Michigan

current through December 8, 2014
Who's calling the shots?: State ad wars tracker:
TV ads in 2014 state races
$50.3 million
estimated TV ad spending on
state races in the 2014 cycle
What's behind these numbers?
$6.84
per eligible voter
87,000
times ads ran
$5.5 million primary general Jan. 2014 Nov. Jan. 2014 Nov.

Kantar Media/CMAG monitors TV signals for political advertising nationwide, capturing ads each time they run. Then, using a proprietary formula, it estimates how much placing each ad costs.

Like any estimate, it's imperfect. Here's what it covers, and what it doesn't:

  • Just placement on TV — The estimate only covers TV ads, not other kinds of political messages, such as ads that appear on radio or online. The estimate also only includes how much money a candidate or organization spent to place the ad, not to make it.
  • No local cable — Kantar Media monitors local broadcast TV in all 210 media markets, as well as national network and national cable TV advertising. If an ad runs on a local cable channel, it won't be counted here.
  • Any political ad — Unlike records filed at the Federal Elections Commission, this information includes so-called “issue ads” that mention a Senate candidate but don’t overtly call for the candidate’s election or defeat. Unless run immediately before a primary or general election, issue ad spending does not have to be reported to the FEC.
  • No future ads — Unlike some records from the Federal Communications Commission, it only counts ads that have already run. Future ad buys are not included.
  • Subject to dispute — Since the estimate is based on a formula, it may not exactly reflect what placing the ad actually cost. Think of the cost estimate as a well-informed guess, which can provide useful points of comparison.

Have more questions? Try this FAQ »

close
Governor
$35.5 million
$5.5 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
est. total $10.2 million
ran 4,753
mixed ads
$2.4 million
targeting Rick Snyder 
R

14,100
negative
$7.8 million
targeting Rick Snyder 
R

Rick Snyder
R
DONORS
est. total $8.7 million
Michigan Republican Party
$129,800
Daniel G Devos
$12,600
Pamella G Devos
$12,600
Joseph P Kaiser Iv
$12,600
Charles Michael Kojaian
$12,600
Robert H. Kurnick Jr.
$12,600
Source: National Institute on Money in State Politics data — includes 83% of reports; includes reports as recent as October 24, 2014.
ran 3,914
mixed ads
$2.4 million
targeting Mark Schauer 
D

8,994
positive
$6.3 million
supporting Rick Snyder 
R

ran 15,300
negative ads
est. $7.4 million
targeting Mark Schauer 
D

Mark Schauer
D
DONORS
Mark Hamilton Schauer
$917,200
Communications Workers Michigan State Council
$68,000
Michigan Laborers District Council
$68,000
Michigan Regional Council of Carpenters
$68,000
Service Employees Local 79
$68,000
United Automobile Aerospace, Agricultural Implement Workers of America / Uaw
$68,000
Source: National Institute on Money in State Politics data — includes 85% of reports; includes reports as recent as October 24, 2014.
ran 6,227
mixed ads
est. $3.6 million
targeting Rick Snyder 
R

Michigan Republican Party
est. total $2.8 million
ran 802
mixed ads
$598,300
targeting Mark Schauer 
D

2,959
negative
$2 million
targeting Mark Schauer 
D

282
positive
$189,600
supporting Rick Snyder 
R

ran 1,000
positive ads
est. $1.7 million
supporting Rick Snyder 
R

ran 946
negative ads
est. $741,400
targeting Rick Snyder 
R

ran 828
mixed ads
est. $518,800
targeting Rick Snyder 
R

ran 13
negative ads
est. $21,400
targeting Rick Snyder 
R

Supreme court judge
$5.8 million
$5.5 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
SUPREME COURT-ZAHRA SEAT & OPEN SEAT
Michigan Republican Party
est. total $2.9 million
ran 2,794
positive ads
$2.5 million
supporting James Robert Redford 
N

Brian Zahra 
N

David Viviano 
N

445
positive
$415,300
supporting Brian Zahra 
N

Richard Bernstein
N
DONORS
Richard H Bernstein
$1.9 million
Michigan Democratic Party
$65,600
Blue Cross Blue Shield of Michigan
$15,000
Aaron Belen
$6,800
Judith Mindell
$6,800
Gerald Thurswell
$6,800
Source: National Institute on Money in State Politics data — includes 86% of reports; includes reports as recent as October 24, 2014.
ran 3,245
positive ads
est. $1.3 million
supporting Richard Bernstein 
N

Brian Zahra, David Viviano
N
DONORS
Michigan Republican Party
$104,300
Michigan Chamber of Commerce
$30,000
Michigan Farm Bureau
$20,000
Automobile Club of Michigan
$15,200
Blue Cross Blue Shield of Michigan
$15,000
Michigan Association of Realtors
$10,000
Source: National Institute on Money in State Politics data — includes 84% of reports; includes reports as recent as October 24, 2014.
ran 1,387
positive ads
est. $684,100
supporting Brian Zahra 
N

David Viviano 
N

ran 481
positive ads
est. $464,400
supporting Brian Zahra 
N

David Viviano 
N

SUPREME COURT-VIVIANO SEAT
Michigan Republican Party
ran 540
positive ads
est. $443,600
supporting David Viviano 
N

David Viviano
N
DONORS
Michigan Republican Party
$104,300
Michigan Chamber of Commerce
$30,000
Michigan Farm Bureau
$20,000
Blue Cross Blue Shield of Michigan
$15,000
Automobile Club of Michigan
$10,200
Michigan Health, Hospital Association
$10,000
Source: National Institute on Money in State Politics data — includes 84% of reports; includes reports as recent as October 24, 2014.
ran 210
positive ads
est. $44,200
supporting David Viviano 
N

Attorney general
$4.6 million
$5.5 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
est. total $2.5 million
ran 135
negative ads
$389,300
targeting Mark Totten 
D

1,341
positive
$2.1 million
supporting Bill Schuette 
R

Bill Schuette
R
DONORS
Michigan Republican Party
$120,300
Decider Strategies
$68,000
Red, Blue PAC
$67,000
Michigan Chamber of Commerce
$46,500
Michigan Beer, Wine Wholesalers Association
$43,300
Meijer Inc
$41,500
Source: National Institute on Money in State Politics data — includes 83% of reports; includes reports as recent as October 24, 2014.
ran 2,565
positive ads
est. $1.4 million
supporting Bill Schuette 
R

Mark Totten
D
DONORS
est. total $435,400
United Automobile Aerospace, Agricultural Implement Workers of America / Uaw
$68,000
Mark Totten
$65,300
Michigan Education Association
$26,000
Plumbers, Pipefitters Local 190
$15,000
Plumbers, Pipefitters Local 333
$15,000
Pipefitters Local 636
$11,000
Source: National Institute on Money in State Politics data — includes 86% of reports; includes reports as recent as October 24, 2014.
ran four
mixed ads
$7,720
targeting Bill Schuette 
R

408
positive
$427,700
supporting Mark Totten 
D

Michigan Democratic State Central Committee
ran 179
negative ads
est. $261,600
targeting Bill Schuette 
R

State representative
$2.3 million
$5.5 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
SENATE DISTRICT 032
ran 371
negative ads
est. $203,700
targeting Stacy Erwin Oakes 
D

Stacy Erwin Oakes
D
DONORS
est. total $185,700
Michigan Senate Democratic Fund
$110,000
Auto Workers
$20,000
Michigan Trial Lawyers Association
$20,000
Ananich Future Fund
$19,500
Michigan Education Association
$15,000
International Brotherhood of Electrical Workers / Ibew
$10,000
Source: National Institute on Money in State Politics data — includes 71% of reports; includes reports as recent as October 24, 2014.
ran 11
positive ads
$4,590
supporting Stacy Erwin Oakes 
D

362
negative
$135,700
targeting Ken Horn 
R

116
positive
$45,400
supporting Stacy Erwin Oakes 
D

Ken Horn
R
DONORS
Senate Republic Campaign Committee
$28,300
Kowall Majority Fund
$20,000
Moving Michigan Forward Fund Ii
$20,000
Michigan Jobs Fund
$16,000
Cms Energy
$15,100
Dte Energy
$14,000
Source: National Institute on Money in State Politics data — includes 86% of reports; includes reports as recent as October 24, 2014.
ran 404
positive ads
est. $165,100
supporting Ken Horn 
R

ran 151
negative ads
est. $94,400
targeting Stacy Erwin Oakes 
D

ran 10
positive ads
est. $6,600
supporting Ken Horn 
R

HOUSE DISTRICT 099
Bryan Mielke
D
DONORS
est. total $221,800
Michigan House Democratic Fund
$77,600
International Brotherhood of Electrical Workers / Ibew
$5,500
Michigan Education Association
$5,500
Greimel for Michigan
$5,000
Michigan Regional Council of Carpenters
$5,000
United Automobile Aerospace, Agricultural Implement Workers of America / Uaw
$5,000
Source: National Institute on Money in State Politics data — includes 86% of reports; includes reports as recent as October 24, 2014.
ran 277
mixed ads
$91,200
targeting Kevin Cotter 
R

528
negative
$130,600
targeting Kevin Cotter 
R

House Republican Campaign Committee
ran 367
mixed ads
est. $98,700
targeting Bryan Mielke 
D

HOUSE DISTRICT 091
Collene Lamonte
D
DONORS
est. total $107,500
Michigan House Democratic Fund
$85,900
Michigan Education Association
$10,000
Progressive Women's Alliance of West
$10,000
United Automobile Aerospace, Agricultural Implement Workers of America / Uaw
$10,000
International Brotherhood of Electrical Workers / Ibew
$9,650
Dillon Majority Fund
$7,750
Source: National Institute on Money in State Politics data — includes 78% of reports; includes reports as recent as October 24, 2014.
ran 133
mixed ads
$31,300
targeting Holly Hughes 
R

420
negative
$76,300
targeting Holly Hughes 
R

Holly Hughes
R
DONORS
est. total $77,200
Holly Hughes
$65,000
House Republican Campaign Cmte of Michigan
$42,700
Pscholka Results PAC
$8,000
Meijer Inc
$5,000
Nesbitt Majority Fund
$2,750
Friends of Gop
$2,000
Source: National Institute on Money in State Politics data — includes 86% of reports; includes reports as recent as October 24, 2014.
ran 81
mixed ads
$24,500
targeting Collene Lamonte 
D

203
positive
$52,600
supporting Holly Hughes 
R

ran 216
negative ads
est. $64,200
targeting Holly Hughes 
R

Michigan Republican Party
ran 143
negative ads
est. $45,900
targeting Collene Lamonte 
D

House Republican Campaign Committee
ran 60
negative ads
est. $11,900
targeting Collene Lamonte 
D

HOUSE DISTRICT 071
Theresa Abed
D
DONORS
est. total $167,200
Michigan House Democratic Fund
$149,500
United Automobile Aerospace, Agricultural Implement Workers of America / Uaw
$10,000
Michigan Regional Council of Carpenters
$8,200
Greimel for Michigan
$7,000
Michigan Trial Lawyers Association
$6,500
International Brotherhood of Electrical Workers / Ibew
$6,300
Source: National Institute on Money in State Politics data — includes 78% of reports; includes reports as recent as October 24, 2014.
ran 380
negative ads
$71,900
targeting Tom Barrett 
R

498
positive
$95,300
supporting Theresa Abed 
D

House Republican Campaign Committee
ran 553
mixed ads
est. $126,200
targeting Theresa Abed 
D

HOUSE DISTRICT 085
Michigan House Democratic Fund
ran 461
mixed ads
est. $125,100
targeting Ben Glardon 
R

ran 229
negative ads
est. $91,300
targeting Ben Glardon 
R

House Republican Campaign Committee
ran 126
mixed ads
est. $37,400
targeting Annie Braidwood 
D

Michigan House Republican Campaign Committee
ran 107
mixed ads
est. $30,100
targeting Annie Braidwood 
D

HOUSE DISTRICT 061
John Fisher
D
DONORS
est. total $210,000
Michigan House Democratic Fund
$136,400
Michigan Education Association
$5,000
Greimel for Michigan
$3,000
Michigan Democratic Action Network
$1,250
John Fisher
$1,000
Nancy Hamilton
$1,000
Source: National Institute on Money in State Politics data — includes 71% of reports; includes reports as recent as October 24, 2014.
ran 548
negative ads
$104,400
targeting Brandt Iden 
R

594
positive
$105,700
supporting John Fisher 
D

House Republican Campaign Committee
ran 206
mixed ads
est. $55,300
targeting John Fisher 
D

HOUSE DISTRICT 056
Michigan Democratic State Central Committee
ran 256
mixed ads
est. $197,100
targeting Jason Sheppard 
R

House Republican Campaign Committee
est. total $46,200
ran 51
mixed ads
$13,300
targeting Tom Redmond 
D

108
positive
$32,900
supporting Jason Sheppard 
R

HOUSE DISTRICT 076
Winnie Brinks
D
DONORS
est. total $153,900
Michigan House Democratic Fund
$151,700
Michigan Association for Justice
$10,000
Michigan Auto Workers
$10,000
Progressive Womens Alliance of West Michigan
$10,000
International Brotherhood of Electrical Workers / Ibew
$9,400
Dillon Majority Fund
$8,150
Source: National Institute on Money in State Politics data — includes 78% of reports; includes reports as recent as October 24, 2014.
ran 346
negative ads
$75,800
targeting Donijo Dejonge 
R

410
positive
$78,200
supporting Winnie Brinks 
D

House Republican Campaign Committee
ran 181
mixed ads
est. $51,800
targeting Winnie Brinks 
D

HOUSE DISTRICT 066
Annie Brown
D
DONORS
Michigan House Democratic Fund
$51,500
Annie Brown
$12,300
Michigan Regional Council of Carpenters
$6,000
Greimel for Michigan
$5,000
Michigan Education Association
$3,500
American Federation of State County, Municipal Employees / Afscme
$3,000
Source: National Institute on Money in State Politics data — includes 86% of reports; includes reports as recent as October 24, 2014.
ran 100
positive ads
est. $25,300
supporting Annie Brown 
D

Aric Nesbitt
R
DONORS
est. total $24,300
House Republican Campaign Cmte of Michigan
$12,000
Dte Energy
$10,000
Cms Energy
$6,000
Telecommunications Association of Michigan
$5,500
Michigan Association of Realtors
$5,335
Nesbitt Majority Fund
$5,000
Source: National Institute on Money in State Politics data — includes 78% of reports; includes reports as recent as October 24, 2014.
ran 22
mixed ads
$8,920
targeting Annie Brown 
D

49
positive
$15,300
supporting Aric Nesbitt 
R

HOUSE DISTRICT 062
Michigan Republican Party
ran 109
negative ads
est. $47,900
targeting Andy Helmboldt 
D

HOUSE DISTRICT 098
Michigan Democratic State Central Committee
ran 138
negative ads
est. $39,700
targeting Gary Glenn 
R

HOUSE DISTRICT 060
Jon Hoadley
D
DONORS
Jon B Hoadley
$6,630
Michigan Nurses Association
$3,000
Equality Michigan
$2,850
Michigan Education Association
$2,500
United Automobile Aerospace, Agricultural Implement Workers of America / Uaw
$2,500
Gay, Lesbian Victory Fund Institute
$2,000
Source: National Institute on Money in State Politics data — includes 86% of reports; includes reports as recent as October 24, 2014.
ran 10
positive ads
est. $3,410
supporting Jon Hoadley 
D

HOUSE DISTRICT 034
Sheldon Neely
D
DONORS
Sheldon Neeley
$6,000
American Federation of State County, Municipal Employees / Afscme
$5,000
United Automobile Aerospace, Agricultural Implement Workers of America / Uaw
$5,000
Operating Engineers Local 324
$2,000
Preketes
$850
Genesee Landlords Association PAC
$790
Source: National Institute on Money in State Politics data — includes 71% of reports; includes reports as recent as October 24, 2014.
ran 20
positive ads
est. $2,550
supporting Sheldon Neely 
D

HOUSE DISTRICT 003
Carron Pinkins
D
DONORS
Carron Pinkins
$8,599
Barbara Rose-Collins
$1,000
Sheila Vann
$750
Jamal Singh
$700
Jason Williams
$543
Gerome Pinkins
$500
Source: National Institute on Money in State Politics data — includes 73% of reports; includes reports as recent as September 4, 2014.
ran 15
positive ads
est. $800
supporting Carron Pinkins 
D

State senator
$2.1 million
$5.5 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
SENATE DISTRICT 020
Margaret O'Brien
R
DONORS
est. total $307,600
Senate Republican Campaign Cmte of Michigan
$469,600
Margaret E Obrien Campaign Cmte
$35,100
Tonya Schuitmaker for Majority
$20,000
Comm-Pac
$17,500
Moving Michigan Forward Fund Ii
$15,000
Michigan Association of Realtors
$14,300
Source: National Institute on Money in State Politics data — includes 84% of reports; includes reports as recent as October 24, 2014.
ran 317
mixed ads
$77,800
targeting Sean McCann 
D

148
mixed
$59,800
targeting Sean McCann 
D

Lorence Wenke 
L

544
positive
$170,000
supporting Margaret O'Brien 
R

Sean McCann
D
DONORS
est. total $256,600
Senate Democratic Fund of Michigan
$191,700
United Automobile Aerospace, Agricultural Implement Workers of America / Uaw
$22,000
Ananich Future Fund
$20,000
Michigan Association for Justice
$20,000
Michigan Education Association
$17,900
International Brotherhood of Electrical Workers / Ibew
$14,300
Source: National Institute on Money in State Politics data — includes 86% of reports; includes reports as recent as October 24, 2014.
ran 590
negative ads
$188,400
targeting Margaret O'Brien 
R

225
positive
$68,200
supporting Sean McCann 
D

ran 131
negative ads
est. $91,700
targeting Lorence Wenke 
L

Senate Republican Campaign Committee
ran 150
negative ads
est. $56,400
targeting Sean McCann 
D

Lorence Wenke
L
DONORS
Lorence Wenke
$100,000
Source: National Institute on Money in State Politics data — includes 75% of reports; includes reports as recent as October 24, 2014.
ran 12
positive ads
est. $9,360
supporting Lorence Wenke 
L

SENATE DISTRICT 017
ran 355
negative ads
est. $340,600
targeting Doug Spade 
D

Dale Zorn
R
DONORS
est. total $302,200
Senate Republican Campaign Cmte of Michigan
$146,700
Moving Michigan Forward Fund Ii
$20,000
Randy Richardville Leadership Fund
$20,000
Business Leaders for Michigan
$11,000
Michigan Association of Realtors
$10,200
Compete Michigan PAC
$8,000
Source: National Institute on Money in State Politics data — includes 84% of reports; includes reports as recent as October 24, 2014.
ran 366
mixed ads
$207,000
targeting Doug Spade 
D

270
positive
$95,100
supporting Dale Zorn 
R

Michigan Democratic State Central Committee
ran 130
negative ads
est. $46,700
targeting Dale Zorn 
R

SENATE DISTRICT 034
Goeff Hansen
R
DONORS
Senate Republican Campaign Cmte of Michigan
$201,700
Michigan Association of Realtors
$13,500
Health Care Association of Michigan
$11,500
Michigan Association of Health Plans
$10,500
Meijer Inc
$10,000
Michigan Jobs Fund
$10,000
Source: National Institute on Money in State Politics data — includes 78% of reports; includes reports as recent as October 24, 2014.
ran 368
positive ads
est. $121,800
supporting Goeff Hansen 
R

SENATE DISTRICT 007
ran 31
negative ads
est. $71,500
targeting Dian Slavens 
D

SENATE DISTRICT 028
Peter MacGregor
R
DONORS
Peter F MacGregor Campaign Cmte
$74,000
Michigan Dental Association
$12,300
Peter F MacGregor
$12,000
Michigan Health, Hospital Association
$11,800
Meijer Inc
$9,500
Michigan Beer, Wine Wholesalers Association
$7,315
Source: National Institute on Money in State Politics data — includes 84% of reports; includes reports as recent as October 24, 2014.
ran 200
positive ads
est. $40,700
supporting Peter MacGregor 
R

SENATE DISTRICT 002
Taras Nykoriak
D
ran seven
positive ads
est. $1,840
supporting Taras Nykoriak 
D

current through November 7, 2014
Who's calling the shots?: Ballot measures:
TV ads in 2014 state ballot measure races
$4.9 million
estimated TV ad spending on
ballot measures in the 2014 cycle
What's behind these numbers?
67 cents
per eligible voter
9,163
times ads ran
$528,800 election election Jan. 2014 Nov. Jan. 2014 Nov.

Kantar Media/CMAG monitors TV signals for political advertising nationwide, capturing ads each time they run. Then, using a proprietary formula, it estimates how much placing each ad costs.

Like any estimate, it's imperfect. Here's what it covers, and what it doesn't:

  • Just placement on TV — The estimate only covers TV ads, not other kinds of political messages, such as ads that appear on radio or online. The estimate also only includes how much money a candidate or organization spent to place the ad, not to make it.
  • No local cable — Kantar Media monitors local broadcast TV in all 210 media markets, as well as national network and national cable TV advertising. If an ad runs on a local cable channel, it won't be counted here.
  • Any political ad — Unlike records filed at the Federal Elections Commission, this information includes so-called “issue ads” that mention a Senate candidate but don’t overtly call for the candidate’s election or defeat. Unless run immediately before a primary or general election, issue ad spending does not have to be reported to the FEC.
  • No future ads — Unlike some records from the Federal Communications Commission, it only counts ads that have already run. Future ad buys are not included.
  • Subject to dispute — Since the estimate is based on a formula, it may not exactly reflect what placing the ad actually cost. Think of the cost estimate as a well-informed guess, which can provide useful points of comparison.

Have more questions? Try this FAQ »

close
1: Realign industrial taxes
$2.8 million
$528,800 election Jan. 2014 Nov. Jan. 2014 Nov.
Michigan Citizens for Strong and Safe Communities
ran 6,743
TV ads
est. $2.8 million
advocating for Yes
1&2: Authorize wolf hunting season
$2.1 million
$528,800 election Jan. 2014 Nov. Jan. 2014 Nov.
Keep Michigan Wolves Protected
ran 2,420
TV ads
est. $2.1 million
advocating for No

Source: Center for Public Integrity analysis of Kantar Media/CMAG, National Institute on Money in State Politics data
What's behind these numbers?