Kansas

current through December 8, 2014
Who's calling the shots?: State ad wars tracker:
TV ads in 2014 state races
$13.9 million
estimated TV ad spending on
state races in the 2014 cycle
What's behind these numbers?
$7.00
per eligible voter
34,300
times ads ran
$1 million primary general Jan. 2014 Nov. Jan. 2014 Nov.

Kantar Media/CMAG monitors TV signals for political advertising nationwide, capturing ads each time they run. Then, using a proprietary formula, it estimates how much placing each ad costs.

Like any estimate, it's imperfect. Here's what it covers, and what it doesn't:

  • Just placement on TV — The estimate only covers TV ads, not other kinds of political messages, such as ads that appear on radio or online. The estimate also only includes how much money a candidate or organization spent to place the ad, not to make it.
  • No local cable — Kantar Media monitors local broadcast TV in all 210 media markets, as well as national network and national cable TV advertising. If an ad runs on a local cable channel, it won't be counted here.
  • Any political ad — Unlike records filed at the Federal Elections Commission, this information includes so-called “issue ads” that mention a Senate candidate but don’t overtly call for the candidate’s election or defeat. Unless run immediately before a primary or general election, issue ad spending does not have to be reported to the FEC.
  • No future ads — Unlike some records from the Federal Communications Commission, it only counts ads that have already run. Future ad buys are not included.
  • Subject to dispute — Since the estimate is based on a formula, it may not exactly reflect what placing the ad actually cost. Think of the cost estimate as a well-informed guess, which can provide useful points of comparison.

Have more questions? Try this FAQ »

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Governor
$13.5 million
$1 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
est. total $3.1 million
ran 893
mixed ads
$792,000
targeting Sam Brownback 
R

4,329
negative
$2.3 million
targeting Sam Brownback 
R

ran 4,813
positive ads
est. $2.7 million
supporting Sam Brownback 
R

ran 5,918
negative ads
est. $2.5 million
targeting Paul Davis 
D

Paul Davis
D
DONORS
est. total $2.2 million
Jill Docking
$17,100
William Cohen, Dorothy
$4,000
Sarah Dean, Raymond
$4,000
Tom Isenberg, Ann
$4,000
Landon Rowland, Sarah
$4,000
Senate Democratic Cmte of Kansas
$4,000
Source: National Institute on Money in State Politics data — includes 63% of reports; includes reports as recent as July 28, 2014.
ran 2,454
mixed ads
$616,600
targeting Sam Brownback 
R

2,855
negative
$946,700
targeting Sam Brownback 
R

2,060
positive
$676,500
supporting Paul Davis 
D

Sam Brownback
R
DONORS
est. total $1.8 million
Jeffrey Colyer
$500,000
Unitemized Donations
$34,200
Janie Welsh, Tom
$4,045
Associated General Contractors Kansas City Chapter
$4,000
Robert Casper, Arlene
$4,000
Douglas, Keri Evans Living Trust
$4,000
Source: National Institute on Money in State Politics data — includes 50% of reports; includes reports as recent as July 28, 2014.
ran 1,561
mixed ads
$524,800
targeting Paul Davis 
D

4,524
positive
$1.2 million
supporting Sam Brownback 
R

ran 1,186
negative ads
est. $769,900
targeting Sam Brownback 
R

ran 263
positive ads
est. $232,600
supporting Sam Brownback 
R

ran 593
positive ads
est. $86,900
supporting Sam Brownback 
R

ran 172
negative ads
est. $84,900
targeting Paul Davis 
D

ran 528
negative ads
est. $68,400
targeting Sam Brownback 
R

Jennifer Winn
R
DONORS
est. total $1,860
Unitemized Donations
$1,408
Judi Dunn
$1,000
Mike Ryno
$1,000
Darren Winn
$1,000
Yao-Ying Yang
$1,000
Mark Ysidro
$1,000
Source: National Institute on Money in State Politics data — includes 50% of reports; includes reports as recent as July 28, 2014.
ran three
negative ads
$440
targeting Sam Brownback 
R

16
positive
$1,420
supporting Jennifer Winn 
R

Secretary of state
$133,600
$1 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
Kris Kobach
R
DONORS
est. total $96,400
Unitemized Donations
$16,000
Todd Morgenstern, Kim
$4,000
Duane McCoy, Regina
$3,869
Mr McAlpin, Mrs Louise
$2,600
Kansas State Rifle Association
$2,350
Janet Ashcroft
$2,000
Source: National Institute on Money in State Politics data — includes 50% of reports; includes reports as recent as July 28, 2014.
ran 240
mixed ads
$41,100
targeting Jean Schodorf 
D

309
positive
$55,300
supporting Kris Kobach 
R

Jean Schodorf
D
DONORS
Jean Schodorf
$9,822
Jill S. Docking
$2,000
Kansas Afl-Cio
$2,000
Plumbers, Pipefitters Local 441
$2,000
Schodorf Productions
$2,000
Howard Sherwood
$2,000
Source: National Institute on Money in State Politics data — includes 50% of reports; includes reports as recent as July 28, 2014.
ran 303
mixed ads
est. $37,100
targeting Kris Kobach 
R

Attorney general
$123,600
$1 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
Derek Schmidt
R
DONORS
Derek Larkin Schmidt
$11,100
Kansas Republican Party
$5,350
Llc A-Ok Enterprises
$2,000
Adt Corp
$2,000
Affiliate Roi Llc
$2,000
Robert Aldrich
$2,000
Source: National Institute on Money in State Politics data — includes 50% of reports; includes reports as recent as July 28, 2014.
ran 590
positive ads
est. $123,600
supporting Derek Schmidt 
R

Insurance commissioner
$114,800
$1 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
Ken Selzer
R
DONORS
Kenneth Selzer
$118,500
Aon Corp
$2,000
Athens Administrative Co
$2,000
M. G. Bungert
$2,000
Mary Ann Davies
$2,000
Paul Davies
$2,000
Source: National Institute on Money in State Politics data — includes 50% of reports; includes reports as recent as July 28, 2014.
ran 342
positive ads
est. $68,300
supporting Ken Selzer 
R

Beverly Gossage
R
DONORS
Beverly Gossage
$67,000
Pat Roberts for Senate Inc
$5,000
Sunflower Farms Llc
$4,000
Michael T (Mike) Egan
$3,000
John Adams
$2,000
Sheri Adams
$2,000
Source: National Institute on Money in State Politics data — includes 75% of reports; includes reports as recent as October 27, 2014.
ran 201
positive ads
est. $46,500
supporting Beverly Gossage 
R

State treasurer
$22,500
$1 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
Ron Estes
R
DONORS
Ron Estes
$15,600
Kansas Republican Party
$10,000
Kansas Bankers Association
$3,000
Wichita Railway Service Llc
$3,000
Joel Bernstein
$2,000
Cohen Milstein Sellers, Toll
$2,000
Source: National Institute on Money in State Politics data — includes 75% of reports; includes reports as recent as October 27, 2014.
ran 96
positive ads
est. $22,500
supporting Ron Estes 
R

State representative
$15,100
$1 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
HOUSE DISTRICT 072
Barbara Bunting
R
DONORS
Barbara Bunting, Robert
$25,000
William Beck, Mary
$500
Cody Claassen, Molly
$500
Jeff Cooper
$500
Cornejo, Sons
$500
Charles Craig, Nancy
$500
Source: National Institute on Money in State Politics data — includes 50% of reports; includes reports as recent as July 28, 2014.
ran 55
positive ads
est. $15,100
supporting Barbara Bunting 
R

Source: Center for Public Integrity analysis of Kantar Media/CMAG, National Institute on Money in State Politics data
What's behind these numbers?