Illinois

current through December 8, 2014
Who's calling the shots?: State ad wars tracker:
TV ads in 2014 state races
$88.7 million
estimated TV ad spending on
state races in the 2014 cycle
What's behind these numbers?
$9.88
per eligible voter
100,800
times ads ran
$7 million primary general Jan. 2014 Nov. Jan. 2014 Nov.

Kantar Media/CMAG monitors TV signals for political advertising nationwide, capturing ads each time they run. Then, using a proprietary formula, it estimates how much placing each ad costs.

Like any estimate, it's imperfect. Here's what it covers, and what it doesn't:

  • Just placement on TV — The estimate only covers TV ads, not other kinds of political messages, such as ads that appear on radio or online. The estimate also only includes how much money a candidate or organization spent to place the ad, not to make it.
  • No local cable — Kantar Media monitors local broadcast TV in all 210 media markets, as well as national network and national cable TV advertising. If an ad runs on a local cable channel, it won't be counted here.
  • Any political ad — Unlike records filed at the Federal Elections Commission, this information includes so-called “issue ads” that mention a Senate candidate but don’t overtly call for the candidate’s election or defeat. Unless run immediately before a primary or general election, issue ad spending does not have to be reported to the FEC.
  • No future ads — Unlike some records from the Federal Communications Commission, it only counts ads that have already run. Future ad buys are not included.
  • Subject to dispute — Since the estimate is based on a formula, it may not exactly reflect what placing the ad actually cost. Think of the cost estimate as a well-informed guess, which can provide useful points of comparison.

Have more questions? Try this FAQ »

close
Governor
$75.5 million
$7 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
Bruce Rauner
R
DONORS
est. total $37 million
Bruce Vincent Rauner
$14.1 million
Republican Governors Association
$7 million
Kenneth C Griffin
$4.6 million
Unitemized Donations
$876,700
Richard E Uihlein
$605,300
Illinois Manufacturers Association
$465,000
Source: National Institute on Money in State Politics data — includes 88% of reports; includes reports as recent as October 15, 2014.
ran 18,700
mixed ads
$13.6 million
targeting Pat Quinn 
D

554
negative
$32,700
targeting Bill Brady 
R

91
negative
$11,200
targeting Bill Brady 
R

Kirk Dillard 
R

1,161
negative
$219,700
targeting Kirk Dillard 
R

10,200
negative
$10.8 million
targeting Pat Quinn 
D

9,988
positive
$12.4 million
supporting Bruce Rauner 
R

Pat Quinn
D
DONORS
est. total $28.1 million
Democratic Governors Association
$3.7 million
Seiu Healthcare Illinois Indiana
$1.3 million
United Association of Journeymen, Apprentices of The Plumbing, Pipe Fitting Industry of The United States, Canada / Ua
$870,000
Fred Eychaner
$755,300
Laborers International Union of North America / Liuna
$680,600
Operating Engineers Local 150
$555,200
Source: National Institute on Money in State Politics data — includes 78% of reports; includes reports as recent as October 15, 2014.
ran 2,898
mixed ads
$3.2 million
targeting Bruce Rauner 
R

19,700
negative
$18.9 million
targeting Bruce Rauner 
R

4,889
positive
$6 million
supporting Pat Quinn 
D

ran 6,743
negative ads
est. $8.6 million
targeting Bruce Rauner 
R

Illinois Republican Party
ran 281
mixed ads
est. $596,400
targeting Pat Quinn 
D

ran 312
positive ads
est. $444,000
supporting Kirk Dillard 
R

ran 104
negative ads
est. $360,800
targeting Bruce Rauner 
R

ran 1,545
negative ads
est. $244,600
targeting Dan Rutherford 
R

Kirk Dillard 
R

Bill Brady 
R

Kirk Dillard
R
DONORS
Illinois Education Association
$451,300
Illinois Federation of Teachers / Ift
$296,700
Afscme Illinois Council 31
$250,000
Jil Walker Tracy Campaign Cmte
$194,400
Jil Walker Tracy
$170,700
Kirk Dillard Campaign Cmte
$127,500
Source: National Institute on Money in State Politics data — includes 86% of reports; includes reports as recent as October 15, 2014.
ran 411
positive ads
est. $155,000
supporting Kirk Dillard 
R

Dan Rutherford
R
DONORS
Unitemized Donations
$269,600
Elliot Donnelley
$25,000
Tnt Truck, Trailer Service Inc.
$22,000
Illinois Realtors Association
$16,700
Paul Smith
$16,500
Terrance Hunt
$15,000
Source: National Institute on Money in State Politics data — includes 84% of reports; includes reports as recent as October 15, 2014.
ran 84
positive ads
est. $37,400
supporting Dan Rutherford 
R

Bill Brady
R
DONORS
Unitemized Donations
$33,100
Illinois Realtors Association
$14,800
Inc. Complete Equity Markets
$10,500
Inc Tri Star Marketing
$10,500
Ameren
$9,500
Chicagoland Operators Joint Labor Management
$8,000
Source: National Institute on Money in State Politics data — includes 86% of reports; includes reports as recent as October 15, 2014.
ran 87
positive ads
est. $11,500
supporting Bill Brady 
R

Attorney general
$3 million
$7 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
Lisa Madigan
D
DONORS
United Association of Journeymen, Apprentices of The Plumbing, Pipe Fitting Industry of The United States, Canada / Ua
$105,200
International Brotherhood of Electrical Workers / Ibew
$72,900
Plumbers, Pipefitters Local 597
$55,000
Constr., Gen. Labrs.' Dist. Cncl. of Chgo., Vic. Labrs.' Poli. Actio
$52,600
International Brotherhood of Teamsters / Ibt
$52,600
Laborers International Union of North America / Liuna
$50,000
Source: National Institute on Money in State Politics data — includes 78% of reports; includes reports as recent as October 15, 2014.
ran 2,270
positive ads
est. $3 million
supporting Lisa Madigan 
D

State treasurer
$3 million
$7 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
Mike Frerichs
D
DONORS
est. total $2.3 million
Afscme Illinois Council 31
$105,200
Illinois Education Association
$85,500
Unitemized Donations
$76,400
Illinois Federation of Teachers / Ift
$74,900
Illinois Laborers
$62,600
Citizens for John Cullerton
$50,000
Source: National Institute on Money in State Politics data — includes 85% of reports; includes reports as recent as January 15, 2014.
ran 515
mixed ads
$1.1 million
targeting Tom Cross 
R

1,705
positive
$1.2 million
supporting Mike Frerichs 
D

Tom Cross
R
DONORS
Unitemized Donations
$102,300
Citizens To Change Illinois PAC
$52,600
18th District Rcc Federal Account
$25,000
Operating Engineers Local 150
$25,000
Petersen Health Operations
$21,000
Equality Illinois
$20,500
Source: National Institute on Money in State Politics data — includes 90% of reports; includes reports as recent as October 15, 2014.
ran 1,088
mixed ads
est. $724,600
targeting Mike Frerichs 
D

State representative
$2.6 million
$7 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
HOUSE DISTRICT 115
Bill Kilquist
D
DONORS
est. total $558,100
Illinois Democratic Party
$518,200
Michael J Madigan Campaign Cmte
$46,300
Illinois Federation of Teachers / Ift
$25,000
Friends of John Bradley
$20,500
Southern, Central Illinois Laborers District Council
$18,500
Seiu Healthcare Illinois Indiana
$16,500
Source: National Institute on Money in State Politics data — includes 91% of reports; includes reports as recent as October 15, 2014.
ran 461
mixed ads
$87,700
targeting Terri Bryant 
R

1,705
negative
$329,300
targeting Terri Bryant 
R

753
positive
$141,200
supporting Bill Kilquist 
D

Terri Bryant
R
DONORS
est. total $222,000
Illinois Republican Party
$153,200
House Republican Campaign Cmte of Illinois
$96,800
Illinois Education Association
$92,000
Downstate Gop
$40,000
Citizens for Durkin
$35,300
Unitemized Donations
$16,900
Source: National Institute on Money in State Politics data — includes 91% of reports; includes reports as recent as October 15, 2014.
ran 408
mixed ads
$97,200
targeting Bill Kilquist 
D

241
negative
$59,100
targeting Bill Kilquist 
D

277
positive
$65,700
supporting Terri Bryant 
R

Tony Mayville
D
DONORS
Unitemized Donations
$17,200
Pete Reiman
$5,000
Tony Mayville
$4,400
Foresight Energy Co
$2,000
Robert Wilson
$2,000
Douglas County Democratic Central Cmte
$1,300
Source: National Institute on Money in State Politics data — includes 88% of reports; includes reports as recent as July 15, 2014.
ran 14
mixed ads
est. $2,140
targeting Bill Kilquist 
D

HOUSE DISTRICT 096
Sue Scherer
D
DONORS
est. total $312,500
Illinois Democratic Party
$227,900
Illinois Education Association
$67,800
Illinois Laborers
$30,300
Unitemized Donations
$17,800
Seiu Healthcare Illinois Indiana
$15,500
Illinois Pipe Trades Association
$13,500
Source: National Institute on Money in State Politics data — includes 78% of reports; includes reports as recent as October 15, 2014.
ran 1,002
mixed ads
$141,500
targeting Mike Bell 
R

692
negative
$131,900
targeting Mike Bell 
R

520
positive
$39,200
supporting Sue Scherer 
D

Mike Bell
R
DONORS
Illinois Republican Party
$103,600
House Republican Campaign Cmte of Illinois
$57,900
Citizens for Durkin
$50,800
Unitemized Donations
$12,700
Downstate Gop
$12,000
Mike Bell
$7,015
Source: National Institute on Money in State Politics data — includes 90% of reports; includes reports as recent as October 15, 2014.
ran 456
mixed ads
est. $68,700
targeting Sue Scherer 
D

HOUSE DISTRICT 071
Jim Wozniak
R
DONORS
est. total $132,500
Illinois Republican Party
$197,300
House Republican Campaign Cmte of Illinois
$118,700
Citizens for Durkin
$50,300
Downstate Gop
$15,000
Unitemized Donations
$7,491
Kenneth C Griffin
$5,300
Source: National Institute on Money in State Politics data — includes 90% of reports; includes reports as recent as October 15, 2014.
ran 478
negative ads
$89,500
targeting Mike Smiddy 
D

280
positive
$43,100
supporting Jim Wozniak 
R

Mike Smiddy
D
DONORS
est. total $123,400
Afscme Illinois Council 31
$142,600
Illinois Education Association
$102,600
Seiu Healthcare Illinois Indiana
$52,500
Illinois Democratic Party
$45,700
Illinois Federation of Teachers / Ift
$43,000
North Central Illinois Laborers District Council
$32,500
Source: National Institute on Money in State Politics data — includes 78% of reports; includes reports as recent as October 15, 2014.
ran 394
mixed ads
$111,000
targeting Jim Wozniak 
R

29
positive
$12,400
supporting Mike Smiddy 
D

HOUSE DISTRICT 046
ran 46
mixed ads
est. $225,100
targeting Deb Conroy 
D

HOUSE DISTRICT 045
Jenny Burke
D
DONORS
Illinois Democratic Party
$244,600
Friends for Anna Moeller
$5,000
Illinois Pipe Trades Association
$5,000
Lou Lang Campaign Cmte
$5,000
Unitemized Donations
$4,266
Friends of Emily Klunk-Mcasey
$3,500
Source: National Institute on Money in State Politics data — includes 88% of reports; includes reports as recent as October 15, 2014.
ran 201
negative ads
est. $207,400
targeting Christine Winger 
R

HOUSE DISTRICT 055
ran 43
positive ads
est. $187,000
supporting Mel Thillens 
R

HOUSE DISTRICT 059
est. total $182,400
ran 28
mixed ads
$124,400
targeting Carol Sente 
D

13
positive
$58,000
supporting Leslie Munger 
R

HOUSE DISTRICT 048
Sandra Pihos
R
DONORS
Illinois Education Association
$102,600
Citizens for Durkin
$87,300
Health Care Council of Illinois
$20,000
Chicagoland Operators Joint Labor Management
$17,000
Unitemized Donations
$14,600
Il House Victory Fund
$10,800
Source: National Institute on Money in State Politics data — includes 78% of reports; includes reports as recent as October 15, 2014.
ran 80
mixed ads
est. $86,600
targeting Peter Breen 
R

ran 42
mixed ads
est. $46,600
targeting Sandra Pihos 
R

HOUSE DISTRICT 103
Kristin Williamson
R
DONORS
Unitemized Donations
$18,300
Downstate Gop
$15,000
House Republican Campaign Cmte of Illinois
$14,700
Champaign County Business Empowered PAC
$10,000
Kenneth C Griffin
$5,300
Bruce Vincent Rauner
$5,300
Source: National Institute on Money in State Politics data — includes 91% of reports; includes reports as recent as October 15, 2014.
ran 167
positive ads
est. $37,700
supporting Kristin Williamson 
R

Carol Ammons
D
DONORS
est. total $31,700
Unitemized Donations
$42,400
Service Employees Local 73
$22,000
Illinois Democratic Party
$20,000
Afscme Illinois Council 31
$15,000
Illinois Pro-Choice
$12,000
Service Employees
$10,800
Source: National Institute on Money in State Politics data — includes 92% of reports; includes reports as recent as October 15, 2014.
ran five
mixed ads
$670
targeting Sam Rosenberg 
D

119
positive
$31,000
supporting Carol Ammons 
D

Sam Rosenberg
D
DONORS
Illinois Democratic Party
$54,300
Michael J Madigan Campaign Cmte
$25,300
Thaddeus Jones Campaign Cmte
$19,000
Health Care Council of Illinois
$17,000
Unitemized Donations
$11,700
Illinois Laborers
$10,000
Source: National Institute on Money in State Politics data — includes 91% of reports; includes reports as recent as April 15, 2014.
ran 134
mixed ads
est. $11,900
targeting Carol Ammons 
D

HOUSE DISTRICT 081
ran 66
mixed ads
est. $63,000
targeting Ron Sandack 
R

HOUSE DISTRICT 039
Maria Antonia Berrios
D
DONORS
31st Ward Democratic Organization
$66,100
Illinois Democratic Party
$60,600
Michael J Madigan Campaign Cmte
$27,100
Equality Illinois
$16,000
Citizens for Tully
$13,000
Unitemized Donations
$11,000
Source: National Institute on Money in State Politics data — includes 78% of reports; includes reports as recent as October 15, 2014.
ran 28
positive ads
est. $25,500
supporting Maria Antonia Berrios 
D

Will Guzzardi
D
DONORS
Illinois Education Association
$65,000
Afscme Illinois Council 31
$62,600
Seiu Healthcare Illinois Indiana
$57,400
Illinois Federation of Teachers / Ift
$51,000
Unitemized Donations
$46,000
Chicago Teachers Union
$16,000
Source: National Institute on Money in State Politics data — includes 90% of reports; includes reports as recent as October 15, 2014.
ran 36
positive ads
est. $23,600
supporting Will Guzzardi 
D

HOUSE DISTRICT 112
Dwight Kay
D
DONORS
Illinois Education Association
$50,000
Illinois Chamber of Commerce
$28,200
Illinois Republican Party
$24,600
Cassens Transport Co
$15,000
Downstate Gop
$15,000
Unitemized Donations
$14,000
Source: National Institute on Money in State Politics data — includes 78% of reports; includes reports as recent as October 15, 2014.
ran 31
mixed ads
est. $28,000
targeting Cullen Cullen 
D

Supreme court judge
$1.8 million
$7 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
SUPREME COURT DISTRICT 005
ran 1,627
negative ads
est. $1.1 million
targeting Lloyd Karmeier 
N

ran 673
positive ads
est. $732,600
supporting Lloyd Karmeier 
N

Comptroller
$1.4 million
$7 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
Sheila Simon
D
DONORS
Chicago Regional Illinois District Council of Carpenters
$55,000
Democratic Lieutenant Governors Association
$26,500
Llc Southern Illinois G.I. Specialists
$21,000
Lake County Federation of Teachers Local 504
$15,000
International Brotherhood of Electrical Workers / Ibew
$11,000
Jay Robert (J B) Pritzker
$10,300
Source: National Institute on Money in State Politics data — includes 78% of reports; includes reports as recent as October 15, 2014.
ran 533
mixed ads
est. $836,900
targeting Judy Baar Topinka 
R

Judy Baar Topinka
R
DONORS
est. total $601,700
Afscme Illinois Council 31
$93,500
Unitemized Donations
$85,800
Illinois Education Association
$41,000
Citizens To Change Illinois
$28,000
Illinois Hospital Association
$20,000
Operating Engineers Local 399
$16,500
Source: National Institute on Money in State Politics data — includes 78% of reports; includes reports as recent as October 15, 2014.
ran 244
mixed ads
$199,700
targeting Sheila Simon 
D

398
positive
$402,000
supporting Judy Baar Topinka 
R

State senator
$1.3 million
$7 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
SENATE DISTRICT 036
Mike Jacobs
D
DONORS
est. total $530,600
Illinois Senate Democratic Victory Fund
$584,600
Illinois Democratic Party
$54,300
Ameren
$30,800
Illinois Professional Fire Fighters Association
$21,000
North Central Illinois Laborers District Council
$20,800
Unitemized Donations
$20,600
Source: National Institute on Money in State Politics data — includes 78% of reports; includes reports as recent as October 15, 2014.
ran 1,531
mixed ads
$400,400
targeting Neil Anderson 
R

514
negative
$130,200
targeting Neil Anderson 
R

Neil Anderson
R
DONORS
est. total $392,600
Republican State Senate Campaign Cmte of Illinois
$347,200
Illinois Republican Party
$67,800
Citizens for Christine Radogno
$10,000
Unitemized Donations
$8,405
Citizens for Darin Lahood
$6,000
Bruce Vincent Rauner
$5,300
Source: National Institute on Money in State Politics data — includes 91% of reports; includes reports as recent as October 15, 2014.
ran 97
mixed ads
$18,400
targeting Mike Jacobs 
D

967
negative
$317,600
targeting Mike Jacobs 
D

321
positive
$56,500
supporting Neil Anderson 
R

SENATE DISTRICT 048
Andy Manar
D
DONORS
est. total $222,400
Illinois Democratic Party
$114,000
Illinois Laborers
$83,800
Illinois Education Association
$81,200
Illinois Federation of Teachers / Ift
$51,500
Illinois Senate Democratic Victory Fund
$46,100
Unitemized Donations
$43,100
Source: National Institute on Money in State Politics data — includes 78% of reports; includes reports as recent as October 15, 2014.
ran 329
mixed ads
$70,400
targeting Linda Little 
R

299
negative
$63,100
targeting Linda Little 
R

408
positive
$89,000
supporting Andy Manar 
D

Linda Little
R
DONORS
est. total $187,800
Republican State Senate Campaign Cmte of Illinois
$260,700
Illinois Republican Party
$36,100
Unitemized Donations
$8,467
Richard E Uihlein
$5,300
Citizens for Christine Radogno
$5,000
Citizens for Dale A Righter
$2,500
Source: National Institute on Money in State Politics data — includes 90% of reports; includes reports as recent as October 15, 2014.
ran 99
mixed ads
$23,600
targeting Andy Manar 
D

741
negative
$164,200
targeting Andy Manar 
D

current through November 7, 2014
Who's calling the shots?: Ballot measures:
TV ads in 2014 state ballot measure races
$3.2 million
estimated TV ad spending on
ballot measures in the 2014 cycle
What's behind these numbers?
36 cents
per eligible voter
1,080
times ads ran
$458,700 election Jan. 2014 Nov. Jan. 2014 Nov.

Kantar Media/CMAG monitors TV signals for political advertising nationwide, capturing ads each time they run. Then, using a proprietary formula, it estimates how much placing each ad costs.

Like any estimate, it's imperfect. Here's what it covers, and what it doesn't:

  • Just placement on TV — The estimate only covers TV ads, not other kinds of political messages, such as ads that appear on radio or online. The estimate also only includes how much money a candidate or organization spent to place the ad, not to make it.
  • No local cable — Kantar Media monitors local broadcast TV in all 210 media markets, as well as national network and national cable TV advertising. If an ad runs on a local cable channel, it won't be counted here.
  • Any political ad — Unlike records filed at the Federal Elections Commission, this information includes so-called “issue ads” that mention a Senate candidate but don’t overtly call for the candidate’s election or defeat. Unless run immediately before a primary or general election, issue ad spending does not have to be reported to the FEC.
  • No future ads — Unlike some records from the Federal Communications Commission, it only counts ads that have already run. Future ad buys are not included.
  • Subject to dispute — Since the estimate is based on a formula, it may not exactly reflect what placing the ad actually cost. Think of the cost estimate as a well-informed guess, which can provide useful points of comparison.

Have more questions? Try this FAQ »

close
Expand Crime Victims' Bill of Rights
$3.2 million
$458,700 election Jan. 2014 Nov. Jan. 2014 Nov.
Marsy's Law for Illinois Committee
ran 1,080
TV ads
est. $3.2 million
advocating for Yes

Source: Center for Public Integrity analysis of Kantar Media/CMAG, National Institute on Money in State Politics data
What's behind these numbers?