New York

current through December 8, 2014
Who's calling the shots?: State ad wars tracker:
TV ads in 2014 state races
$49.3 million
estimated TV ad spending on
state races in the 2014 cycle
What's behind these numbers?
$3.63
per eligible voter
68,700
times ads ran
$4.7 million primary general Jan. 2014 Nov. Jan. 2014 Nov.

Kantar Media/CMAG monitors TV signals for political advertising nationwide, capturing ads each time they run. Then, using a proprietary formula, it estimates how much placing each ad costs.

Like any estimate, it's imperfect. Here's what it covers, and what it doesn't:

  • Just placement on TV — The estimate only covers TV ads, not other kinds of political messages, such as ads that appear on radio or online. The estimate also only includes how much money a candidate or organization spent to place the ad, not to make it.
  • No local cable — Kantar Media monitors local broadcast TV in all 210 media markets, as well as national network and national cable TV advertising. If an ad runs on a local cable channel, it won't be counted here.
  • Any political ad — Unlike records filed at the Federal Elections Commission, this information includes so-called “issue ads” that mention a Senate candidate but don’t overtly call for the candidate’s election or defeat. Unless run immediately before a primary or general election, issue ad spending does not have to be reported to the FEC.
  • No future ads — Unlike some records from the Federal Communications Commission, it only counts ads that have already run. Future ad buys are not included.
  • Subject to dispute — Since the estimate is based on a formula, it may not exactly reflect what placing the ad actually cost. Think of the cost estimate as a well-informed guess, which can provide useful points of comparison.

Have more questions? Try this FAQ »

close
Governor
$31.5 million
$4.7 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
Andrew Cuomo
D
DONORS
Cablevision Systems Corp
$189,700
Clough Harbour, Associates
$175,000
Kasowitz Benson Torres, Friedman
$100,000
Sacks, Sacks
$89,000
Northeast Regional Council of Carpenters
$80,500
Access Industries
$79,800
Source: National Institute on Money in State Politics data — includes 81% of reports; includes reports as recent as October 24, 2014.
ran 17,500
positive ads
est. $15 million
supporting Andrew Cuomo 
D

New York State Democratic Committee
est. total $12.6 million
ran 2,889
mixed ads
$1.9 million
targeting Rob Astorino 
R

15,300
negative
$10.7 million
targeting Rob Astorino 
R

ran 1,235
mixed ads
est. $2.3 million
targeting Andrew Cuomo 
D

Rob Astorino
R
DONORS
est. total $1.6 million
Friends of Rob Astorino
$625,800
Unitemized Donations
$140,500
James F Mooney
$54,800
Westchester County Republican Cmte
$53,800
New York State Republican Party
$46,000
Robert G James
$41,500
Source: National Institute on Money in State Politics data — includes 83% of reports; includes reports as recent as October 24, 2014.
ran 3,499
mixed ads
$1.6 million
targeting Andrew Cuomo 
D

15
negative
$870
targeting Andrew Cuomo 
D

New York Republican State Committee
ran 202
negative ads
est. $89,300
targeting Andrew Cuomo 
D

ran 485
negative ads
est. $51,400
targeting Andrew Cuomo 
D

Erie County Democratic Committee
ran 27
mixed ads
est. $15,500
targeting Rob Astorino 
R

Howie Hawkins
G
DONORS
Unitemized Donations
$54,500
Teresa Joan Baum
$3,500
Garrett Kirk Jr.
$2,600
Clay Kirk
$2,600
Richard A Marra
$2,600
Merry Tucker
$2,000
Source: National Institute on Money in State Politics data — includes 82% of reports; includes reports as recent as October 24, 2014.
ran 23
positive ads
est. $1,240
supporting Howie Hawkins 
G

State senator
$9.3 million
$4.7 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
SENATE DISTRICT 040
ran 289
negative ads
est. $2.7 million
targeting Justin Wagner 
D

SENATE DISTRICT 046
George Amedore
R
DONORS
est. total $541,800
New York State Senate Rep Campaign Committee
$597,000
Senate Republican Campaign Cmte of New York
$50,000
Friends for The Election of Dean Skelos
$10,300
Friends of Betty Little
$10,300
International Association of Fire Fighters / Iaff
$10,300
New York State Association of Realtors
$10,300
Source: National Institute on Money in State Politics data — includes 85% of reports; includes reports as recent as October 24, 2014.
ran 265
mixed ads
$104,300
targeting Cecilia Tkaczyk 
D

530
negative
$213,900
targeting Cecilia Tkaczyk 
D

546
positive
$223,600
supporting George Amedore 
R

est. total $300,400
ran 316
mixed ads
$99,500
targeting George Amedore 
R

522
negative
$200,900
targeting George Amedore 
R

ran 569
positive ads
est. $298,600
supporting George Amedore 
R

Cecilia Tkaczyk
D
DONORS
est. total $247,000
Democratic Senate Campaign Cmte of New York
$225,000
Ulster County Dems Committee
$60,000
Unitemized Donations
$26,600
Friends of Andrea Stewart Cousins
$10,300
Friends of Mike Gianaris
$10,300
New York State Afl-Cio
$10,300
Source: National Institute on Money in State Politics data — includes 77% of reports; includes reports as recent as October 24, 2014.
ran 351
negative ads
$111,700
targeting George Amedore 
R

304
positive
$135,300
supporting Cecilia Tkaczyk 
D

est. total $222,100
ran 55
mixed ads
$25,300
targeting George Amedore 
R

441
negative
$196,800
targeting George Amedore 
R

New York State Democratic Committee
ran 462
negative ads
est. $166,500
targeting George Amedore 
R

SENATE DISTRICT 055
Rich Funke
R
DONORS
est. total $635,000
Senate Republican Campaign Cmte of New York
$641,000
Anthony Comparato
$10,300
Friends for The Election of Dean Skelos
$10,300
Laff Firepac New York Non-Federal
$10,300
Paul E Singer
$10,300
Uniformed Fire Fighters Association
$10,300
Source: National Institute on Money in State Politics data — includes 85% of reports; includes reports as recent as October 24, 2014.
ran 281
mixed ads
$94,300
targeting Ted O'Brien 
D

220
negative
$116,900
targeting Ted O'Brien 
D

1,027
positive
$423,800
supporting Rich Funke 
R

ran 553
negative ads
est. $330,100
targeting Ted O'Brien 
D

ran 512
negative ads
est. $302,700
targeting Rich Funke 
R

New York State Democratic Committee
ran 684
negative ads
est. $223,200
targeting Rich Funke 
R

Ted O'Brien
D
DONORS
est. total $144,600
Democratic Senate Campaign Cmte of New York
$210,000
Monroe County Democratic Cmte
$70,300
Northeast Regional Council of Carpenters
$13,300
American Federation of State County, Municipal Employees / Afscme
$10,300
Cmte To Reelect Joe Morelle
$10,300
Friends of Andrea Stewart Cousins
$10,300
Source: National Institute on Money in State Politics data — includes 85% of reports; includes reports as recent as October 24, 2014.
ran one
negative ads
$340
targeting Rich Funke 
R

413
positive
$144,200
supporting Ted O'Brien 
D

SENATE DISTRICT 060
est. total $410,500
ran 324
negative ads
$183,200
targeting Mark Grisanti 
R

417
positive
$227,300
supporting Marc Panepinto 
D

Marc Panepinto
D
DONORS
est. total $403,600
Marc C Panepinto
$92,800
New York State United Teachers
$16,800
Service Employees Local 32bj
$16,300
Health Care Workers Local 1199
$15,300
New York State Laborers
$12,800
150-13 89th Llc
$10,300
Source: National Institute on Money in State Politics data — includes 85% of reports; includes reports as recent as October 24, 2014.
ran 381
mixed ads
$156,800
targeting Mark Grisanti 
R

262
mixed
$116,400
targeting Mark Grisanti 
R

Kevin Stocker 
R

62
negative
$35,900
targeting Mark Grisanti 
R

221
positive
$94,500
supporting Marc Panepinto 
D

ran 523
positive ads
est. $338,700
supporting Mark Grisanti 
R

Mark Grisanti
R
DONORS
est. total $264,600
New York State Republican Party
$50,000
Independence Party of New York
$30,000
Cmte for Economic Growth
$16,900
Michael R Bloomberg
$16,800
Paul E Singer
$16,800
Studentsfirst
$16,800
Source: National Institute on Money in State Politics data — includes 85% of reports; includes reports as recent as October 24, 2014.
ran 141
negative ads
$75,900
targeting Kevin Stocker 
R

354
positive
$188,700
supporting Mark Grisanti 
R

New York State Senate Republican Campaign Committee
ran 301
negative ads
est. $148,600
targeting Marc Panepinto 
D

Kevin Stocker
R
DONORS
Kevin Stocker
$130,000
Kevin T Stocker
$11,900
Unitemized Donations
$3,191
Brian Stocker, Paige
$1,000
Shooters Cmte
$500
Peter Krog
$250
Source: National Institute on Money in State Politics data — includes 85% of reports; includes reports as recent as October 3, 2014.
ran 71
positive ads
est. $22,500
supporting Kevin Stocker 
R

SENATE DISTRICT 041
Terry Gipson
D
DONORS
Democratic Senate Campaign Cmte of New York
$220,000
Putnam Cty Democratic Comm
$184,000
New York State Public Employees Federation
$16,800
New York State Trial Lawyers
$16,800
New York State United Teachers
$16,800
Northeast Regional Council of Carpenters
$16,100
Source: National Institute on Money in State Politics data — includes 85% of reports; includes reports as recent as October 24, 2014.
ran 181
negative ads
est. $478,900
targeting Sue Serino 
R

SENATE DISTRICT 003
est. total $312,100
ran 44
mixed ads
$147,700
targeting Adrienne Esposito 
D

49
negative
$164,300
targeting Adrienne Esposito 
D

ran 23
negative ads
est. $70,700
targeting Tom Croci 
R

SENATE DISTRICT 063
Tim Kennedy
D
DONORS
est. total $234,300
New York State United Teachers
$23,300
Operating Engineers Local 17
$21,500
Seneca Nation of Indians
$19,000
Eemerge New York City
$16,800
New York State Trial Lawyers
$16,800
Real Estate Board of New York
$16,800
Source: National Institute on Money in State Politics data — includes 77% of reports; includes reports as recent as October 3, 2014.
ran 260
mixed ads
$119,600
targeting Betty Jean Grant 
D

249
positive
$114,700
supporting Tim Kennedy 
D

SENATE DISTRICT 034
Jeff Klein
D
DONORS
Hutch Metro Center Llc
$27,000
Louis Cappelli
$20,300
Bolton-St Johns
$17,500
Anheuser-Busch
$17,000
Coalition for Opportunity In Education
$16,800
Democrats for Education Reform
$16,800
Source: National Institute on Money in State Politics data — includes 85% of reports; includes reports as recent as October 24, 2014.
ran 120
positive ads
est. $232,100
supporting Jeff Klein 
D

SENATE DISTRICT 007
ran 54
mixed ads
est. $172,500
targeting Adam Haber 
D

SENATE DISTRICT 062
Rob Ortt
R
DONORS
Senate Republican Campaign Cmte of New York
$100,000
Friends of Robert Ortt
$19,000
Paul E Singer
$16,800
Barclay Street Realty Llc
$10,000
Housing New York
$10,000
Liberty Street Realty
$10,000
Source: National Institute on Money in State Politics data — includes 85% of reports; includes reports as recent as October 24, 2014.
ran 99
positive ads
est. $47,300
supporting Rob Ortt 
R

Johnny Destino
D
DONORS
Mary E Leone
$38,900
East Side Entitiy Llc
$10,000
Gloria Leone
$10,000
Niagara County Democratic Cmte
$9,475
Democrats Building Bridges
$8,975
Inc. Exclusive Beaty Supplies
$5,000
Source: National Institute on Money in State Politics data — includes 85% of reports; includes reports as recent as October 24, 2014.
ran two
negative ads
est. $130
targeting Rob Ortt 
R

SENATE DISTRICT 049
Madelyn Thorne
D
DONORS
est. total $32,900
Charles W. Thorne
$18,300
New York State Nurses Association
$10,300
Unitemized Donations
$9,931
1199 Seiu Nys - PAC
$6,500
No Bad Apples
$6,500
Michael Thorne
$5,000
Source: National Institute on Money in State Politics data — includes 77% of reports; includes reports as recent as October 24, 2014.
ran 21
mixed ads
$8,580
targeting Hugh Farley 
R

63
positive
$24,300
supporting Madelyn Thorne 
D

Attorney general
$6.9 million
$4.7 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
Eric Schneiderman
D
DONORS
est. total $5.5 million
Roberta Schneiderman
$85,000
Michael Fuchs
$60,800
Aby J Rosen
$60,800
New York State Public Employees Federation
$55,800
Access Industries
$55,100
Ira D Riklis
$50,000
Source: National Institute on Money in State Politics data — includes 85% of reports; includes reports as recent as October 24, 2014.
ran 1,132
mixed ads
$349,000
targeting John Cahill 
R

4,111
positive
$5.2 million
supporting Eric Schneiderman 
D

John Cahill
R
DONORS
est. total $1.1 million
New York State Republican Party
$185,000
Joan G Cooney
$41,100
Steven D Holzman
$41,100
David Hamilton Koch
$41,100
Elaine Langone
$41,100
Bernard Marcus
$41,100
Source: National Institute on Money in State Politics data — includes 79% of reports; includes reports as recent as October 24, 2014.
ran 3,335
mixed ads
$1 million
targeting Eric Schneiderman 
D

329
negative
$125,400
targeting Eric Schneiderman 
D

New York Republican State Committee
ran 1,185
negative ads
est. $282,800
targeting Andrew Cuomo 
D

Eric Schneiderman 
D

State assembly
$1.2 million
$4.7 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
ASSEMBLY DISTRICT 126
Diane Dwire
D
DONORS
Democratic Assembly Campaign Cmte of New York
$192,000
Diane M. Dwire
$21,000
Unitemized Donations
$5,315
Health Care Workers Local 1199
$4,100
New York State United Teachers
$4,100
Helen Myrdek
$4,000
Source: National Institute on Money in State Politics data — includes 85% of reports; includes reports as recent as October 24, 2014.
ran 1,096
positive ads
est. $344,700
supporting Diane Dwire 
D

Gary Finch
R
DONORS
Republican Assembly Campaign Cmte of New York
$11,800
New York State Funeral Directors Association
$4,600
New York State Correctional Officers
$4,100
New York State Public Employees Federation
$4,100
Sci Funeral, Cem Purchasing
$3,500
Friends of Tom Omara
$2,500
Source: National Institute on Money in State Politics data — includes 85% of reports; includes reports as recent as October 24, 2014.
ran 222
positive ads
est. $56,900
supporting Gary Finch 
R

ASSEMBLY DISTRICT 113
Carrie Woerner
D
DONORS
est. total $296,900
Democratic Assembly Campaign Cmte of New York
$130,000
Caroline C Woerner
$15,000
Carrie Woerner
$10,000
1199 Seiu -Nys Political Action Fund
$4,100
Afl-Cio
$4,100
New York State Public Employees Federation
$4,100
Source: National Institute on Money in State Politics data — includes 77% of reports; includes reports as recent as October 24, 2014.
ran 490
mixed ads
$210,000
targeting Steve Stallmer 
R

217
positive
$86,800
supporting Carrie Woerner 
D

Steve Stallmer
R
DONORS
Republican Assembly Campaign Cmte of New York
$76,000
Friends of Betty Little
$4,100
Saratoga County Republican Cmte
$3,700
Llc Northeast Government Consulting
$3,130
Harrison, Burrowes Bridge Constructors
$2,000
Amalgamated Transit Union New York
$1,000
Source: National Institute on Money in State Politics data — includes 77% of reports; includes reports as recent as October 24, 2014.
ran 55
positive ads
est. $17,100
supporting Steve Stallmer 
R

ASSEMBLY DISTRICT 127
Al Stirpe
D
DONORS
est. total $254,300
Nys Democratic Assembly Campaign Committee (Dacc)
$149,000
Health Care Workers Local 1199
$7,200
Friends of Sheldon Silver
$4,100
New York State United Teachers
$4,100
Plumbers, Steamfitters Local 267
$4,100
Teamsters Local 317
$4,100
Source: National Institute on Money in State Politics data — includes 85% of reports; includes reports as recent as October 24, 2014.
ran 130
negative ads
$35,700
targeting Rob DeMarco 
R

716
positive
$218,600
supporting Al Stirpe 
D

ASSEMBLY DISTRICT 111
Angelo Santabarbara
D
DONORS
Democratic Assembly Campaign Cmte of New York
$94,000
Plumbers, Steamfitters Local 7
$4,250
New York State United Teachers
$4,100
New York State Afl-Cio
$3,850
Unitemized Donations
$3,150
Health Care Workers Local 1199
$2,866
Source: National Institute on Money in State Politics data — includes 85% of reports; includes reports as recent as October 24, 2014.
ran 235
positive ads
est. $88,600
supporting Angelo Santabarbara 
D

ASSEMBLY DISTRICT 110
Phil Steck
D
DONORS
Unitemized Donations
$5,824
American Federation of State County, Municipal Employees / Afscme
$4,100
Health Care Workers Local 1199
$4,100
New York State Afl-Cio
$4,100
Luke Mullen
$2,850
New York State Professional Fire Fighters
$2,000
Source: National Institute on Money in State Politics data — includes 85% of reports; includes reports as recent as October 24, 2014.
ran 190
mixed ads
est. $82,900
targeting Tom Jasiewicz 
R

ASSEMBLY DISTRICT 115
Janet Duprey
R
DONORS
Paul E Singer
$8,200
New York State United Teachers
$5,550
Health Care Workers Local 1199
$4,100
Esmond Harnsworth
$3,800
New York State Correctional Officers
$3,550
Inc. Pac The Empire State Pride Agenda
$2,000
Source: National Institute on Money in State Politics data — includes 85% of reports; includes reports as recent as October 24, 2014.
ran 34
positive ads
est. $8,860
supporting Janet Duprey 
R

Karen Bisso
R
DONORS
Karen Bisso
$3,550
Anne Marie Farrell
$2,100
Turning Albany Upside Down
$2,000
Karen M. Bisso
$1,500
Karen M Bisso
$600
Barbara Brennan, Jerry
$500
Source: National Institute on Money in State Politics data — includes 85% of reports; includes reports as recent as October 24, 2014.
ran 11
positive ads
est. $1,110
supporting Karen Bisso 
R

Comptroller
$409,800
$4.7 million primary general Jan. 2014 Nov. Jan. 2014 Nov.
Tom DiNapoli
D
DONORS
Health Care Workers Local 1199
$48,500
International Brotherhood of Teamsters / Ibt
$47,100
New York State Public Employees Federation
$45,800
Consumer Advocacy PAC
$40,000
New York State Court Officers Association
$40,000
Nassau County Police Benevolent Association
$38,500
Source: National Institute on Money in State Politics data — includes 85% of reports; includes reports as recent as October 24, 2014.
ran 1,419
positive ads
est. $409,800
supporting Tom DiNapoli 
D

current through November 7, 2014
Who's calling the shots?: Ballot measures:
TV ads in 2014 state ballot measure races
$115,600
estimated TV ad spending on
ballot measures in the 2014 cycle
What's behind these numbers?
1 cent
per eligible voter
232
times ads ran
$34,200 election Jan. 2014 Nov. Jan. 2014 Nov.

Kantar Media/CMAG monitors TV signals for political advertising nationwide, capturing ads each time they run. Then, using a proprietary formula, it estimates how much placing each ad costs.

Like any estimate, it's imperfect. Here's what it covers, and what it doesn't:

  • Just placement on TV — The estimate only covers TV ads, not other kinds of political messages, such as ads that appear on radio or online. The estimate also only includes how much money a candidate or organization spent to place the ad, not to make it.
  • No local cable — Kantar Media monitors local broadcast TV in all 210 media markets, as well as national network and national cable TV advertising. If an ad runs on a local cable channel, it won't be counted here.
  • Any political ad — Unlike records filed at the Federal Elections Commission, this information includes so-called “issue ads” that mention a Senate candidate but don’t overtly call for the candidate’s election or defeat. Unless run immediately before a primary or general election, issue ad spending does not have to be reported to the FEC.
  • No future ads — Unlike some records from the Federal Communications Commission, it only counts ads that have already run. Future ad buys are not included.
  • Subject to dispute — Since the estimate is based on a formula, it may not exactly reflect what placing the ad actually cost. Think of the cost estimate as a well-informed guess, which can provide useful points of comparison.

Have more questions? Try this FAQ »

close
3: $2 billion in bonds for school technology and facilities
$115,600
$34,200 election Jan. 2014 Nov. Jan. 2014 Nov.
New York State United Teachers Ballot Issue Committee
ran 232
TV ads
est. $115,600
advocating for Yes

Source: Center for Public Integrity analysis of Kantar Media/CMAG, National Institute on Money in State Politics data
What's behind these numbers?

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