Florida

current through December 8, 2014
Who's calling the shots?: State ad wars tracker:
TV ads in 2014 state races
$114.1 million
estimated TV ad spending on
state races in the 2014 cycle
What's behind these numbers?
$8.17
per eligible voter
190,600
times ads ran
$7.8 million primary general Jan. 2014 Nov. Jan. 2014 Nov.

Kantar Media/CMAG monitors TV signals for political advertising nationwide, capturing ads each time they run. Then, using a proprietary formula, it estimates how much placing each ad costs.

Like any estimate, it's imperfect. Here's what it covers, and what it doesn't:

  • Just placement on TV — The estimate only covers TV ads, not other kinds of political messages, such as ads that appear on radio or online. The estimate also only includes how much money a candidate or organization spent to place the ad, not to make it.
  • No local cable — Kantar Media monitors local broadcast TV in all 210 media markets, as well as national network and national cable TV advertising. If an ad runs on a local cable channel, it won't be counted here.
  • Any political ad — Unlike records filed at the Federal Elections Commission, this information includes so-called “issue ads” that mention a Senate candidate but don’t overtly call for the candidate’s election or defeat. Unless run immediately before a primary or general election, issue ad spending does not have to be reported to the FEC.
  • No future ads — Unlike some records from the Federal Communications Commission, it only counts ads that have already run. Future ad buys are not included.
  • Subject to dispute — Since the estimate is based on a formula, it may not exactly reflect what placing the ad actually cost. Think of the cost estimate as a well-informed guess, which can provide useful points of comparison.

Have more questions? Try this FAQ »

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Governor
$98.1 million
$7.8 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
Republican Party of Florida
est. total $47.7 million
ran 24,700
mixed ads
$14.8 million
targeting Charlie Crist 
D

44,100
negative
$25.9 million
targeting Charlie Crist 
D

9,775
positive
$7.1 million
supporting Rick Scott 
R

Florida Democratic Party
est. total $27.1 million
ran 5,729
mixed ads
$3.9 million
targeting Rick Scott 
R

27,200
negative
$16.3 million
targeting Rick Scott 
R

11,000
positive
$6.2 million
supporting Charlie Crist 
D

22
positive
$28,900
supporting Annette Taddeo 
D

727
positive
$740,400
supporting Annette Taddeo 
D

Charlie Crist 
D

est. total $10.8 million
ran 5,366
mixed ads
$2.8 million
targeting Charlie Crist 
D

11,700
negative
$4.6 million
targeting Charlie Crist 
D

9,621
positive
$3.4 million
supporting Rick Scott 
R

est. total $5.9 million
ran 627
mixed ads
$836,600
targeting Rick Scott 
R

4,969
negative
$5 million
targeting Rick Scott 
R

Rick Scott
R
DONORS
est. total $3.8 million
Florida Republican Party
$6.3 million
Walt Disney
$27,000
AT&T
$18,000
Florida Association of Insurance Agents
$12,000
Elizabeth (Anna) Buzzi Koch
$12,000
Florida Restaurant, Lodging Association
$10,000
Source: National Institute on Money in State Politics data — includes 98% of reports; includes reports as recent as October 31, 2014.
ran 4,531
negative ads
$3.3 million
targeting Charlie Crist 
D

607
positive
$525,900
supporting Rick Scott 
R

Charlie Crist
D
DONORS
est. total $2.1 million
Florida Democratic Party
$3.9 million
Public Fund
$1.8 million
Florida Police Benevolent Association
$18,000
William Selvidge
$14,000
United Teachers of Dade
$12,000
Robert Hart
$10,500
Source: National Institute on Money in State Politics data — includes 98% of reports; includes reports as recent as October 31, 2014.
ran 1,091
mixed ads
$591,700
targeting Rick Scott 
R

526
negative
$384,800
targeting Rick Scott 
R

1,429
positive
$1.1 million
supporting Charlie Crist 
D

est. total $416,800
ran 108
negative ads
$107,100
targeting Charlie Crist 
D

392
positive
$309,700
supporting Rick Scott 
R

ran 139
negative ads
est. $204,800
targeting Charlie Crist 
D

ran 166
mixed ads
est. $186,100
targeting Charlie Crist 
D

ran 12
negative ads
est. $10,900
targeting Rick Scott 
R

ran 40
mixed ads
est. $10,000
targeting Rick Scott 
R

Pam Bondi 
R

State representative
$5.5 million
$7.8 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
HOUSE DISTRICT 089
Republican Party of Florida
est. total $524,500
ran 241
mixed ads
$156,900
targeting David Silvers 
D

414
negative
$260,300
targeting David Silvers 
D

202
positive
$107,300
supporting Bill Hager 
R

Florida Democratic Party
est. total $372,000
ran 451
mixed ads
$235,500
targeting Bill Hager 
R

256
negative
$136,500
targeting Bill Hager 
R

David Silvers
D
DONORS
Florida Democratic Party
$47,900
David Ryan Silvers
$25,100
Jay Neal
$2,000
Security First Insurance Co
$2,000
Professional Fire Fighters, Paramedics of Palm Beach County Local 2928
$1,500
Susan F. Utstein
$1,500
Source: National Institute on Money in State Politics data — includes 83% of reports; includes reports as recent as October 3, 2014.
ran 296
mixed ads
est. $156,400
targeting Bill Hager 
R

Bill Hager
R
DONORS
Florida Republican Party
$26,400
Managed Care of North America
$3,000
Florida Association of Insurance Agents
$2,500
Florida Health Care Association
$2,500
Business Pac of Palm Beach County
$2,000
Florida Justice Reform Institute
$2,000
Source: National Institute on Money in State Politics data — includes 83% of reports; includes reports as recent as October 3, 2014.
ran 167
positive ads
est. $75,100
supporting Bill Hager 
R

HOUSE DISTRICT 068
Republican Party of Florida
est. total $565,100
ran 532
negative ads
$430,400
targeting Dwight Dudley 
D

169
positive
$134,600
supporting Bill Young 
R

Dwight Dudley
D
DONORS
Florida Democratic Party
$74,500
Florida Police Benevolent Association
$4,500
Florida Health Care Association
$3,500
Citizens for Integrity In Government
$2,000
Electrical Workers Local 915
$2,000
Florida Education Association
$2,000
Source: National Institute on Money in State Politics data — includes 83% of reports; includes reports as recent as October 3, 2014.
ran 197
positive ads
est. $122,600
supporting Dwight Dudley 
D

Bill Young
R
DONORS
Florida Republican Party
$47,200
House Republican Campaign Committee
$5,000
Ohio Education Association
$5,000
Sandusky Co. Demoratic Party
$3,000
Cmte for Justice, Economic Freedom
$2,000
Florida Medical Association
$2,000
Source: National Institute on Money in State Politics data — includes 83% of reports; includes reports as recent as October 3, 2014.
ran 39
negative ads
est. $26,800
targeting Dwight Dudley 
D

HOUSE DISTRICT 030
Republican Party of Florida
est. total $394,700
ran 46
mixed ads
$44,500
targeting Karen Castor-Dentel 
D

168
mixed
$161,200
targeting Karen Castor Dentel 
D

180
positive
$189,000
supporting Bob Cortes 
R

Karen Castor Dentel
D
DONORS
est. total $95,600
Florida Democratic Party
$27,400
Walt Disney
$5,000
Florida Hospital Association
$3,000
Karen Simasek
$3,000
Bright House Networks
$2,500
Florida Health Care Association
$2,500
Source: National Institute on Money in State Politics data — includes 83% of reports; includes reports as recent as October 3, 2014.
ran 11
mixed ads
$14,900
targeting Bob Cortes 
R

61
positive
$80,800
supporting Karen Castor Dentel 
D

HOUSE DISTRICT 112
Republican Party of Florida
est. total $277,100
ran 92
mixed ads
$137,600
targeting Jose Javier Rodriguez 
D

124
positive
$139,500
supporting Daniel Diaz Leyva 
R

Florida Democratic Party
ran 103
mixed ads
est. $89,300
targeting Daniel Diaz Leyva 
R

Daniel Diaz Leyva
R
DONORS
Florida Republican Party
$25,000
Hospital Corp of America
$4,000
Futurama Llc
$2,000
Publix
$2,000
Harout Jack Samra
$2,000
Cvs Caremark
$1,500
Source: National Institute on Money in State Politics data — includes 83% of reports; includes reports as recent as October 3, 2014.
ran 58
positive ads
est. $64,800
supporting Daniel Diaz Leyva 
R

Jose Rodriguez
D
DONORS
est. total $31,600
Florida Democratic Party
$77,300
Walt Disney
$4,500
Real Property Probate & Trust Law Section of The Florida Bar Association
$4,000
United Teachers of Dade
$4,000
Florida Beer Wholesalers Association
$2,500
Florida Education Association
$2,000
Source: National Institute on Money in State Politics data — includes 83% of reports; includes reports as recent as October 3, 2014.
ran 33
mixed ads
$23,500
targeting Daniel Diaz Leyva 
R

30
negative
$8,030
targeting Daniel Diaz Leyva 
R

HOUSE DISTRICT 047
Republican Party of Florida
ran 606
mixed ads
est. $353,300
targeting Linda Stewart 
D

Florida Democratic Party
ran 47
mixed ads
est. $60,900
targeting Mike Miller 
R

HOUSE DISTRICT 015
Jay Fant
R
DONORS
Julian (Jay) Fant III
$381,500
Hospital Corp of America
$3,000
Anesthesiology Leadership Council
$2,000
Harry G. Madden
$2,000
Allison H. Sheridan
$2,000
Maria V. Acosta-Rua
$1,000
Source: National Institute on Money in State Politics data — includes 86% of reports; includes reports as recent as October 3, 2014.
ran 344
positive ads
est. $146,000
supporting Jay Fant 
R

Paul Renner
R
DONORS
Paul M. Renner
$9,863
Florida Association of Realtors
$3,000
Hospital Corp of America
$3,000
Florida Optometric Association
$2,000
Real Property Probate & Trust Law Section of The Florida Bar Association
$2,000
Southern Gardens Citrus Nursery
$2,000
Source: National Institute on Money in State Politics data — includes 83% of reports; includes reports as recent as August 22, 2014.
ran 299
positive ads
est. $110,500
supporting Paul Renner 
R

ran 130
negative ads
est. $45,400
targeting Jay Fant 
R

ran 31
mixed ads
est. $17,600
targeting Paul Renner 
R

HOUSE DISTRICT 114
Erik Fresen
R
DONORS
Hospital Corp of America
$6,000
Southwest Florida Enterprises
$3,000
West Flagler Associates
$3,000
Managed Care of North America
$2,500
Shutts, Bowen
$2,250
Anesthesiology Leadership Council
$2,000
Source: National Institute on Money in State Politics data — includes 83% of reports; includes reports as recent as October 3, 2014.
ran 164
positive ads
est. $190,200
supporting Erik Fresen 
R

Florida Democratic Party
est. total $77,200
ran 57
mixed ads
$29,500
targeting Erik Fresen 
R

89
positive
$47,700
supporting Daisy Baez 
D

Republican Party of Florida
ran 10
positive ads
est. $6,260
supporting Erik Fresen 
R

HOUSE DISTRICT 029
Republican Party of Florida
ran 227
mixed ads
est. $239,000
targeting Mike Clelland 
D

HOUSE DISTRICT 065
Pinellas County Republican Party
ran 295
mixed ads
est. $155,800
targeting Carl Zimmerman 
D

Republican Party of Florida
est. total $63,800
ran 60
negative ads
$26,700
targeting Carl Zimmerman 
D

74
positive
$37,100
supporting Chris Sprowls 
R

HOUSE DISTRICT 049
Republican Party of Florida
ran 136
mixed ads
est. $94,200
targeting Joe Saunders 
D

Rene Plasencia
R
DONORS
est. total $72,900
Florida Republican Party
$38,200
Southern Gardens Citrus Nursery
$1,500
Barney Bishop Consulting Llc
$1,000
Enterprise Holdings
$1,000
Florida Justice Reform Institute
$1,000
Florida Retail Federation
$1,000
Source: National Institute on Money in State Politics data — includes 83% of reports; includes reports as recent as October 3, 2014.
ran 95
mixed ads
$48,200
targeting Joe Saunders 
D

38
positive
$24,700
supporting Rene Plasencia 
R

Florida Democratic Party
ran 54
mixed ads
est. $28,700
targeting Rene Plasencia 
R

HOUSE DISTRICT 074
ran 126
mixed ads
est. $56,900
targeting Richard DeNapoli 
R

Julio Gonzalez
R
DONORS
Julio Gonzalez
$76,100
House Republican Campaign Committee
$5,000
Walt Disney
$5,000
Anesthesiology Leadership Council
$2,000
Florida Hospital Association Pc for Healthy Communities
$2,000
Florida Society of Dermatology
$2,000
Source: National Institute on Money in State Politics data — includes 94% of reports; includes reports as recent as October 3, 2014.
ran 147
positive ads
est. $50,200
supporting Julio Gonzalez 
R

ran 83
negative ads
est. $49,100
targeting Richard DeNapoli 
R

Richard DeNapoli
R
DONORS
est. total $13,200
Richard DeNapoli
$256,600
Real Property Probate & Trust Law Section of The Florida Bar Association
$2,000
Abc Fine Wine, Spirits
$1,000
Adams St Advocates Llc
$1,000
American Bankers Insurance Co of Florida
$1,000
Assure Thing Advertising Inc.
$1,000
Source: National Institute on Money in State Politics data — includes 81% of reports; includes reports as recent as August 22, 2014.
ran 23
mixed ads
$6,170
targeting Julio Gonzalez 
R

24
positive
$7,040
supporting Richard DeNapoli 
R

HOUSE DISTRICT 063
Republican Party of Florida
ran 235
negative ads
est. $110,900
targeting Mark Danish 
D

HOUSE DISTRICT 008
Dianne Williams-Cox
D
DONORS
Dianne Williams-Cox
$55,600
Richard M (Dick) Devos Jr
$1,000
Eyerun Works
$1,000
John A Griffin
$1,000
Allan Jacob
$1,000
John Kirtley
$1,000
Source: National Institute on Money in State Politics data — includes 94% of reports; includes reports as recent as August 22, 2014.
ran 141
positive ads
est. $81,900
supporting Dianne Williams-Cox 
D

Alan Williams
D
DONORS
Hospital Corp of America
$5,000
Walt Disney
$3,500
Florida Association of Realtors
$3,000
Florida Association of Insurance Agents
$2,500
Florida Optometric Association
$2,000
Florida Police Benevolent Association
$2,000
Source: National Institute on Money in State Politics data — includes 94% of reports; includes reports as recent as August 22, 2014.
ran 44
positive ads
est. $18,600
supporting Alan Williams 
D

HOUSE DISTRICT 080
Matt Hudson
R
DONORS
Hospital Corp of America
$3,500
Southern Gardens Citrus Nursery
$2,000
Associated Industries of Florida
$1,500
Florida Association of Realtors
$1,500
Florida Chiropractic Association
$1,500
Florida Optometric Association
$1,500
Source: National Institute on Money in State Politics data — includes 94% of reports; includes reports as recent as June 10, 2014.
ran 261
positive ads
est. $80,900
supporting Matt Hudson 
R

HOUSE DISTRICT 119
Jeanette Nunez
R
DONORS
Florida Republican Party
$25,600
Hospital Corp of America
$6,500
Walt Disney
$3,500
Anesthesiology Leadership Council
$2,000
Committee of Safety Net Hospitals Of Florida
$2,000
Greenspoon, Marder
$2,000
Source: National Institute on Money in State Politics data — includes 83% of reports; includes reports as recent as October 3, 2014.
ran 68
positive ads
est. $78,800
supporting Jeanette Nunez 
R

HOUSE DISTRICT 103
Manny Diaz
R
DONORS
Florida Republican Party
$26,700
Hospital Corp of America
$5,500
Florida Institute of Cpas
$2,000
Kimberly Kirtley
$2,000
Publix
$2,000
Ronald L Book Pa
$2,000
Source: National Institute on Money in State Politics data — includes 83% of reports; includes reports as recent as October 3, 2014.
ran 79
positive ads
est. $72,900
supporting Manny Diaz 
R

HOUSE DISTRICT 036
Republican Party of Florida
ran 102
positive ads
est. $64,000
supporting Chris Gregg 
R

HOUSE DISTRICT 060
Dana Young
R
DONORS
Hospital Corp of America
$3,000
Walt Disney
$3,000
Cora Health Services
$2,000
Southern Gardens Citrus Nursery
$2,000
Florida Land Title Association
$1,500
Florida Municipal Electric Association
$1,500
Source: National Institute on Money in State Politics data — includes 78% of reports; includes reports as recent as June 27, 2014.
ran 76
positive ads
est. $45,000
supporting Dana Young 
R

HOUSE DISTRICT 001
Clay Ingram
R
DONORS
Hospital Corp of America
$4,000
Walt Disney
$2,500
Florida Association of Insurance Agents
$2,000
Gulf Power
$2,000
Southern Gardens Citrus Nursery
$2,000
Managed Care of North America
$1,500
Source: National Institute on Money in State Politics data — includes 89% of reports; includes reports as recent as October 17, 2014.
ran 104
positive ads
est. $44,900
supporting Clay Ingram 
R

HOUSE DISTRICT 040
Colleen Burton
R
DONORS
Colleen Burton
$5,488
House Republican Campaign Committee
$5,000
Walt Disney
$5,000
Florida Republican Party
$4,319
Hospital Corp of America
$4,000
Teco Energy
$3,000
Source: National Institute on Money in State Politics data — includes 94% of reports; includes reports as recent as October 3, 2014.
ran 64
positive ads
est. $43,000
supporting Colleen Burton 
R

HOUSE DISTRICT 110
Jose Oliva
R
DONORS
Florida Republican Party
$14,300
Walt Disney
$4,500
Gulf Coast Health Care
$4,000
Hospital Corp of America
$3,500
Florida Hospital Association
$2,000
Publix
$2,000
Source: National Institute on Money in State Politics data — includes 83% of reports; includes reports as recent as October 3, 2014.
ran 48
positive ads
est. $42,600
supporting Jose Oliva 
R

HOUSE DISTRICT 011
Janet Adkins
R
DONORS
Real Property Probate & Trust Law Section of The Florida Bar Association
$2,000
Southern Gardens Citrus Nursery
$2,000
Florida Health Care Association
$1,500
After School Connections Llc
$1,000
William Amos Jr.
$1,000
Mark Anderson
$1,000
Source: National Institute on Money in State Politics data — includes 86% of reports; includes reports as recent as October 3, 2014.
ran 80
positive ads
est. $36,800
supporting Janet Adkins 
R

HOUSE DISTRICT 079
Matt Caldwell
R
DONORS
Walt Disney
$4,605
Associated Industries of Florida
$3,000
Hospital Corp of America
$3,000
Florida Association of Insurance Agents
$2,500
Florida Association of Realtors
$2,500
Southern Gardens Citrus Nursery
$2,000
Source: National Institute on Money in State Politics data — includes 83% of reports; includes reports as recent as August 22, 2014.
ran 100
positive ads
est. $30,200
supporting Matt Caldwell 
R

HOUSE DISTRICT 051
Steve Crisafulli
R
DONORS
Fidelity National Financial
$4,000
Florida Police Benevolent Association
$4,000
Walt Disney
$4,000
Hospital Corp of America
$3,500
Florida Association of Insurance Agents
$3,000
Florida Association of Realtors
$3,000
Source: National Institute on Money in State Politics data — includes 83% of reports; includes reports as recent as October 3, 2014.
ran 49
positive ads
est. $29,200
supporting Steve Crisafulli 
R

HOUSE DISTRICT 003
Doug Broxson
R
DONORS
Florida Republican Party
$20,100
Florida Association of Insurance Agents
$3,000
Ronald L Book Pa
$2,000
Southern Gardens Citrus Nursery
$2,000
Agents for A Better Florida
$1,500
Humana Inc
$1,500
Source: National Institute on Money in State Politics data — includes 83% of reports; includes reports as recent as October 3, 2014.
ran 46
positive ads
est. $21,300
supporting Doug Broxson 
R

HOUSE DISTRICT 111
Bryan Avila
R
DONORS
House Republican Campaign Committee
$25,000
Bryan Avila
$10,500
Sebastian Aleksander
$2,000
Florida Institute of Cpas
$2,000
Hospital Corp of America
$2,000
Florida Health Care Association
$1,500
Source: National Institute on Money in State Politics data — includes 81% of reports; includes reports as recent as October 3, 2014.
ran 21
positive ads
est. $18,900
supporting Bryan Avila 
R

HOUSE DISTRICT 002
Mike Hill
R
DONORS
Florida Republican Party
$50,700
House Republican Campaign Committee
$5,000
Florida Association of Insurance Agents
$3,000
Hospital Corp of America
$3,000
Cmte of Florida Agents
$2,000
Florida Beer Wholesalers Association
$2,000
Source: National Institute on Money in State Politics data — includes 91% of reports; includes reports as recent as October 17, 2014.
ran 96
positive ads
est. $18,800
supporting Mike Hill 
R

HOUSE DISTRICT 105
Carlos Trujillo
R
DONORS
Florida Republican Party
$29,700
Hospital Corp of America
$5,000
Managed Care of North America
$3,000
Ronald L Book Pa
$3,000
Walt Disney
$2,500
AT&T
$2,000
Source: National Institute on Money in State Politics data — includes 83% of reports; includes reports as recent as October 3, 2014.
ran 28
positive ads
est. $6,000
supporting Carlos Trujillo 
R

Carlos Pereira
D
DONORS
Cedel International Investments Llc
$1,000
Findlater Christopher
$1,000
Health Care Workers Local 1199
$1,000
Quantum Company of Sf Inc
$1,000
R.A. Aviation Line Maintenance Inc
$1,000
Vincent J Ryan
$1,000
Source: National Institute on Money in State Politics data — includes 83% of reports; includes reports as recent as October 3, 2014.
ran 16
positive ads
est. $3,790
supporting Carlos Pereira 
D

HOUSE DISTRICT 017
Ronald Renuart
R
DONORS
Southern Gardens Citrus Nursery
$2,000
Florida Dental Association
$1,500
Inc Parc Group
$1,372
Phrma
$1,300
Advoserv
$1,000
Joanne L Bujnoski
$1,000
Source: National Institute on Money in State Politics data — includes 83% of reports; includes reports as recent as October 3, 2014.
ran 11
positive ads
est. $4,750
supporting Ronald Renuart 
R

HOUSE DISTRICT 044 (SPECIAL ELECTION)
Eric Eisnaugle
R
DONORS
Florida Republican Party
$5,600
Walt Disney
$5,500
Hospital Corp of America
$3,000
Publix
$2,000
Real Property Probate & Trust Law Section of The Florida Bar Association
$2,000
Florida Action Cmte for Rural Electrification
$1,500
Source: National Institute on Money in State Politics data — includes 83% of reports; includes reports as recent as October 3, 2014.
ran four
positive ads
est. $520
supporting Eric Eisnaugle 
R

State senator
$5.3 million
$7.8 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
SENATE DISTRICT 034
Florida Democratic Party
est. total $762,000
ran 1,140
mixed ads
$593,900
targeting Ellyn Bogdanoff 
R

275
positive
$168,100
supporting Maria Sachs 
D

ran 591
negative ads
est. $590,100
targeting Maria Sachs 
D

Ellyn Bogdanoff
R
DONORS
Associated Industries of Florida
$5,000
Hospital Corp of America
$3,000
Anesthesiology Leadership Council
$2,000
Ellyn Bogdanoff
$2,000
Inc. David R. Custin Associates
$2,000
Florida Association of Insurance Agents
$2,000
Source: National Institute on Money in State Politics data — includes 83% of reports; includes reports as recent as October 3, 2014.
ran 946
positive ads
est. $537,300
supporting Ellyn Bogdanoff 
R

Maria Sachs
D
DONORS
Florida Democratic Party
$71,200
Walt Disney
$2,500
Exam Coordinators Network
$2,000
Sydelle Lazar
$2,000
Edgar Otto
$2,000
Fernando Anon
$1,500
Source: National Institute on Money in State Politics data — includes 83% of reports; includes reports as recent as October 3, 2014.
ran 485
mixed ads
est. $269,000
targeting Ellyn Bogdanoff 
R

ran 293
positive ads
est. $224,100
supporting Ellyn Bogdanoff 
R

SENATE DISTRICT 022
Republican Party of Florida
est. total $1.8 million
ran 966
negative ads
$869,700
targeting Judithanne McLauchlan 
D

1,001
positive
$916,600
supporting Jeff Brandes 
R

Jeff Brandes
R
DONORS
Florida Republican Party
$290,300
Hospital Corp of America
$6,000
Walt Disney
$5,000
Florida Retail Federation
$3,500
Florida Home Builders Association
$2,500
Florida Optometric Association
$2,500
Source: National Institute on Money in State Politics data — includes 83% of reports; includes reports as recent as October 3, 2014.
ran 449
positive ads
est. $308,500
supporting Jeff Brandes 
R

Judithanne McLauchlan
D
DONORS
Florida Democratic Party
$60,000
Judithanne McLauchlan
$4,124
Pinellas County Democratic Executive Cmte
$2,950
Charles A Baker III
$2,000
Nicholas Baldick
$2,000
Martha Fuller Clark
$2,000
Source: National Institute on Money in State Politics data — includes 83% of reports; includes reports as recent as October 3, 2014.
ran eight
mixed ads
est. $3,380
targeting Jeff Brandes 
R

SENATE DISTRICT 030
Lizbeth Benacquisto
R
DONORS
Florida Republican Party
$233,200
Florida Association of Realtors
$6,500
Hospital Corp of America
$5,000
Walt Disney
$4,000
Beer Industry of Florida
$3,397
Florida Restaurant, Lodging Association
$3,000
Source: National Institute on Money in State Politics data — includes 90% of reports; includes reports as recent as August 22, 2014.
ran 703
positive ads
est. $215,400
supporting Lizbeth Benacquisto 
R

ran 470
positive ads
est. $135,100
supporting Lizbeth Benacquisto 
R

Republican Party of Florida
ran 73
positive ads
est. $18,300
supporting Lizbeth Benacquisto 
R

SENATE DISTRICT 032
Joe Negron
R
DONORS
Florida Republican Party
$6,222
Anesthesiology Leadership Council
$6,000
Hospital Corp of America
$3,500
Florida Police Benevolent Association
$3,000
Real Property Probate & Trust Law Section of The Florida Bar Association
$3,000
Florida Association of Realtors
$2,500
Source: National Institute on Money in State Politics data — includes 83% of reports; includes reports as recent as October 3, 2014.
ran 465
positive ads
est. $276,500
supporting Joe Negron 
R

SENATE DISTRICT 010
David Simmons
R
DONORS
Florida Republican Party
$25,600
Walt Disney
$3,500
Real Property Probate & Trust Law Section of The Florida Bar Association
$3,000
Ronald L Book Pa
$3,000
Security First Insurance Co
$2,500
Anesthesiology Leadership Council
$2,000
Source: National Institute on Money in State Politics data — includes 83% of reports; includes reports as recent as October 3, 2014.
ran 74
positive ads
est. $75,600
supporting David Simmons 
R

Republican Party of Florida
ran 52
positive ads
est. $56,300
supporting David Simmons 
R

SENATE DISTRICT 040
Miguel Diaz de la Portilla
R
DONORS
Florida Police Benevolent Association
$2,500
Llc 87 Ave Hospitality
$2,000
Florida Optometric Association
$2,000
Hospital Corp of America
$2,000
Ronald L Book Pa
$2,000
Bayside Rehab, Health Center
$1,500
Source: National Institute on Money in State Politics data — includes 95% of reports; includes reports as recent as June 10, 2014.
ran 16
positive ads
est. $12,700
supporting Miguel Diaz de la Portilla 
R

SENATE DISTRICT 002
Republican Party of Florida
ran 36
positive ads
est. $11,100
supporting Greg Evers 
R

Attorney general
$2.4 million
$7.8 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
Republican Party of Florida
ran 2,599
positive ads
est. $1.6 million
supporting Pam Bondi 
R

Pam Bondi
R
DONORS
Florida Republican Party
$1.4 million
Public Fund
$320,000
Walt Disney
$24,000
Southern Gardens Citrus Nursery
$19,500
Florida Association of Realtors
$9,000
Florida Restaurant, Lodging Association
$9,000
Source: National Institute on Money in State Politics data — includes 98% of reports; includes reports as recent as October 31, 2014.
ran 1,094
positive ads
est. $801,400
supporting Pam Bondi 
R

Chief financial officer
$1.8 million
$7.8 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
Jeff Atwater
R
DONORS
Florida Republican Party
$884,200
Public Fund
$402,300
Walt Disney
$27,000
Southern Gardens Citrus Nursery
$21,000
Hospital Corp of America
$18,000
Florida Association of Insurance Agents
$13,000
Source: National Institute on Money in State Politics data — includes 98% of reports; includes reports as recent as October 31, 2014.
ran 4,100
positive ads
est. $1.8 million
supporting Jeff Atwater 
R

Agriculture commissioner
$1 million
$7.8 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
Adam Putnam
R
DONORS
Florida Republican Party
$1 million
Public Fund
$408,800
Walt Disney
$30,000
Southern Gardens Citrus Nursery
$23,000
Florida Restaurant, Lodging Association
$9,500
Bright House Networks
$9,000
Source: National Institute on Money in State Politics data — includes 98% of reports; includes reports as recent as October 31, 2014.
ran 1,483
positive ads
est. $1 million
supporting Adam Putnam 
R

current through November 7, 2014
Who's calling the shots?: Ballot measures:
TV ads in 2014 state ballot measure races
$8.3 million
estimated TV ad spending on
ballot measures in the 2014 cycle
What's behind these numbers?
60 cents
per eligible voter
11,500
times ads ran
$1.3 million election Jan. 2014 Nov. Jan. 2014 Nov.

Kantar Media/CMAG monitors TV signals for political advertising nationwide, capturing ads each time they run. Then, using a proprietary formula, it estimates how much placing each ad costs.

Like any estimate, it's imperfect. Here's what it covers, and what it doesn't:

  • Just placement on TV — The estimate only covers TV ads, not other kinds of political messages, such as ads that appear on radio or online. The estimate also only includes how much money a candidate or organization spent to place the ad, not to make it.
  • No local cable — Kantar Media monitors local broadcast TV in all 210 media markets, as well as national network and national cable TV advertising. If an ad runs on a local cable channel, it won't be counted here.
  • Any political ad — Unlike records filed at the Federal Elections Commission, this information includes so-called “issue ads” that mention a Senate candidate but don’t overtly call for the candidate’s election or defeat. Unless run immediately before a primary or general election, issue ad spending does not have to be reported to the FEC.
  • No future ads — Unlike some records from the Federal Communications Commission, it only counts ads that have already run. Future ad buys are not included.
  • Subject to dispute — Since the estimate is based on a formula, it may not exactly reflect what placing the ad actually cost. Think of the cost estimate as a well-informed guess, which can provide useful points of comparison.

Have more questions? Try this FAQ »

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2: Legalize medical marijuana
$7.2 million
$1.3 million election Jan. 2014 Nov. Jan. 2014 Nov.
Drug Free Florida Committee
ran 5,657
TV ads
est. $5.1 million
advocating for No
People United for Medical Marijuana
ran 3,763
TV ads
est. $2.1 million
advocating for Yes
CannaMoms
ran 21
TV ads
est. $8,620
advocating for Yes
1: Dedicate existing taxes to conservation trust fund
$1.1 million
$1.3 million election Jan. 2014 Nov. Jan. 2014 Nov.
Florida's Water and Land Legacy
ran 2,037
TV ads
est. $1.1 million
advocating for Yes

Source: Center for Public Integrity analysis of Kantar Media/CMAG, National Institute on Money in State Politics data
What's behind these numbers?