National Rifle Association

National gun-rights advocacy group.

Subsidiaries: National Rifle Association Institute for Legislative Action, NRA Political Victory Fund
Type: 501(c)(4)
Who's calling the shots?: Ad wars: TV ads in 2014 state races
$1.7 million
estimated TV ad spending on
state-level races in the 2014 cycle
What's behind these numbers?
times ads ran
$260,600 general Jan. 2014 Nov. Jan. 2014 Nov.

Kantar Media/CMAG monitors TV signals for political advertising nationwide, capturing ads each time they run. Then, using a proprietary formula, it estimates how much placing each ad costs.

Like any estimate, it's imperfect. Here's what it covers, and what it doesn't:

  • Just placement on TV — The estimate only covers TV ads, not other kinds of political messages, such as ads that appear on radio or online. The estimate also only includes how much money a candidate or organization spent to place the ad, not to make it.
  • No local cable — Kantar Media monitors local broadcast TV in all 210 media markets, as well as national network and national cable TV advertising. If an ad runs on a local cable channel, it won't be counted here.
  • Any political ad — Unlike records filed at the Federal Elections Commission, this information includes so-called “issue ads” that mention a Senate candidate but don’t overtly call for the candidate’s election or defeat. Unless run immediately before a primary or general election, issue ad spending does not have to be reported to the FEC.
  • No future ads — Unlike some records from the Federal Communications Commission, it only counts ads that have already run. Future ad buys are not included.
  • Subject to dispute — Since the estimate is based on a formula, it may not exactly reflect what placing the ad actually cost. Think of the cost estimate as a well-informed guess, which can provide useful points of comparison.

Have more questions? Try this FAQ »

$1.7 million
ran 1,160
positive ads
supporting Scott Walker

est. total $416,800
ran 108
negative ads
targeting Charlie Crist

supporting Rick Scott

ran 380
positive ads
supporting Nathan Deal

ran 263
positive ads
supporting Sam Brownback

ran 199
negative ads
targeting John Hickenlooper

current through December 8, 2014

Source: Center for Public Integrity analysis of Kantar Media/CMAG, National Institute on Money in State Politics data
What's behind these numbers?