neel Kashkari
R
DONORS
Neel T Kashkari
$2.1 million
Lynn Booth
$54,400
Narendra Gupta
$54,400
Chaman Kashkari
$54,400
Sheila Kashkari
$54,400
Coleen Mugel
$54,400
Source: National Institute on Money in State Politics data — includes 62% of reports; includes reports as recent as October 6, 2014.
ran 3,271
mixed ads
est. $3.7 million
targeting Jerry Brown 
D

State assembly
$3 million
$4.2 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
ASSEMBLY DISTRICT 065
Sharon Quirk-Silva
D
DONORS
est. total $1 million
California Democratic Party
$64,300
Stanislaus County Democratic Central Cmte
$60,000
California Faculty Association
$29,600
American Federation of State County, Municipal Employees / Afscme
$16,400
California Association of Realtors
$16,400
California School Employees Association
$16,400
Source: National Institute on Money in State Politics data — includes 92% of reports; includes reports as recent as October 6, 2014.
ran 328
mixed ads
$619,000
targeting Young Kim 
R

211
negative
$427,400
targeting Young Kim 
R

California Republican Party
ran 77
negative ads
est. $176,200
targeting Sharon Quirk-Silva 
D

ASSEMBLY DISTRICT 016
ran 421
negative ads
est. $592,000
targeting Tim Sbranti 
D

Tim Sbranti
D
DONORS
est. total $478,000
California Democratic Party
$186,200
Sacramento County Democratic Central Cmte
$75,000
Unitemized Donations
$19,500
Professional Engineers In California Government
$18,400
Afscme California
$16,400
American Federation of State County, Municipal Employees / Afscme
$16,400
Source: National Institute on Money in State Politics data — includes 93% of reports; includes reports as recent as October 6, 2014.
ran 181
mixed ads
$347,600
targeting Catharine Baker 
R

44
positive
$130,400
supporting Tim Sbranti 
D

ASSEMBLY DISTRICT 032
Rudy Salas
D
DONORS
est. total $204,900
California Democratic Party
$41,000
Kern County Democratic Central Cmte
$28,500
California Association of Realtors
$16,400
California Professional Fire Fighters Association
$16,400
California State Council of Laborers
$16,400
United Nurses Association of California / Union Of Health Care Professionals
$14,300
Source: National Institute on Money in State Politics data — includes 92% of reports; includes reports as recent as October 6, 2014.
ran 955
negative ads
$132,400
targeting Pedro Rios 
R

576
positive
$72,400
supporting Rudy Salas 
D

Pedro Rios
R
DONORS
Sal Giumarra, Cynthia
$8,200
Barbara Grimm Marshall
$8,200
Kevin McCarthy for Congress
$8,200
Ks Industries
$8,200
Diane Saunders Lake
$8,200
Shannon Grove for Assembly 2014
$8,200
Source: National Institute on Money in State Politics data — includes 93% of reports; includes reports as recent as October 6, 2014.
ran 528
positive ads
est. $81,600
supporting Pedro Rios 
R

ASSEMBLY DISTRICT 009
ran 71
positive ads
est. $110,400
supporting Jim Cooper 
D

SENATE DISTRICT 010
ran 148
negative ads
est. $102,100
targeting Bob Wieckowski 
D

ASSEMBLY DISTRICT 021
Adam Gray
D
DONORS
est. total $48,800
California Association of Realtors
$16,400
Professional Engineers In California Government
$8,300
Bnsf Railway
$8,200
California Independent Petroleum Association
$8,200
California State Council of Laborers
$8,200
California Teachers Association
$8,200
Source: National Institute on Money in State Politics data — includes 92% of reports; includes reports as recent as October 6, 2014.
ran three
mixed ads
$9,120
targeting Jack Mobley 
R

91
negative
$39,700
targeting Jack Mobley 
R

ASSEMBLY DISTRICT 044
Rob McCoy
R
DONORS
est. total $38,800
California Republican Party
$123,400
Republican Central Commitee of San Luis Obispo
$21,300
Farris C Wilks
$9,200
Roger Alves
$8,200
Scotia Alves
$8,200
Kim Bengard
$8,200
Source: National Institute on Money in State Politics data — includes 93% of reports; includes reports as recent as October 6, 2014.
ran 88
negative ads
$11,100
targeting Jacqui Irwin 
D

218
positive
$27,600
supporting Rob McCoy 
R

ASSEMBLY DISTRICT 035
Katcho Achadjian
R
DONORS
California Association of Realtors
$16,400
California Professional Fire Fighters Association
$16,400
California Correctional Peace Officers Association
$8,200
Pechanga Band of Luiseno Mission Indians
$8,200
Pg, E
$8,200
Santa Ynez Band of Chumash Mission Indians
$7,600
Source: National Institute on Money in State Politics data — includes 92% of reports; includes reports as recent as October 6, 2014.
ran 248
positive ads
est. $31,100
supporting Katcho Achadjian 
R

ASSEMBLY DISTRICT 015
Clarence Hunt
D
DONORS
Clarence Hunt
$25,300
Clarence Hunt
$20,600
Clarence Hunt
$13,000
Laverda Allen
$500
Nate Miley
$500
Michael Steele
$500
Source: National Institute on Money in State Politics data — includes 88% of reports; includes reports as recent as July 31, 2014.
ran 19
positive ads
est. $24,600
supporting Clarence Hunt 
D

ASSEMBLY DISTRICT 042
Karalee Hargrove
D
DONORS
Donald Krouse
$5,500
Unitemized Donations
$5,181
Electrical Workers Local 440
$4,000
David Fike
$2,315
Therese Hone
$2,087
Democrats of The Desert
$2,000
Source: National Institute on Money in State Politics data — includes 91% of reports; includes reports as recent as October 6, 2014.
ran 200
positive ads
est. $24,200
supporting Karalee Hargrove 
D

Controller
$2.2 million
$4.2 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
John Perez
D
DONORS
Electrical Workers Local 1
$19,400
Afscme California
$13,600
American Federation of State County, Municipal Employees / Afscme
$13,600
California Association of Highway Patrolmen
$13,600
California Labor Federation Afl-Cio
$13,600
California Nevada Conference of Operating Engineers
$13,600
Source: National Institute on Money in State Politics data — includes 73% of reports; includes reports as recent as July 31, 2014.
ran 1,395
positive ads
est. $2.2 million
supporting John Perez 
D

Secretary of state
$1.8 million
$4.2 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
Alex Padilla
D
DONORS
Educate Your Vote
$33,800
AT&T
$33,700
California State Council of Laborers
$27,200
Long Term Care Workers Local 6434
$27,200
Northern California Regional Council of Carpenters
$27,200
State Building and Construction Trades Council of California
$27,200
Source: National Institute on Money in State Politics data — includes 74% of reports; includes reports as recent as October 6, 2014.
ran 1,208
positive ads
est. $1.8 million
supporting Alex Padilla 
D

ran 32
negative ads
est. $6,890
targeting Alex Padilla 
D

current through November 7, 2014
Who's calling the shots?: Ballot measures:
TV ads in 2014 state ballot measure races
$107.5 million
estimated TV ad spending on
ballot measures in the 2014 cycle
What's behind these numbers?
$4.38
per eligible voter
62,900
times ads ran
$12.9 million election election Jan. 2014 Nov. Jan. 2014 Nov.

Kantar Media/CMAG monitors TV signals for political advertising nationwide, capturing ads each time they run. Then, using a proprietary formula, it estimates how much placing each ad costs.

Like any estimate, it's imperfect. Here's what it covers, and what it doesn't:

  • Just placement on TV — The estimate only covers TV ads, not other kinds of political messages, such as ads that appear on radio or online. The estimate also only includes how much money a candidate or organization spent to place the ad, not to make it.
  • No local cable — Kantar Media monitors local broadcast TV in all 210 media markets, as well as national network and national cable TV advertising. If an ad runs on a local cable channel, it won't be counted here.
  • Any political ad — Unlike records filed at the Federal Elections Commission, this information includes so-called “issue ads” that mention a Senate candidate but don’t overtly call for the candidate’s election or defeat. Unless run immediately before a primary or general election, issue ad spending does not have to be reported to the FEC.
  • No future ads — Unlike some records from the Federal Communications Commission, it only counts ads that have already run. Future ad buys are not included.
  • Subject to dispute — Since the estimate is based on a formula, it may not exactly reflect what placing the ad actually cost. Think of the cost estimate as a well-informed guess, which can provide useful points of comparison.

Have more questions? Try this FAQ »

close
46: Require drug testing for doctors; raise malpractice caps
$35.8 million
$12.9 million election Jan. 2014 Nov. Jan. 2014 Nov.
No on 46
ran 13,900
TV ads
est. $24.8 million
advocating for No
Yes on Prop 46
ran 4,740
TV ads
est. $6.3 million
advocating for Yes
No on 46 Committee
ran 2,329
TV ads
est. $4.7 million
advocating for No
45: Require approval for health insurance rate changes
$34 million
$12.9 million election Jan. 2014 Nov. Jan. 2014 Nov.
No on 45
ran 22,400
TV ads
est. $32.1 million
advocating for No
Consumer Watchdog Campaign
ran 841
TV ads
est. $1.9 million
advocating for Yes
1&2: $7 billion bond for water projects; increase savings in rainy day fund
$22.2 million
$12.9 million election Jan. 2014 Nov. Jan. 2014 Nov.
Jerry Brown
D
DONORS
California Democratic Party
$4 million
AT&T
$82,800
Farmers Underwriters Association
$82,800
Agua Caliente Band of Cahuilla Indians
$54,400
Allstate Insurance
$54,400
George Altamura
$54,400
Source: National Institute on Money in State Politics data — includes 55% of reports; includes reports as recent as October 6, 2014.
ran 3,928
TV ads
est. $14.3 million
advocating for Yes
Yes on Props 1 and 2
ran 6,912
TV ads
est. $7.3 million
advocating for Yes
CA Business PAC
ran 272
TV ads
est. $276,700
advocating for Yes
Conservation Action Fund
ran 53
TV ads
est. $160,600
advocating for Yes
Rudy Salas
D
DONORS
California Democratic Party
$41,000
Kern County Democratic Central Cmte
$28,500
California Association of Realtors
$16,400
California Professional Fire Fighters Association
$16,400
California State Council of Laborers
$16,400
United Nurses Association of California / Union Of Health Care Professionals
$14,300
Source: National Institute on Money in State Politics data — includes 92% of reports; includes reports as recent as October 6, 2014.
ran 564
TV ads
est. $126,500
advocating for Yes
Perea Reviving Jobs and the Economy
ran 89
TV ads
est. $47,000
advocating for Yes
Valley Solutions
ran two
TV ads
est. $10,900
advocating for Yes
48: Approve gaming contracts for two Native American tribes
$8.6 million
$12.9 million election Jan. 2014 Nov. Jan. 2014 Nov.
No on Prop 48
ran 3,106
TV ads
est. $5.6 million
advocating for No
First Americans for Keeping the Promise
ran 842
TV ads
est. $3.1 million
advocating for No
47: Reduce sentences for drug and nonviolent crimes
$6.7 million
$12.9 million election Jan. 2014 Nov. Jan. 2014 Nov.
Yes on Prop 47
ran 2,514
TV ads
est. $6.7 million
advocating for Yes
41: Offer veterans affordable housing
$164,900
$12.9 million election Jan. 2014 Nov. Jan. 2014 Nov.
California Works
ran 330
TV ads
est. $164,900
advocating for Yes

Source: Center for Public Integrity analysis of Kantar Media/CMAG, National Institute on Money in State Politics data
What's behind these numbers?

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